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PIERRE_DOSSIER_FR","file":{"ID":113465,"id":113465,"title":"AANAGRAM_SAINT PIERRE_GPD_FR","filename":"AANAGRAM_SAINT PIERRE_GPD_FR.pdf","filesize":47737080,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2023\/04\/AANAGRAM_SAINT PIERRE_GPD_FR.pdf","link":"https:\/\/int.design\/fr\/projets\/saint-pierre\/aanagram_saint-pierre_gpd_fr\/","alt":"","author":"118","description":"","caption":"","name":"aanagram_saint-pierre_gpd_fr","status":"inherit","uploaded_to":100097,"date":"2023-04-05 19:41:41","modified":"2023-04-05 19:42:40","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}},{"name":"AANAGRAM_SAINT PIERRE_DOSSIER_ENG","file":{"ID":113466,"id":113466,"title":"AANAGRAM_SAINT PIERRE_GPD_ENG","filename":"AANAGRAM_SAINT PIERRE_GPD_ENG.pdf","filesize":47728970,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2023\/04\/AANAGRAM_SAINT 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Depuis sa fondation en 1992, Saint Pierre se consacre \u00e0 faire vivre une exp\u00e9rience gastronomique \u00e0 la maison en toute simplicit\u00e9 en commercialisant une vaste gamme de produits de premi\u00e8re qualit\u00e9. <span class=\"s1\">Pour ce faire, Saint Pierre a d\u00e9velopp\u00e9 des techniques innovantes en mati\u00e8re de surgel\u00e9 et <\/span><span class=\"s2\">a <\/span><span class=\"s1\">rapidement investi le secteur de la commande en ligne et de la livraison \u00e0 domicile au d\u00e9but des ann\u00e9es 2000. Avec l\u2019arriv\u00e9e sur le march\u00e9 d\u2019une multitude de nouveaux joueurs au fil du temps, il \u00e9tait important pour l\u2019entreprise d\u2019affirmer sa position en terme de provenance, de qualit\u00e9 et de valeur<\/span>.<span class=\"s2\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p4\"><span class=\"s3\">Saint Pierre a engag\u00e9 AANAGRAM afin de formuler une nouvelle identit\u00e9 visuelle qui refl\u00e8te \u00e0 la fois leurs op\u00e9rations et expertise, la nature familiale de l\u2019entreprise et leur amour du terroir qu\u00e9b\u00e9cois. Le mandat consistait ensuite \u00e0 articuler cons\u00e9quemment l\u2019am\u00e9nagement de l\u2019espace boutique existant, la plateforme de vente en ligne ainsi qu\u2019une s\u00e9lection d\u2019objets collat\u00e9raux.<\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">Afin d\u2019\u00e9voquer la fra\u00eecheur des produits ainsi que l\u2019ing\u00e9niosit\u00e9 de la m\u00e9thode de surg\u00e9lation qui permet de conserver le go\u00fbt et la qualit\u00e9 des aliments plus longtemps et plus efficacement que la cong\u00e9lation conventionnelle, AANAGRAM s\u00e9lectionne le renard polaire pour devenir l\u2019embl\u00e8me de Saint Pierre. Le bleu royal, refl\u00e9t\u00e9 dans son pelage hivernal, devient quant \u00e0 elle la couleur officielle.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s1\">Cet animal indig\u00e8ne omnivore \u00e9tait tout indiqu\u00e9 pour repr\u00e9senter l\u2019entreprise puisqu\u2019il a<\/span><span class=\"s2\"> d\u00e9velopp\u00e9 une technique de chasse tout \u00e0 fait surprenante alors qu\u2019il plonge t\u00eate premi\u00e8re dans la neige afin de d\u00e9nicher son prochain repas. Il a notamment l\u2019habitude de faire d\u2019abondantes provisions qu\u2019il cache dans le sol gel\u00e9. Sociable et attentionn\u00e9, il incarne les valeurs et la relation que l\u2019entreprise entretiens avec sa client\u00e8le.