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L\u2019objectif de ce projet \u00e9tait de revisiter le concept des boutiques de la marque pour mieux les adapter aux pr\u00e9f\u00e9rences du public nord-am\u00e9ricain, tout en pr\u00e9servant son essence r\u00e9solument scandinave.<\/p>\n<p>D\u00e8s l\u2019entr\u00e9e, les intentions conceptuelles se d\u00e9voilent : cr\u00e9er une atmosph\u00e8re accueillante et \u00e9l\u00e9gante en jouant avec les d\u00e9tails et les textures. Les pr\u00e9sentoirs noirs muraux se marient avec un arri\u00e8re-plan clair, offrant un contraste visuel mettant en valeur les bijoux. L\u2019innovation r\u00e9side dans l\u2019utilisation d\u2019un rev\u00eatement de pl\u00e2tre v\u00e9nitien, qui recouvre les murs, la retomb\u00e9e de plafond au-dessus de la caisse, ainsi que les nouveaux pr\u00e9sentoirs cylindriques et tables ovales dispers\u00e9s dans la boutique, pour une exp\u00e9rience immersive. L\u2019int\u00e9gration de courbes et de rondeurs dans le mobilier et les murs \u00e9voque subtilement l\u2019esth\u00e9tique du corps humain, contribuant \u00e0 cr\u00e9er un environnement accueillant et apaisant.<\/p>\n<p>Le nouvel am\u00e9nagement met en avant un m\u00e9lange subtil de mobilier existant de la marque, tout en introduisant un \u00eelot central noir sur-mesure arborant des lignes plus droites. Contrastant avec le reste de l\u2019int\u00e9rieur, ce dernier attire le regard d\u00e8s l\u2019entr\u00e9e et invite les clients \u00e0 s\u2019asseoir, interagir avec le personnel et \u00e0 explorer les nouvelles collections mises de l\u2019avant.<\/p>\n<p>Deux stations d\u2019essayage individuelles, de part et d\u2019autre de l\u2019espace, offrent une exp\u00e9rience plus personnalis\u00e9e pour les clients souhaitant se mettre en retrait.<\/p>\n<p>L\u2019espace lounge, nouvellement int\u00e9gr\u00e9, offre une parenth\u00e8se propice \u00e0 la d\u00e9tente ou \u00e0 l\u2019attente, o\u00f9 l\u2019on s\u2019immerge dans l\u2019univers des produits Pilgrim. Accompagn\u00e9 de ses \u00e9tag\u00e8res murales d\u00e9coratives, ce salon, accompagn\u00e9 des \u00e9tag\u00e8res d\u00e9coratives int\u00e9gr\u00e9es dans les murs, apporte un c\u00f4t\u00e9 \u00ab comme \u00e0 la maison \u00bb qui donne envie de prendre le temps dans un environnement enveloppant. \u00c0 proximit\u00e9, discret mais perceptible d\u00e8s l\u2019entr\u00e9e, un espace d\u00e9di\u00e9 aux per\u00e7ages enrichit les services de la boutique, incitant les visiteurs \u00e0 envisager l\u2019exp\u00e9rience unique du per\u00e7age sur place.<\/p>\n<p>Le comptoir-caisse est ing\u00e9nieusement plac\u00e9 sous une retomb\u00e9e de plafond, laquelle abrite un faux puits de lumi\u00e8re au-dessus d\u2019un bac \u00e0 plantes, int\u00e9grant ainsi la biophilie dans le projet. Cette touche naturelle et rafra\u00eechissante enrichit l\u2019ambiance de la boutique, compensant l\u2019absence de lumi\u00e8re naturelle. Des plantes et des galets sont \u00e9galement dispos\u00e9s dans la vitrine et \u00e0 l\u2019arri\u00e8re de la boutique, renfor\u00e7ant le sentiment de jardin, de nature et de d\u00e9licatesse associ\u00e9 \u00e0 la marque Pilgrim.<\/p>\n<p>L\u2019objectif de cette refonte \u00e9tait de cr\u00e9er un environnement o\u00f9 les clients se sentent \u00e0 l\u2019aise et prennent le temps de d\u00e9couvrir les produits. L\u2019id\u00e9e \u00e9tait de conserver la simplicit\u00e9 tout en offrant des d\u00e9tails plus riches pour accompagner les visiteurs dans un univers aussi raffin\u00e9 que les bijoux qu\u2019ils proposent.<\/p>\n<p>En r\u00e9sum\u00e9, Pilgrim adapte ses boutiques au march\u00e9 nord-am\u00e9ricain en m\u00ealant la simplicit\u00e9 scandinave \u00e0 des d\u00e9tails sophistiqu\u00e9s. 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L\u2019objectif de ce projet \u00e9tait de revisiter le concept des boutiques de la marque pour mieux les adapter aux pr\u00e9f\u00e9rences du public nord-am\u00e9ricain, tout en pr\u00e9servant son essence r\u00e9solument scandinave.