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Le r\u00e9sultat est un espace r\u00e9fl\u00e9chi \u00e0 l\u2019image du nouveau New Look, o\u00f9 le style et l\u2019intelligence du design cohabitent parfaitement.<\/p>\n<p><strong>Assurer la m\u00e9morabilit\u00e9 de la marque par le design<\/strong><\/p>\n<p>Les fondements du design consistent \u00e0 rendre visible l\u2019invisible, \u00e0 mettre en valeur l\u2019expertise. Au c\u0153ur de la boutique, on trouve un \u00e9l\u00e9gant salon d\u00e9di\u00e9 \u00e0 l\u2019exp\u00e9rience de livraison des lunettes par les opticiens. Des si\u00e8ges sont positionn\u00e9s de chaque c\u00f4t\u00e9 du salon afin que l\u2019opticien puisse offrir un ajustement personnalis\u00e9 \u00e0 chaque patient dans le confort d\u2019une loge. Des murs en ch\u00eane enveloppent cette zone feutr\u00e9e, o\u00f9 une paroi vitr\u00e9e expose, tels des objets d\u2019art, les lunettes dans des casiers identifi\u00e9s au nom de leur propri\u00e9taire. Cet \u00e9l\u00e9ment architectural distinctif permet au client de d\u00e9poser et de r\u00e9cup\u00e9rer sa commande en un \u00e9clair tandis que les employ\u00e9s g\u00e8rent le tout de l\u2019autre c\u00f4t\u00e9 du mur.<\/p>\n<p><strong>Une marque qui s\u2019exprime par la mati\u00e8re, la couleur et la lumi\u00e8re<\/strong><\/p>\n<p>Une attention particuli\u00e8re a \u00e9t\u00e9 port\u00e9e aux couleurs et aux mat\u00e9riaux. Le verre rappelle les lentilles, le ch\u00eane enveloppe l\u2019espace et le bleu profond tamise l\u2019espace des examens de la vue pour le confort des clients aux pupilles dilat\u00e9es. De plus, de nouvelles zones sont \u00e9quip\u00e9es des derni\u00e8res technologies pour personnaliser l\u2019exp\u00e9rience d\u2019achat de verres et de montures des clients. La boutique met en valeur les lunettes tout en r\u00e9duisant l\u2019inventaire dans un agencement \u00e9pur\u00e9 et modulable. Gr\u00e2ce \u00e0 des pr\u00e9sentoirs faits sur mesure plac\u00e9s en p\u00e9riph\u00e9rie de la boutique, il est possible de voir l\u2019\u00e9ventail des mod\u00e8les disponibles en un seul regard.<\/p>\n","en":"<p>Launched in June 2022, the new generation of stores focuses on the importance of optometry by offering a brand experience that\u2019s articulated in every detail. From the customer journey to the large signature light fixture above custom-made displays, the result is a meticulous space that reflects the revamped New Look, where style and design intelligence coexist perfectly.<\/p>\n<p><strong>Ensuring brand memorability through design<\/strong><\/p>\n<p>The basis of the design was to make the invisible visible and to showcase expertise. At the heart of the store, an elegant lounge elevates the eyewear delivery experience. Seats are positioned on either side of the lounge so that opticians can offer patients a personalized adjustment in the comfort of a fitting area. Oak walls enclose this cozy space, and a glass partition displays customers\u2019 eyewear like works of art, each labelled with the owner\u2019s name. This distinctive architectural element allows the customer to easily drop off and pick up their order while employees manage everything on the other side of the wall.<\/p>\n<p><strong>A brand expressed through materials, colours and light<\/strong><\/p>\n<p>Particular attention was paid to colours and materials. The use of glass is reminiscent of lenses, oak envelops the space and a deep blue softens the eye test area for the comfort of customers with dilated pupils. Additionally, new sections of the store are equipped with the latest technology to personalize the customer\u2019s lens and frame shopping experience. Inventory has been reduced and eyewear is showcased in a sleek, modular layout. Custom-made displays around the perimeter of the shop make it possible to see the range of available models at a glance.