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class=\"p1\\\">Brief\/Challenge<\/p>\n<p class=\"p1\\\">Fond\u00e9 en 1848, le Moore College of Art &amp;amp ; Design a \u00e9t\u00e9 la premi\u00e8re \u00e9cole d\u2019arts visuels pour les femmes aux \u00c9tats-Unis et continue \u00e0 former des artistes et des designers pour qu\u2019ils puissent mener des carri\u00e8res cr\u00e9atives et entreprenantes ayant un impact significatif. Moore a r\u00e9cemment fait l\u2019objet d\u2019un changement de marque, qui s\u2019est traduit par un nouveau logo soutenu par des palettes de couleurs vives, des polices de caract\u00e8res et des \u00e9l\u00e9ments graphiques. Le changement de marque correspondait \u00e0 l\u2019\u00e9tape quinquennale du plan directeur de Moore, qui cherche \u00e0 rester comp\u00e9titif dans le paysage des \u00e9coles d\u2019art en r\u00e9imaginant les offres de cours et en am\u00e9liorant l\u2019environnement physique pour les \u00e9tudiants. Notre objectif \u00e9tait de d\u00e9velopper une exp\u00e9rience pour les espaces du campus qui soit \u00e0 la hauteur de la nouvelle marque dans son expression de cr\u00e9ativit\u00e9, de vitalit\u00e9 et d\u2019esth\u00e9tique moderne. Nous voulions \u00e9galement cr\u00e9er un sentiment de lieu distinctif \u2013 pour unifier ce qui \u00e9tait autrefois une exp\u00e9rience disparate pour les \u00e9tudiants \u2013 tout en diff\u00e9renciant les d\u00e9partements et les disciplines situ\u00e9s sur l\u2019ensemble du campus. Bien que seules des zones limit\u00e9es de l\u2019int\u00e9rieur du campus aient \u00e9t\u00e9 r\u00e9nov\u00e9es, les solutions de conception ont donn\u00e9 la priorit\u00e9 aux commentaires des \u00e9tudiants et des professeurs recueillis lors d\u2019ateliers interactifs afin de refl\u00e9ter la nouvelle expression de la marque et la culture de l\u2019institution.<\/p>\n<p class=\"p1\\\">Approche<br \/>\nEn d\u00e9veloppant le programme, nous savions que nous devions concevoir pour les concepteurs \u2013 pour activer le centre cr\u00e9atif de l\u2019\u00e9cole et d\u00e9montrer le pouvoir de la conception exp\u00e9rientielle. Les champs de couleur qui se chevauchent sont \u00e0 la base de ce programme de conception. Ils sont d\u00e9riv\u00e9s des cercles superpos\u00e9s qui forment les \u201cO\u201d du nouveau logo de Moore et signifient l\u2019id\u00e9e de fusionner les disciplines et d\u2019\u00eatre \u201cmeilleurs ensemble\u201d. Ce th\u00e8me nous a donn\u00e9 l\u2019occasion de jouer avec une vari\u00e9t\u00e9 de couleurs et de cercles de fusion tout en unifiant le programme avec des \u00e9l\u00e9ments communs de l\u2019identit\u00e9 Moore, souvent par des applications inattendues.<\/p>\n<p class=\"p1\\\">La couleur est utilis\u00e9e pour diff\u00e9rencier les \u00e9tages et les disciplines correspondantes ; chaque \u00e9tage a sa propre palette de couleurs choisie parmi la famille robuste de couleurs secondaires et tertiaires prescrites par la nouvelle image de marque de l\u2019\u00e9cole. Pour un campus vertical comme celui-ci, nous avons appliqu\u00e9 le programme aux halls d\u2019ascenseurs, qui fonctionnent comme des centres de circulation cl\u00e9s, afin de cr\u00e9er un sentiment d\u2019arriv\u00e9e et de faciliter l\u2019orientation intuitive. Des motifs graphiques repr\u00e9sentant des cercles et des champs de couleur fusionn\u00e9s s\u2019\u00e9tendent sur les portes et autres surfaces pour renforcer l\u2019effet immersif et ludique. La typographie en gras identifie la discipline de chaque \u00e9tage en utilisant une variation de la palette de couleurs attribu\u00e9e.<\/p>\n<p class=\"p1\\\">La signalisation directionnelle adopte une couleur coh\u00e9rente \u2013 bleu nuit \u2013 pour une reconnaissance facile et un contraste optimal de l\u2019information principale. Les portes des toilettes et des autres \u00e9quipements sont \u00e9galement peintes en bleu nuit, ce qui permet de les distinguer dans les longs couloirs. La signalisation d\u2019orientation incorpore une variante du motif du cercle, cette fois sous la forme d\u2019un motif perfor\u00e9 distinctif d\u00e9coup\u00e9 dans le panneau. Les perforations jouent sur l\u2019espace positif et n\u00e9gatif, la couleur du sol apparaissant \u00e0 travers la signal\u00e9tique depuis le mur du dessous. Le jeu de symboles personnalis\u00e9 d\u00e9velopp\u00e9 pour le syst\u00e8me poursuit ce jeu entre espace positif et n\u00e9gatif en incorporant des teintes qui se chevauchent dans les \u00e9l\u00e9ments graphiques circulaires de chaque symbole.