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Grands Feux Casino Lac-Leamy est l\u2019un des \u00e9v\u00e9nements les plus sensationnels et de grande envergure de la r\u00e9gion de la capitale du Canada. Sa mission est de mettre en valeur les arts pyrotechniques, num\u00e9riques et multim\u00e9dias \u00e0 travers une s\u00e9rie de spectacles de renomm\u00e9e internationale. Pendant six soir\u00e9es uniques, \u00e0 chaque \u00e9t\u00e9, l\u2019\u00e9v\u00e9nement rassemble des visiteurs venus de partout. La programmation captivante, ax\u00e9e sur la th\u00e9matique du Feu, suscite l\u2019unit\u00e9, la diversit\u00e9 et la cr\u00e9ativit\u00e9 chez les organisateurs, les participants et les spectateurs.<\/p>\n<p>Pour c\u00e9l\u00e9brer le 25e anniversaire des Grands Feux Casino Lac-Leamy, les organisateurs ont souhait\u00e9 insuffler une nouvelle vie \u00e0 l\u2019image de marque, tout en modernisant les outils de communication. L\u2019objectif \u00e9tait de cr\u00e9er une image r\u00e9solument tourn\u00e9e vers l\u2019avenir, tout en pr\u00e9servant l\u2019h\u00e9ritage du pass\u00e9. Nous avons travaill\u00e9 \u00e0 \u00e9laborer une image qui transcendera l\u2019\u00e9ph\u00e9m\u00e8re de l\u2019anniversaire pour se frayer une place durable dans l\u2019imaginaire collectif.<\/p>\n<p>Nous avions pour ambition de forger une identit\u00e9 de marque puissante et inoubliable, qui saurait s\u00e9duire un public de tous les \u00e2ges. Nous aspirions \u00e0 nous d\u00e9marquer en adoptant un style plus graphique et imag\u00e9, en int\u00e9grant des illustrations vives et chatoyantes. Nous souhaitions faire \u00e9cho \u00e0 la th\u00e9matique du feu, en apportant une touche d\u2019\u00e9clat et de luminosit\u00e9 au logo. Le but \u00e9tait de cr\u00e9er une image qui transcende le temps et les modes \u00e9ph\u00e9m\u00e8res, pour devenir une v\u00e9ritable ic\u00f4ne intemporelle.<\/p>\n<p>Nous avons insuffl\u00e9 une nouvelle vie \u00e0 la palette de couleurs de notre client. Chaque nuance a \u00e9t\u00e9 attribu\u00e9e \u00e0 un type de communication, conf\u00e9rant ainsi une personnalit\u00e9 unique \u00e0 chaque message. Nous avons \u00e9galement simplifi\u00e9 les \u00e9l\u00e9ments de la marque, cr\u00e9ant une lisibilit\u00e9 am\u00e9lior\u00e9e et une reconnaissance visuelle rapide pour la client\u00e8le.<\/p>\n<p>Nous avons \u00e9galement repens\u00e9 les outils de communication pour la modernit\u00e9 de l\u2019\u00e9v\u00e9nement. Des designs simples et efficaces sont n\u00e9s, pour transmettre avec clart\u00e9 les informations pertinentes tout en \u00e9levant l\u2019esth\u00e9tique globale de la marque.<\/p>\n<p>Dans l\u2019ensemble, notre approche artistique pour les Grands Feux du Casino Lac-Leamy se concentre sur la cr\u00e9ation d\u2019une exp\u00e9rience visuelle coh\u00e9rente et m\u00e9morable qui capture l\u2019essence de l\u2019\u00e9v\u00e9nement et engage les publics de tous \u00e2ges.<\/p>\n","en":"<p>Les Grands Feux Casino Lac-Leamy is one of the most sensational and large-scale events in Canada\u2019s Capital Region. Its mission is to showcase the pyrotechnic, digital and multimedia arts through a series of internationally renowned shows. For six unique evenings each summer, the event brings together visitors from around the world. The captivating programming, centered on the theme of Fire, inspires unity, diversity and creativity among organizers, participants and spectators.<\/p>\n<p>To celebrate the 25th anniversary of the Grands Feux, the organizers wanted to breathe new life into the brand image, while modernizing the communication tools. The objective was to create an image that was resolutely forward-looking, while preserving the heritage of the past. We worked to develop an image that would transcend the ephemeral nature of the anniversary and establish a lasting place in the collective imagination.