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Lunetterie Parade consiste en un espace fonctionnel et esth\u00e9tique r\u00e9pondant aux besoins sp\u00e9cifiques d&rsquo;une boutique et d&rsquo;une clinique d&rsquo;optom\u00e9trie ind\u00e9pendante. Situ\u00e9e au c\u0153ur de l&rsquo;Espace Montmorency \u00e0 Laval, cette lunetterie allait initialement prendre place dans un local de 1200 pi2. Cependant, suite \u00e0 une r\u00e9vision des besoins la lunetterie Parade n\u00e9cessita un espace plus grand pour r\u00e9pondre \u00e0 toutes les exigences. Ainsi, le projet inclut l&rsquo;agrandissement de la boutique pour accueillir un plus grand nombre de montures ainsi qu\u2019une seconde salle d\u2019optom\u00e9trie, pour finir avec une superficie de 1800 pi2.<\/p>\n<p>L\u2019espace disponible fut maximis\u00e9 en cr\u00e9ant des zones distinctes, mais harmonieuses, adapt\u00e9es aux diff\u00e9rentes fonctions de la lunetterie Parade. Le design et l&rsquo;architecture favorisent une circulation fluide des clients et du personnel tout en offrant un environnement accueillant et ergonomique. Situ\u00e9 au rez-de-chauss\u00e9e d\u2019une tour d\u2019habitation, le local se d\u00e9ploie dans une forme triangul\u00e9e irr\u00e9guli\u00e8re dont les deux longs c\u00f4t\u00e9s poss\u00e8dent une fa\u00e7ade vitr\u00e9e. Par cons\u00e9quent, il n\u2019y avait qu\u2019un seul mur disponible pour l\u2019installation de la plomberie et le passage des \u00e9quipements cliniques.<br \/>\nLa pr\u00e9sence de colonnes structurales en plein c\u0153ur du local fut un grand d\u00e9fi : les int\u00e9grer au projet \u00e9tait primordial. Ces deux challenges d\u2019am\u00e9nagements sont peu \u00e0 peu devenus une pr\u00e9misse de design, et sont au c\u0153ur du narratif d\u00e9ploy\u00e9 pour ce concept : \u2018\u2018cr\u00e9er une promenade inspir\u00e9e d\u2019une terrasse ext\u00e9rieure. \u2018\u2019<br \/>\nLa lumi\u00e8re naturelle, abondante, devenait donc partie prenante du concept : un spectacle changeant au fur et \u00e0 mesure des heures. Pour sublimer et renforcer cette id\u00e9e d\u2019int\u00e9rieur \/ ext\u00e9rieur, notre \u00e9quipe a choisi de venir ponctuer l\u2019espace de verdure, dont les ombres et les reflets font maintenant partie de la mat\u00e9rialit\u00e9. En renfort, les colonnes trait\u00e9es comme les piliers de ce<em> micromonde<\/em>, symbolisent de grands arbres, dont les racines sont des pr\u00e9sentoirs, les asp\u00e9rit\u00e9s du tronc deviennent des miroirs, et la cime s\u2019\u00e9claircit doucement pour accueillir la lumi\u00e8re. Les clients peuvent magasiner leur monture au c\u0153ur d\u2019un am\u00e9nagement au parcours organique et intemporel. Cette promenade int\u00e8gre les montures comme des objets de beaut\u00e9 ponctuant la promenade : elle a tout naturellement inspir\u00e9 le nom de la boutique.<br \/>\n<em>Parade<\/em> : un d\u00e9fil\u00e9 ext\u00e9rieur pour l\u2019exhibition de talents, de comp\u00e9tences, et d\u2019\u00e9v\u00e8nements joyeux. Parade devient une destination, un lieu de richesse visuelle.