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Durant 12 mois, la firme a mis en lumi\u00e8re ses principaux projets et collaborations \u00e0 travers un univers visuel inspir\u00e9 de ses standards graphiques. Refonte du logo, mise en forme d\u2019articles num\u00e9riques et d\u00e9veloppement d\u2019une page internet d\u00e9di\u00e9e ont permis de faire rayonner l\u2019ensemble des actions entreprises (publication r\u00e9trospective, bourses universitaires, items corporatifs, prix et commandites) sur la sph\u00e8re publique. Ces \u00e9l\u00e9ments ont accompagn\u00e9 les communications internes et externes \u2013 signature courriel, gabarit des documents officiels, r\u00e9seaux sociaux et plateformes sp\u00e9cialis\u00e9es.<\/p>\n<p><strong>LOGO<\/strong><\/p>\n<p>Le logo a \u00e9t\u00e9 cr\u00e9\u00e9 dans le cadre du 50e anniversaire de NEUF architect(e)s, dont il reprend les standards graphiques, eux-m\u00eames inspir\u00e9s de l\u2019univers architectural. Le nombre 50 est ajout\u00e9 aux 4 lettres N-E-U-F et d\u00e9clin\u00e9 dans les deux couleurs officielles de la firme : le rouge Pantone 485C et le bleu Pantone 3125C. Le nouveau logo a \u00e9t\u00e9 utilis\u00e9 durant un an sur l\u2019ensemble des communications web et m\u00e9dias, ainsi que sur les objets corporatifs. Il s\u2019associe \u00e0 un moment fort dans l\u2019histoire de l\u2019entreprise, dont il garde une trace \u00e0 travers l\u2019\u00e9volution de son identit\u00e9 visuelle.<\/p>\n<p><strong>LIVRE<\/strong><\/p>\n<p>De dimensions cons\u00e9quentes (26.6 x 21.8 x 5.4 cm), la publication r\u00e9trospective \u00ab Un demi-si\u00e8cle et toujours NEUF \u00bb a \u00e9t\u00e9 r\u00e9alis\u00e9e pour le 50e anniversaire de la firme. Elle compile 600 pages de textes bilingues, d\u2019images pass\u00e9es et futures pour t\u00e9moigner de la diversit\u00e9 des projets r\u00e9alis\u00e9s \u00e0 travers le Canada, l\u2019Am\u00e9rique, l\u2019Europe et l\u2019Asie. Archives, photographies, anecdotes et entrevues y retracent l\u2019\u00e9volution de l\u2019entreprise, en parall\u00e8le \u00e0 celle du paysage b\u00e2ti de Montr\u00e9al. D\u00e9voil\u00e9e publiquement le 24 novembre 2022 et offerte aux clients et collaborateurs, la publication est disponible dans les librairies sp\u00e9cialis\u00e9es depuis le 1er mars 2023.<\/p>\n<p>Le livre cr\u00e9\u00e9 pour le 50e anniversaire de NEUF est \u00e0 son image : uni(qu)e et pluriel. Uni(qu)e comme sa grande famille de collaborateurs et pluriel comme ses domaines d\u2019expertise. Le d\u00e9fi consistait \u00e0 mettre en mots et en images cette dualit\u00e9, tout en retra\u00e7ant l\u2019histoire de la firme \u00e0 travers une publication originale, s\u2019\u00e9loignant du traditionnel portfolio corporatif. La solution consiste \u00e0 d\u00e9cliner projets, concepts et anecdotes en 23 articles et 6 cat\u00e9gories, pr\u00e9sentant chacune un format, un ton et un univers graphique particuliers. Ces articles forment ensemble une composition al\u00e9atoire, pour un rythme de lecture libre et dynamique.<\/p>\n<p><strong>COUVERTURE<\/strong><\/p>\n<p>Une dualit\u00e9 que l\u2019on retrouve entre sa couverture et son contenu: entre blancheur du fini et foisonnement des graphismes, puret\u00e9 de la finition et massivit\u00e9 des 600 pages, immat\u00e9rialit\u00e9 des techniques mises en \u0153uvre et r\u00e9alit\u00e9 des sujets d\u00e9velopp\u00e9s. La couverture pr\u00e9sente une reliure caisse. Les lettrages sont emboss\u00e9s et imprim\u00e9s \u00e0 l\u2019encre blanche.<\/p>\n<p><strong>COFFRET \u00c9DITION SP\u00c9CIALE<\/strong><\/p>\n<p>Un coffret a \u00e9t\u00e9 produit en \u00e9dition limit\u00e9e pour la remise de l\u2019objet aux associ\u00e9s actuels et pass\u00e9s. Dessin\u00e9 sur mesure, ce coffret de 12x14x4po est r\u00e9alis\u00e9 en carton lamin\u00e9. Sa teinte vive (r\u00e9f. Pantone 485C, couleur officielle de la firme) met en valeur la couverture blanche de l\u2019ouvrage par contraste. Une r\u00e9glette en m\u00e9tal anodis\u00e9 de teinte identique, gradu\u00e9e de 1 \u00e0 NEUF, et sur laquelle sont grav\u00e9s le pr\u00e9nom et les ann\u00e9es d\u2019anciennet\u00e9 de l\u2019associ\u00e9, personnalise le tout.