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design du caf\u00e9, French Kitsch, est bas\u00e9 sur l&rsquo;identit\u00e9 de la marque qui est claire et distinctive. Cette interpr\u00e9tation est d\u00e9riv\u00e9e des mots \u00ab\u00a0<strong>French<\/strong>&#8221; et &#8220;<strong>Kitsch<\/strong>&#8221; qui sont traduits en motifs architecturaux. Il utilise des motifs d&#8217;arcs incomplets et courbes, qui repr\u00e9sentent l&#8217;imperfection de la beaut\u00e9. Ces arcs s&#8217;inspirent des courbes gracieuses que l&#8217;on trouve dans les croissants, cr\u00e9ant ainsi de belles courbes et des surfaces textur\u00e9es dans l&#8217;architecture. Ce concept est parfaitement int\u00e9gr\u00e9 dans l&#8217;analyse de l&#8217;utilisation globale de l&#8217;espace, de l&#8217;environnement, du contexte et de l&#8217;exp\u00e9rience des utilisateurs.<\/p>\n"},"jury_text":[{"category":3660,"fr":"","en":"","original":"<p>Le concept principal de French Kitsch est d\u00e9velopp\u00e9 en interpr\u00e9tant son nom : \u00ab\u00a0French\u00a0\u00bb et \u00ab\u00a0Kitsch\u00a0\u00bb. En plus d&rsquo;\u00eatre une p\u00e2tisserie fran\u00e7aise sp\u00e9cialis\u00e9e, l&rsquo;amour du propri\u00e9taire pour le bouledogue fran\u00e7ais est aussi l&rsquo;identit\u00e9 de la marque, d\u00e9peignant une image ludique mais \u00e9l\u00e9gante du caf\u00e9. Le design vise \u00e0 renforcer cette image avec le concept de \u00ab\u00a0Kitsch\u00a0\u00bb, une forme d&rsquo;art qui appr\u00e9cie l&rsquo;imperfection \u00e0 travers des \u00e9l\u00e9ments d&rsquo;architecture et des mat\u00e9riaux qui se r\u00e9f\u00e8rent \u00e0 une forme imparfaite de \u00ab\u00a0croissant\u00a0\u00bb.<\/p>\n<p style=\"text-align : justify ;\">La conception du caf\u00e9 a pour but d&#8217;am\u00e9liorer cette image avec le concept de &#8220;Kitsch&#8221;.\n<\/p>\n<p>&nbsp;<\/p>\n<p>La cath\u00e9drale fran\u00e7aise est un lieu de rencontre et d&#8217;\u00e9change d&#8217;id\u00e9es.\n<\/p>\n<p>La cath\u00e9drale fran\u00e7aise est prise comme r\u00e9f\u00e9rence principale pour la conception o\u00f9 des arcs rythmiques sont d\u00e9velopp\u00e9s. Au lieu d&#8217;arcs sym\u00e9triques, des arcs imparfaits de diff\u00e9rentes \u00e9chelles sont utilis\u00e9s. Le projet part d&#8217;une masse rectangulaire parfaite qui est rendue imparfaite par la sculpture d&#8217;arcs imparfaits au premier niveau et d&#8217;arcs imparfaits invers\u00e9s au deuxi\u00e8me niveau. Au premier \u00e9tage, ces arcs accueillent les visiteurs avec leur aspect \u00e0 la fois antique et moderne, cr\u00e9ant des ombres le long du chemin et, lorsque la lumi\u00e8re passe \u00e0 travers la fen\u00eatre en arc, elle cr\u00e9e un reflet sur le sol, semblable \u00e0 celui d&#8217;un verre de cath\u00e9drale. L&#8217;arche imparfaite surdimensionn\u00e9e cr\u00e9e \u00e9galement un espace continu entre le comptoir et le deuxi\u00e8me \u00e9tage, mettant en valeur le comptoir multifonctionnel, ce qui permet de le voir depuis les deux \u00e9tages. Au deuxi\u00e8me \u00e9tage, des vides sont creus\u00e9s dans les courbes invers\u00e9es, permettant \u00e0 la lumi\u00e8re du soleil d&#8217;entrer tout en agissant comme un dispositif d&#8217;ombrage.