<\/p>\n<p>Une attention particuli\u00e8re au choix de luminaire a \u00e9t\u00e9 travaill\u00e9e avec Lumigroup, pour faire \u00e9cho au concept. En hauteur telle de grands parasols moirant les rayons du soleil, et toutes en rondeurs, les suspensions trouvent leur reflet au sol dans les pr\u00e9sentoirs, enti\u00e8rement con\u00e7us sur mesure pour imager le parcours organique du jardin int\u00e9rieur. Ainsi, des luminaires aux pr\u00e9sentoirs, tout a \u00e9t\u00e9 con\u00e7u pour venir amplifier la signature du projet Parade. Une mat\u00e9rialit\u00e9 insistant sur les tonalit\u00e9s naturelles et chaleureuses au sol, et des couleurs a\u00e9riennes en hauteur se fondent dans l\u2019univers du lieu, en respectant les crit\u00e8res cliniques d\u2019un espace d\u00e9di\u00e9 \u00e0 la sant\u00e9 des yeux et convenant \u00e0 un large spectre de client. Les tonalit\u00e9s naturelles et la sobri\u00e9t\u00e9 de l\u2019environnement de la boutique permettent aux montures d\u2019\u00eatre le centre de l\u2019attention, et ainsi, de mettre en valeur leur formes, couleurs et personnalit\u00e9s, telles des fleurs qui colorent les buissons dans un parc.<\/p>\n","en":"","original":"<p>La Lunetterie Parade consiste en un espace fonctionnel et esth\u00e9tique r\u00e9pondant aux besoins sp\u00e9cifiques d&rsquo;une boutique et d&rsquo;une clinique d&rsquo;optom\u00e9trie ind\u00e9pendante. Situ\u00e9e au c\u0153ur de l&rsquo;Espace Montmorency \u00e0 Laval, cette lunetterie allait initialement prendre place dans un local de 1200 pi2. Cependant, suite \u00e0 une r\u00e9vision des besoins la lunetterie Parade n\u00e9cessita un espace plus grand pour r\u00e9pondre \u00e0 toutes les exigences. Ainsi, le projet inclut l&rsquo;agrandissement de la boutique pour accueillir un plus grand nombre de montures ainsi qu\u2019une seconde salle d\u2019optom\u00e9trie, pour finir avec une superficie de 1800 pi2.<\/p>\n<p>L\u2019espace disponible fut maximis\u00e9 en cr\u00e9ant des zones distinctes, mais harmonieuses, adapt\u00e9es aux diff\u00e9rentes fonctions de la lunetterie Parade. Le design et l&rsquo;architecture favorisent une circulation fluide des clients et du personnel tout en offrant un environnement accueillant et ergonomique. Situ\u00e9 au rez-de-chauss\u00e9e d\u2019une tour d\u2019habitation, le local se d\u00e9ploie dans une forme triangul\u00e9e irr\u00e9guli\u00e8re dont les deux longs c\u00f4t\u00e9s poss\u00e8dent une fa\u00e7ade vitr\u00e9e. Par cons\u00e9quent, il n\u2019y avait qu\u2019un seul mur disponible pour l\u2019installation de la plomberie et le passage des \u00e9quipements cliniques.<br \/>\nLa pr\u00e9sence de colonnes structurales en plein c\u0153ur du local fut un grand d\u00e9fi : les int\u00e9grer au projet \u00e9tait primordial. Ces deux challenges d\u2019am\u00e9nagements sont peu \u00e0 peu devenus une pr\u00e9misse de design, et sont au c\u0153ur du narratif d\u00e9ploy\u00e9 pour ce concept : \u2018\u2018cr\u00e9er une promenade inspir\u00e9e d\u2019une terrasse ext\u00e9rieure. \u2018\u2019<br \/>\nLa lumi\u00e8re naturelle, abondante, devenait donc partie prenante du concept : un spectacle changeant au fur et \u00e0 mesure des heures. Pour sublimer et renforcer cette id\u00e9e d\u2019int\u00e9rieur \/ ext\u00e9rieur, notre \u00e9quipe a choisi de venir ponctuer l\u2019espace de verdure, dont les ombres et les reflets font maintenant partie de la mat\u00e9rialit\u00e9. En renfort, les colonnes trait\u00e9es comme les piliers de ce<em> micromonde<\/em>, symbolisent de grands arbres, dont les racines sont des pr\u00e9sentoirs, les asp\u00e9rit\u00e9s du tronc deviennent des miroirs, et la cime s\u2019\u00e9claircit doucement pour accueillir la lumi\u00e8re. Les clients peuvent magasiner leur monture au c\u0153ur d\u2019un am\u00e9nagement au parcours organique et intemporel. Cette promenade int\u00e8gre les montures comme des objets de beaut\u00e9 ponctuant la promenade : elle a tout naturellement inspir\u00e9 le nom de la boutique.