<\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">Saint Pierre amor\u00e7ait alors une phase d\u2019expansion qui co\u00efncidait avec le souhait de se concentrer sur l\u2019exp\u00e9rience client en magasin et en ligne. Avec un nouveau terrain en poche pour b\u00e2tir <\/span><span class=\"s2\">le<\/span><span class=\"s3\"> futur domicile <\/span><span class=\"s2\">de l\u2019entreprise et la conscience qu\u2019il s\u2019agissait d\u2019<\/span><span class=\"s3\">un projet s\u2019\u00e9chelonnant sur plusieurs ann\u00e9es, les propri\u00e9taires ont d\u00e9cid\u00e9 d\u2019agrandir et r\u00e9nov\u00e9 la boutique existante qui devint ainsi le terrain d\u2019exploration de l\u2019implantation de la nouvelle identit\u00e9. Le programme d\u2019am\u00e9nagement fut compl\u00e8tement repens\u00e9 afin d\u2019optimiser le parcours clients, l\u2019exp\u00e9rience magasinage sp\u00e9cifique aux produits surgel\u00e9s et <\/span><span class=\"s4\">faciliter le r\u00e9approvisionnement de<\/span><span class=\"s2\">puis<\/span><span class=\"s4\"> la cuisine <\/span><span class=\"s2\">\u00e0 l\u2019<\/span><span class=\"s4\">arri\u00e8re boutique. <\/span><span class=\"s3\">Des \u00eelots monolithiques blancs neige encadrant les cong\u00e9lateurs permettent d\u2019int\u00e9grer les fiches produits, et forment la base pour les structures en tubulaire de m\u00e9tal bleu royal d\u2019o\u00f9 sont suspendus les signal\u00e9tiques des cat\u00e9gories de produit.<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">Le module de comptoir-caisse et sa retomb\u00e9e ainsi que la zone de d\u00e9gustation de vin habill\u00e9e d\u2019une murale contrastent avec la zone des cong\u00e9lateurs tombeaux am\u00e9nag\u00e9s tels des banquises encercl\u00e9s par des murs cr\u00e8me peint \u00e0 la chaux \u00e9voquant le roc et surplomb\u00e9 du plafond haut de 12\u2019 peint noir pour accentuer l\u2019effet de grandeur.<\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">Inspir\u00e9 des \u00e9cosyst\u00e8mes qu\u00e9b\u00e9cois tel que la for\u00eat bor\u00e9ale et la ta\u00efga, l\u2019int\u00e9gration de mati\u00e8re v\u00e9g\u00e9tales \u00e9voque le caract\u00e8re et la d\u00e9licatesse de cette flore. D\u2019ailleurs, les mousses et lychens d\u00e9shydrat\u00e9es employ\u00e9s par Biophilic sont indig\u00e8nes et r\u00e9colt\u00e9s responsablement. Dans un esprit de nordicit\u00e9, l\u2019utilisation du bois naturel conf\u00e8rent aux zones de service un sentiment de convivialit\u00e9 cher \u00e0 la famille Saint-Pierre. Les luminaires suspendus <\/span><span class=\"s2\">avec des accents <\/span><span class=\"s3\">en bois con\u00e7us par l\u2019atelier montr\u00e9alais Tungst\u00e8ne contribuent \u00e9galement \u00e0 enrichir la dimension tactile de l\u2019espace.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s3\">En combinant texture, rythme, coloration et jeu d\u2019\u00e9chelle, AANAGRAM propose une exp\u00e9rience qui \u00e9voque le terroir dans sa vari\u00e9t\u00e9 et sa complexit\u00e9.<\/span><\/p>\n","en":"<p class=\"p1\"><strong><span class=\"s1\">Guiding a transformation that leaves no one <\/span><span class=\"s2\">in the <\/span><span class=\"s1\">cold<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Saint Pierre is a family owned food<\/span><span class=\"s2\"> company<\/span><span class=\"s1\">, previously known as Gastronomie Concept. Since its founding in 1992, Saint Pierre has been dedicated to bring home a gastronomic experience with ease by marketing a wide range of top quality products. To do<i> <\/i><\/span><span class=\"s2\">so<\/span><span class=\"s1\"><i>,<span class=\"Apple-converted-space\">\u00a0<\/span><\/i> Saint Pierre has developed innovative techniques in <\/span><span class=\"s2\">flash <\/span><span class=\"s1\">frozen food and quickly invested in the online ordering and home delivery sector in the early 2000s. With the arrival of a multitude of new players <\/span><span class=\"s2\">in<\/span><span class=\"s1\"> the market over time, it was important for the company to affirm its position in terms of provenance, quality and value.