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project","file":false}],"optional_documents":false,"web_text":{"fr":"<p>Hijos de Rivera est la soci\u00e9t\u00e9 holding de la c\u00e9l\u00e8bre bi\u00e8re espagnole Estrella Galicia et 1906 (entre autres), elle a une histoire de 116 ans avec 31 soci\u00e9t\u00e9s \u00e9tablies dans 8 pays et emploie 1 500 personnes dans le monde entier. La soci\u00e9t\u00e9, fond\u00e9e \u00e0 l&rsquo;origine par JM Rivera en 1906, est toujours une entreprise familiale dont la devise est la qualit\u00e9 et l&rsquo;artisanat avant tout.<\/p>\n<p>Le logotype s&rsquo;inspire d&rsquo;un d\u00e9tail d&rsquo;une peinture murale embl\u00e9matique des ann\u00e9es 1960 r\u00e9alis\u00e9e par \u00c1ngel Atienza dans l&rsquo;usine d&rsquo;origine qui d\u00e9core la chaufferie d&rsquo;Estrella Galicia, actuellement leur mus\u00e9e \u00e0 La Corogne, en Espagne.<br \/>\nLe logotype repr\u00e9sente une graine cach\u00e9e dans le R qui repr\u00e9sente la graine plant\u00e9e par JM Rivera en 1906, cette graine et donc le nom de famille Rivera sont prot\u00e9g\u00e9s par le H (Hijos = fils) qui repr\u00e9sente les descendants du fondateur original qui a r\u00e9ussi \u00e0 transformer une entreprise locale galicienne en une marque mondiale sans perdre ses racines, sa qualit\u00e9 et son h\u00e9ritage.<br \/>\nEn tant que holding, nous ne voulions pas d\u00e9tourner l&rsquo;attention des marques lorsqu&rsquo;elles sont r\u00e9unies. Nous avons donc cr\u00e9\u00e9 un syst\u00e8me de marque compos\u00e9 de noir et de blanc et d&rsquo;une s\u00e9rie de symboles inspir\u00e9s des p\u00e9troglyphes celtiques locaux et de la peinture murale d&rsquo;Atienza, qui deviendront le langage interne de l&rsquo;entreprise dans tous ses d\u00e9partements.<\/p>\n<p>Le nouveau logo servira de label de qualit\u00e9 pour tous les produits Hijos de Rivera.<\/p>\n<p>Outre le logo, nous avions pour mission de cr\u00e9er un syst\u00e8me de marque qui repr\u00e9senterait non seulement les origines de Hijos de Rivera en Galice (une r\u00e9gion du nord de l&rsquo;Espagne), mais qui parlerait \u00e9galement de la culture et de l&rsquo;organisation au sein de l&rsquo;entreprise. Les hi\u00e9roglyphes seraient compr\u00e9hensibles aussi bien au si\u00e8ge en Espagne que dans n&rsquo;importe lequel des 68 pays dans lesquels le groupe est pr\u00e9sent. Les images sont un langage universel, et le fait de pouvoir identifier chaque id\u00e9e, valeur ou d\u00e9partement par un dessin a donn\u00e9 un sens \u00e0 la nouvelle identit\u00e9.<\/p>\n<p>Leur site Web fait \u00e9galement partie du design:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"DoQlT95oAp\"><p><a href=\"https:\/\/corporacionhijosderivera.com\/\">P\u00e1gina principal<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abP\u00e1gina principal\u00bb \u2014 Corporaci\u00f3n Hijos de Rivera\" src=\"https:\/\/corporacionhijosderivera.com\/embed\/#?secret=vHKKSmNzOB#?secret=DoQlT95oAp\" data-secret=\"DoQlT95oAp\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","en":"<p>Hijos de Rivera is the holding company of the Spanish famous beer Estrella Galicia and 1906 (among others), it has a history of 116 years with 31 companies established in 8 countries and employs 1,500 people around the globe. The company, originally founded by JM Rivera in 1906, is still a family business whose motto is quality and craftsmanship above everything else.<\/p>\n<p>The logotype is inspired by a detail of an iconic 1960s mural by \u00c1ngel Atienza in the original factory that decorates the boiler room of Estrella Galicia, which is currently their museum in A Coru\u00f1a, Spain.<br \/>\nThe logotype portrays a hidden seed in the R that represents that seed planted by JM Rivera in 1906, this seed and thus the family name, Rivera are protected by the H (Hijos=sons) which represents the descendants of the original founder that has successfully managed to transform a local Galician company into a global brand without losing its roots, quality, and legacy.