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Canadian Tire a collabor\u00e9 avec Jillian Harris, une designer canadienne bien connue, pour donner vie \u00e0 une collection de d\u00e9cors sur le th\u00e8me des f\u00eates, con\u00e7us par Jillian. Canadian Tire a demand\u00e9 \u00e0 SLD de cr\u00e9er un emballage coh\u00e9rent et \u00e9pur\u00e9 qui mettrait en valeur le d\u00e9cor sans nuire \u00e0 l&rsquo;aspect et \u00e0 la convivialit\u00e9 du d\u00e9cor.<\/p>\n<p>La collaboration avec Jillian Harris \u00e9tait un point central du design. Le design devait attirer l&rsquo;attention sur la cr\u00e9atrice de renom, d\u00e9cor\u00e9e, qui ne pouvait que s\u00e9duire le public cible. Pour que le client puisse rehausser la d\u00e9coration de son foyer pour les f\u00eates, l&#8217;emballage devait v\u00e9hiculer les caract\u00e9ristiques principales : \u00ab\u00a0contemporain\u00a0\u00bb et \u00ab\u00a0premium\u00a0\u00bb. Le nouveau design du partenariat devait se d\u00e9marquer dans un rayon de vacances encombr\u00e9 avec un design accrocheur tout en respectant les normes de la cat\u00e9gorie. En fin de compte, le partenariat visait \u00e0 attirer, \u00e9duquer et convertir le client cible tout en \u00e9levant la marque CANVAS.<\/p>\n<p>Le design final \u00e9tait simple mais distinct. L&rsquo;arri\u00e8re-plan rose tachet\u00e9 attire l&rsquo;attention sur la mention Jillian Harris et CANVAS, ce qui permet de s&rsquo;assurer que les clients sont conscients et attir\u00e9s par la collaboration. Tous les emballages comportaient une bande de sucre d&rsquo;orge afin de les distinguer comme articles de vacances et de les diff\u00e9rencier des principaux articles CANVAS. Le nouveau design se distingue juste assez pour la collection de vacances tout en restant li\u00e9 \u00e0 la marque principale CANVAS, ce qui favorise la sensibilisation et la consid\u00e9ration en magasin. L&#8217;emballage comprend un extrait de Jillian, ce qui donne au produit un aspect personnalis\u00e9 tout en informant le consommateur sur la collection Jillian et son histoire. La mise en page du nouvel emballage est facilement transf\u00e9rable \u00e0 d&rsquo;autres canaux tels que le commerce \u00e9lectronique et la publicit\u00e9 num\u00e9rique, ce qui renforce la notori\u00e9t\u00e9 de la marque. Le design comprend 11 UGS diff\u00e9rentes et a \u00e9t\u00e9 lanc\u00e9 \u00e0 temps pour les f\u00eates de fin d&rsquo;ann\u00e9e 2022.<\/p>\n","en":"<p>CANVAS, Canadian Tire&rsquo;s packaging brand, wanted to do a holiday series leveraging the power of influencers because Canadians are expected to spend more than ever before during the holiday season. Canadian Tire collaborated with Jillian Harris, a well-known Canadian designer, to bring to life a collection of holiday-themed d\u00e9cor designed by Jillian. Canadian Tire approached SLD about creating a consistent, clean packaging design that elevated the d\u00e9cor without detracting from the d\u00e9cor&rsquo;s premium look and feel.<\/p>\n<p>The collaboration with Jillian Harris was a focal point of the design. The design had to draw attention to the high-profile, decorated designer who was sure to appeal to the target audience. For the customer to elevate their holiday d\u00e9cor in their home, the packaging needed to convey &lsquo;contemporary&rsquo; and &lsquo;premium&rsquo; as the main characteristics. The new partnership design needed to stand out on a crowded holiday shelf with an eye-catching design while adhering to category norms. Ultimately, the partnership aimed to attract, educate, and convert the target customer while elevating the CANVAS brand.<\/p>\n<p>The final design was straightforward but distinct. The pink spotted background drew attention to the Jillian Harris and CANVAS callout, making sure customers were aware of and attracted to the collaboration. All packaging included a candy cane stripe to distinguish it as a holiday item and differentiate it from the main CANVAS SKUs. The new design distinguishes itself just enough for the holiday collection while remaining connected to the CANVAS Masterbrand, driving awareness and consideration in-store. The packaging includes an excerpt from Jillian, giving the product a personalized feel while also educating the consumer on Jillian&rsquo;s collection and its story. The layout of the new product packaging is easily transferable to other owned channels such as E-Commerce and digital advertising, further elevating the brand. The design featured 11 different SKUs and was released in time for the 2022 holiday season.