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Saint Pierre hired AANAGRAM to formulate a new visual identity that reflects both their operations and expertise, the family nature<\/span> <span class=\"s1\">of the business<\/span> <span class=\"s1\">and their love of the Quebec terroir. The mandate then consisted in articulating accordingly the layout of the existing boutique, the online sales platform as well as a selection of collateral objects.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In order to evoke the freshness of the products as well as the ingenuity of the <\/span><span class=\"s2\">flash <\/span><span class=\"s1\">freezing <\/span><span class=\"s2\">technique<\/span><span class=\"s1\"><i> <\/i>which allows the taste and <\/span><span class=\"s2\">the <\/span><span class=\"s1\">quality of <\/span><span class=\"s2\">the <\/span><span class=\"s1\">food to be preserved longer and more effectively than<\/span> <span class=\"s1\">conventional freezing, A<\/span><span class=\"s2\">A<\/span><span class=\"s1\">NAGRAM select<\/span><span class=\"s2\">ed<\/span><span class=\"s1\"> the arctic fox to become the emblem of Saint Pierre. Royal blue, reflected in its winter <\/span><span class=\"s2\">fur <\/span><span class=\"s1\">coat, becomes the official color. <\/span><span class=\"s1\">This native omnivorous animal was a perfect fit to represent the company as it has developed a quite surprising hunting technique as<\/span> <span class=\"s1\">it plunges<\/span> <span class=\"s1\">headfirst into the snow to find its next meal. <\/span><span class=\"s2\">I<\/span><span class=\"s1\">t also notably has the<\/span> <span class=\"s1\">habit of making abundant provisions which it hides in the frozen ground. Sociable and attentive, he embodies the values \u200b\u200band the relationship that the company maintains with its customers.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Saint Pierre then began an expansion phase that coincided with the desire to focus on the customer experience in store and online. With a new land in hand to build the future home<\/span><span class=\"s2\"> of the business and the awareness that this is <\/span><span class=\"s1\">a project spanning several years, the owners decided to expand and renovate the existing store, which became the field of <\/span><span class=\"s3\">exploration in the implementatio<\/span><span class=\"s1\">n of the new identity. The layout was completely redesigned to optimize the customer<\/span><span class=\"s2\">s<\/span><span class=\"s1\"> journey, the shopping experience specific to <\/span><span class=\"s2\">flash<\/span><span class=\"s1\"> frozen products and to <\/span><span class=\"s2\">ease<\/span><span class=\"s1\"><i> <\/i>the restocking <\/span><span class=\"s2\">process from the <\/span><span class=\"s1\">kitchen in the back of the shop. Snow-white monolithic islands framing the freezers allow for the integration of product sheets, and form<\/span><span class=\"s2\">s<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s1\"> the base for royal blue tubular metal structures from which product category signage hangs.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The cash counter module and its bulkhead as well as the wine tasting area dressed with a mural all contrasts with the area of \u200b\u200bdisplay <\/span><span class=\"s3\">chest <\/span><span class=\"s1\">freezers laid out like ice floes surrounded by cream walls painted with lime<\/span><span class=\"s2\">wash finish <\/span><span class=\"s1\">evoking the rock and <\/span><span class=\"s2\">is <\/span><span class=\"s1\">overhung by the 12\u2019<\/span><span class=\"s2\">-0\u2019\u2019 <\/span><span class=\"s1\">high ceiling painted black to accentuate the <\/span><span class=\"s2\">height effect<\/span><span class=\"s1\">.