\n<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n<p>L&#8217;utilisation du b\u00e9ton textur\u00e9 renforce le concept de perfection de l&#8217;imperfection o\u00f9 le mur n&#8217;est pas compl\u00e8tement lisse, mais il refl\u00e8te l&#8217;authenticit\u00e9 du mat\u00e9riau qui peut \u00eatre beau en soi. De plus, en utilisant le b\u00e9ton comme mat\u00e9riau principal, le mobilier, les d\u00e9corations et les lumi\u00e8res LED sont rendus exceptionnels, soulignant les courbes imparfaites de l&#8217;arc dans l&#8217;espace du tunnel, cr\u00e9ant une image m\u00e9morable du caf\u00e9.<\/p>\n"},{"category":3624,"fr":"","en":"","original":"<p>Le concept principal de French Kitsch est d\u00e9velopp\u00e9 en interpr\u00e9tant son nom : \u00ab\u00a0French\u00a0\u00bb et \u00ab\u00a0Kitsch\u00a0\u00bb. En plus d&rsquo;\u00eatre une p\u00e2tisserie fran\u00e7aise sp\u00e9cialis\u00e9e, l&rsquo;amour du propri\u00e9taire pour le bouledogue fran\u00e7ais est aussi l&rsquo;identit\u00e9 de la marque, d\u00e9peignant une image ludique mais \u00e9l\u00e9gante du caf\u00e9. Le design vise \u00e0 renforcer cette image avec le concept de \u00ab\u00a0Kitsch\u00a0\u00bb, une forme d&rsquo;art qui appr\u00e9cie l&rsquo;imperfection \u00e0 travers des \u00e9l\u00e9ments d&rsquo;architecture et des mat\u00e9riaux qui se r\u00e9f\u00e8rent \u00e0 une forme imparfaite de \u00ab\u00a0croissant\u00a0\u00bb.<\/p>\n<p style=\"text-align : justify ;\">La conception du caf\u00e9 a pour but d&#8217;am\u00e9liorer cette image avec le concept de &#8220;Kitsch&#8221;.\n<\/p>\n<p>&nbsp;<\/p>\n<p>La cath\u00e9drale fran\u00e7aise est un symbole de l&#8217;architecture fran\u00e7aise.\n<\/p>\n<p>La cath\u00e9drale fran\u00e7aise est prise comme r\u00e9f\u00e9rence principale pour la conception o\u00f9 des arcs rythmiques sont d\u00e9velopp\u00e9s. Au lieu d&#8217;arcs sym\u00e9triques, des arcs imparfaits de diff\u00e9rentes \u00e9chelles sont utilis\u00e9s. Le projet part d&#8217;une masse rectangulaire parfaite qui est rendue imparfaite par la sculpture d&#8217;arcs imparfaits au premier niveau et d&#8217;arcs imparfaits invers\u00e9s au deuxi\u00e8me niveau. Au premier \u00e9tage, ces arcs accueillent les visiteurs avec leur aspect \u00e0 la fois antique et moderne, cr\u00e9ant des ombres le long du chemin et, lorsque la lumi\u00e8re passe \u00e0 travers la fen\u00eatre en arc, elle cr\u00e9e un reflet sur le sol, semblable \u00e0 celui d&#8217;un verre de cath\u00e9drale. L&#8217;arche imparfaite surdimensionn\u00e9e cr\u00e9e \u00e9galement un espace continu entre le comptoir et le deuxi\u00e8me \u00e9tage, mettant en valeur le comptoir multifonctionnel, ce qui permet de le voir depuis les deux \u00e9tages. Au deuxi\u00e8me \u00e9tage, des vides sont creus\u00e9s dans les courbes invers\u00e9es, permettant \u00e0 la lumi\u00e8re du soleil d&#8217;entrer tout en agissant comme un dispositif d&#8217;ombrage.\n<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n<p>L&#8217;utilisation du b\u00e9ton textur\u00e9 renforce le concept de perfection de l&#8217;imperfection o\u00f9 le mur n&#8217;est pas compl\u00e8tement lisse, mais il refl\u00e8te l&#8217;authenticit\u00e9 du mat\u00e9riau qui peut \u00eatre beau en soi. De plus, en utilisant le b\u00e9ton comme mat\u00e9riau principal, le mobilier, les d\u00e9corations et les lumi\u00e8res LED sont rendus exceptionnels, soulignant les courbes imparfaites de l&#8217;arc dans l&#8217;espace du tunnel, cr\u00e9ant une image m\u00e9morable du caf\u00e9.