<\/p>\n<p><strong>CAMPAGNE INTERNE (ILLUSTRATIONS)<\/strong><\/p>\n<p>Pour ses collaborateurs qui d\u00e9sormais travaillaient en mode hybride, la firme souhaitait leur conf\u00e9rer un sentiment d\u2019appartenance en vue de l\u2019\u00e9v\u00e9nement du 24 novembre 2022. Une campagne interne a \u00e9t\u00e9 mise sur pied pour faire \u00e0 la fois un pont g\u00e9n\u00e9rationnel (pour les anciens et nouveaux employ\u00e9s) et g\u00e9ographique (unir les bureaux de Montr\u00e9al, Ottawa et Toronto) avec une campagne num\u00e9rique et imprim\u00e9e. Une campagne de d\u00e9voilement a \u00e9t\u00e9 mise de l\u2019avant, sur un ton propre \u00e0 NEUF : \u00e0 la fois d\u00e9cal\u00e9 et professionnel. L\u2019objectif \u00e9tant de faire des employ\u00e9s de fiers ambassadeurs pour son cocktail anniversaire et les informer des moments forts de l\u2019\u00e9v\u00e9nement \u00e0 venir.<\/p>\n","en":"<p><strong>BRANDING<\/strong><\/p>\n<p>For its 50th anniversary, NEUF adopted a brand identity tailored to the exceptional and ephemeral nature of the event. Over a 12-month period, the firm showcased its most significant projects and collaborations by means of a visual universe based on its graphic standards. The reimagining of the logo, the production of online articles and the development of a dedicated webpage announced the variety of undertakings (including a retrospective book, university scholarships, branded items, awards and sponsorships) to the public. Internal and external communications also marked the occasion with dedicated email signatures, official document templates, social networks and specialized platforms.<\/p>\n<p><strong>LOGO<\/strong><\/p>\n<p>The logo, created for the 50th anniversary of NEUF architect(e)s, reflects the firm\u2019s graphic standards, which in turn draw inspiration from the architectural sphere. The number 50 is added to the 4 letters N-E-U-F and rendered in the firm\u2019s two official colours: Pantone 485C red and Pantone 3125C blue. The new logo was used for a year in all the firm\u2019s online communications and media, as well as on its promotional products. The logo represents a proud moment in the history of the organization, and the evolution of its visual identity shows traces of that history.<\/p>\n<p><strong>BOOK<\/strong><\/p>\n<p>A retrospective book, \u201cUn demi-si\u00e8cle et toujours NEUF \/ Half a Century of Building Storeys\u201d, was published for the firm\u2019s 50th anniversary. This imposing tome (26.6 x 21.8 x 5.4 cm) comprises 600 pages of bilingual texts as well as images of the past and the future, all demonstrating the diversity of the firm\u2019s completed projects across Canada, the Americas, in Europe and in Asia. Archives, photographs, anecdotes and interviews retrace the evolution of the organization in parallel with the development of Montreal\u2019s built landscape. This publication was unveiled to the public on November 24, 2022 and gifted to clients and colleagues. It is also available from specialist bookstores as of March 1, 2023.<\/p>\n<p>The book created for NEUF\u2019s 50th anniversary, like the firm itself, is both singular and multitudinous\u2014united like the firm\u2019s great family of colleagues and diverse like its areas of expertise. The challenge was to express this duality in words and images while simultaneously retreading the firm\u2019s history, all within an original publication that had to be distinct from a traditional corporate portfolio. The solution lay in dividing projects, concepts, and anecdotes into 23 articles across 6 categories, each of which presents a specific format, tone, and graphical treatment. These articles combine to form a randomized composition, which makes for an unfettered and dynamic reading experience.<\/p>\n<p><strong>COVER<\/strong><\/p>\n<p>The book\u2019s duality can be seen in the contrast between the book\u2019s exterior and its contents, between the stark white cover and an abundance of imagery, the delicacy of its finish and the solidity of its 600 pages, the intangibility of the techniques implemented and the reality of the topics developed. The cover is presented as an attractive case binding. Lettering is embossed and printed in white ink..