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rue Principale est au coeur du programme de r\u00e9novation urbaine de Magog. \u00c0 travers l\u2019am\u00e9nagement de la rue, c\u2019est toute la revitalisation de la ville qui est envisag\u00e9e. L\u2019enjeu est de taille : Magog est \u00e0 la fois un milieu de vie pour ses r\u00e9sidents, une centralit\u00e9 locale et une vitrine touristique pour l\u2019ensemble de la r\u00e9gion. BC2 a concr\u00e9tis\u00e9 l\u2019identit\u00e9 d\u00e9j\u00e0 forte de cette ville. Ce projet s\u2019inscrit au sein d\u2019un ambitieux projet de remplacement d\u2019infrastructures ayant n\u00e9cessit\u00e9 la d\u00e9molition de l\u2019ensemble des am\u00e9nagements existants sur la rue Principale pour le remplacement des conduites souterraines et l\u2019enfouissement des c\u00e2bles a\u00e9riens. Le succ\u00e8s de la transformation majeure de cette art\u00e8re commerciale suite \u00e0 la reconstruction fait de ce projet un moteur important de la croissance \u00e9conomique et sociale du centre-ville.<\/p>\n<p>Le concept d\u2019am\u00e9nagement vise \u00e0 redonner de l\u2019espace aux pi\u00e9tons pour les inviter \u00e0 d\u00e9ambuler sur l\u2019art\u00e8re commerciale. Pour ce faire, l\u2019accessibilit\u00e9 \u00e0 la rue Principale a \u00e9t\u00e9 am\u00e9lior\u00e9e en \u00e9largissant les trottoirs et en retirant les nombreux obstacles qui les encombraient, pour former un corridor confortable et d\u00e9gag\u00e9 pour les pi\u00e9tons. Le retrait des fils a\u00e9riens a permis de d\u00e9gager les fa\u00e7ades des b\u00e2timents et de lib\u00e9rer l\u2019espace n\u00e9cessaire \u00e0 la plantation de nombreux arbres, transformant la rue en un corridor verdoyant, confortable et attirant. L\u2019ajout de mobilier favorise le repos et la socialisation, tout en amenant une signature particuli\u00e8re \u00e0 cette art\u00e8re. La couleur signature est le bleu, qui est int\u00e9gr\u00e9e au mobilier, \u00e0 la signal\u00e9tique ainsi qu\u2019aux pav\u00e9s, en rappel du logo de la Ville de Magog.<\/p>\n<p>La coh\u00e9rence des am\u00e9nagements est form\u00e9e par le motif de pav\u00e9 qui compose les trottoirs ainsi que la place situ\u00e9e face au parc des Braves. Cette portion de la rue est con\u00e7ue pour \u00eatre ferm\u00e9e au besoin et transform\u00e9e en espace \u00e9v\u00e9nementiel. La chauss\u00e9e rehauss\u00e9e permet le passage fluide dans l\u2019ensemble de l\u2019espace form\u00e9 par la zone pav\u00e9e. Le remplacement des anciens luminaires peu fonctionnels par de nouveaux luminaires plus performants a permis de r\u00e9duire grandement le nombre de poteaux, lib\u00e9rant encore davantage le champ visuel, tout en r\u00e9duisant la facture d\u2019\u00e9lectricit\u00e9 pour la municipalit\u00e9. Les am\u00e9nagements se poursuivent sur la rue Merry, pour lier les p\u00f4les d\u2019attraction de la maison Merry et de la plage du lac Memphr\u00e9magog avec la rue Principale, afin de favoriser les \u00e9changes entre ces trois p\u00f4les. L\u2019introduction d\u2019un mur ondulant et d\u2019escaliers en ardoise face \u00e0 la maison Merry dirige les gens vers ce p\u00f4le culturel et patrimonial, tout en les orientant vers la plage, formant un rep\u00e8re \u00e0 la jonction des principaux points d\u2019int\u00e9r\u00eat du secteur.<\/p>\n<p>Le projet de la rue Principale \u00e0 Magog d\u00e9montre que la qualit\u00e9 du design de l\u2019am\u00e9nagement urbain contribue \u00e0 la vitalit\u00e9 commerciale tout en offrant un milieu de vie agr\u00e9able et dynamique \u00e0 la population locale et aux touristes de passage. Le r\u00e9am\u00e9nagement de cette rue embl\u00e9matique du centre-ville est un symbole de l\u2019engagement de Magog envers le d\u00e9veloppement urbain durable et un t\u00e9moignage de la prosp\u00e9rit\u00e9 de sa communaut\u00e9. L\u2019approche multidisciplinaire, la conception novatrice et la vision globale du projet en font un candidat de choix pour les Grands prix du design.<\/p>\n","en":"<p>Principale Street is at the heart of Magog\u2019s urban renewal program. Through the development of the street, the entire revitalization of the city is envisaged. The stakes are high: Magog is a living environment for its residents, a local center and a tourist showcase for the entire region. BC2 has concretized the already strong identity of this city. This project is part of an ambitious infrastructure replacement project that required the demolition of all existing development on Principale Street to replace underground conduits and bury overhead cables. The success of the major transformation of this commercial artery following the reconstruction makes this project an important driver of economic and social growth in the downtown area.