<\/p>\n"}],"different_jury_text":true,"different_category_text":true},"laureats":[{"cat_id":3660,"cat_id_laureat":4025,"laureat":"Certification Or"},{"cat_id":3624,"cat_id_laureat":4026,"laureat":"Laur\u00e9at Platine"},{"cat_id":3624,"cat_id_laureat":4027,"laureat":"Grand Laur\u00e9at"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"TOUCH Architect","website":"www.toucharchitect.com","category":"","category_tax":2744,"category_label":"Architecte"},{"name":"Sauce","website":"https:\/\/www.facebook.com\/saucebranding\/","category":"","category_tax":3936,"category_label":"Communication &amp; Branding"},{"name":"Mi Metipat Prommomate","website":"https:\/\/www.facebook.com\/mimetipat","category":"","category_tax":2756,"category_label":"Photographe"},{"name":"Studio.Horizon ","website":"https:\/\/www.facebook.com\/StudioHorizonPhotograp\/","category":"","category_tax":2756,"category_label":"Photographe"},{"name":"Samma","website":"https:\/\/www.facebook.com\/samma.construction?locale=th_TH","category":"","category_tax":2751,"category_label":"Entrepreneur g\u00e9n\u00e9ral"}],"user":{"email":"info@toucharchitect.com","first_name":"Parpis","last_name":"Leelaniramol"},"doc_texts_web":{"fr":"<p>Le design du caf\u00e9, French Kitsch, est bas\u00e9 sur l&rsquo;identit\u00e9 de la marque qui est claire et distinctive. Cette interpr\u00e9tation est d\u00e9riv\u00e9e des mots \u00ab\u00a0<strong>French<\/strong>\u201d et \u201c<strong>Kitsch<\/strong>\u201d qui sont traduits en motifs architecturaux. Il utilise des motifs d\u2019arcs incomplets et courbes, qui repr\u00e9sentent l\u2019imperfection de la beaut\u00e9. Ces arcs s\u2019inspirent des courbes gracieuses que l\u2019on trouve dans les croissants, cr\u00e9ant ainsi de belles courbes et des surfaces textur\u00e9es dans l\u2019architecture. Ce concept est parfaitement int\u00e9gr\u00e9 dans l\u2019analyse de l\u2019utilisation globale de l\u2019espace, de l\u2019environnement, du contexte et de l\u2019exp\u00e9rience des utilisateurs.<\/p>\n","en":"<p>The design of the caf\u00e9, French Kitsch, is based on the brand identity that is clear and distinctive. This interpretation is derived from the words \u201c<strong>French<\/strong>\u201d and \u201c<strong>Kitsch<\/strong>\u201d which are translated into architectural patterns. It uses arch patterns with incomplete, curvaceous arches, which represent beauty imperfection. These arches draw inspiration from the graceful curves found in croissant, creates beautiful curves and textured surfaces into the architecture. This concept is seamlessly integrated into the analysis of the overall space utilization, environmental, context, and users experiences.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/french-kitsch-iii\/","en":"https:\/\/int.design\/en\/projects\/french-kitsch-iii\/"},"titles":{"fr":"French Kitsch III","en":"French Kitsch III"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/123274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=123274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}