<br \/>\nAs a holding company, we didn\u2019t want to take the spotlight of the brands when they sit together, so we created a brand system that consists of black and white and a series of symbols inspired by the local Celtic petroglyphs and Atienza\u2019s mural that would become an internal language for the company in all of its different departments.<\/p>\n<p>The new logo will work as a quality seal for any Hijos de Rivera product.<\/p>\n<p>Apart from the logo, we had the mission to create a brand system that would not only represent the origins of Hijos de Rivera in Galicia (a region in the north of Spain) but also speak about the culture and organization within the company. Hieroglyphs would be understandable both at its headquarters in Spain and in any of the 68 countries in which the group is present. Images are a universal language, and being able to identify each idea, value, or department through a drawing gave meaning to the new identity.<\/p>\n<p>Their website is also part of the new brand:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"DoQlT95oAp\"><p><a href=\"https:\/\/corporacionhijosderivera.com\/\">P\u00e1gina principal<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abP\u00e1gina principal\u00bb \u2014 Corporaci\u00f3n Hijos de Rivera\" src=\"https:\/\/corporacionhijosderivera.com\/embed\/#?secret=vHKKSmNzOB#?secret=DoQlT95oAp\" data-secret=\"DoQlT95oAp\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","original":""},"jury_text":[{"category":3391,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3391,"cat_id_laureat":3890,"laureat":"Certification OR"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Yarza Twins","website":"https:\/\/yarzatwins.com\/","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Hijos de Rivera","website":"https:\/\/corporacionhijosderivera.com\/","category":"","category_tax":2746,"category_label":"Autre"}],"user":{"email":"marta@yarzatwins.com","first_name":"Marta","last_name":"Yarza"},"doc_texts_web":{"fr":"<p>Hijos de Rivera est la soci\u00e9t\u00e9 holding de la c\u00e9l\u00e8bre bi\u00e8re espagnole Estrella Galicia et 1906 (entre autres), elle a une histoire de 116 ans avec 31 soci\u00e9t\u00e9s \u00e9tablies dans 8 pays et emploie 1 500 personnes dans le monde entier. La soci\u00e9t\u00e9, fond\u00e9e \u00e0 l&rsquo;origine par JM Rivera en 1906, est toujours une entreprise familiale dont la devise est la qualit\u00e9 et l&rsquo;artisanat avant tout.<\/p>\n<p>Le logotype s&rsquo;inspire d&rsquo;un d\u00e9tail d&rsquo;une peinture murale embl\u00e9matique des ann\u00e9es 1960 r\u00e9alis\u00e9e par \u00c1ngel Atienza dans l&rsquo;usine d&rsquo;origine qui d\u00e9core la chaufferie d&rsquo;Estrella Galicia, actuellement leur mus\u00e9e \u00e0 La Corogne, en Espagne.<br \/>\nLe logotype repr\u00e9sente une graine cach\u00e9e dans le R qui repr\u00e9sente la graine plant\u00e9e par JM Rivera en 1906, cette graine et donc le nom de famille Rivera sont prot\u00e9g\u00e9s par le H (Hijos = fils) qui repr\u00e9sente les descendants du fondateur original qui a r\u00e9ussi \u00e0 transformer une entreprise locale galicienne en une marque mondiale sans perdre ses racines, sa qualit\u00e9 et son h\u00e9ritage.<br \/>\nEn tant que holding, nous ne voulions pas d\u00e9tourner l&rsquo;attention des marques lorsqu&rsquo;elles sont r\u00e9unies. Nous avons donc cr\u00e9\u00e9 un syst\u00e8me de marque compos\u00e9 de noir et de blanc et d&rsquo;une s\u00e9rie de symboles inspir\u00e9s des p\u00e9troglyphes celtiques locaux et de la peinture murale d&rsquo;Atienza, qui deviendront le langage interne de l&rsquo;entreprise dans tous ses d\u00e9partements.<\/p>\n<p>Le nouveau logo servira de label de qualit\u00e9 pour tous les produits Hijos de Rivera.