<\/p>\n<p>Our ambition was to forge a powerful and unforgettable brand identity that would appeal to an audience of all ages. We wanted to stand out by adopting a more graphic and visual style, integrating bright and shimmering illustrations. We wanted to echo the theme of fire, source of heat and light, by bringing a touch of brightness and luminosity to the logo. The goal was to create an image that would transcend time to become a truly timeless icon.<\/p>\n<p>We\u2019ve brought a new life into our client\u2019s color palette. Each shade was assigned to a type of communication, giving each message a unique personality. We also simplified the brand elements, improving readability and quick visual recognition for customers.<\/p>\n<p>We also redesigned the communication tools for the modernity of the event. Simple and effective designs were born, to clearly convey relevant information while elevating the overall brand aesthetic.<\/p>\n<p>Overall, our artistic approach for the Grands Feux focuses on creating a cohesive and memorable visual experience that captures the essence of the event and engages audiences of all ages.<\/p>\n","original":""},"jury_text":[{"category":3391,"fr":"<p>Les Grands Feux Casino Lac-Leamy est l\u2019un des \u00e9v\u00e9nements les plus sensationnels et de grande envergure de la r\u00e9gion de la capitale du Canada. Sa mission est de mettre en valeur les arts pyrotechniques, num\u00e9riques et multim\u00e9dias \u00e0 travers une s\u00e9rie de spectacles de renomm\u00e9e internationale. Pendant six soir\u00e9es uniques, \u00e0 chaque \u00e9t\u00e9, l\u2019\u00e9v\u00e9nement rassemble des visiteurs venus de partout. La programmation captivante, ax\u00e9e sur la th\u00e9matique du Feu, suscite l\u2019unit\u00e9, la diversit\u00e9 et la cr\u00e9ativit\u00e9 chez les organisateurs, les participants et les spectateurs.<\/p>\n<p>Pour c\u00e9l\u00e9brer le 25e anniversaire des Grands Feux Casino Lac-Leamy, les organisateurs ont souhait\u00e9 insuffler une nouvelle vie \u00e0 l\u2019image de marque, tout en modernisant les outils de communication. L\u2019objectif \u00e9tait de cr\u00e9er une image r\u00e9solument tourn\u00e9e vers l\u2019avenir, tout en pr\u00e9servant l\u2019h\u00e9ritage du pass\u00e9. Le d\u00e9fi consistait \u00e0 concevoir une strat\u00e9gie de communication efficace, tout en laissant au client la possibilit\u00e9 de poursuivre le d\u00e9veloppement de sa marque en toute ind\u00e9pendance. Nous avons ainsi travaill\u00e9 \u00e0 \u00e9laborer une image qui transcendera l\u2019\u00e9ph\u00e9m\u00e8re de l\u2019anniversaire pour se frayer une place durable dans l\u2019imaginaire collectif.<\/p>\n<p>Nous avions pour ambition de forger une identit\u00e9 de marque puissante et inoubliable, qui saurait s\u00e9duire un public de tous les \u00e2ges. Nous aspirions \u00e0 nous d\u00e9marquer en adoptant un style plus graphique et imag\u00e9, en int\u00e9grant des illustrations vives et chatoyantes, qui refl\u00e8tent toute l\u2019intensit\u00e9 et l\u2019\u00e9nergie de l\u2019\u00e9v\u00e9nement. Nous souhaitions faire \u00e9cho \u00e0 la th\u00e9matique du feu, source de chaleur et de lumi\u00e8re, en apportant une touche d\u2019\u00e9clat et de luminosit\u00e9 au logo. Le but \u00e9tait de cr\u00e9er une image qui transcende le temps et les modes \u00e9ph\u00e9m\u00e8res, pour devenir une v\u00e9ritable ic\u00f4ne intemporelle.