<\/p>\n<p>The design concept aims to give back space to pedestrians and invite them to stroll along the commercial artery. To accomplish this, accessibility to Principale Street was improved by widening the sidewalks and removing many of the obstructions to create a comfortable, clear corridor for pedestrians. The removal of overhead wires cleared building facades and provided space for the planting of numerous trees, transforming the street into a green, comfortable and attractive corridor. The addition of furniture encourages rest and socialization, while bringing a particular signature to this artery. The signature color is blue, which is integrated into the furniture, signage and paving stones, as a reminder of the City of Magog logo.<\/p>\n<p>The coherence of the design is formed by the paving stone pattern that composes the sidewalks as well as the square located in front of Des Braves Park. This portion of the street is designed to be closed when needed and transformed into an event space. The raised pavement allows for fluid passage through the entire space formed by the paved area. The replacement of the old, non-functional light fixtures with new, more efficient ones has greatly reduced the number of poles, further freeing up the visual field, while reducing the electricity bill for the municipality. The development continues on Merry Street, to link the attraction poles of Merry House and the beach of Lake Memphremagog with Principale Street, in order to promote exchanges between these three poles. The introduction of an undulating wall and slate stairs in front of Merry House directs people to this cultural and heritage pole, while orienting them to the beach, forming a landmark at the junction of the main points of interest in the area.<\/p>\n<p>The Principale Street project in Magog demonstrates that quality urban design contributes to commercial vitality while providing a pleasant and dynamic living environment for the local population and visiting tourists. The redevelopment of this iconic downtown street is a symbol of Magog\u2019s commitment to sustainable urban development and a testament to the prosperity of its community. The multidisciplinary approach, innovative design and global vision of the project make it a prime candidate for the Grands Prix du Design.<\/p>\n","original":""},"jury_text":[{"category":3337,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3337,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"BC2","website":"groupebc2.ca","category":"","category_tax":2745,"category_label":"Architecture de paysage"},{"name":"Pluritec ","website":"https:\/\/www.pluritec.qc.ca\/","category":"","category_tax":2753,"category_label":"Ing\u00e9nierie"}],"user":{"email":"info@groupebc2.com","first_name":"Olivier","last_name":"Perron-Collins"},"doc_texts_web":{"fr":"<p>La rue Principale est au coeur du programme de r\u00e9novation urbaine de Magog. \u00c0 travers l\u2019am\u00e9nagement de la rue, c\u2019est toute la revitalisation de la ville qui est envisag\u00e9e. L\u2019enjeu est de taille : Magog est \u00e0 la fois un milieu de vie pour ses r\u00e9sidents, une centralit\u00e9 locale et une vitrine touristique pour l\u2019ensemble de la r\u00e9gion. BC2 a concr\u00e9tis\u00e9 l\u2019identit\u00e9 d\u00e9j\u00e0 forte de cette ville. Ce projet s\u2019inscrit au sein d\u2019un ambitieux projet de remplacement d\u2019infrastructures ayant n\u00e9cessit\u00e9 la d\u00e9molition de l\u2019ensemble des am\u00e9nagements existants sur la rue Principale pour le remplacement des conduites souterraines et l\u2019enfouissement des c\u00e2bles a\u00e9riens. Le succ\u00e8s de la transformation majeure de cette art\u00e8re commerciale suite \u00e0 la reconstruction fait de ce projet un moteur important de la croissance \u00e9conomique et sociale du centre-ville.<\/p>\n<p>Le concept d\u2019am\u00e9nagement vise \u00e0 redonner de l\u2019espace aux pi\u00e9tons pour les inviter \u00e0 d\u00e9ambuler sur l\u2019art\u00e8re commerciale. Pour ce faire, l\u2019accessibilit\u00e9 \u00e0 la rue Principale a \u00e9t\u00e9 am\u00e9lior\u00e9e en \u00e9largissant les trottoirs et en retirant les nombreux obstacles qui les encombraient, pour former un corridor confortable et d\u00e9gag\u00e9 pour les pi\u00e9tons. Le retrait des fils a\u00e9riens a permis de d\u00e9gager les fa\u00e7ades des b\u00e2timents et de lib\u00e9rer l\u2019espace n\u00e9cessaire \u00e0 la plantation de nombreux arbres, transformant la rue en un corridor verdoyant, confortable et attirant. L\u2019ajout de mobilier favorise le repos et la socialisation, tout en amenant une signature particuli\u00e8re \u00e0 cette art\u00e8re. La couleur signature est le bleu, qui est int\u00e9gr\u00e9e au mobilier, \u00e0 la signal\u00e9tique ainsi qu\u2019aux pav\u00e9s, en rappel du logo de la Ville de Magog.