<br \/>\n<em>Parade<\/em> : un d\u00e9fil\u00e9 ext\u00e9rieur pour l\u2019exhibition de talents, de comp\u00e9tences, et d\u2019\u00e9v\u00e8nements joyeux. Parade devient une destination, un lieu de richesse visuelle.<\/p>\n<p>Une attention particuli\u00e8re au choix de luminaire a \u00e9t\u00e9 travaill\u00e9e avec Lumigroup, pour faire \u00e9cho au concept. En hauteur telle de grands parasols moirant les rayons du soleil, et toutes en rondeurs, les suspensions trouvent leur reflet au sol dans les pr\u00e9sentoirs, enti\u00e8rement con\u00e7us sur mesure pour imager le parcours organique du jardin int\u00e9rieur. Ainsi, des luminaires aux pr\u00e9sentoirs, tout a \u00e9t\u00e9 con\u00e7u pour venir amplifier la signature du projet Parade. Une mat\u00e9rialit\u00e9 insistant sur les tonalit\u00e9s naturelles et chaleureuses au sol, et des couleurs a\u00e9riennes en hauteur se fondent dans l\u2019univers du lieu, en respectant les crit\u00e8res cliniques d\u2019un espace d\u00e9di\u00e9 \u00e0 la sant\u00e9 des yeux et convenant \u00e0 un large spectre de client. Les tonalit\u00e9s naturelles et la sobri\u00e9t\u00e9 de l\u2019environnement de la boutique permettent aux montures d\u2019\u00eatre le centre de l\u2019attention, et ainsi, de mettre en valeur leur formes, couleurs et personnalit\u00e9s, telles des fleurs qui colorent les buissons dans un parc.<\/p>\n"},"jury_text":[{"category":3731,"fr":"<p>La Lunetterie Parade consiste en un espace fonctionnel et esth\u00e9tique r\u00e9pondant aux besoins sp\u00e9cifiques d&rsquo;une boutique et d&rsquo;une clinique d&rsquo;optom\u00e9trie ind\u00e9pendante. Situ\u00e9e au c\u0153ur de l&rsquo;Espace Montmorency \u00e0 Laval, cette lunetterie allait initialement prendre place dans un local de 1200 pi2. Cependant, suite \u00e0 une r\u00e9vision des besoins la lunetterie Parade n\u00e9cessita un espace plus grand pour r\u00e9pondre \u00e0 toutes les exigences. Ainsi, le projet inclut l&rsquo;agrandissement de la boutique pour accueillir un plus grand nombre de montures ainsi qu\u2019une seconde salle d\u2019optom\u00e9trie, pour finir avec une superficie de 1800 pi2.<\/p>\n<p>L\u2019espace disponible fut maximis\u00e9 en cr\u00e9ant des zones distinctes, mais harmonieuses, adapt\u00e9es aux diff\u00e9rentes fonctions de la lunetterie Parade. Le design et l&rsquo;architecture favorisent une circulation fluide des clients et du personnel tout en offrant un environnement accueillant et ergonomique. Situ\u00e9 au rez-de-chauss\u00e9e d\u2019une tour d\u2019habitation, le local se d\u00e9ploie dans une forme triangul\u00e9e irr\u00e9guli\u00e8re dont les deux longs c\u00f4t\u00e9s poss\u00e8dent une fa\u00e7ade vitr\u00e9e. Par cons\u00e9quent, il n\u2019y avait qu\u2019un seul mur disponible pour l\u2019installation de la plomberie et le passage des \u00e9quipements cliniques.<br \/>\nLa pr\u00e9sence de colonnes structurales en plein c\u0153ur du local fut un grand d\u00e9fi : les int\u00e9grer au projet \u00e9tait primordial. Ces deux challenges d\u2019am\u00e9nagements sont peu \u00e0 peu devenus une pr\u00e9misse de design, et sont au c\u0153ur du narratif d\u00e9ploy\u00e9 pour ce concept : \u2018\u2018cr\u00e9er une promenade inspir\u00e9e d\u2019une terrasse ext\u00e9rieure. \u2018\u2019<br \/>\nLa lumi\u00e8re naturelle, abondante, devenait donc partie prenante du concept : un spectacle changeant au fur et \u00e0 mesure des heures. Pour sublimer et renforcer cette id\u00e9e d\u2019int\u00e9rieur \/ ext\u00e9rieur, notre \u00e9quipe a choisi de venir ponctuer l\u2019espace de verdure, dont les ombres et les reflets font maintenant partie de la mat\u00e9rialit\u00e9. En renfort, les colonnes