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Avec sa large gamme d&rsquo;exp\u00e9riences de style de vie en plein air telles que la nourriture, l&rsquo;\u00e9quipement et les activit\u00e9s, WILD BACK adopte des mod\u00e8les commerciaux innovants qui sont \u00e0 l&rsquo;\u00e9preuve du temps et s&rsquo;efforce d&rsquo;encourager les gens \u00e0 se connecter avec la nature et \u00e0 r\u00e9veiller leur moi int\u00e9rieur.<\/p>\n<p>L&rsquo;am\u00e9nagement int\u00e9rieur de l&rsquo;espace vise \u00e0 maintenir la structure architecturale et les textures existantes tout en mettant en valeur les empreintes naturelles que le temps a laiss\u00e9es. Le mobilier, y compris les tables et les chaises fabriqu\u00e9es sur mesure, rappelle les piles de bois de chauffage afin d&rsquo;\u00e9voquer la simplicit\u00e9, la rugosit\u00e9 et une ambiance d\u00e9contract\u00e9e. Le casier \u00e0 vin sur le bar est fait de grandes sections de bois combin\u00e9es \u00e0 des bandes lumineuses, cr\u00e9ant un effet tridimensionnel gr\u00e2ce \u00e0 la r\u00e9flexion de la lumi\u00e8re et de l&rsquo;acier inoxydable.<\/p>\n"},"jury_text":[{"category":3759,"fr":"","en":"","original":"<p>&lt;Situ\u00e9 dans la rue principale du complexe commercial Huanglong World Trade Center, WILD BACK couvre une superficie de 2 000 m\u00e8tres carr\u00e9s, s&rsquo;imposant comme un nouveau point de rep\u00e8re pour les activit\u00e9s de plein air \u00e0 Hangzhou. Avec sa large gamme d&rsquo;exp\u00e9riences de style de vie en plein air telles que la nourriture, l&rsquo;\u00e9quipement et les activit\u00e9s, WILD BACK adopte des mod\u00e8les commerciaux innovants qui sont \u00e0 l&rsquo;\u00e9preuve du temps et s&rsquo;efforce d&rsquo;encourager les gens \u00e0 se connecter avec la nature et \u00e0 r\u00e9veiller leur moi int\u00e9rieur.<\/p>\n<p>L&rsquo;am\u00e9nagement int\u00e9rieur de l&rsquo;espace vise \u00e0 maintenir la structure architecturale et les textures existantes tout en mettant en valeur les empreintes naturelles que le temps a laiss\u00e9es. Le mobilier, y compris les tables et les chaises fabriqu\u00e9es sur mesure, rappelle les piles de bois de chauffage afin d&rsquo;\u00e9voquer la simplicit\u00e9, la rugosit\u00e9 et une ambiance d\u00e9contract\u00e9e. Le casier \u00e0 vin sur le bar est fait de grandes sections de bois combin\u00e9es \u00e0 des bandes lumineuses, cr\u00e9ant un effet tridimensionnel gr\u00e2ce \u00e0 la r\u00e9flexion de la lumi\u00e8re et de l&rsquo;acier inoxydable.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3759,"cat_id_laureat":4025,"laureat":"Certification Or"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"PIG DESIGN","website":"http:\/\/pigdesign.art\/","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"}],"user":{"email":"W13275045858@126.com","first_name":"Wenqiang","last_name":"Li"},"doc_texts_web":{"fr":"<p><Situ\u00e9 dans la rue principale du complexe commercial Huanglong World Trade Center, WILD BACK couvre une superficie de 2 000 m\u00e8tres carr\u00e9s, s&rsquo;imposant comme un nouveau point de rep\u00e8re pour les activit\u00e9s de plein air \u00e0 Hangzhou. Avec sa large gamme d&rsquo;exp\u00e9riences de style de vie en plein air telles que la nourriture, l&rsquo;\u00e9quipement et les activit\u00e9s, WILD BACK adopte des mod\u00e8les commerciaux innovants qui sont \u00e0 l&rsquo;\u00e9preuve du temps et s&rsquo;efforce d&rsquo;encourager les gens \u00e0 se connecter avec la nature et \u00e0 r\u00e9veiller leur moi int\u00e9rieur.<\/p>\n<p>L&rsquo;am\u00e9nagement int\u00e9rieur de l&rsquo;espace vise \u00e0 maintenir la structure architecturale et les textures existantes tout en mettant en valeur les empreintes naturelles que le temps a laiss\u00e9es. Le mobilier, y compris les tables et les chaises fabriqu\u00e9es sur mesure, rappelle les piles de bois de chauffage afin d&rsquo;\u00e9voquer la simplicit\u00e9, la rugosit\u00e9 et une ambiance d\u00e9contract\u00e9e. Le casier \u00e0 vin sur le bar est fait de grandes sections de bois combin\u00e9es \u00e0 des bandes lumineuses, cr\u00e9ant un effet tridimensionnel gr\u00e2ce \u00e0 la r\u00e9flexion de la lumi\u00e8re et de l&rsquo;acier inoxydable.