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Dynamite inc. est heureux d\u2019annoncer l\u2019ouverture de la premi\u00e8re boutique Garage \u00e0 New York, situ\u00e9e dans le quartier SoHo. Afin de r\u00e9ussir \u00e0 rejoindre la cliente hyper connect\u00e9e d\u2019aujourd\u2019hui, l\u2019espace est une vitrine pour la marque et s\u2019appuie sur une vision de marque inclusive.<\/p>\n<p>Situ\u00e9 au 508, Broadway Street, le projet consiste en la r\u00e9novation d\u2019un espace commercial sur deux \u00e9tages. La boutique fait partie d\u2019un b\u00e2timent de 5 \u00e9tages dont les \u00e9tages sup\u00e9rieurs sont r\u00e9sidentiels. Bien que le projet de r\u00e9novation n\u2019affecte pas les \u00e9tages r\u00e9sidentiels, les plans de r\u00e9novation doivent tenir compte des questions d\u2019op\u00e9rationnalisation de l\\\\\u2019espace, de l\\\\\u2019entr\u00e9e des marchandises, de l\\\\\u2019accessibilit\u00e9 universelle, de la pr\u00e9sence d\u2019anciens syst\u00e8mes de convoyeurs et de l\u2019actuelle devanture de magasin patrimoniale. En effet, le magasin est situ\u00e9 dans le quartier historique de SoHo\u2013Cast Iron, qui a \u00e9t\u00e9 d\u00e9sign\u00e9 patrimoine historique national en 1978. Diverses strat\u00e9gies ont d\u00fb \u00eatre envisag\u00e9es pour r\u00e9utiliser l\u2019actuelle structure en fonte de la devanture, les infrastructures int\u00e9rieures telles que le convoyeur existant, le syst\u00e8me de ventilation et la r\u00e9utilisation partielle de la distribution \u00e9lectrique. Cependant, une nouvelle division de l\\\\\u2019espace permet d\u2019exprimer pleinement l\\\\\u2019exp\u00e9rience de la marque. Des investissements importants ont \u00e9t\u00e9 r\u00e9alis\u00e9s dans des mat\u00e9riaux plus respectueux de l\\\\\u2019environnement, tels que l\u2019\u00e9clairage d\\\\\u2019ambiance et d\u2019accentuation \u00e0 DEL, les fixations en corian cannel\u00e9 faites sur mesure et les murs en blocs de verre permettant de r\u00e9duire l\\\\\u2019entretien, d\\\\\u2019augmenter la long\u00e9vit\u00e9 et d\\\\\u2019am\u00e9liorer l\\\\\u2019efficacit\u00e9 \u00e9nerg\u00e9tique.<\/p>\n<p>Le design du magasin Garage, une combinaison de mat\u00e9riaux bruts et authentiques, a \u00e9t\u00e9 choisi afin de refl\u00e9ter le style d\u00e9contract\u00e9 de leur client\u00e8le. Le plancher en bois r\u00e9cup\u00e9r\u00e9 peint, le mobilier sur mesure en Corian et en acier contrastant avec les lumi\u00e8res fluorescentes \u00e0 DEL, le verre dichro\u00efque et le miroir infini viennent cr\u00e9er un environnement \u00e9clectique. La zone des cabines d\u2019essayage est dynamique et favorise les moments d\u2019auto-diffusion sur les m\u00e9dias sociaux, permettant \u00e0 nos clientes de s\u2019exprimer tout en magasinant.<\/p>\n<p>Incarnant les valeurs de la marque, l\u2019espace combine un large \u00e9ventail d\u2019exp\u00e9riences alliant des aspects num\u00e9riques, artistiques et tactiles. D\u00e8s qu\u2019elle entre dans notre magasin Garage, notre cliente prend part \u00e0 l\\\\\u2019histoire, se connecte avec les \u00e9l\u00e9ments visuels et est inspir\u00e9e par les looks pr\u00e9sent\u00e9s. En restant fid\u00e8les \u00e0 notre image de marque, nous avons r\u00e9ussi \u00e0 ajouter un \u00e9l\u00e9ment exp\u00e9rientiel \u00e0 notre march\u00e9 du nord-est des \u00c9tats-Unis.<\/p>\n","en":"<p>Groupe Dynamite inc. is pleased to announce the opening of the first Garage store in New York City, located in the trendy SoHo neighborhood. In order to thrive among today\u2019s hyper-connected consumers, the space acts as a window to our brand vision, encouraging people to be themselves.<\/p>\n<p> <\/p>\n<p>Located at 508 Broadway Street, the project consists of the renovation of a commercial space on two levels. The boutique is part of a 5-storey building of which the upper floors are residential. Although the project does not affect the residential floors, the renovation plans must take into account issues of operationalization of the space, the entry of goods, universal accessibility, the presence of old conveyor systems, and an existing landmark storefront. In fact, the store is located in the SoHo-Cast Iron Historic District, which was designated a National Historic Landmark in 1978. Various strategies had to be considered to reuse the existing cast iron storefront structure, and interior infrastructures such as the existing conveyor belt, ventilation system, and the partial reuse of electrical distribution. However, a new division of the space allows for the full expression of the brand experience.