<\/p>\n","original":""},"jury_text":[{"category":3404,"fr":"<p>La nouvelle g\u00e9n\u00e9ration de boutiques, lanc\u00e9e en juin 2022, remet l\u2019importance de l\u2019optom\u00e9trie au premier plan en offrant une exp\u00e9rience de marque exprim\u00e9e dans les moindres d\u00e9tails, du parcours client \u00e0 l\u2019immense luminaire identitaire qui surplombe les pr\u00e9sentoirs faits sur mesure. Le r\u00e9sultat est un espace r\u00e9fl\u00e9chi \u00e0 l\u2019image du nouveau New Look, o\u00f9 le style et l\u2019intelligence du design cohabitent parfaitement.<\/p>\n<p><strong>Assurer la m\u00e9morabilit\u00e9 de la marque par le design<\/strong><\/p>\n<p>Les fondements du design consistent \u00e0 rendre visible l\u2019invisible, \u00e0 mettre en valeur l\u2019expertise. Au c\u0153ur de la boutique, on trouve un \u00e9l\u00e9gant salon d\u00e9di\u00e9 \u00e0 l\u2019exp\u00e9rience de livraison des lunettes par les opticiens. Des si\u00e8ges sont positionn\u00e9s de chaque c\u00f4t\u00e9 du salon afin que l\u2019opticien puisse offrir un ajustement personnalis\u00e9 \u00e0 chaque patient dans le confort d\u2019une loge. Des murs en ch\u00eane enveloppent cette zone feutr\u00e9e, o\u00f9 une paroi vitr\u00e9e expose, tels des objets d\u2019art, les lunettes dans des casiers identifi\u00e9s au nom de leur propri\u00e9taire. Cet \u00e9l\u00e9ment architectural distinctif permet au client de d\u00e9poser et de r\u00e9cup\u00e9rer sa commande en un \u00e9clair tandis que les employ\u00e9s g\u00e8rent le tout de l\u2019autre c\u00f4t\u00e9 du mur.<\/p>\n<p><strong>Une marque qui s\u2019exprime par la mati\u00e8re, la couleur et la lumi\u00e8re<\/strong><\/p>\n<p>Une attention particuli\u00e8re a \u00e9t\u00e9 port\u00e9e aux couleurs et aux mat\u00e9riaux. Le verre rappelle les lentilles, le ch\u00eane enveloppe l\u2019espace et le bleu profond tamise l\u2019espace des examens de la vue pour le confort des clients aux pupilles dilat\u00e9es. De plus, de nouvelles zones sont \u00e9quip\u00e9es des derni\u00e8res technologies pour personnaliser l\u2019exp\u00e9rience d\u2019achat de verres et de montures des clients. La boutique met en valeur les lunettes tout en r\u00e9duisant l\u2019inventaire dans un agencement \u00e9pur\u00e9 et modulable. Gr\u00e2ce \u00e0 des pr\u00e9sentoirs faits sur mesure plac\u00e9s en p\u00e9riph\u00e9rie de la boutique, il est possible de voir l\u2019\u00e9ventail des mod\u00e8les disponibles en un seul regard.<\/p>\n<p>INFORMATIONS CONFIDENTIELLES<span style=\"font-weight: 400;\">\u00a0:<\/span><\/p>\n<p><b>Un impact bien en vue<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Rendre visible l\u2019invisible a \u00e9t\u00e9 payant pour New\u00a0Look. Par rapport aux m\u00eames trimestres en\u00a02021, les r\u00e9sultats* de l\u2019entreprise au troisi\u00e8me et au quatri\u00e8me trimestre\u00a02022 ont d\u00e9pass\u00e9 les attentes, et le d\u00e9ploiement de son nouveau concept de magasin a jou\u00e9 un r\u00f4le d\u00e9terminant dans ce succ\u00e8s.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les transactions de nouveaux clients en magasin ont augment\u00e9 de 63 % (par rapport \u00e0 notre objectif de +15\u00a0%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La conversion en magasin a augment\u00e9 de 9\u00a0% (par rapport \u00e0 notre objectif de +5\u00a0%).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les transactions de verres haut de gamme en magasin ont augment\u00e9 de 9 % (par rapport \u00e0 notre objectif de +5\u00a0%).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*\u00a0Transactions du magasin New\u00a0Look Saint-Urbain, Montr\u00e9al, de juin \u00e0 d\u00e9cembre\u00a02021 \u00e0 la r\u00e9ouverture de juin \u00e0 d\u00e9cembre\u00a02022.<\/span><\/p>\n","en":"<p><span style=\"font-weight: 400;\">Launched in June 2022, the new generation of stores focuses on the importance of optometry by offering a brand experience that\u2019s articulated in every detail. From the customer journey to the large signature light fixture above custom-made displays, the result is a meticulous space that reflects the revamped New Look, where style and design intelligence coexist perfectly.