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conception de la signal\u00e9tique a permis de prolonger la dur\u00e9e de vie de l\u2019\u0153uvre.<\/p>\n<p>La conception de la signal\u00e9tique a prolong\u00e9 l\u2019histoire po\u00e9tique de Zhang AiLing, en l\u2019\u00e9tendant au tissu m\u00eame de l\u2019h\u00f4tel. Elle s\u2019est attach\u00e9e \u00e0 cr\u00e9er un \u00e9quilibre entre la calligraphie en tant que moyen de communication et la calligraphie en tant que forme d\u2019art. Les informations d\u2019orientation ont \u00e9t\u00e9 pr\u00e9sent\u00e9es de mani\u00e8re traditionnelle en Chine, verticalement de haut en bas et de droite \u00e0 gauche. Le style de ponctuation chinois, avec ses longs tirets et ses \u00e9l\u00e9gantes parenth\u00e8ses, a \u00e9t\u00e9 utilis\u00e9 et int\u00e9gr\u00e9 dans le style de pr\u00e9sentation graphique.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n"},"jury_text":[{"category":3680,"fr":"","en":"","original":"<p>&nbsp;<\/p>\n<p>La conception de la signal\u00e9tique a permis de prolonger la dur\u00e9e de vie de l\u2019\u0153uvre.<\/p>\n<p>La conception de la signal\u00e9tique a prolong\u00e9 l\u2019histoire po\u00e9tique de Zhang AiLing, en l\u2019\u00e9tendant au tissu m\u00eame de l\u2019h\u00f4tel. Elle s\u2019est attach\u00e9e \u00e0 cr\u00e9er un \u00e9quilibre entre la calligraphie en tant que moyen de communication et la calligraphie en tant que forme d\u2019art. Les informations d\u2019orientation ont \u00e9t\u00e9 pr\u00e9sent\u00e9es de mani\u00e8re traditionnelle en Chine, verticalement de haut en bas et de droite \u00e0 gauche. 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Elle s\u2019est attach\u00e9e \u00e0 cr\u00e9er un \u00e9quilibre entre la calligraphie en tant que moyen de communication et la calligraphie en tant que forme d\u2019art. Les informations d\u2019orientation ont \u00e9t\u00e9 pr\u00e9sent\u00e9es de mani\u00e8re traditionnelle en Chine, verticalement de haut en bas et de droite \u00e0 gauche. Le style de ponctuation chinois, avec ses longs tirets et ses \u00e9l\u00e9gantes parenth\u00e8ses, a \u00e9t\u00e9 utilis\u00e9 et int\u00e9gr\u00e9 dans le style de pr\u00e9sentation graphique.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","en":"<p>Kimpton Qiantan Shanghai is an IHG boutique hotel located at Shanghai. The interior design inspiration came from its muse Zhang AiLing, an influential Shanghainese writer and novelist, whose work is regarded to be amongst the best Chinese literature. She travelled \u00a0the world for discovery and inspiration. She was socially active, respected by her peers and a contributor to her community.<\/p>\n<p>&nbsp;<\/p>\n<p>The signage design extended the poetic story of Zhang AiLing, expanding it into the very fabric of the hotel itself. It focused on creating a balance between calligraphy as a communication and calligraphy as an art form. Wayfinding information was presented in the traditional Chinese fashion, running vertically from top to bottom, and from right to left. 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