<\/p>\n<p>Major investments were made in more environmental materials, including LED ambient and accent lighting, custom-made Corian fixtures, and glass block walls, resulting in less maintenance, better longevity, and higher energy efficiency.<\/p>\n<p>For the Garage store design, a combination of raw authentic materials was chosen in order to reflect the effortless style of their core customers. A mix of natural wood, Corian tile fixtures, and white steel fixtures contrast with fluorescent LED lighting, dichroic glass, and infinite mirror to create an eclectic environment. The fitting room zone is vibrant and amplifies opportunities for self-broadcasting moments, allowing our customers to express themselves while shopping.<\/p>\n<p>Embodying the brand\u2019s values, the space combines a wide array of engaging themes and entertaining elements representative of our core customers. From the moment they enter the Garage store, customers become engaged in the story, connect with the visuals, and are inspired by the showcased looks. Staying true to our brand image has resulted in a successful experiential addition to our Northeast American market.<\/p>\n","original":""},"jury_text":[{"category":3228,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3228,"cat_id_laureat":3892,"laureat":"Certification Bronze"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Groupe Dynamite inc.","website":"https:\/\/groupedynamite.com\/fr\/","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"},{"name":"Tricarico architecture and design PC","website":"https:\/\/www.tricarico.com\/","category":"","category_tax":2744,"category_label":"Architecte"},{"name":"Linea P","website":"https:\/\/www.lineap.com\/","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Fermos","website":"https:\/\/www.fermos.com\/","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"ICM Fabrication","website":"https:\/\/www.icmmillwork.com\/?lang=fr","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"Planit construction","website":"https:\/\/planitconstruction.com\/","category":"","category_tax":2751,"category_label":"Entrepreneur g\u00e9n\u00e9ral"},{"name":"Union Lighting","website":"https:\/\/unionlighting.com\/fr","category":"","category_tax":2750,"category_label":"\u00c9clairage"},{"name":"Montreal Neon","website":"https:\/\/www.montrealneon.com\/fr\/","category":"","category_tax":2754,"category_label":"Manufacturier"}],"user":{"email":"jblanchette@dynamite.ca","first_name":"Jessica","last_name":"Blanchette"},"doc_texts_web":{"fr":"<p>Groupe Dynamite inc. est heureux d\u2019annoncer l\u2019ouverture de la premi\u00e8re boutique Garage \u00e0 New York, situ\u00e9e dans le quartier SoHo. Afin de r\u00e9ussir \u00e0 rejoindre la cliente hyper connect\u00e9e d\u2019aujourd\u2019hui, l\u2019espace est une vitrine pour la marque et s\u2019appuie sur une vision de marque inclusive.<\/p>\n<p>Situ\u00e9 au 508, Broadway Street, le projet consiste en la r\u00e9novation d\u2019un espace commercial sur deux \u00e9tages. La boutique fait partie d\u2019un b\u00e2timent de 5 \u00e9tages dont les \u00e9tages sup\u00e9rieurs sont r\u00e9sidentiels. Bien que le projet de r\u00e9novation n\u2019affecte pas les \u00e9tages r\u00e9sidentiels, les plans de r\u00e9novation doivent tenir compte des questions d\u2019op\u00e9rationnalisation de l\\\\\u2019espace, de l\\\\\u2019entr\u00e9e des marchandises, de l\\\\\u2019accessibilit\u00e9 universelle, de la pr\u00e9sence d\u2019anciens syst\u00e8mes de convoyeurs et de l\u2019actuelle devanture de magasin patrimoniale. En effet, le magasin est situ\u00e9 dans le quartier historique de SoHo\u2013Cast Iron, qui a \u00e9t\u00e9 d\u00e9sign\u00e9 patrimoine historique national en 1978. Diverses strat\u00e9gies ont d\u00fb \u00eatre envisag\u00e9es pour r\u00e9utiliser l\u2019actuelle structure en fonte de la devanture, les infrastructures int\u00e9rieures telles que le convoyeur existant, le syst\u00e8me de ventilation et la r\u00e9utilisation partielle de la distribution \u00e9lectrique. Cependant, une nouvelle division de l\\\\\u2019espace permet d\u2019exprimer pleinement l\\\\\u2019exp\u00e9rience de la marque. Des investissements importants ont \u00e9t\u00e9 r\u00e9alis\u00e9s dans des mat\u00e9riaux plus respectueux de l\\\\\u2019environnement, tels que l\u2019\u00e9clairage d\\\\\u2019ambiance et d\u2019accentuation \u00e0 DEL, les fixations en corian cannel\u00e9 faites sur mesure et les murs en blocs de verre permettant de r\u00e9duire l\\\\\u2019entretien, d\\\\\u2019augmenter la long\u00e9vit\u00e9 et d\\\\\u2019am\u00e9liorer l\\\\\u2019efficacit\u00e9 \u00e9nerg\u00e9tique.