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Jekyll & hyde a travaill\u00e9 sur un syst\u00e8me identitaire distinctif et articul\u00e9 qui part de la d\u00e9finition de la strat\u00e9gie de marque avec la description de l\u2019int\u00e9riorit\u00e9 de la marque et de son univers \u00e9motionnel, jusqu\u2019\u00e0 la d\u00e9clinaison sur tous les points de contact : du pay off au concept du stand pour la prochaine foire, du manifeste de la marque \u00e0 la premi\u00e8re expression du nouveau ton de la voix de l\u2019entreprise, des mod\u00e8les pour les r\u00e9seaux sociaux \u00e0 la brochure d\u2019entreprise. Le repositionnement de TECO n\u00e9cessitait un langage visuel plus \u00e9motionnel, diff\u00e9rent de celui habituellement utilis\u00e9 sur ce march\u00e9, capable de repr\u00e9senter la marque comme un point de rep\u00e8re qui se distingue par son esprit \u00e9nergique et concret, une entreprise capable de toujours placer le client au centre de ses services.<\/p>\n","en":"<p>TECO is a company specialized in made-in-Italy cables and components for industrial automation. Jekyll & hyde worked on a distinctive and articulated identity system starting from the definition of the brand strategy with the description of the interiority of the brand and its emotional universe, to the declination on all the touch points: from the pay off to the concept of the booth for the next fair, from the brand manifesto to the first expression of the new tone of voice of the company, from the templates for social networks to the corporate brochure. TECO\u2019s repositioning required a more emotional visual language, different from the one usually used in this market, capable of representing the brand as a landmark that stands out for its energetic and concrete spirit, a company capable of always putting Mr. Customer at the center of its services.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/teco-you-design-we-connect\/","en":"https:\/\/int.design\/en\/projects\/teco-you-design-we-connect\/"},"titles":{"fr":"teco \u2013 you design, we connect","en":"teco \u2013 you design, we connect"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/102771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=102771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}