<\/p>\n<p><strong>SPECIAL EDITION<\/strong><\/p>\n<p>A limited-edition presentation case was also produced for delivery of the book to current and former Partners of the firm. This made-to-measure 12x14x4\u201c case is crafted from laminated cardstock. Its bright red colour (Pantone 485C, one of the firm\u2019s official colours) contrasts with and emphasizes the book\u2019s white cover. The entire package is personalized by the inclusion of a small metal ruler, anodized in a shade matching the case and graduated from 1 to NEUF, on which the Partner\u2019s first name and years of seniority are engraved.<\/p>\n<p><strong>INTERNAL CAMPAIGN (ILLUSTRATIONS)<\/strong><\/p>\n<p>For its employees who now worked in hybrid mode, the firm wanted to give them a sense of belonging in view of the cocktail event of November 24, 2022. An internal campaign was set up to create both a generational bridge (for old and new employees), geographical (uniting the Montreal, Ottawa & Toronto offices) with a campaign that is both digital and printed. An unveiling campaign was put forward, in a tone specific to NEUF: both offbeat and professional. The goal is to make employees proud ambassadors for its anniversary cocktail and inform them on the event highlights.<\/p>\n","original":""},"jury_text":[{"category":3395,"fr":"","en":"","original":""},{"category":3391,"fr":"","en":"","original":""},{"category":3392,"fr":"","en":"","original":""},{"category":3399,"fr":"","en":"","original":""},{"category":3394,"fr":"","en":"","original":""},{"category":3400,"fr":"","en":"","original":""},{"category":3397,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3395,"cat_id_laureat":3892,"laureat":"Certification Bronze"},{"cat_id":3391,"cat_id_laureat":false,"laureat":""},{"cat_id":3392,"cat_id_laureat":3890,"laureat":"Certification OR"},{"cat_id":3399,"cat_id_laureat":3892,"laureat":"Certification Bronze"},{"cat_id":3394,"cat_id_laureat":3891,"laureat":"Certification Argent"},{"cat_id":3400,"cat_id_laureat":3892,"laureat":"Certification Bronze"},{"cat_id":3397,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[],"user":{"email":"marcom@neuf.ca","first_name":"Annabelle","last_name":"Charlotte Lheureux"},"doc_texts_web":{"fr":"<p><strong>IDENTIT\u00c9 DE MARQUE<\/strong><\/p>\n<p>Pour son 50e anniversaire, NEUF s\u2019est dot\u00e9 d\u2019une identit\u00e9 de marque adapt\u00e9e au caract\u00e8re exceptionnel et temporaire de l\u2019\u00e9v\u00e8nement. Durant 12 mois, la firme a mis en lumi\u00e8re ses principaux projets et collaborations \u00e0 travers un univers visuel inspir\u00e9 de ses standards graphiques. Refonte du logo, mise en forme d\u2019articles num\u00e9riques et d\u00e9veloppement d\u2019une page internet d\u00e9di\u00e9e ont permis de faire rayonner l\u2019ensemble des actions entreprises (publication r\u00e9trospective, bourses universitaires, items corporatifs, prix et commandites) sur la sph\u00e8re publique. Ces \u00e9l\u00e9ments ont accompagn\u00e9 les communications internes et externes \u2013 signature courriel, gabarit des documents officiels, r\u00e9seaux sociaux et plateformes sp\u00e9cialis\u00e9es.<\/p>\n<p><strong>LOGO<\/strong><\/p>\n<p>Le logo a \u00e9t\u00e9 cr\u00e9\u00e9 dans le cadre du 50e anniversaire de NEUF architect(e)s, dont il reprend les standards graphiques, eux-m\u00eames inspir\u00e9s de l\u2019univers architectural. Le nombre 50 est ajout\u00e9 aux 4 lettres N-E-U-F et d\u00e9clin\u00e9 dans les deux couleurs officielles de la firme : le rouge Pantone 485C et le bleu Pantone 3125C. Le nouveau logo a \u00e9t\u00e9 utilis\u00e9 durant un an sur l\u2019ensemble des communications web et m\u00e9dias, ainsi que sur les objets corporatifs. Il s\u2019associe \u00e0 un moment fort dans l\u2019histoire de l\u2019entreprise, dont il garde une trace \u00e0 travers l\u2019\u00e9volution de son identit\u00e9 visuelle.