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Inspired by Quebec ecosystems such as the boreal forest and the taiga, the integration of plant<\/span><span class=\"s2\">s <\/span><span class=\"s1\">evokes the character and<\/span><span class=\"s2\"> delicateness<\/span><span class=\"s1\"> of this flora. Moreover, the dehydrated mosses and lychens used by Biophilic are indigenous and harvested responsibly. In a spirit of nordicity, the use of natural wood gives the service areas a feeling of conviviality dear to the Saint-Pierre family. The <\/span><span class=\"s2\">pendant lights, exhibiting <\/span><span class=\"s1\">wooden <\/span><span class=\"s2\">accents, are <\/span><span class=\"s1\">designed by the Montreal workshop Tungst\u00e8ne and contributes to enriching the tactile dimension of the space.\u00a0<\/span><span class=\"s1\">By combining texture, rhythm, color and play on scale, A<\/span><span class=\"s2\">A<\/span><span class=\"s1\">NAGRAM offers an experience that evokes the terroir in its variety and complexity.<\/span><\/p>\n","original":""},"jury_text":[{"category":3404,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3404,"cat_id_laureat":3890,"laureat":"Certification OR"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Studio AANAGRAM","website":"www.aanagram.ca","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"},{"name":"Mireille St-Pierre","website":"https:\/\/www.mireillestpierre.com\/","category":"","category_tax":2806,"category_label":"Artiste"},{"name":"Biophilic","website":"https:\/\/www.instagram.com\/biophilic.inc\/","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Tungstene","website":"https:\/\/tungstene.ca\/","category":"","category_tax":2750,"category_label":"\u00c9clairage"},{"name":"Hitech","website":"https:\/\/www.eclairagehitech.com\/en\/","category":"","category_tax":2750,"category_label":"\u00c9clairage"},{"name":"V\u00e9ronique Long","website":"https:\/\/www.linkedin.com\/in\/verolong","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Sara Megan","website":"www.saramegan.com","category":"","category_tax":2756,"category_label":"Photographe"},{"name":"ESP Construction","website":"https:\/\/www.facebook.com\/people\/ESP-Construction\/100057056696052\/","category":"","category_tax":2751,"category_label":"Entrepreneur g\u00e9n\u00e9ral"}],"user":{"email":"marieeve@aanagram.ca","first_name":"Marie-Eve","last_name":"Fortin"},"doc_texts_web":{"fr":"<p class=\"p1\"><strong>Guider une transformation qui ne laisse personne de glace<\/strong><\/p>\n<p class=\"p1\">Saint Pierre est une entreprise alimentaire familiale, connue pr\u00e9c\u00e9demment sous le nom de Gastronomie Concept. Depuis sa fondation en 1992, Saint Pierre se consacre \u00e0 faire vivre une exp\u00e9rience gastronomique \u00e0 la maison en toute simplicit\u00e9 en commercialisant une vaste gamme de produits de premi\u00e8re qualit\u00e9. <span class=\"s1\">Pour ce faire, Saint Pierre a d\u00e9velopp\u00e9 des techniques innovantes en mati\u00e8re de surgel\u00e9 et <\/span><span class=\"s2\">a <\/span><span class=\"s1\">rapidement investi le secteur de la commande en ligne et de la livraison \u00e0 domicile au d\u00e9but des ann\u00e9es 2000. Avec l\u2019arriv\u00e9e sur le march\u00e9 d\u2019une multitude de nouveaux joueurs au fil du temps, il \u00e9tait important pour l\u2019entreprise d\u2019affirmer sa position en terme de provenance, de qualit\u00e9 et de valeur<\/span>.