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c\u0153ur des rues paisibles de Chelsea, la s\u00e9curit\u00e9 devient un dialogue silencieux mais puissant entre r\u00e9sidents et automobilistes. Notre mission \u00e9tait de donner une voix aux citoyens, transformant leurs pr\u00e9occupations en un appel graphique vibrant \u00e0 la prudence. Nous avons con\u00e7u une s\u00e9rie d\u2019affiches bilingues qui marient l\u2019urgence de la prudence au volant dans les quartiers, avec une esth\u00e9tique \u00e0 la fois vibrante et interpelante.<\/p>\n<p>Notre d\u00e9marche cr\u00e9ative s\u2019est appuy\u00e9e sur une compr\u00e9hension approfondie du contexte local, fusionnant l\u2019art graphique avec la fonctionnalit\u00e9 et l\u2019impact social.<\/p>\n<p>En utilisant des couleurs fluorescentes et des typographies audacieuses, chaque affiche capte imm\u00e9diatement l\u2019attention de l\u2019automobiliste, transmettant un message clair sans n\u00e9gliger l\u2019\u00e9l\u00e9gance visuelle. L\u2019utilisation de contrastes \u00e9lev\u00e9s et d\u2019espaces n\u00e9gatifs n\u2019est pas le fruit du hasard ; elle est calcul\u00e9e pour guider le regard et maintenir l\u2019engagement visuel. Les typographies choisies sont le r\u00e9sultat d\u2019une \u00e9tude m\u00e9ticuleuse visant \u00e0 maximiser la lisibilit\u00e9 en mouvement, un facteur crucial lorsqu\u2019il s\u2019agit d\u2019audiences en d\u00e9placement automobile \u00ab\u00a0rapide\u00a0\u00bb.<\/p>\n<p>La strat\u00e9gie visuelle adopt\u00e9e pour cette campagne propose un juste \u00e9quilibre entre esth\u00e9tique engageante et communication persuasive. Les retours de la communaut\u00e9 de Chelsea t\u00e9moignent de l\u2019efficacit\u00e9 de ces \u0153uvres \u2013 des cr\u00e9ations qui, loin de se fondre dans le d\u00e9cor urbain, sont devenues des rep\u00e8res visuels influen\u00e7ant positivement les comportements.<\/p>\n<p>En r\u00e9sum\u00e9, ces affiches ne se contentent pas d\u2019informer ; elles inspirent, invitent \u00e0 une prise de conscience, et, finalement, \u00e0 une action.<\/p>\n"},"jury_text":[{"category":3683,"fr":"","en":"","original":"<p>Chers membres du jury,<\/p>\n<p>La campagne que nous vous pr\u00e9sentons est le r\u00e9sultat d\u2019une r\u00e9flexion technique approfondie alli\u00e9e \u00e0 une vision esth\u00e9tique. Chaque affiche, tout en se voulant une certaine forme d\u2019\u0153uvre d\u2019art, est le fruit d\u2019un processus de conception rigoureux. Nos choix typographiques sont le r\u00e9sultat d\u2019\u00e9tudes comportementales sur la perception visuelle en mouvement et notre palette de couleurs est test\u00e9e pour son impact \u00e9motionnel et sa visibilit\u00e9 dans diverses conditions d\u2019\u00e9clairage.<\/p>\n<p>Nous avons pris soin de d\u00e9velopper une strat\u00e9gie de communication int\u00e9gr\u00e9e, assurant que la clart\u00e9 du message con\u00e7u par notre \u00e9quipe strat\u00e9gique, perdure dans l\u2019espace public, engageant les citoyens et changeant les comportements de mani\u00e8re mesurable.<\/p>\n<p>En conclusion, cette campagne a d\u00e9pass\u00e9 de loin les objectifs fix\u00e9s par la municipalit\u00e9 de Chelsea, ce qui t\u00e9moigne de l\u2019efficacit\u00e9 de notre d\u00e9marche. Des r\u00e9sultats tangibles ont \u00e9t\u00e9 observ\u00e9s et mesur\u00e9s, ce qui, bien que hors des crit\u00e8res standards d\u2019\u00e9valuation, prouve l\u2019ampleur et la profondeur de notre impact. C\u2019est avec une grande consid\u00e9ration que nous vous invitons \u00e0 reconna\u00eetre la port\u00e9e de notre projet dans son int\u00e9gralit\u00e9.