trait\u00e9es comme les piliers de ce<em> micromonde<\/em>, symbolisent de grands arbres, dont les racines sont des pr\u00e9sentoirs, les asp\u00e9rit\u00e9s du tronc deviennent des miroirs, et la cime s\u2019\u00e9claircit doucement pour accueillir la lumi\u00e8re. Les clients peuvent magasiner leur monture au c\u0153ur d\u2019un am\u00e9nagement au parcours organique et intemporel. Cette promenade int\u00e8gre les montures comme des objets de beaut\u00e9 ponctuant la promenade : elle a tout naturellement inspir\u00e9 le nom de la boutique.<br \/>\n<em>Parade<\/em> : un d\u00e9fil\u00e9 ext\u00e9rieur pour l\u2019exhibition de talents, de comp\u00e9tences, et d\u2019\u00e9v\u00e8nements joyeux. Parade devient une destination, un lieu de richesse visuelle.<\/p>\n<p>Une attention particuli\u00e8re au choix de luminaire a \u00e9t\u00e9 travaill\u00e9e avec Lumigroup, pour faire \u00e9cho au concept. En hauteur telle de grands parasols moirant les rayons du soleil, et toutes en rondeurs, les suspensions trouvent leur reflet au sol dans les pr\u00e9sentoirs, enti\u00e8rement con\u00e7us sur mesure pour imager le parcours organique du jardin int\u00e9rieur. Ainsi, des luminaires aux pr\u00e9sentoirs, tout a \u00e9t\u00e9 con\u00e7u pour venir amplifier la signature du projet Parade. Une mat\u00e9rialit\u00e9 insistant sur les tonalit\u00e9s naturelles et chaleureuses au sol, et des couleurs a\u00e9riennes en hauteur se fondent dans l\u2019univers du lieu, en respectant les crit\u00e8res cliniques d\u2019un espace d\u00e9di\u00e9 \u00e0 la sant\u00e9 des yeux et convenant \u00e0 un large spectre de client. Les tonalit\u00e9s naturelles et la sobri\u00e9t\u00e9 de l\u2019environnement de la boutique permettent aux montures d\u2019\u00eatre le centre de l\u2019attention, et ainsi, de mettre en valeur leur formes, couleurs et personnalit\u00e9s, telles des fleurs qui colorent les buissons dans un parc.<\/p>\n","en":"","original":"<p>La Lunetterie Parade consiste en un espace fonctionnel et esth\u00e9tique r\u00e9pondant aux besoins sp\u00e9cifiques d&rsquo;une boutique et d&rsquo;une clinique d&rsquo;optom\u00e9trie ind\u00e9pendante. Situ\u00e9e au c\u0153ur de l&rsquo;Espace Montmorency \u00e0 Laval, cette lunetterie allait initialement prendre place dans un local de 1200 pi2. Cependant, suite \u00e0 une r\u00e9vision des besoins la lunetterie Parade n\u00e9cessita un espace plus grand pour r\u00e9pondre \u00e0 toutes les exigences. Ainsi, le projet inclut l&rsquo;agrandissement de la boutique pour accueillir un plus grand nombre de montures ainsi qu\u2019une seconde salle d\u2019optom\u00e9trie, pour finir avec une superficie de 1800 pi2.<\/p>\n<p>L\u2019espace disponible fut maximis\u00e9 en cr\u00e9ant des zones distinctes, mais harmonieuses, adapt\u00e9es aux diff\u00e9rentes fonctions de la lunetterie Parade. Le design et l&rsquo;architecture favorisent une circulation fluide des clients et du personnel tout en offrant un environnement accueillant et ergonomique. Situ\u00e9 au rez-de-chauss\u00e9e d\u2019une tour d\u2019habitation, le local se d\u00e9ploie dans une forme triangul\u00e9e irr\u00e9guli\u00e8re dont les deux longs c\u00f4t\u00e9s poss\u00e8dent une fa\u00e7ade vitr\u00e9e. Par cons\u00e9quent, il n\u2019y avait qu\u2019un seul mur disponible pour l\u2019installation de la plomberie et le passage des \u00e9quipements cliniques.