<span class=\"s2\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p4\"><span class=\"s3\">Saint Pierre a engag\u00e9 AANAGRAM afin de formuler une nouvelle identit\u00e9 visuelle qui refl\u00e8te \u00e0 la fois leurs op\u00e9rations et expertise, la nature familiale de l\u2019entreprise et leur amour du terroir qu\u00e9b\u00e9cois. Le mandat consistait ensuite \u00e0 articuler cons\u00e9quemment l\u2019am\u00e9nagement de l\u2019espace boutique existant, la plateforme de vente en ligne ainsi qu\u2019une s\u00e9lection d\u2019objets collat\u00e9raux.<\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">Afin d\u2019\u00e9voquer la fra\u00eecheur des produits ainsi que l\u2019ing\u00e9niosit\u00e9 de la m\u00e9thode de surg\u00e9lation qui permet de conserver le go\u00fbt et la qualit\u00e9 des aliments plus longtemps et plus efficacement que la cong\u00e9lation conventionnelle, AANAGRAM s\u00e9lectionne le renard polaire pour devenir l\u2019embl\u00e8me de Saint Pierre. Le bleu royal, refl\u00e9t\u00e9 dans son pelage hivernal, devient quant \u00e0 elle la couleur officielle.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s1\">Cet animal indig\u00e8ne omnivore \u00e9tait tout indiqu\u00e9 pour repr\u00e9senter l\u2019entreprise puisqu\u2019il a<\/span><span class=\"s2\"> d\u00e9velopp\u00e9 une technique de chasse tout \u00e0 fait surprenante alors qu\u2019il plonge t\u00eate premi\u00e8re dans la neige afin de d\u00e9nicher son prochain repas. Il a notamment l\u2019habitude de faire d\u2019abondantes provisions qu\u2019il cache dans le sol gel\u00e9. Sociable et attentionn\u00e9, il incarne les valeurs et la relation que l\u2019entreprise entretiens avec sa client\u00e8le.<\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">Saint Pierre amor\u00e7ait alors une phase d\u2019expansion qui co\u00efncidait avec le souhait de se concentrer sur l\u2019exp\u00e9rience client en magasin et en ligne. Avec un nouveau terrain en poche pour b\u00e2tir <\/span><span class=\"s2\">le<\/span><span class=\"s3\"> futur domicile <\/span><span class=\"s2\">de l\u2019entreprise et la conscience qu\u2019il s\u2019agissait d\u2019<\/span><span class=\"s3\">un projet s\u2019\u00e9chelonnant sur plusieurs ann\u00e9es, les propri\u00e9taires ont d\u00e9cid\u00e9 d\u2019agrandir et r\u00e9nov\u00e9 la boutique existante qui devint ainsi le terrain d\u2019exploration de l\u2019implantation de la nouvelle identit\u00e9. Le programme d\u2019am\u00e9nagement fut compl\u00e8tement repens\u00e9 afin d\u2019optimiser le parcours clients, l\u2019exp\u00e9rience magasinage sp\u00e9cifique aux produits surgel\u00e9s et <\/span><span class=\"s4\">faciliter le r\u00e9approvisionnement de<\/span><span class=\"s2\">puis<\/span><span class=\"s4\"> la cuisine <\/span><span class=\"s2\">\u00e0 l\u2019<\/span><span class=\"s4\">arri\u00e8re boutique. <\/span><span class=\"s3\">Des \u00eelots monolithiques blancs neige encadrant les cong\u00e9lateurs permettent d\u2019int\u00e9grer les fiches produits, et forment la base pour les structures en tubulaire de m\u00e9tal bleu royal d\u2019o\u00f9 sont suspendus les signal\u00e9tiques des cat\u00e9gories de produit.<\/span><span class=\"s4\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">Le module de comptoir-caisse et sa retomb\u00e9e ainsi que la zone de d\u00e9gustation de vin habill\u00e9e d\u2019une murale contrastent avec la zone des cong\u00e9lateurs tombeaux am\u00e9nag\u00e9s tels des banquises encercl\u00e9s par des murs cr\u00e8me peint \u00e0 la chaux \u00e9voquant le roc et surplomb\u00e9 du plafond haut de 12\u2019 peint noir pour accentuer l\u2019effet de grandeur.