<\/p>\n<p><strong>LIVRE<\/strong><\/p>\n<p>De dimensions cons\u00e9quentes (26.6 x 21.8 x 5.4 cm), la publication r\u00e9trospective \u00ab Un demi-si\u00e8cle et toujours NEUF \u00bb a \u00e9t\u00e9 r\u00e9alis\u00e9e pour le 50e anniversaire de la firme. Elle compile 600 pages de textes bilingues, d\u2019images pass\u00e9es et futures pour t\u00e9moigner de la diversit\u00e9 des projets r\u00e9alis\u00e9s \u00e0 travers le Canada, l\u2019Am\u00e9rique, l\u2019Europe et l\u2019Asie. Archives, photographies, anecdotes et entrevues y retracent l\u2019\u00e9volution de l\u2019entreprise, en parall\u00e8le \u00e0 celle du paysage b\u00e2ti de Montr\u00e9al. D\u00e9voil\u00e9e publiquement le 24 novembre 2022 et offerte aux clients et collaborateurs, la publication est disponible dans les librairies sp\u00e9cialis\u00e9es depuis le 1er mars 2023.<\/p>\n<p>Le livre cr\u00e9\u00e9 pour le 50e anniversaire de NEUF est \u00e0 son image : uni(qu)e et pluriel. Uni(qu)e comme sa grande famille de collaborateurs et pluriel comme ses domaines d\u2019expertise. Le d\u00e9fi consistait \u00e0 mettre en mots et en images cette dualit\u00e9, tout en retra\u00e7ant l\u2019histoire de la firme \u00e0 travers une publication originale, s\u2019\u00e9loignant du traditionnel portfolio corporatif. La solution consiste \u00e0 d\u00e9cliner projets, concepts et anecdotes en 23 articles et 6 cat\u00e9gories, pr\u00e9sentant chacune un format, un ton et un univers graphique particuliers. Ces articles forment ensemble une composition al\u00e9atoire, pour un rythme de lecture libre et dynamique.<\/p>\n<p><strong>COUVERTURE<\/strong><\/p>\n<p>Une dualit\u00e9 que l\u2019on retrouve entre sa couverture et son contenu: entre blancheur du fini et foisonnement des graphismes, puret\u00e9 de la finition et massivit\u00e9 des 600 pages, immat\u00e9rialit\u00e9 des techniques mises en \u0153uvre et r\u00e9alit\u00e9 des sujets d\u00e9velopp\u00e9s. La couverture pr\u00e9sente une reliure caisse. Les lettrages sont emboss\u00e9s et imprim\u00e9s \u00e0 l\u2019encre blanche.<\/p>\n<p><strong>COFFRET \u00c9DITION SP\u00c9CIALE<\/strong><\/p>\n<p>Un coffret a \u00e9t\u00e9 produit en \u00e9dition limit\u00e9e pour la remise de l\u2019objet aux associ\u00e9s actuels et pass\u00e9s. Dessin\u00e9 sur mesure, ce coffret de 12x14x4po est r\u00e9alis\u00e9 en carton lamin\u00e9. Sa teinte vive (r\u00e9f. Pantone 485C, couleur officielle de la firme) met en valeur la couverture blanche de l\u2019ouvrage par contraste. Une r\u00e9glette en m\u00e9tal anodis\u00e9 de teinte identique, gradu\u00e9e de 1 \u00e0 NEUF, et sur laquelle sont grav\u00e9s le pr\u00e9nom et les ann\u00e9es d\u2019anciennet\u00e9 de l\u2019associ\u00e9, personnalise le tout.<\/p>\n<p><strong>CAMPAGNE INTERNE (ILLUSTRATIONS)<\/strong><\/p>\n<p>Pour ses collaborateurs qui d\u00e9sormais travaillaient en mode hybride, la firme souhaitait leur conf\u00e9rer un sentiment d\u2019appartenance en vue de l\u2019\u00e9v\u00e9nement du 24 novembre 2022. Une campagne interne a \u00e9t\u00e9 mise sur pied pour faire \u00e0 la fois un pont g\u00e9n\u00e9rationnel (pour les anciens et nouveaux employ\u00e9s) et g\u00e9ographique (unir les bureaux de Montr\u00e9al, Ottawa et Toronto) avec une campagne num\u00e9rique et imprim\u00e9e. Une campagne de d\u00e9voilement a \u00e9t\u00e9 mise de l\u2019avant, sur un ton propre \u00e0 NEUF : \u00e0 la fois d\u00e9cal\u00e9 et professionnel. L\u2019objectif \u00e9tant de faire des employ\u00e9s de fiers ambassadeurs pour son cocktail anniversaire et les informer des moments forts de l\u2019\u00e9v\u00e9nement \u00e0 venir.<\/p>\n","en":"<p><strong>BRANDING<\/strong><\/p>\n<p>For its 50th anniversary, NEUF adopted a brand identity tailored to the exceptional and ephemeral nature of the event. Over a 12-month period, the firm showcased its most significant projects and collaborations by means of a visual universe based on its graphic standards. The reimagining of the logo, the production of online articles and the development of a dedicated webpage announced the variety of undertakings (including a retrospective book, university scholarships, branded items, awards and sponsorships) to the public. Internal and external communications also marked the occasion with dedicated email signatures, official document templates, social networks and specialized platforms.