<br \/>\nLa pr\u00e9sence de colonnes structurales en plein c\u0153ur du local fut un grand d\u00e9fi : les int\u00e9grer au projet \u00e9tait primordial. Ces deux challenges d\u2019am\u00e9nagements sont peu \u00e0 peu devenus une pr\u00e9misse de design, et sont au c\u0153ur du narratif d\u00e9ploy\u00e9 pour ce concept : \u2018\u2018cr\u00e9er une promenade inspir\u00e9e d\u2019une terrasse ext\u00e9rieure. \u2018\u2019<br \/>\nLa lumi\u00e8re naturelle, abondante, devenait donc partie prenante du concept : un spectacle changeant au fur et \u00e0 mesure des heures. Pour sublimer et renforcer cette id\u00e9e d\u2019int\u00e9rieur \/ ext\u00e9rieur, notre \u00e9quipe a choisi de venir ponctuer l\u2019espace de verdure, dont les ombres et les reflets font maintenant partie de la mat\u00e9rialit\u00e9. En renfort, les colonnes trait\u00e9es comme les piliers de ce<em> micromonde<\/em>, symbolisent de grands arbres, dont les racines sont des pr\u00e9sentoirs, les asp\u00e9rit\u00e9s du tronc deviennent des miroirs, et la cime s\u2019\u00e9claircit doucement pour accueillir la lumi\u00e8re. Les clients peuvent magasiner leur monture au c\u0153ur d\u2019un am\u00e9nagement au parcours organique et intemporel. Cette promenade int\u00e8gre les montures comme des objets de beaut\u00e9 ponctuant la promenade : elle a tout naturellement inspir\u00e9 le nom de la boutique.<br \/>\n<em>Parade<\/em> : un d\u00e9fil\u00e9 ext\u00e9rieur pour l\u2019exhibition de talents, de comp\u00e9tences, et d\u2019\u00e9v\u00e8nements joyeux. Parade devient une destination, un lieu de richesse visuelle.<\/p>\n<p>Une attention particuli\u00e8re au choix de luminaire a \u00e9t\u00e9 travaill\u00e9e avec Lumigroup, pour faire \u00e9cho au concept. En hauteur telle de grands parasols moirant les rayons du soleil, et toutes en rondeurs, les suspensions trouvent leur reflet au sol dans les pr\u00e9sentoirs, enti\u00e8rement con\u00e7us sur mesure pour imager le parcours organique du jardin int\u00e9rieur. Ainsi, des luminaires aux pr\u00e9sentoirs, tout a \u00e9t\u00e9 con\u00e7u pour venir amplifier la signature du projet Parade. Une mat\u00e9rialit\u00e9 insistant sur les tonalit\u00e9s naturelles et chaleureuses au sol, et des couleurs a\u00e9riennes en hauteur se fondent dans l\u2019univers du lieu, en respectant les crit\u00e8res cliniques d\u2019un espace d\u00e9di\u00e9 \u00e0 la sant\u00e9 des yeux et convenant \u00e0 un large spectre de client. Les tonalit\u00e9s naturelles et la sobri\u00e9t\u00e9 de l\u2019environnement de la boutique permettent aux montures d\u2019\u00eatre le centre de l\u2019attention, et ainsi, de mettre en valeur leur formes, couleurs et personnalit\u00e9s, telles des fleurs qui colorent les buissons dans un parc.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3731,"cat_id_laureat":4025,"laureat":"Certification Or"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"Hum\u00e0 Design + architecture","website":"Humadesign.com","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"}],"user":{"email":"loreleilaffeter@humadesign.com","first_name":"lorelei","last_name":"LAffeter"},"doc_texts_web":{"fr":"<p>La Lunetterie Parade consiste en un espace fonctionnel et esth\u00e9tique r\u00e9pondant aux besoins sp\u00e9cifiques d&rsquo;une boutique et d&rsquo;une clinique d&rsquo;optom\u00e9trie ind\u00e9pendante. Situ\u00e9e au c\u0153ur de l&rsquo;Espace Montmorency \u00e0 Laval, cette lunetterie allait initialement prendre place dans un local de 1200 pi2. Cependant, suite \u00e0 une r\u00e9vision des besoins la lunetterie Parade n\u00e9cessita un espace plus grand pour r\u00e9pondre \u00e0 toutes les exigences. Ainsi, le projet inclut l&rsquo;agrandissement de la boutique pour accueillir un plus grand nombre de montures ainsi qu\u2019une seconde salle d\u2019optom\u00e9trie, pour finir avec une superficie de 1800 pi2.