<\/span><\/p>\n<p class=\"p5\"><span class=\"s3\">Inspir\u00e9 des \u00e9cosyst\u00e8mes qu\u00e9b\u00e9cois tel que la for\u00eat bor\u00e9ale et la ta\u00efga, l\u2019int\u00e9gration de mati\u00e8re v\u00e9g\u00e9tales \u00e9voque le caract\u00e8re et la d\u00e9licatesse de cette flore. D\u2019ailleurs, les mousses et lychens d\u00e9shydrat\u00e9es employ\u00e9s par Biophilic sont indig\u00e8nes et r\u00e9colt\u00e9s responsablement. Dans un esprit de nordicit\u00e9, l\u2019utilisation du bois naturel conf\u00e8rent aux zones de service un sentiment de convivialit\u00e9 cher \u00e0 la famille Saint-Pierre. Les luminaires suspendus <\/span><span class=\"s2\">avec des accents <\/span><span class=\"s3\">en bois con\u00e7us par l\u2019atelier montr\u00e9alais Tungst\u00e8ne contribuent \u00e9galement \u00e0 enrichir la dimension tactile de l\u2019espace.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s3\">En combinant texture, rythme, coloration et jeu d\u2019\u00e9chelle, AANAGRAM propose une exp\u00e9rience qui \u00e9voque le terroir dans sa vari\u00e9t\u00e9 et sa complexit\u00e9.<\/span><\/p>\n","en":"<p class=\"p1\"><strong><span class=\"s1\">Guiding a transformation that leaves no one <\/span><span class=\"s2\">in the <\/span><span class=\"s1\">cold<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Saint Pierre is a family owned food<\/span><span class=\"s2\"> company<\/span><span class=\"s1\">, previously known as Gastronomie Concept. Since its founding in 1992, Saint Pierre has been dedicated to bring home a gastronomic experience with ease by marketing a wide range of top quality products. To do<i> <\/i><\/span><span class=\"s2\">so<\/span><span class=\"s1\"><i>,<span class=\"Apple-converted-space\">\u00a0<\/span><\/i> Saint Pierre has developed innovative techniques in <\/span><span class=\"s2\">flash <\/span><span class=\"s1\">frozen food and quickly invested in the online ordering and home delivery sector in the early 2000s. With the arrival of a multitude of new players <\/span><span class=\"s2\">in<\/span><span class=\"s1\"> the market over time, it was important for the company to affirm its position in terms of provenance, quality and value.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Saint Pierre hired AANAGRAM to formulate a new visual identity that reflects both their operations and expertise, the family nature<\/span> <span class=\"s1\">of the business<\/span> <span class=\"s1\">and their love of the Quebec terroir. The mandate then consisted in articulating accordingly the layout of the existing boutique, the online sales platform as well as a selection of collateral objects.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In order to evoke the freshness of the products as well as the ingenuity of the <\/span><span class=\"s2\">flash <\/span><span class=\"s1\">freezing <\/span><span class=\"s2\">technique<\/span><span class=\"s1\"><i> <\/i>which allows the taste and <\/span><span class=\"s2\">the <\/span><span class=\"s1\">quality of <\/span><span class=\"s2\">the <\/span><span class=\"s1\">food to be preserved longer and more effectively than<\/span> <span class=\"s1\">conventional freezing, A<\/span><span class=\"s2\">A<\/span><span class=\"s1\">NAGRAM select<\/span><span class=\"s2\">ed<\/span><span class=\"s1\"> the arctic fox to become the emblem of Saint Pierre. Royal blue, reflected in its winter <\/span><span class=\"s2\">fur <\/span><span class=\"s1\">coat, becomes the official color. <\/span><span class=\"s1\">This native omnivorous animal was a perfect fit to represent the company as it has developed a quite surprising hunting technique as<\/span> <span class=\"s1\">it plunges<\/span> <span class=\"s1\">headfirst into the snow to find its next meal. <\/span><span class=\"s2\">I<\/span><span class=\"s1\">t also notably has the<\/span> <span class=\"s1\">habit of making abundant provisions which it hides in the frozen ground. Sociable and attentive, he embodies the values \u200b\u200band the relationship that the company maintains with its customers.