<\/p>\n<p>D\u00e8s l\u2019entr\u00e9e, les intentions conceptuelles se d\u00e9voilent : cr\u00e9er une atmosph\u00e8re accueillante et \u00e9l\u00e9gante en jouant avec les d\u00e9tails et les textures. Les pr\u00e9sentoirs noirs muraux se marient avec un arri\u00e8re-plan clair, offrant un contraste visuel mettant en valeur les bijoux. L\u2019innovation r\u00e9side dans l\u2019utilisation d\u2019un rev\u00eatement de pl\u00e2tre v\u00e9nitien, qui recouvre les murs, la retomb\u00e9e de plafond au-dessus de la caisse, ainsi que les nouveaux pr\u00e9sentoirs cylindriques et tables ovales dispers\u00e9s dans la boutique, pour une exp\u00e9rience immersive. L\u2019int\u00e9gration de courbes et de rondeurs dans le mobilier et les murs \u00e9voque subtilement l\u2019esth\u00e9tique du corps humain, contribuant \u00e0 cr\u00e9er un environnement accueillant et apaisant.<\/p>\n<p>Le nouvel am\u00e9nagement met en avant un m\u00e9lange subtil de mobilier existant de la marque, tout en introduisant un \u00eelot central noir sur-mesure arborant des lignes plus droites. Contrastant avec le reste de l\u2019int\u00e9rieur, ce dernier attire le regard d\u00e8s l\u2019entr\u00e9e et invite les clients \u00e0 s\u2019asseoir, interagir avec le personnel et \u00e0 explorer les nouvelles collections mises de l\u2019avant.<\/p>\n<p>Deux stations d\u2019essayage individuelles, de part et d\u2019autre de l\u2019espace, offrent une exp\u00e9rience plus personnalis\u00e9e pour les clients souhaitant se mettre en retrait.<\/p>\n<p>L\u2019espace lounge, nouvellement int\u00e9gr\u00e9, offre une parenth\u00e8se propice \u00e0 la d\u00e9tente ou \u00e0 l\u2019attente, o\u00f9 l\u2019on s\u2019immerge dans l\u2019univers des produits Pilgrim. Accompagn\u00e9 de ses \u00e9tag\u00e8res murales d\u00e9coratives, ce salon, accompagn\u00e9 des \u00e9tag\u00e8res d\u00e9coratives int\u00e9gr\u00e9es dans les murs, apporte un c\u00f4t\u00e9 \u00ab comme \u00e0 la maison \u00bb qui donne envie de prendre le temps dans un environnement enveloppant. \u00c0 proximit\u00e9, discret mais perceptible d\u00e8s l\u2019entr\u00e9e, un espace d\u00e9di\u00e9 aux per\u00e7ages enrichit les services de la boutique, incitant les visiteurs \u00e0 envisager l\u2019exp\u00e9rience unique du per\u00e7age sur place.<\/p>\n<p>Le comptoir-caisse est ing\u00e9nieusement plac\u00e9 sous une retomb\u00e9e de plafond, laquelle abrite un faux puits de lumi\u00e8re au-dessus d\u2019un bac \u00e0 plantes, int\u00e9grant ainsi la biophilie dans le projet. Cette touche naturelle et rafra\u00eechissante enrichit l\u2019ambiance de la boutique, compensant l\u2019absence de lumi\u00e8re naturelle. Des plantes et des galets sont \u00e9galement dispos\u00e9s dans la vitrine et \u00e0 l\u2019arri\u00e8re de la boutique, renfor\u00e7ant le sentiment de jardin, de nature et de d\u00e9licatesse associ\u00e9 \u00e0 la marque Pilgrim.<\/p>\n<p>L\u2019objectif de cette refonte \u00e9tait de cr\u00e9er un environnement o\u00f9 les clients se sentent \u00e0 l\u2019aise et prennent le temps de d\u00e9couvrir les produits. L\u2019id\u00e9e \u00e9tait de conserver la simplicit\u00e9 tout en offrant des d\u00e9tails plus riches pour accompagner les visiteurs dans un univers aussi raffin\u00e9 que les bijoux qu\u2019ils proposent.<\/p>\n<p>En r\u00e9sum\u00e9, Pilgrim adapte ses boutiques au march\u00e9 nord-am\u00e9ricain en m\u00ealant la simplicit\u00e9 scandinave \u00e0 des d\u00e9tails sophistiqu\u00e9s. Avec une ambiance chaleureuse, une disposition astucieuse et une attention aux d\u00e9tails, cette nouvelle boutique offre un espace o\u00f9 les clients peuvent tranquillement explorer toute leur gamme de produits. Cette m\u00e9tamorphose promet d\u2019attirer l\u2019attention des amateurs de mode et de bijoux recherchant une exp\u00e9rience unique, simple et raffin\u00e9e.