<\/p>\n<p>Nous avons insuffl\u00e9 une nouvelle vie \u00e0 la palette de couleurs de notre client. Chaque nuance a \u00e9t\u00e9 attribu\u00e9e \u00e0 un type de communication, conf\u00e9rant ainsi une personnalit\u00e9 unique \u00e0 chaque message. L\u2019orange vibrant pour les communications g\u00e9n\u00e9rales, le jaune lumineux pour les avis publics, le bleu rassurant pour les FAQ, et le mauve enchanteur pour les communications en direct. Nous avons \u00e9galement simplifi\u00e9 les \u00e9l\u00e9ments de la marque, cr\u00e9ant une lisibilit\u00e9 am\u00e9lior\u00e9e et une reconnaissance visuelle rapide pour la client\u00e8le.<\/p>\n<p>Nous avons \u00e9galement repens\u00e9 les outils de communication pour la modernit\u00e9 de l\u2019\u00e9v\u00e9nement. Nous avons cr\u00e9\u00e9 des ic\u00f4nes pour le Web, d\u00e9di\u00e9 des gabarits pour les m\u00e9dias sociaux et revigor\u00e9 l\u2019ensemble de la communication en accord avec la marque. Des designs simples et efficaces sont n\u00e9s, pour transmettre avec clart\u00e9 les informations pertinentes tout en \u00e9levant l\u2019esth\u00e9tique globale de la marque.<\/p>\n<p>Dans l\u2019ensemble, notre approche artistique pour les Grands Feux du Casino Lac-Leamy se concentre sur la cr\u00e9ation d\u2019une exp\u00e9rience visuelle coh\u00e9rente et m\u00e9morable qui capture l\u2019essence de l\u2019\u00e9v\u00e9nement et engage les publics de tous \u00e2ges.<\/p>\n","en":"<p>Les Grands Feux Casino Lac-Leamy is one of the most sensational and large-scale events in Canada\u2019s Capital Region. Its mission is to showcase the pyrotechnic, digital and multimedia arts through a series of internationally renowned shows. For six unique evenings each summer, the event brings together visitors from around the world. The captivating programming, centered on the theme of Fire, inspires unity, diversity and creativity among organizers, participants and spectators.<\/p>\n<p>To celebrate the 25th anniversary of the Grands Feux, the organizers wanted to breathe new life into the brand image, while modernizing the communication tools. The objective was to create an image that was resolutely forward-looking, while preserving the heritage of the past. The challenge was to design an effective communication strategy, while allowing the client to continue to develop its brand independently. We worked to develop an image that would transcend the ephemeral nature of the anniversary and establish a lasting place in the collective imagination.<\/p>\n<p>Our ambition was to forge a powerful and unforgettable brand identity that would appeal to an audience of all ages. We wanted to stand out from the crowd by adopting a more graphic and visual style, integrating bright and shimmering illustrations that would reflect the intensity and energy of the event. We wanted to echo the theme of fire, source of heat and light, by bringing a touch of brightness and luminosity to the logo. The goal was to create an image that would transcend time and passing fads to become a truly timeless icon.<\/p>\n<p>We breathed new life into our client\u2019s color palette. Each shade was assigned to a type of communication, giving each message a unique personality. Vibrant orange for general communications, bright yellow for public notices, reassuring blue for FAQs, and enchanting purple for live communications. We also simplified the brand elements, creating improved readability and quick visual recognition for customers.<\/p>\n<p>We also redesigned the communication tools for the modernity of the event. We created icons for the web, dedicated templates for social media and reinvigorated all communication in line with the brand. Simple and effective designs were born, to clearly convey relevant information while elevating the overall brand aesthetic.