<\/span><\/p>\n<p><b>Ensuring brand memorability through design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The basis of the design was to make the invisible visible and to showcase expertise. At the heart of the store, an elegant lounge elevates the eyewear delivery experience. Seats are positioned on either side of the lounge so that opticians can offer patients a personalized adjustment in the comfort of a fitting area. Oak walls enclose this cozy space, and a glass partition displays customers\u2019 eyewear like works of art, each labelled with the owner\u2019s name. This distinctive architectural element allows the customer to easily drop off and pick up their order while employees manage everything on the other side of the wall.<\/span><\/p>\n<p><b>A brand expressed through materials, colours and light<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Particular attention was paid to colours and materials. The use of glass is reminiscent of lenses, oak envelops the space and a deep blue softens the eye test area for the comfort of customers with dilated pupils. Additionally, new sections of the store are equipped with the latest technology to personalize the customer\u2019s lens and frame shopping experience. Inventory has been reduced and eyewear is showcased in a sleek, modular layout. Custom-made displays around the perimeter of the shop make it possible to see the range of available models at a glance.<\/span><\/p>\n<p>CONFIDENTIAL INFORMATION:<\/p>\n<p><b>An impact in clear view<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Making the invisible visible has paid off for New Look. Compared to the same quarters in 2021, the company\u2019s results* in the third and fourth quarters of 2022 exceeded expectations, and the rollout of the new store concept was a key factor in this success.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New customer in-store transactions increased by 63% (versus our target of +15%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-store conversion increased by 9% (versus our target of +5%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-store premium lens transactions increased by 9% (versus our target of +5%)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*Transactions from the New Look Saint-Urbain store in Montreal from June to December 2021 compared to the reopening in June to December 2022.<\/span><\/p>\n","original":""}],"different_jury_text":true,"different_category_text":false},"laureats":[{"cat_id":3404,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"LG2 Architecture ","website":"http:\/\/lg2.com","category":"","category_tax":2744,"category_label":"Architecte"},{"name":"Prisma Construction Inc.","website":"https:\/\/www.lineap.com\/","category":"","category_tax":2751,"category_label":"Entrepreneur g\u00e9n\u00e9ral"},{"name":"Linea P International","website":"https:\/\/www.lineap.com\/","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Maxime Brouillet","website":"https:\/\/www.maximebrouillet.com\/","category":"","category_tax":2756,"category_label":"Photographe"},{"name":"Franklin Empire","website":"https:\/\/franklinempire.com\/fr\/","category":"","category_tax":2750,"category_label":"\u00c9clairage"}],"user":{"email":"concoursmtl@lg2.com","first_name":"No\u00e9mie","last_name":"B\u00e9dard"},"doc_texts_web":{"fr":"<p>La nouvelle g\u00e9n\u00e9ration de boutiques, lanc\u00e9e en juin 2022, remet l\u2019importance de l\u2019optom\u00e9trie au premier plan en offrant une exp\u00e9rience de marque exprim\u00e9e dans les moindres d\u00e9tails, du parcours client \u00e0 l\u2019immense luminaire identitaire qui surplombe les pr\u00e9sentoirs faits sur mesure. Le r\u00e9sultat est un espace r\u00e9fl\u00e9chi \u00e0 l\u2019image du nouveau New Look, o\u00f9 le style et l\u2019intelligence du design cohabitent parfaitement.