<\/p>\n<p class=\"p1\\\">R\u00e9sultats<br \/>\nLes \u00e9tudiants et le corps enseignant sont enthousiastes ! Ce projet d\u00e9montre le pouvoir de la conception graphique exp\u00e9rientielle pour donner vie \u00e0 une nouvelle identit\u00e9 dynamique et revitaliser les espaces existants du campus, sans qu\u2019il soit n\u00e9cessaire de proc\u00e9der \u00e0 des r\u00e9novations co\u00fbteuses.<\/p>\n","en":"<p class=\"p1\">Brief\/Challenge<\/p>\n<p class=\"p1\">Founded in 1848, Moore College of Art &amp; Design was the first visual arts college for women in the US and continues to educate artists and designers to build creative, enterprising careers of significant impact. Moore recently underwent a rebrand, resulting in a new logo supported by vibrant color palettes, fonts and graphic elements. The rebrand corresponded with the 5-year milestone of Moore\u2019s Master Plan, which seeks to remain competitive in the art school landscape by reimagining course offerings and by improving the physical environment for students. Our goal was to develop an experience for campus spaces that delivered on the new brand in its expression of creativity, vitality and a modern aesthetic. We also wanted to create a distinctive sense of place \u2013 to unify what was once a disparate experience for students \u2013 while differentiating between departments and disciplines located throughout the campus. While only limited areas of the campus interior were renovated, the design solutions prioritized student and faculty input gained through interactive workshops in order to reflect the new brand expression and culture of the institution.<\/p>\n<p class=\"p1\">Approach<br \/>\nIn developing the program, we knew we needed to design for designers \u2013 to activate the creative center of the school and demonstrate the power of experiential design. Overlapping fields of color drive this design program. They are derived from the overlapping circles that form the \u201cO\u201ds of the new Moore logo and signify the idea of merging disciplines and being \u2018better together.\u2019 This theme provided us with an opportunity to play with a variety of merging colors and circles while simultaneously unifying the program with common elements of the Moore identity, often through unexpected applications.<\/p>\n<p class=\"p1\">Color is used to differentiate between floors and their corresponding disciplines; each floor is assigned its own color palette chosen from the robust family of secondary and tertiary colors prescribed by the school\u2019s new rebrand. For a vertical campus such as this one, we applied the program to elevator lobbies, which function as key circulation hubs, to create a sense of arrival and to facilitate intuitive wayfinding. Graphic patterns featuring circles and merging fields of color are extended over doors and other surfaces to further the immersive and playful effect. Big, bold typography identifies each floor\u2019s discipline using a variation of the assigned color palette.<\/p>\n<p class=\"p1\">Wayfinding directional signage adopts a consistent color \u2013 midnight blue \u2013 for easy recognition and optimal contrast of primary information. Doors to restrooms and other amenities are also painted midnight blue, which helps them stand out in long corridors. Wayfinding signage incorporates a variation of the circle motif, this time as a distinctive perforated pattern punched out of the sign. The perforations play on positive and negative space as the floor color peeks through the signage from the wall beneath. The custom symbol set developed for the system continues this play between positive and negative space by incorporating overlapping tints within the circular graphic elements of each symbol.<\/p>\n<p class=\"p1\">Results<br \/>\nStudents and faculty are excited!\u00a0This project demonstrates the power of experiential graphic design to bring a vibrant new identity to life and revitalize existing campus spaces, without the need for costly renovations.