<\/p>\n<p>Outre le logo, nous avions pour mission de cr\u00e9er un syst\u00e8me de marque qui repr\u00e9senterait non seulement les origines de Hijos de Rivera en Galice (une r\u00e9gion du nord de l&rsquo;Espagne), mais qui parlerait \u00e9galement de la culture et de l&rsquo;organisation au sein de l&rsquo;entreprise. Les hi\u00e9roglyphes seraient compr\u00e9hensibles aussi bien au si\u00e8ge en Espagne que dans n&rsquo;importe lequel des 68 pays dans lesquels le groupe est pr\u00e9sent. Les images sont un langage universel, et le fait de pouvoir identifier chaque id\u00e9e, valeur ou d\u00e9partement par un dessin a donn\u00e9 un sens \u00e0 la nouvelle identit\u00e9.<\/p>\n<p>Leur site Web fait \u00e9galement partie du design:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"DoQlT95oAp\"><p><a href=\"https:\/\/corporacionhijosderivera.com\/\">P\u00e1gina principal<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abP\u00e1gina principal\u00bb \u2014 Corporaci\u00f3n Hijos de Rivera\" src=\"https:\/\/corporacionhijosderivera.com\/embed\/#?secret=vHKKSmNzOB#?secret=DoQlT95oAp\" data-secret=\"DoQlT95oAp\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n","en":"<p>Hijos de Rivera is the holding company of the Spanish famous beer Estrella Galicia and 1906 (among others), it has a history of 116 years with 31 companies established in 8 countries and employs 1,500 people around the globe. The company, originally founded by JM Rivera in 1906, is still a family business whose motto is quality and craftsmanship above everything else.<\/p>\n<p>The logotype is inspired by a detail of an iconic 1960s mural by \u00c1ngel Atienza in the original factory that decorates the boiler room of Estrella Galicia, which is currently their museum in A Coru\u00f1a, Spain.<br \/>\nThe logotype portrays a hidden seed in the R that represents that seed planted by JM Rivera in 1906, this seed and thus the family name, Rivera are protected by the H (Hijos=sons) which represents the descendants of the original founder that has successfully managed to transform a local Galician company into a global brand without losing its roots, quality, and legacy.<br \/>\nAs a holding company, we didn\u2019t want to take the spotlight of the brands when they sit together, so we created a brand system that consists of black and white and a series of symbols inspired by the local Celtic petroglyphs and Atienza\u2019s mural that would become an internal language for the company in all of its different departments.<\/p>\n<p>The new logo will work as a quality seal for any Hijos de Rivera product.<\/p>\n<p>Apart from the logo, we had the mission to create a brand system that would not only represent the origins of Hijos de Rivera in Galicia (a region in the north of Spain) but also speak about the culture and organization within the company. Hieroglyphs would be understandable both at its headquarters in Spain and in any of the 68 countries in which the group is present. Images are a universal language, and being able to identify each idea, value, or department through a drawing gave meaning to the new identity.<\/p>\n<p>Their website is also part of the new brand:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"DoQlT95oAp\"><p><a href=\"https:\/\/corporacionhijosderivera.com\/\">P\u00e1gina principal<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abP\u00e1gina principal\u00bb \u2014 Corporaci\u00f3n Hijos de Rivera\" src=\"https:\/\/corporacionhijosderivera.com\/embed\/#?secret=vHKKSmNzOB#?secret=DoQlT95oAp\" data-secret=\"DoQlT95oAp\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/hijos-de-rivera-branding\/","en":"https:\/\/int.design\/en\/projects\/hijos-de-rivera-branding\/"},"titles":{"fr":"Hijos de Rivera \u2013 Branding","en":"Hijos de Rivera \u2013 Branding"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/104907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=104907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}