<\/p>\n","original":""},"jury_text":[{"category":3394,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3394,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[],"user":{"email":"mwilson@sld.com","first_name":"Matthew","last_name":"Wilson"},"doc_texts_web":{"fr":"<p>CANVAS, la marque d\u2019emballage de Canadian Tire, souhaitait r\u00e9aliser une s\u00e9rie pour les f\u00eates en tirant parti du pouvoir des influenceurs, car les Canadiens sont cens\u00e9s d\u00e9penser plus que jamais pendant la p\u00e9riode des f\u00eates. Canadian Tire a collabor\u00e9 avec Jillian Harris, une designer canadienne bien connue, pour donner vie \u00e0 une collection de d\u00e9cors sur le th\u00e8me des f\u00eates, con\u00e7us par Jillian. Canadian Tire a demand\u00e9 \u00e0 SLD de cr\u00e9er un emballage coh\u00e9rent et \u00e9pur\u00e9 qui mettrait en valeur le d\u00e9cor sans nuire \u00e0 l&rsquo;aspect et \u00e0 la convivialit\u00e9 du d\u00e9cor.<\/p>\n<p>La collaboration avec Jillian Harris \u00e9tait un point central du design. Le design devait attirer l&rsquo;attention sur la cr\u00e9atrice de renom, d\u00e9cor\u00e9e, qui ne pouvait que s\u00e9duire le public cible. Pour que le client puisse rehausser la d\u00e9coration de son foyer pour les f\u00eates, l\u2019emballage devait v\u00e9hiculer les caract\u00e9ristiques principales : \u00ab\u00a0contemporain\u00a0\u00bb et \u00ab\u00a0premium\u00a0\u00bb. Le nouveau design du partenariat devait se d\u00e9marquer dans un rayon de vacances encombr\u00e9 avec un design accrocheur tout en respectant les normes de la cat\u00e9gorie. En fin de compte, le partenariat visait \u00e0 attirer, \u00e9duquer et convertir le client cible tout en \u00e9levant la marque CANVAS.<\/p>\n<p>Le design final \u00e9tait simple mais distinct. L&rsquo;arri\u00e8re-plan rose tachet\u00e9 attire l&rsquo;attention sur la mention Jillian Harris et CANVAS, ce qui permet de s&rsquo;assurer que les clients sont conscients et attir\u00e9s par la collaboration. Tous les emballages comportaient une bande de sucre d&rsquo;orge afin de les distinguer comme articles de vacances et de les diff\u00e9rencier des principaux articles CANVAS. Le nouveau design se distingue juste assez pour la collection de vacances tout en restant li\u00e9 \u00e0 la marque principale CANVAS, ce qui favorise la sensibilisation et la consid\u00e9ration en magasin. L\u2019emballage comprend un extrait de Jillian, ce qui donne au produit un aspect personnalis\u00e9 tout en informant le consommateur sur la collection Jillian et son histoire. La mise en page du nouvel emballage est facilement transf\u00e9rable \u00e0 d&rsquo;autres canaux tels que le commerce \u00e9lectronique et la publicit\u00e9 num\u00e9rique, ce qui renforce la notori\u00e9t\u00e9 de la marque. Le design comprend 11 UGS diff\u00e9rentes et a \u00e9t\u00e9 lanc\u00e9 \u00e0 temps pour les f\u00eates de fin d&rsquo;ann\u00e9e 2022.<\/p>\n","en":"<p>CANVAS, Canadian Tire&rsquo;s packaging brand, wanted to do a holiday series leveraging the power of influencers because Canadians are expected to spend more than ever before during the holiday season. Canadian Tire collaborated with Jillian Harris, a well-known Canadian designer, to bring to life a collection of holiday-themed d\u00e9cor designed by Jillian. Canadian Tire approached SLD about creating a consistent, clean packaging design that elevated the d\u00e9cor without detracting from the d\u00e9cor&rsquo;s premium look and feel.<\/p>\n<p>The collaboration with Jillian Harris was a focal point of the design. The design had to draw attention to the high-profile, decorated designer who was sure to appeal to the target audience. For the customer to elevate their holiday d\u00e9cor in their home, the packaging needed to convey &lsquo;contemporary&rsquo; and &lsquo;premium&rsquo; as the main characteristics. The new partnership design needed to stand out on a crowded holiday shelf with an eye-catching design while adhering to category norms. Ultimately, the partnership aimed to attract, educate, and convert the target customer while elevating the CANVAS brand.<\/p>\n<p>The final design was straightforward but distinct. The pink spotted background drew attention to the Jillian Harris and CANVAS callout, making sure customers were aware of and attracted to the collaboration. All packaging included a candy cane stripe to distinguish it as a holiday item and differentiate it from the main CANVAS SKUs. The new design distinguishes itself just enough for the holiday collection while remaining connected to the CANVAS Masterbrand, driving awareness and consideration in-store. The packaging includes an excerpt from Jillian, giving the product a personalized feel while also educating the consumer on Jillian&rsquo;s collection and its story. The layout of the new product packaging is easily transferable to other owned channels such as E-Commerce and digital advertising, further elevating the brand. The design featured 11 different SKUs and was released in time for the 2022 holiday season.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/canvas-x-jillian-harris\/","en":"https:\/\/int.design\/en\/projects\/canvas-x-jillian-harris\/"},"titles":{"fr":"CANVAS x Jillian Harris","en":"CANVAS x Jillian Harris"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/102977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=102977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}