<\/p>\n<p>Le design du magasin Garage, une combinaison de mat\u00e9riaux bruts et authentiques, a \u00e9t\u00e9 choisi afin de refl\u00e9ter le style d\u00e9contract\u00e9 de leur client\u00e8le. Le plancher en bois r\u00e9cup\u00e9r\u00e9 peint, le mobilier sur mesure en Corian et en acier contrastant avec les lumi\u00e8res fluorescentes \u00e0 DEL, le verre dichro\u00efque et le miroir infini viennent cr\u00e9er un environnement \u00e9clectique. La zone des cabines d\u2019essayage est dynamique et favorise les moments d\u2019auto-diffusion sur les m\u00e9dias sociaux, permettant \u00e0 nos clientes de s\u2019exprimer tout en magasinant.<\/p>\n<p>Incarnant les valeurs de la marque, l\u2019espace combine un large \u00e9ventail d\u2019exp\u00e9riences alliant des aspects num\u00e9riques, artistiques et tactiles. D\u00e8s qu\u2019elle entre dans notre magasin Garage, notre cliente prend part \u00e0 l\\\\\u2019histoire, se connecte avec les \u00e9l\u00e9ments visuels et est inspir\u00e9e par les looks pr\u00e9sent\u00e9s. En restant fid\u00e8les \u00e0 notre image de marque, nous avons r\u00e9ussi \u00e0 ajouter un \u00e9l\u00e9ment exp\u00e9rientiel \u00e0 notre march\u00e9 du nord-est des \u00c9tats-Unis.<\/p>\n","en":"<p>Groupe Dynamite inc. is pleased to announce the opening of the first Garage store in New York City, located in the trendy SoHo neighborhood. In order to thrive among today\u2019s hyper-connected consumers, the space acts as a window to our brand vision, encouraging people to be themselves.<\/p>\n<p> <\/p>\n<p>Located at 508 Broadway Street, the project consists of the renovation of a commercial space on two levels. The boutique is part of a 5-storey building of which the upper floors are residential. Although the project does not affect the residential floors, the renovation plans must take into account issues of operationalization of the space, the entry of goods, universal accessibility, the presence of old conveyor systems, and an existing landmark storefront. In fact, the store is located in the SoHo-Cast Iron Historic District, which was designated a National Historic Landmark in 1978. Various strategies had to be considered to reuse the existing cast iron storefront structure, and interior infrastructures such as the existing conveyor belt, ventilation system, and the partial reuse of electrical distribution. However, a new division of the space allows for the full expression of the brand experience.<\/p>\n<p>Major investments were made in more environmental materials, including LED ambient and accent lighting, custom-made Corian fixtures, and glass block walls, resulting in less maintenance, better longevity, and higher energy efficiency.<\/p>\n<p>For the Garage store design, a combination of raw authentic materials was chosen in order to reflect the effortless style of their core customers. A mix of natural wood, Corian tile fixtures, and white steel fixtures contrast with fluorescent LED lighting, dichroic glass, and infinite mirror to create an eclectic environment. The fitting room zone is vibrant and amplifies opportunities for self-broadcasting moments, allowing our customers to express themselves while shopping.<\/p>\n<p>Embodying the brand\u2019s values, the space combines a wide array of engaging themes and entertaining elements representative of our core customers. From the moment they enter the Garage store, customers become engaged in the story, connect with the visuals, and are inspired by the showcased looks. Staying true to our brand image has resulted in a successful experiential addition to our Northeast American market.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/boutique-garage-soho-new-york\/","en":"https:\/\/int.design\/en\/projects\/boutique-garage-soho-new-york\/"},"titles":{"fr":"Boutique Garage, Soho, New York","en":"Boutique Garage, Soho, New York"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/100549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=100549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}