<\/p>\n<p>Overall, our artistic approach for the Grands Feux focuses on creating a cohesive and memorable visual experience that captures the essence of the event and engages audiences of all ages.<\/p>\n","original":""},{"category":3392,"fr":"<p>Les Grands Feux Casino Lac-Leamy est l\u2019un des \u00e9v\u00e9nements les plus sensationnels et de grande envergure de la r\u00e9gion de la capitale du Canada. Sa mission est de mettre en valeur les arts pyrotechniques, num\u00e9riques et multim\u00e9dias \u00e0 travers une s\u00e9rie de spectacles de renomm\u00e9e internationale. Pendant six soir\u00e9es uniques, \u00e0 chaque \u00e9t\u00e9, l\u2019\u00e9v\u00e9nement rassemble des visiteurs venus de partout. La programmation captivante, ax\u00e9e sur la th\u00e9matique du Feu, suscite l\u2019unit\u00e9, la diversit\u00e9 et la cr\u00e9ativit\u00e9 chez les organisateurs, les participants et les spectateurs.<\/p>\n<p>Pour c\u00e9l\u00e9brer le 25e anniversaire des Grands Feux Casino Lac-Leamy, les organisateurs ont souhait\u00e9 insuffler une nouvelle vie \u00e0 l\u2019image de marque, tout en modernisant les outils de communication. L\u2019objectif \u00e9tait de cr\u00e9er une image r\u00e9solument tourn\u00e9e vers l\u2019avenir, tout en pr\u00e9servant l\u2019h\u00e9ritage du pass\u00e9. Le d\u00e9fi consistait \u00e0 concevoir une strat\u00e9gie de communication efficace, tout en laissant au client la possibilit\u00e9 de poursuivre le d\u00e9veloppement de sa marque en toute ind\u00e9pendance. Nous avons ainsi travaill\u00e9 \u00e0 \u00e9laborer une image qui transcendera l\u2019\u00e9ph\u00e9m\u00e8re de l\u2019anniversaire pour se frayer une place durable dans l\u2019imaginaire collectif.<\/p>\n<p>Nous avions pour ambition de forger une identit\u00e9 de marque puissante et inoubliable, qui saurait s\u00e9duire un public de tous les \u00e2ges. Nous aspirions \u00e0 nous d\u00e9marquer en adoptant un style plus graphique et imag\u00e9, en int\u00e9grant des illustrations vives et chatoyantes, qui refl\u00e8tent toute l\u2019intensit\u00e9 et l\u2019\u00e9nergie de l\u2019\u00e9v\u00e9nement. Nous souhaitions faire \u00e9cho \u00e0 la th\u00e9matique du feu, source de chaleur et de lumi\u00e8re, en apportant une touche d\u2019\u00e9clat et de luminosit\u00e9 au logo. Le but \u00e9tait de cr\u00e9er une image qui transcende le temps et les modes \u00e9ph\u00e9m\u00e8res, pour devenir une v\u00e9ritable ic\u00f4ne intemporelle.<\/p>\n<p>Nous avons insuffl\u00e9 une nouvelle vie \u00e0 la palette de couleurs de notre client. Chaque nuance a \u00e9t\u00e9 attribu\u00e9e \u00e0 un type de communication, conf\u00e9rant ainsi une personnalit\u00e9 unique \u00e0 chaque message. L\u2019orange vibrant pour les communications g\u00e9n\u00e9rales, le jaune lumineux pour les avis publics, le bleu rassurant pour les FAQ, et le mauve enchanteur pour les communications en direct. Nous avons \u00e9galement simplifi\u00e9 les \u00e9l\u00e9ments de la marque, cr\u00e9ant une lisibilit\u00e9 am\u00e9lior\u00e9e et une reconnaissance visuelle rapide pour la client\u00e8le.<\/p>\n<p>Nous avons \u00e9galement repens\u00e9 les outils de communication pour la modernit\u00e9 de l\u2019\u00e9v\u00e9nement. Nous avons cr\u00e9\u00e9 des ic\u00f4nes pour le Web, d\u00e9di\u00e9 des gabarits pour les m\u00e9dias sociaux et revigor\u00e9 l\u2019ensemble de la communication en accord avec la marque. Des designs simples et efficaces sont n\u00e9s, pour transmettre avec clart\u00e9 les informations pertinentes tout en \u00e9levant l\u2019esth\u00e9tique globale de la marque.