<\/p>\n<p>L\u2019espace disponible fut maximis\u00e9 en cr\u00e9ant des zones distinctes, mais harmonieuses, adapt\u00e9es aux diff\u00e9rentes fonctions de la lunetterie Parade. Le design et l&rsquo;architecture favorisent une circulation fluide des clients et du personnel tout en offrant un environnement accueillant et ergonomique. Situ\u00e9 au rez-de-chauss\u00e9e d\u2019une tour d\u2019habitation, le local se d\u00e9ploie dans une forme triangul\u00e9e irr\u00e9guli\u00e8re dont les deux longs c\u00f4t\u00e9s poss\u00e8dent une fa\u00e7ade vitr\u00e9e. Par cons\u00e9quent, il n\u2019y avait qu\u2019un seul mur disponible pour l\u2019installation de la plomberie et le passage des \u00e9quipements cliniques.<br \/>\nLa pr\u00e9sence de colonnes structurales en plein c\u0153ur du local fut un grand d\u00e9fi : les int\u00e9grer au projet \u00e9tait primordial. Ces deux challenges d\u2019am\u00e9nagements sont peu \u00e0 peu devenus une pr\u00e9misse de design, et sont au c\u0153ur du narratif d\u00e9ploy\u00e9 pour ce concept : \u2018\u2018cr\u00e9er une promenade inspir\u00e9e d\u2019une terrasse ext\u00e9rieure. \u2018\u2019<br \/>\nLa lumi\u00e8re naturelle, abondante, devenait donc partie prenante du concept : un spectacle changeant au fur et \u00e0 mesure des heures. Pour sublimer et renforcer cette id\u00e9e d\u2019int\u00e9rieur \/ ext\u00e9rieur, notre \u00e9quipe a choisi de venir ponctuer l\u2019espace de verdure, dont les ombres et les reflets font maintenant partie de la mat\u00e9rialit\u00e9. En renfort, les colonnes trait\u00e9es comme les piliers de ce<em> micromonde<\/em>, symbolisent de grands arbres, dont les racines sont des pr\u00e9sentoirs, les asp\u00e9rit\u00e9s du tronc deviennent des miroirs, et la cime s\u2019\u00e9claircit doucement pour accueillir la lumi\u00e8re. Les clients peuvent magasiner leur monture au c\u0153ur d\u2019un am\u00e9nagement au parcours organique et intemporel. Cette promenade int\u00e8gre les montures comme des objets de beaut\u00e9 ponctuant la promenade : elle a tout naturellement inspir\u00e9 le nom de la boutique.<br \/>\n<em>Parade<\/em> : un d\u00e9fil\u00e9 ext\u00e9rieur pour l\u2019exhibition de talents, de comp\u00e9tences, et d\u2019\u00e9v\u00e8nements joyeux. Parade devient une destination, un lieu de richesse visuelle.<\/p>\n<p>Une attention particuli\u00e8re au choix de luminaire a \u00e9t\u00e9 travaill\u00e9e avec Lumigroup, pour faire \u00e9cho au concept. En hauteur telle de grands parasols moirant les rayons du soleil, et toutes en rondeurs, les suspensions trouvent leur reflet au sol dans les pr\u00e9sentoirs, enti\u00e8rement con\u00e7us sur mesure pour imager le parcours organique du jardin int\u00e9rieur. Ainsi, des luminaires aux pr\u00e9sentoirs, tout a \u00e9t\u00e9 con\u00e7u pour venir amplifier la signature du projet Parade. Une mat\u00e9rialit\u00e9 insistant sur les tonalit\u00e9s naturelles et chaleureuses au sol, et des couleurs a\u00e9riennes en hauteur se fondent dans l\u2019univers du lieu, en respectant les crit\u00e8res cliniques d\u2019un espace d\u00e9di\u00e9 \u00e0 la sant\u00e9 des yeux et convenant \u00e0 un large spectre de client. Les tonalit\u00e9s naturelles et la sobri\u00e9t\u00e9 de l\u2019environnement de la boutique permettent aux montures d\u2019\u00eatre le centre de l\u2019attention, et ainsi, de mettre en valeur leur formes, couleurs et personnalit\u00e9s, telles des fleurs qui colorent les buissons dans un parc.