<\/p>\n","en":"<p>Located on the front street of the commercial complex Huanglong World Trade Center, WILD BACK covers an area of 2,000 square meters, establishing itself as a new outdoor landmark in Hangzhou. With its wide range of diverse outdoor lifestyle experiences such as food, equipment, and activities, WILD BACK embraces innovative business models that are future-proof and it strives to encourage people to connect with nature and awaken their inner selves.<\/p>\n<p>SNOW PEAK, a renowned Japanese brand in the outdoor industry, has established an outdoor equipment store in this location. GRILL&EATERY of WILD BACK strives to establish an unspoiled natural haven within the urban landscape and seeks to make necessary adjustments to the overly refined and polished aspects of modern living. The wilderness represents an unaltered state, showcasing the true essence of nature. It is a realm brimming with challenges and mysteries, offering profound significance to life&rsquo;s journey.<\/p>\n<p>Moreover, charcoal grilling offers a unique dining experience that takes people back to the original relationship between humans and fire. The \u00ab\u00a0outdoor\u00a0\u00bb has been regarded as an aesthetic proposition beyond its functions in this project. When dining in a restaurant surrounded by nature, one can truly feel a sense of symbiosis with the environment. The overall design of the project aims to create a narrative of dining in the wilderness.<\/p>\n<p>The design&rsquo;s flexibility is fused into commercial buildings, which are typically considered the most \u00ab\u00a0worldly\u00a0\u00bb types of buildings. The inclusive public courtyards imbue new meaning into the space, making it a micro-landscape that gently transitions between the building and the city. This not only facilitates visual communication but also creates an ideological presence.<\/p>\n<p>The dwarf wall, adorned with the brand logo, serves a dual purpose. It not only adds aesthetic appeal to the landscape but also acts as a symbolic representation of a miniature station for pedestrians to rest. Placed on the ground, it subtly hints at the entrance. The pavilion and corridor area resemble the rain-sheltering eaves one might come across while exploring the outdoors. The 1.4-meter extension facilitates a gradual and gentle introduction of both rain and sunlight.<\/p>\n<p>Folding windows offer a seamless transition between the indoors and outdoors, while also allowing for natural regulation of the indoor microclimate with the changing seasons. In WILD BACK, the interior features large rocks resembling cliffs, with branches extending from the sides. The branches and leaves are densely covered with foliage at random, creating a vibrant and lively atmosphere in a small area.<\/p>\n<p>The interior design of the space aims to maintain the existing architectural structure and textures while highlighting the natural imprints that time has left. The furniture, including the custom-made tables and chairs, is reminiscent of piles of firewood to convey simplicity, roughness, and a casual ambiance. The wine rack on the bar is made of large sections of wood combined with light strips, creating a three-dimensional effect through the reflection of the light and stainless steel.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/wild-back\/","en":"https:\/\/int.design\/en\/projects\/wild-back\/"},"titles":{"fr":"WILD BACK","en":"WILD BACK"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/125486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=125486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}