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Saint Pierre then began an expansion phase that coincided with the desire to focus on the customer experience in store and online. With a new land in hand to build the future home<\/span><span class=\"s2\"> of the business and the awareness that this is <\/span><span class=\"s1\">a project spanning several years, the owners decided to expand and renovate the existing store, which became the field of <\/span><span class=\"s3\">exploration in the implementatio<\/span><span class=\"s1\">n of the new identity. The layout was completely redesigned to optimize the customer<\/span><span class=\"s2\">s<\/span><span class=\"s1\"> journey, the shopping experience specific to <\/span><span class=\"s2\">flash<\/span><span class=\"s1\"> frozen products and to <\/span><span class=\"s2\">ease<\/span><span class=\"s1\"><i> <\/i>the restocking <\/span><span class=\"s2\">process from the <\/span><span class=\"s1\">kitchen in the back of the shop. Snow-white monolithic islands framing the freezers allow for the integration of product sheets, and form<\/span><span class=\"s2\">s<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><span class=\"s1\"> the base for royal blue tubular metal structures from which product category signage hangs.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The cash counter module and its bulkhead as well as the wine tasting area dressed with a mural all contrasts with the area of \u200b\u200bdisplay <\/span><span class=\"s3\">chest <\/span><span class=\"s1\">freezers laid out like ice floes surrounded by cream walls painted with lime<\/span><span class=\"s2\">wash finish <\/span><span class=\"s1\">evoking the rock and <\/span><span class=\"s2\">is <\/span><span class=\"s1\">overhung by the 12\u2019<\/span><span class=\"s2\">-0\u2019\u2019 <\/span><span class=\"s1\">high ceiling painted black to accentuate the <\/span><span class=\"s2\">height effect<\/span><span class=\"s1\">.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Inspired by Quebec ecosystems such as the boreal forest and the taiga, the integration of plant<\/span><span class=\"s2\">s <\/span><span class=\"s1\">evokes the character and<\/span><span class=\"s2\"> delicateness<\/span><span class=\"s1\"> of this flora. Moreover, the dehydrated mosses and lychens used by Biophilic are indigenous and harvested responsibly. In a spirit of nordicity, the use of natural wood gives the service areas a feeling of conviviality dear to the Saint-Pierre family. The <\/span><span class=\"s2\">pendant lights, exhibiting <\/span><span class=\"s1\">wooden <\/span><span class=\"s2\">accents, are <\/span><span class=\"s1\">designed by the Montreal workshop Tungst\u00e8ne and contributes to enriching the tactile dimension of the space.\u00a0<\/span><span class=\"s1\">By combining texture, rhythm, color and play on scale, A<\/span><span class=\"s2\">A<\/span><span class=\"s1\">NAGRAM offers an experience that evokes the terroir in its variety and complexity.<\/span><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/saint-pierre\/","en":"https:\/\/int.design\/en\/projects\/saint-pierre\/"},"titles":{"fr":"Saint Pierre","en":"Saint Pierre"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project\/100097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/fr\/wp-json\/wp\/v2\/media?parent=100097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}