<\/p>\n","en":"<p>The Parade Optometry Boutique is a functional and aesthetic space designed to meet the specific needs of an independent optometry clinic and boutique. Located in the heart of Espace Montmorency in Laval, this eyewear store was initially planned for a 1200 square foot space. However, following a reassessment of needs, the Parade Optometry Boutique required a larger space to accommodate all requirements. Thus, the project includes expanding the boutique to accommodate a greater number of frames as well as a second optometry room, resulting in a total area of 1800 square feet.<\/p>\n<p>The available space was maximized by creating distinct yet harmonious zones tailored to the various functions of the Parade Optometry Boutique. The design and architecture facilitate smooth circulation of customers and staff while providing a welcoming and ergonomic environment. Situated on the ground floor of a residential tower, the space is shaped in an irregular triangular form with two long sides featuring glass facades. Consequently, there was only one available wall for plumbing installation and passage of clinical equipment.<\/p>\n<p>The presence of structural columns in the middle of the space posed a significant challenge: integrating them into the project was essential. These two layout challenges gradually became a design premise and are at the heart of the narrative deployed for this concept: \u201ccreating a promenade inspired by an outdoor terrace.\u201d<\/p>\n<p>Abundant natural light thus became an integral part of the concept: a changing spectacle throughout the hours. To enhance and reinforce this indoor\/outdoor idea, our team chose to punctuate the space with greenery, whose shadows and reflections are now part of the materiality. Additionally, the columns, treated as the pillars of this microworld, symbolize tall trees, with their roots serving as display stands, the trunk\u2019s irregularities becoming mirrors, and the canopy gradually lightening to welcome the light. Customers can shop for their frames amidst an arrangement with an organic and timeless journey. This promenade integrates frames as beauty objects punctuating the walk: it naturally inspired the boutique\u2019s name.<\/p>\n<p>Parade: an outdoor procession for the exhibition of talents, skills, and joyful events. Parade becomes a destination, a place of visual richness.<\/p>\n<p>Special attention to luminaire selection was worked with Lumigroup to echo the concept. Hanging high like large umbrellas modulating the sun\u2019s rays, and all rounded, the suspensions find their reflection on the ground in the display stands, entirely designed to illustrate the organic journey of the indoor garden. Thus, from luminaires to display stands, everything has been designed to amplify the Parade project\u2019s signature. A materiality emphasizing natural and warm tones on the floor, and airy colors at height blend into the place\u2019s universe, respecting the clinical criteria of a space dedicated to eye health and suitable for a wide spectrum of clients. The natural tones and sobriety of the boutique environment allow frames to be the center of attention, thus highlighting their shapes, colors, and personalities, like flowers coloring bushes in a park.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/lunetterie-parade\/","en":"https:\/\/int.design\/en\/projects\/lunetterie-parade\/"},"titles":{"fr":"Lunetterie Parade","en":"Lunetterie Parade"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/122760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=122760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}