<\/p>\n"}],"different_jury_text":true,"different_category_text":false},"laureats":[{"cat_id":3683,"cat_id_laureat":4026,"laureat":"Laur\u00e9at Platine"},{"cat_id":3683,"cat_id_laureat":4027,"laureat":"Grand Laur\u00e9at"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"Pixel","website":"https:\/\/agencepixel.ca\/","category":"","category_tax":3936,"category_label":"Communication &amp; Branding"}],"user":{"email":"rmartin@agencepixel.ca","first_name":"Richard","last_name":"Martin"},"doc_texts_web":{"fr":"<p>Au c\u0153ur des rues paisibles de Chelsea, la s\u00e9curit\u00e9 devient un dialogue silencieux mais puissant entre r\u00e9sidents et automobilistes. Notre mission \u00e9tait de donner une voix aux citoyens, transformant leurs pr\u00e9occupations en un appel graphique vibrant \u00e0 la prudence. Nous avons con\u00e7u une s\u00e9rie d\u2019affiches bilingues qui marient l\u2019urgence de la prudence au volant dans les quartiers, avec une esth\u00e9tique \u00e0 la fois vibrante et interpelante.<\/p>\n<p>Notre d\u00e9marche cr\u00e9ative s\u2019est appuy\u00e9e sur une compr\u00e9hension approfondie du contexte local, fusionnant l\u2019art graphique avec la fonctionnalit\u00e9 et l\u2019impact social.<\/p>\n<p>En utilisant des couleurs fluorescentes et des typographies audacieuses, chaque affiche capte imm\u00e9diatement l\u2019attention de l\u2019automobiliste, transmettant un message clair sans n\u00e9gliger l\u2019\u00e9l\u00e9gance visuelle. L\u2019utilisation de contrastes \u00e9lev\u00e9s et d\u2019espaces n\u00e9gatifs n\u2019est pas le fruit du hasard ; elle est calcul\u00e9e pour guider le regard et maintenir l\u2019engagement visuel. Les typographies choisies sont le r\u00e9sultat d\u2019une \u00e9tude m\u00e9ticuleuse visant \u00e0 maximiser la lisibilit\u00e9 en mouvement, un facteur crucial lorsqu\u2019il s\u2019agit d\u2019audiences en d\u00e9placement automobile \u00ab\u00a0rapide\u00a0\u00bb.<\/p>\n<p>La strat\u00e9gie visuelle adopt\u00e9e pour cette campagne propose un juste \u00e9quilibre entre esth\u00e9tique engageante et communication persuasive. Les retours de la communaut\u00e9 de Chelsea t\u00e9moignent de l\u2019efficacit\u00e9 de ces \u0153uvres \u2013 des cr\u00e9ations qui, loin de se fondre dans le d\u00e9cor urbain, sont devenues des rep\u00e8res visuels influen\u00e7ant positivement les comportements.<\/p>\n<p>En r\u00e9sum\u00e9, ces affiches ne se contentent pas d\u2019informer ; elles inspirent, invitent \u00e0 une prise de conscience, et, finalement, \u00e0 une action.<\/p>\n","en":"<p>In the heart of Chelsea&rsquo;s quiet streets, safety becomes a silent but powerful dialogue between residents and motorists. Our mission was to give citizens a voice, transforming their concerns into a vibrant graphic call for caution. We designed a series of bilingual posters that marry the urgency of safe driving in neighborhoods, with an aesthetic that is both vibrant and engaging.<\/p>\n<p>.<\/p>\n<p>Our creative approach was based on an in-depth understanding of the local context, fusing graphic art with functionality and social impact.<\/p>\n<p>Using fluorescent colors and bold typography, each poster immediately captures the motorist&rsquo;s attention, conveying a clear message without neglecting visual elegance. The use of high contrast and negative space is no accident; it&rsquo;s calculated to guide the eye and maintain visual engagement. The typefaces chosen are the result of meticulous study aimed at maximizing legibility on the move, a crucial factor when it comes to audiences on the move by car \u00ab\u00a0fast\u00a0\u00bb<\/p>\n<p>.<\/p>\n<p>The visual strategy adopted for this campaign strikes the right balance between engaging aesthetics and persuasive communication. Feedback from the Chelsea community testifies to the effectiveness of these works \u2013 creations that, far from blending into the urban d\u00e9cor, have become visual landmarks positively influencing behavior.<\/p>\n<p>The visual strategy adopted for this campaign strikes the right balance between engaging aesthetics and persuasive communication.<\/p>\n<p>In short, these posters don&rsquo;t just inform; they inspire, invite awareness, and, ultimately, action.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/municipalite-de-chelsea\/","en":"https:\/\/int.design\/en\/projects\/municipalite-de-chelsea\/"},"titles":{"fr":"Municipalit\u00e9 de Chelsea","en":"Municipalit\u00e9 de Chelsea"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/124477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=124477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}