<\/p>\n<p><strong>Assurer la m\u00e9morabilit\u00e9 de la marque par le design<\/strong><\/p>\n<p>Les fondements du design consistent \u00e0 rendre visible l\u2019invisible, \u00e0 mettre en valeur l\u2019expertise. Au c\u0153ur de la boutique, on trouve un \u00e9l\u00e9gant salon d\u00e9di\u00e9 \u00e0 l\u2019exp\u00e9rience de livraison des lunettes par les opticiens. Des si\u00e8ges sont positionn\u00e9s de chaque c\u00f4t\u00e9 du salon afin que l\u2019opticien puisse offrir un ajustement personnalis\u00e9 \u00e0 chaque patient dans le confort d\u2019une loge. Des murs en ch\u00eane enveloppent cette zone feutr\u00e9e, o\u00f9 une paroi vitr\u00e9e expose, tels des objets d\u2019art, les lunettes dans des casiers identifi\u00e9s au nom de leur propri\u00e9taire. Cet \u00e9l\u00e9ment architectural distinctif permet au client de d\u00e9poser et de r\u00e9cup\u00e9rer sa commande en un \u00e9clair tandis que les employ\u00e9s g\u00e8rent le tout de l\u2019autre c\u00f4t\u00e9 du mur.<\/p>\n<p><strong>Une marque qui s\u2019exprime par la mati\u00e8re, la couleur et la lumi\u00e8re<\/strong><\/p>\n<p>Une attention particuli\u00e8re a \u00e9t\u00e9 port\u00e9e aux couleurs et aux mat\u00e9riaux. Le verre rappelle les lentilles, le ch\u00eane enveloppe l\u2019espace et le bleu profond tamise l\u2019espace des examens de la vue pour le confort des clients aux pupilles dilat\u00e9es. De plus, de nouvelles zones sont \u00e9quip\u00e9es des derni\u00e8res technologies pour personnaliser l\u2019exp\u00e9rience d\u2019achat de verres et de montures des clients. La boutique met en valeur les lunettes tout en r\u00e9duisant l\u2019inventaire dans un agencement \u00e9pur\u00e9 et modulable. Gr\u00e2ce \u00e0 des pr\u00e9sentoirs faits sur mesure plac\u00e9s en p\u00e9riph\u00e9rie de la boutique, il est possible de voir l\u2019\u00e9ventail des mod\u00e8les disponibles en un seul regard.<\/p>\n","en":"<p>Launched in June 2022, the new generation of stores focuses on the importance of optometry by offering a brand experience that\u2019s articulated in every detail. From the customer journey to the large signature light fixture above custom-made displays, the result is a meticulous space that reflects the revamped New Look, where style and design intelligence coexist perfectly.<\/p>\n<p><strong>Ensuring brand memorability through design<\/strong><\/p>\n<p>The basis of the design was to make the invisible visible and to showcase expertise. At the heart of the store, an elegant lounge elevates the eyewear delivery experience. Seats are positioned on either side of the lounge so that opticians can offer patients a personalized adjustment in the comfort of a fitting area. Oak walls enclose this cozy space, and a glass partition displays customers\u2019 eyewear like works of art, each labelled with the owner\u2019s name. This distinctive architectural element allows the customer to easily drop off and pick up their order while employees manage everything on the other side of the wall.<\/p>\n<p><strong>A brand expressed through materials, colours and light<\/strong><\/p>\n<p>Particular attention was paid to colours and materials. The use of glass is reminiscent of lenses, oak envelops the space and a deep blue softens the eye test area for the comfort of customers with dilated pupils. Additionally, new sections of the store are equipped with the latest technology to personalize the customer\u2019s lens and frame shopping experience. Inventory has been reduced and eyewear is showcased in a sleek, modular layout. Custom-made displays around the perimeter of the shop make it possible to see the range of available models at a glance.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/new-look-un-nouveau-regard-sur-lexperience-en-boutique-2\/","en":"https:\/\/int.design\/en\/projects\/new-look-un-nouveau-regard-sur-lexperience-en-boutique-2\/"},"titles":{"fr":"New Look : un nouveau regard sur l\u2019exp\u00e9rience en boutique","en":"New Look : un nouveau regard sur l\u2019exp\u00e9rience en boutique"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/103927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=103927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}