<\/p>\n<p>Dans l\u2019ensemble, notre approche artistique pour les Grands Feux du Casino Lac-Leamy se concentre sur la cr\u00e9ation d\u2019une exp\u00e9rience visuelle coh\u00e9rente et m\u00e9morable qui capture l\u2019essence de l\u2019\u00e9v\u00e9nement et engage les publics de tous \u00e2ges.<\/p>\n","en":"<p>Les Grands Feux Casino Lac-Leamy is one of the most sensational and large-scale events in Canada\u2019s Capital Region. Its mission is to showcase the pyrotechnic, digital and multimedia arts through a series of internationally renowned shows. For six unique evenings each summer, the event brings together visitors from around the world. The captivating programming, centered on the theme of Fire, inspires unity, diversity and creativity among organizers, participants and spectators.<\/p>\n<p>To celebrate the 25th anniversary of the Grands Feux, the organizers wanted to breathe new life into the brand image, while modernizing the communication tools. The objective was to create an image that was resolutely forward-looking, while preserving the heritage of the past. The challenge was to design an effective communication strategy, while allowing the client to continue to develop its brand independently. We worked to develop an image that would transcend the ephemeral nature of the anniversary and establish a lasting place in the collective imagination.<\/p>\n<p>Our ambition was to forge a powerful and unforgettable brand identity that would appeal to an audience of all ages. We wanted to stand out from the crowd by adopting a more graphic and visual style, integrating bright and shimmering illustrations that would reflect the intensity and energy of the event. We wanted to echo the theme of fire, source of heat and light, by bringing a touch of brightness and luminosity to the logo. The goal was to create an image that would transcend time and passing fads to become a truly timeless icon.<\/p>\n<p>We breathed new life into our client\u2019s color palette. Each shade was assigned to a type of communication, giving each message a unique personality. Vibrant orange for general communications, bright yellow for public notices, reassuring blue for FAQs, and enchanting purple for live communications. We also simplified the brand elements, creating improved readability and quick visual recognition for customers.<\/p>\n<p>We also redesigned the communication tools for the modernity of the event. We created icons for the web, dedicated templates for social media and reinvigorated all communication in line with the brand. Simple and effective designs were born, to clearly convey relevant information while elevating the overall brand aesthetic.<\/p>\n<p>Overall, our artistic approach for the Grands Feux focuses on creating a cohesive and memorable visual experience that captures the essence of the event and engages audiences of all ages.<\/p>\n","original":""},{"category":3404,"fr":"<p>Les Grands Feux Casino Lac-Leamy est l\u2019un des \u00e9v\u00e9nements les plus sensationnels et de grande envergure de la r\u00e9gion de la capitale du Canada. Sa mission est de mettre en valeur les arts pyrotechniques, num\u00e9riques et multim\u00e9dias \u00e0 travers une s\u00e9rie de spectacles de renomm\u00e9e internationale. Pendant six soir\u00e9es uniques, \u00e0 chaque \u00e9t\u00e9, l\u2019\u00e9v\u00e9nement rassemble des visiteurs venus de partout. La programmation captivante, ax\u00e9e sur la th\u00e9matique du Feu, suscite l\u2019unit\u00e9, la diversit\u00e9 et la cr\u00e9ativit\u00e9 chez les organisateurs, les participants et les spectateurs.