<\/p>\n","original":""},"jury_text":[{"category":3403,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3403,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Entro","website":"www.entro.com","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Nova Industrial Arts","website":"https:\/\/novaindustrialarts.com\/","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Jacobs Wyper Architects","website":"https:\/\/www.jacobswyper.com\/","category":"","category_tax":2744,"category_label":"Architecte"}],"user":{"email":"valerie@entro.com","first_name":"Valerie","last_name":"Mitanoff"},"doc_texts_web":{"fr":"<p class=\"p1\\\">Brief\/Challenge<\/p>\n<p class=\"p1\\\">Fond\u00e9 en 1848, le Moore College of Art &amp ; Design a \u00e9t\u00e9 la premi\u00e8re \u00e9cole d\u2019arts visuels pour les femmes aux \u00c9tats-Unis et continue \u00e0 former des artistes et des designers pour qu\u2019ils puissent mener des carri\u00e8res cr\u00e9atives et entreprenantes ayant un impact significatif. Moore a r\u00e9cemment fait l\u2019objet d\u2019un changement de marque, qui s\u2019est traduit par un nouveau logo soutenu par des palettes de couleurs vives, des polices de caract\u00e8res et des \u00e9l\u00e9ments graphiques. Le changement de marque correspondait \u00e0 l\u2019\u00e9tape quinquennale du plan directeur de Moore, qui cherche \u00e0 rester comp\u00e9titif dans le paysage des \u00e9coles d\u2019art en r\u00e9imaginant les offres de cours et en am\u00e9liorant l\u2019environnement physique pour les \u00e9tudiants. Notre objectif \u00e9tait de d\u00e9velopper une exp\u00e9rience pour les espaces du campus qui soit \u00e0 la hauteur de la nouvelle marque dans son expression de cr\u00e9ativit\u00e9, de vitalit\u00e9 et d\u2019esth\u00e9tique moderne. Nous voulions \u00e9galement cr\u00e9er un sentiment de lieu distinctif \u2013 pour unifier ce qui \u00e9tait autrefois une exp\u00e9rience disparate pour les \u00e9tudiants \u2013 tout en diff\u00e9renciant les d\u00e9partements et les disciplines situ\u00e9s sur l\u2019ensemble du campus. Bien que seules des zones limit\u00e9es de l\u2019int\u00e9rieur du campus aient \u00e9t\u00e9 r\u00e9nov\u00e9es, les solutions de conception ont donn\u00e9 la priorit\u00e9 aux commentaires des \u00e9tudiants et des professeurs recueillis lors d\u2019ateliers interactifs afin de refl\u00e9ter la nouvelle expression de la marque et la culture de l\u2019institution.<\/p>\n<p class=\"p1\\\">Approche<br \/>\nEn d\u00e9veloppant le programme, nous savions que nous devions concevoir pour les concepteurs \u2013 pour activer le centre cr\u00e9atif de l\u2019\u00e9cole et d\u00e9montrer le pouvoir de la conception exp\u00e9rientielle. Les champs de couleur qui se chevauchent sont \u00e0 la base de ce programme de conception. Ils sont d\u00e9riv\u00e9s des cercles superpos\u00e9s qui forment les \u201cO\u201d du nouveau logo de Moore et signifient l\u2019id\u00e9e de fusionner les disciplines et d\u2019\u00eatre \u201cmeilleurs ensemble\u201d. Ce th\u00e8me nous a donn\u00e9 l\u2019occasion de jouer avec une vari\u00e9t\u00e9 de couleurs et de cercles de fusion tout en unifiant le programme avec des \u00e9l\u00e9ments communs de l\u2019identit\u00e9 Moore, souvent par des applications inattendues.<\/p>\n<p class=\"p1\\\">La couleur est utilis\u00e9e pour diff\u00e9rencier les \u00e9tages et les disciplines correspondantes ; chaque \u00e9tage a sa propre palette de couleurs choisie parmi la famille robuste de couleurs secondaires et tertiaires prescrites par la nouvelle image de marque de l\u2019\u00e9cole. Pour un campus vertical comme celui-ci, nous avons appliqu\u00e9 le programme aux halls d\u2019ascenseurs, qui fonctionnent comme des centres de circulation cl\u00e9s, afin de cr\u00e9er un sentiment d\u2019arriv\u00e9e et de faciliter l\u2019orientation intuitive. Des motifs graphiques repr\u00e9sentant des cercles et des champs de couleur fusionn\u00e9s s\u2019\u00e9tendent sur les portes et autres surfaces pour renforcer l\u2019effet immersif et ludique. La typographie en gras identifie la discipline de chaque \u00e9tage en utilisant une variation de la palette de couleurs attribu\u00e9e.<\/p>\n<p class=\"p1\\\">La signalisation directionnelle adopte une couleur coh\u00e9rente \u2013 bleu nuit \u2013 pour une reconnaissance facile et un contraste optimal de l\u2019information principale. Les portes des toilettes et des autres \u00e9quipements sont \u00e9galement peintes en bleu nuit, ce qui permet de les distinguer dans les longs couloirs. La signalisation d\u2019orientation incorpore une variante du motif du cercle, cette fois sous la forme d\u2019un motif perfor\u00e9 distinctif d\u00e9coup\u00e9 dans le panneau. Les perforations jouent sur l\u2019espace positif et n\u00e9gatif, la couleur du sol apparaissant \u00e0 travers la signal\u00e9tique depuis le mur du dessous. Le jeu de symboles personnalis\u00e9 d\u00e9velopp\u00e9 pour le syst\u00e8me poursuit ce jeu entre espace positif et n\u00e9gatif en incorporant des teintes qui se chevauchent dans les \u00e9l\u00e9ments graphiques circulaires de chaque symbole.