<\/p>\n","en":"<p>The North American fashion and accessories market recently welcomed the new Pilgrim boutiques, the renowned Danish brand of jewelry and accessories. The objective of this project was to revisit the brand\u2019s store concept to better adapt it to the preferences of the North American public while preserving its distinctly Scandinavian essence.<\/p>\n<p>Upon entry, the conceptual intentions unfold: to create a welcoming and elegant atmosphere by skillfully playing with details and textures. The black wall displays elegantly merge with a clear backdrop, creating a visual contrast that highlights the jewelry. The main innovation lies in the use of a continuous material: Venetian plaster, evoking a more tactile and immersive shopping experience. This material not only covers the walls but also the ceiling above the checkout counter, the new cylindrical displays, and the scattered oval tables in the store, creating a more immersive experience. The integration of curves and round shapes in the furniture and textured walls subtly evokes the aesthetics of the human body, contributing to creating a welcoming and soothing environment.<\/p>\n<p>The new layout highlights a subtle blend of the brand\u2019s existing furniture while introducing a custom black central island with straighter lines. This island, contrasting with the rest of the interior, immediately catches the eye upon entry, inviting customers to sit, interact with the staff, and explore the featured collections. Two fitting stations, on either side of the space, offer a more personalized experience for customers seeking a moment alone.<\/p>\n<p>The concept also enriches itself with a small lounge area, allowing for a break or comfortable waiting while acquainting oneself with Pilgrim products. This lounge, accompanied by decorative shelves integrated into the walls, brings a \u00ab\u00a0home-like\u00a0\u00bb feel, encouraging visitors to take their time in an enveloping environment. Nearby, discreetly located at the back of the store but visible upon entry, a dedicated piercing area adds an additional service dimension to the boutique, inviting customers to consider the on-site piercing experience.<\/p>\n<p>The checkout counter is cleverly positioned under a ceiling bulkhead housing a faux skylight above a custom planter box, incorporating biophilia into the project. This natural touch enriches the boutique\u2019s ambiance, compensating for the lack of natural light. Plants and pebbles are also displayed in the storefront and at the back of the boutique, reinforcing the sense of garden, nature, and delicacy associated with the Pilgrim brand.<\/p>\n<p>The aim of this conceptual overhaul was to ensure that customers feel comfortable and take the time to discover the products. The ultra-minimal aspect of the concept originally implemented in Europe, which was entirely in line with Scandinavian values, needed reinterpretation to stand out in the North American market. The idea was to maintain simplicity in materiality while offering a shell richer in details to accompany visitors in a universe as refined as the jewelry the brand offers.<\/p>\n<p>In summary, Pilgrim adapts its boutiques to the North American market by merging Scandinavian simplicity with sophisticated details. Embracing a warm ambiance, clever layout, and attention to detail, this new boutique offers a space where customers can leisurely explore their full range of products. This transformation promises to attract the attention of fashion and jewelry enthusiasts seeking a unique, simple, and refined experience.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/pilgrim-toronto-centre-eaton\/","en":"https:\/\/int.design\/en\/projects\/pilgrim-toronto-eaton-centre\/"},"titles":{"fr":"Pilgrim Toronto Centre Eaton","en":"Pilgrim Toronto Eaton Centre"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/122425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=122425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}