<\/p>\n<p><strong>LOGO<\/strong><\/p>\n<p>The logo, created for the 50th anniversary of NEUF architect(e)s, reflects the firm\u2019s graphic standards, which in turn draw inspiration from the architectural sphere. The number 50 is added to the 4 letters N-E-U-F and rendered in the firm\u2019s two official colours: Pantone 485C red and Pantone 3125C blue. The new logo was used for a year in all the firm\u2019s online communications and media, as well as on its promotional products. The logo represents a proud moment in the history of the organization, and the evolution of its visual identity shows traces of that history.<\/p>\n<p><strong>BOOK<\/strong><\/p>\n<p>A retrospective book, \u201cUn demi-si\u00e8cle et toujours NEUF \/ Half a Century of Building Storeys\u201d, was published for the firm\u2019s 50th anniversary. This imposing tome (26.6 x 21.8 x 5.4 cm) comprises 600 pages of bilingual texts as well as images of the past and the future, all demonstrating the diversity of the firm\u2019s completed projects across Canada, the Americas, in Europe and in Asia. Archives, photographs, anecdotes and interviews retrace the evolution of the organization in parallel with the development of Montreal\u2019s built landscape. This publication was unveiled to the public on November 24, 2022 and gifted to clients and colleagues. It is also available from specialist bookstores as of March 1, 2023.<\/p>\n<p>The book created for NEUF\u2019s 50th anniversary, like the firm itself, is both singular and multitudinous\u2014united like the firm\u2019s great family of colleagues and diverse like its areas of expertise. The challenge was to express this duality in words and images while simultaneously retreading the firm\u2019s history, all within an original publication that had to be distinct from a traditional corporate portfolio. The solution lay in dividing projects, concepts, and anecdotes into 23 articles across 6 categories, each of which presents a specific format, tone, and graphical treatment. These articles combine to form a randomized composition, which makes for an unfettered and dynamic reading experience.<\/p>\n<p><strong>COVER<\/strong><\/p>\n<p>The book\u2019s duality can be seen in the contrast between the book\u2019s exterior and its contents, between the stark white cover and an abundance of imagery, the delicacy of its finish and the solidity of its 600 pages, the intangibility of the techniques implemented and the reality of the topics developed. The cover is presented as an attractive case binding. Lettering is embossed and printed in white ink..<\/p>\n<p><strong>SPECIAL EDITION<\/strong><\/p>\n<p>A limited-edition presentation case was also produced for delivery of the book to current and former Partners of the firm. This made-to-measure 12x14x4\u201c case is crafted from laminated cardstock. Its bright red colour (Pantone 485C, one of the firm\u2019s official colours) contrasts with and emphasizes the book\u2019s white cover. The entire package is personalized by the inclusion of a small metal ruler, anodized in a shade matching the case and graduated from 1 to NEUF, on which the Partner\u2019s first name and years of seniority are engraved.<\/p>\n<p><strong>INTERNAL CAMPAIGN (ILLUSTRATIONS)<\/strong><\/p>\n<p>For its employees who now worked in hybrid mode, the firm wanted to give them a sense of belonging in view of the cocktail event of November 24, 2022. An internal campaign was set up to create both a generational bridge (for old and new employees), geographical (uniting the Montreal, Ottawa & Toronto offices) with a campaign that is both digital and printed. An unveiling campaign was put forward, in a tone specific to NEUF: both offbeat and professional. The goal is to make employees proud ambassadors for its anniversary cocktail and inform them on the event highlights.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/neuf50\/","en":"https:\/\/int.design\/en\/projects\/neuf50\/"},"titles":{"fr":"NEUF50","en":"NEUF50"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/109975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=109975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}