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&amp ; hyde con\u00e7oit la nouvelle identit\u00e9 de marque d’Alcor, un centre m\u00e9dical sp\u00e9cialis\u00e9 situ\u00e9 dans la province de Novara, en Italie. Avec le strat\u00e8ge Emanuele Iovine, nous avons men\u00e9 une s\u00e9rie d’entretiens \u00e0 la fois avec le fondateur et l’\u00e9quipe, afin de comprendre quelles valeurs les guident dans ce qu’ils font et de d\u00e9finir une strat\u00e9gie de marque audacieuse. L’objectif \u00e9tait de souligner le caract\u00e8re unique de cette entreprise dont le but est de d\u00e9velopper un nouveau mod\u00e8le de sant\u00e9 bas\u00e9 sur l’empathie, la durabilit\u00e9 et accessible \u00e0 tous. Nous avons con\u00e7u un syst\u00e8me d’identit\u00e9 visuelle pour communiquer de mani\u00e8re coh\u00e9rente \u00e0 travers tous les supports : du site web \u00e0 la papeterie. L’art qui accueille les patients dans les centres a inspir\u00e9 la direction artistique de la photographie, qui est bas\u00e9e sur des m\u00e9taphores, \u00e9vitant les repr\u00e9sentations ordinaires. Alcor aspire \u00e0 devenir de plus en plus une marque capable de construire des relations concr\u00e8tes avec le public, en \u00e9tant pr\u00e9sente sur le territoire avec diff\u00e9rentes initiatives.<\/p>\n"},"jury_text":[{"category":3691,"fr":"","en":"","original":"<p>Jekyll &amp ; hyde con\u00e7oit la nouvelle identit\u00e9 de marque d’Alcor, un centre m\u00e9dical sp\u00e9cialis\u00e9 situ\u00e9 dans la province de Novara, en Italie. Avec le strat\u00e8ge Emanuele Iovine, nous avons men\u00e9 une s\u00e9rie d’entretiens \u00e0 la fois avec le fondateur et l’\u00e9quipe, afin de comprendre quelles valeurs les guident dans ce qu’ils font et de d\u00e9finir une strat\u00e9gie de marque audacieuse. L’objectif \u00e9tait de souligner le caract\u00e8re unique de cette entreprise dont le but est de d\u00e9velopper un nouveau mod\u00e8le de sant\u00e9 bas\u00e9 sur l’empathie, la durabilit\u00e9 et accessible \u00e0 tous. 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Alcor aspire \u00e0 devenir de plus en plus une marque capable de construire des relations concr\u00e8tes avec le public, en \u00e9tant pr\u00e9sente sur le territoire avec diff\u00e9rentes initiatives.<\/p>\n"},{"category":3689,"fr":"","en":"","original":"<p>Jekyll &amp ; hyde con\u00e7oit la nouvelle identit\u00e9 de marque d’Alcor, un centre m\u00e9dical sp\u00e9cialis\u00e9 situ\u00e9 dans la province de Novara, en Italie. Avec le strat\u00e8ge Emanuele Iovine, nous avons men\u00e9 une s\u00e9rie d’entretiens \u00e0 la fois avec le fondateur et l’\u00e9quipe, afin de comprendre quelles valeurs les guident dans ce qu’ils font et de d\u00e9finir une strat\u00e9gie de marque audacieuse. L’objectif \u00e9tait de souligner le caract\u00e8re unique de cette entreprise dont le but est de d\u00e9velopper un nouveau mod\u00e8le de sant\u00e9 bas\u00e9 sur l’empathie, la durabilit\u00e9 et accessible \u00e0 tous. Nous avons con\u00e7u un syst\u00e8me d’identit\u00e9 visuelle pour communiquer de mani\u00e8re coh\u00e9rente \u00e0 travers tous les supports : du site web \u00e0 la papeterie. L’art qui accueille les patients dans les centres a inspir\u00e9 la direction artistique de la photographie, qui est bas\u00e9e sur des m\u00e9taphores, \u00e9vitant les repr\u00e9sentations ordinaires. Alcor aspire \u00e0 devenir de plus en plus une marque capable de construire des relations concr\u00e8tes avec le public, en \u00e9tant pr\u00e9sente sur le territoire avec diff\u00e9rentes initiatives.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3691,"cat_id_laureat":false,"laureat":""},{"cat_id":3692,"cat_id_laureat":4025,"laureat":"Certification Or"},{"cat_id":3689,"cat_id_laureat":4024,"laureat":"Certification Argent"}],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[{"name":"jekyll & hyde","website":"www.jeh.it","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Emanuele Iovine","website":"www.sunrise.studio","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Claudia Zalla","website":"www.claudiazalla.it","category":"","category_tax":2756,"category_label":"Photographe"}],"user":{"email":"info@jeh.it","first_name":"jekyll","last_name":"e hyde"},"doc_texts_web":{"fr":"<p>Jekyll & ; hyde con\u00e7oit la nouvelle identit\u00e9 de marque d\u2019Alcor, un centre m\u00e9dical sp\u00e9cialis\u00e9 situ\u00e9 dans la province de Novara, en Italie. Avec le strat\u00e8ge Emanuele Iovine, nous avons men\u00e9 une s\u00e9rie d\u2019entretiens \u00e0 la fois avec le fondateur et l\u2019\u00e9quipe, afin de comprendre quelles valeurs les guident dans ce qu\u2019ils font et de d\u00e9finir une strat\u00e9gie de marque audacieuse. L\u2019objectif \u00e9tait de souligner le caract\u00e8re unique de cette entreprise dont le but est de d\u00e9velopper un nouveau mod\u00e8le de sant\u00e9 bas\u00e9 sur l\u2019empathie, la durabilit\u00e9 et accessible \u00e0 tous. Nous avons con\u00e7u un syst\u00e8me d\u2019identit\u00e9 visuelle pour communiquer de mani\u00e8re coh\u00e9rente \u00e0 travers tous les supports : du site web \u00e0 la papeterie. L\u2019art qui accueille les patients dans les centres a inspir\u00e9 la direction artistique de la photographie, qui est bas\u00e9e sur des m\u00e9taphores, \u00e9vitant les repr\u00e9sentations ordinaires. Alcor aspire \u00e0 devenir de plus en plus une marque capable de construire des relations concr\u00e8tes avec le public, en \u00e9tant pr\u00e9sente sur le territoire avec diff\u00e9rentes initiatives.<\/p>\n","en":"<p>jekyll & hyde designs the new brand identity for Alcor, a specialist medical centre located in the province of Novara, Italy. Together with the stategist Emanuele Iovine, we have led a series of interviews both with the founder and the team, in order to understand which values guide them in what they do and to define a bold brand strategy. The aim was to underline the uniqueness of this company whose goal is to develop a new health model based on empathy, sustainability, and accessible to everyone. We have designed a visual identity system to communicate coherently through all the supports: from the website to the stationary. The Art that welcomes the patients in the centres inspired the photography art direction, which is based on metaphors, avoiding ordinary representations. Alcor aspires to become more and more a brand capable of building concrete relationships with the public, being present on the territory with different initiatives.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/alcor-brand-identity\/","en":"https:\/\/int.design\/en\/projects\/alcor-brand-identity\/"},"titles":{"fr":"Alcor Brand Identity","en":"Alcor Brand Identity"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/119668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=119668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}