<\/p>\n<p class=\"p1\\\">R\u00e9sultats<br \/>\nLes \u00e9tudiants et le corps enseignant sont enthousiastes ! Ce projet d\u00e9montre le pouvoir de la conception graphique exp\u00e9rientielle pour donner vie \u00e0 une nouvelle identit\u00e9 dynamique et revitaliser les espaces existants du campus, sans qu\u2019il soit n\u00e9cessaire de proc\u00e9der \u00e0 des r\u00e9novations co\u00fbteuses.<\/p>\n","en":"<p class=\"p1\">Brief\/Challenge<\/p>\n<p class=\"p1\">Founded in 1848, Moore College of Art & Design was the first visual arts college for women in the US and continues to educate artists and designers to build creative, enterprising careers of significant impact. Moore recently underwent a rebrand, resulting in a new logo supported by vibrant color palettes, fonts and graphic elements. The rebrand corresponded with the 5-year milestone of Moore\u2019s Master Plan, which seeks to remain competitive in the art school landscape by reimagining course offerings and by improving the physical environment for students. Our goal was to develop an experience for campus spaces that delivered on the new brand in its expression of creativity, vitality and a modern aesthetic. We also wanted to create a distinctive sense of place \u2013 to unify what was once a disparate experience for students \u2013 while differentiating between departments and disciplines located throughout the campus. While only limited areas of the campus interior were renovated, the design solutions prioritized student and faculty input gained through interactive workshops in order to reflect the new brand expression and culture of the institution.<\/p>\n<p class=\"p1\">Approach<br \/>\nIn developing the program, we knew we needed to design for designers \u2013 to activate the creative center of the school and demonstrate the power of experiential design. Overlapping fields of color drive this design program. They are derived from the overlapping circles that form the \u201cO\u201ds of the new Moore logo and signify the idea of merging disciplines and being \u2018better together.\u2019 This theme provided us with an opportunity to play with a variety of merging colors and circles while simultaneously unifying the program with common elements of the Moore identity, often through unexpected applications.<\/p>\n<p class=\"p1\">Color is used to differentiate between floors and their corresponding disciplines; each floor is assigned its own color palette chosen from the robust family of secondary and tertiary colors prescribed by the school\u2019s new rebrand. For a vertical campus such as this one, we applied the program to elevator lobbies, which function as key circulation hubs, to create a sense of arrival and to facilitate intuitive wayfinding. Graphic patterns featuring circles and merging fields of color are extended over doors and other surfaces to further the immersive and playful effect. Big, bold typography identifies each floor\u2019s discipline using a variation of the assigned color palette.<\/p>\n<p class=\"p1\">Wayfinding directional signage adopts a consistent color \u2013 midnight blue \u2013 for easy recognition and optimal contrast of primary information. Doors to restrooms and other amenities are also painted midnight blue, which helps them stand out in long corridors. Wayfinding signage incorporates a variation of the circle motif, this time as a distinctive perforated pattern punched out of the sign. The perforations play on positive and negative space as the floor color peeks through the signage from the wall beneath. The custom symbol set developed for the system continues this play between positive and negative space by incorporating overlapping tints within the circular graphic elements of each symbol.<\/p>\n<p class=\"p1\">Results<br \/>\nStudents and faculty are excited!\u00a0This project demonstrates the power of experiential graphic design to bring a vibrant new identity to life and revitalize existing campus spaces, without the need for costly renovations.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/moore-college-of-art-and-design\/","en":"https:\/\/int.design\/en\/projects\/moore-college-of-art-and-design\/"},"titles":{"fr":"Moore College of Art and Design","en":"Moore College of Art and Design"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/116689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=116689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}