<\/p>\n<p>La coh\u00e9rence des am\u00e9nagements est form\u00e9e par le motif de pav\u00e9 qui compose les trottoirs ainsi que la place situ\u00e9e face au parc des Braves. Cette portion de la rue est con\u00e7ue pour \u00eatre ferm\u00e9e au besoin et transform\u00e9e en espace \u00e9v\u00e9nementiel. La chauss\u00e9e rehauss\u00e9e permet le passage fluide dans l\u2019ensemble de l\u2019espace form\u00e9 par la zone pav\u00e9e. Le remplacement des anciens luminaires peu fonctionnels par de nouveaux luminaires plus performants a permis de r\u00e9duire grandement le nombre de poteaux, lib\u00e9rant encore davantage le champ visuel, tout en r\u00e9duisant la facture d\u2019\u00e9lectricit\u00e9 pour la municipalit\u00e9. Les am\u00e9nagements se poursuivent sur la rue Merry, pour lier les p\u00f4les d\u2019attraction de la maison Merry et de la plage du lac Memphr\u00e9magog avec la rue Principale, afin de favoriser les \u00e9changes entre ces trois p\u00f4les. L\u2019introduction d\u2019un mur ondulant et d\u2019escaliers en ardoise face \u00e0 la maison Merry dirige les gens vers ce p\u00f4le culturel et patrimonial, tout en les orientant vers la plage, formant un rep\u00e8re \u00e0 la jonction des principaux points d\u2019int\u00e9r\u00eat du secteur.<\/p>\n<p>Le projet de la rue Principale \u00e0 Magog d\u00e9montre que la qualit\u00e9 du design de l\u2019am\u00e9nagement urbain contribue \u00e0 la vitalit\u00e9 commerciale tout en offrant un milieu de vie agr\u00e9able et dynamique \u00e0 la population locale et aux touristes de passage. Le r\u00e9am\u00e9nagement de cette rue embl\u00e9matique du centre-ville est un symbole de l\u2019engagement de Magog envers le d\u00e9veloppement urbain durable et un t\u00e9moignage de la prosp\u00e9rit\u00e9 de sa communaut\u00e9. L\u2019approche multidisciplinaire, la conception novatrice et la vision globale du projet en font un candidat de choix pour les Grands prix du design.<\/p>\n","en":"<p>Principale Street is at the heart of Magog\u2019s urban renewal program. Through the development of the street, the entire revitalization of the city is envisaged. The stakes are high: Magog is a living environment for its residents, a local center and a tourist showcase for the entire region. BC2 has concretized the already strong identity of this city. This project is part of an ambitious infrastructure replacement project that required the demolition of all existing development on Principale Street to replace underground conduits and bury overhead cables. The success of the major transformation of this commercial artery following the reconstruction makes this project an important driver of economic and social growth in the downtown area.<\/p>\n<p>The design concept aims to give back space to pedestrians and invite them to stroll along the commercial artery. To accomplish this, accessibility to Principale Street was improved by widening the sidewalks and removing many of the obstructions to create a comfortable, clear corridor for pedestrians. The removal of overhead wires cleared building facades and provided space for the planting of numerous trees, transforming the street into a green, comfortable and attractive corridor. The addition of furniture encourages rest and socialization, while bringing a particular signature to this artery. The signature color is blue, which is integrated into the furniture, signage and paving stones, as a reminder of the City of Magog logo.<\/p>\n<p>The coherence of the design is formed by the paving stone pattern that composes the sidewalks as well as the square located in front of Des Braves Park. This portion of the street is designed to be closed when needed and transformed into an event space. The raised pavement allows for fluid passage through the entire space formed by the paved area. The replacement of the old, non-functional light fixtures with new, more efficient ones has greatly reduced the number of poles, further freeing up the visual field, while reducing the electricity bill for the municipality. The development continues on Merry Street, to link the attraction poles of Merry House and the beach of Lake Memphremagog with Principale Street, in order to promote exchanges between these three poles. The introduction of an undulating wall and slate stairs in front of Merry House directs people to this cultural and heritage pole, while orienting them to the beach, forming a landmark at the junction of the main points of interest in the area.<\/p>\n<p>The Principale Street project in Magog demonstrates that quality urban design contributes to commercial vitality while providing a pleasant and dynamic living environment for the local population and visiting tourists. The redevelopment of this iconic downtown street is a symbol of Magog\u2019s commitment to sustainable urban development and a testament to the prosperity of its community. The multidisciplinary approach, innovative design and global vision of the project make it a prime candidate for the Grands Prix du Design.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/amenagement-de-la-rue-principale-du-centre-ville-de-magog\/","en":"https:\/\/int.design\/en\/projects\/amenagement-de-la-rue-principale-du-centre-ville-de-magog\/"},"titles":{"fr":"Am\u00e9nagement de la rue Principale du centre-ville de Magog","en":"Am\u00e9nagement de la rue Principale du centre-ville de Magog"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/100847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=100847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}