<\/p>\n<p>Pour c\u00e9l\u00e9brer le 25e anniversaire des Grands Feux Casino Lac-Leamy, les organisateurs ont souhait\u00e9 insuffler une nouvelle vie \u00e0 l\u2019image de marque, tout en modernisant les outils de communication. L\u2019objectif \u00e9tait de cr\u00e9er une image r\u00e9solument tourn\u00e9e vers l\u2019avenir, tout en pr\u00e9servant l\u2019h\u00e9ritage du pass\u00e9. Le d\u00e9fi consistait \u00e0 concevoir une strat\u00e9gie de communication efficace, tout en laissant au client la possibilit\u00e9 de poursuivre le d\u00e9veloppement de sa marque en toute ind\u00e9pendance. Nous avons ainsi travaill\u00e9 \u00e0 \u00e9laborer une image qui transcendera l\u2019\u00e9ph\u00e9m\u00e8re de l\u2019anniversaire pour se frayer une place durable dans l\u2019imaginaire collectif.<\/p>\n<p>Nous avions pour ambition de forger une identit\u00e9 de marque puissante et inoubliable, qui saurait s\u00e9duire un public de tous les \u00e2ges. Nous aspirions \u00e0 nous d\u00e9marquer en adoptant un style plus graphique et imag\u00e9, en int\u00e9grant des illustrations vives et chatoyantes, qui refl\u00e8tent toute l\u2019intensit\u00e9 et l\u2019\u00e9nergie de l\u2019\u00e9v\u00e9nement. Nous souhaitions faire \u00e9cho \u00e0 la th\u00e9matique du feu, source de chaleur et de lumi\u00e8re, en apportant une touche d\u2019\u00e9clat et de luminosit\u00e9 au logo. Le but \u00e9tait de cr\u00e9er une image qui transcende le temps et les modes \u00e9ph\u00e9m\u00e8res, pour devenir une v\u00e9ritable ic\u00f4ne intemporelle.<\/p>\n<p>Nous avons insuffl\u00e9 une nouvelle vie \u00e0 la palette de couleurs de notre client. Chaque nuance a \u00e9t\u00e9 attribu\u00e9e \u00e0 un type de communication, conf\u00e9rant ainsi une personnalit\u00e9 unique \u00e0 chaque message. L\u2019orange vibrant pour les communications g\u00e9n\u00e9rales, le jaune lumineux pour les avis publics, le bleu rassurant pour les FAQ, et le mauve enchanteur pour les communications en direct. Nous avons \u00e9galement simplifi\u00e9 les \u00e9l\u00e9ments de la marque, cr\u00e9ant une lisibilit\u00e9 am\u00e9lior\u00e9e et une reconnaissance visuelle rapide pour la client\u00e8le.<\/p>\n<p>Nous avons \u00e9galement repens\u00e9 les outils de communication pour la modernit\u00e9 de l\u2019\u00e9v\u00e9nement. Nous avons cr\u00e9\u00e9 des ic\u00f4nes pour le Web, d\u00e9di\u00e9 des gabarits pour les m\u00e9dias sociaux et revigor\u00e9 l\u2019ensemble de la communication en accord avec la marque. Des designs simples et efficaces sont n\u00e9s, pour transmettre avec clart\u00e9 les informations pertinentes tout en \u00e9levant l\u2019esth\u00e9tique globale de la marque.<\/p>\n<p>Dans l\u2019ensemble, notre approche artistique pour les Grands Feux du Casino Lac-Leamy se concentre sur la cr\u00e9ation d\u2019une exp\u00e9rience visuelle coh\u00e9rente et m\u00e9morable qui capture l\u2019essence de l\u2019\u00e9v\u00e9nement et engage les publics de tous \u00e2ges.<\/p>\n","en":"<p>Les Grands Feux Casino Lac-Leamy is one of the most sensational and large-scale events in Canada\u2019s Capital Region. Its mission is to showcase the pyrotechnic, digital and multimedia arts through a series of internationally renowned shows. For six unique evenings each summer, the event brings together visitors from around the world. The captivating programming, centered on the theme of Fire, inspires unity, diversity and creativity among organizers, participants and spectators.<\/p>\n<p>To celebrate the 25th anniversary of the Grands Feux, the organizers wanted to breathe new life into the brand image, while modernizing the communication tools. The objective was to create an image that was resolutely forward-looking, while preserving the heritage of the past. The challenge was to design an effective communication strategy, while allowing the client to continue to develop its brand independently. We worked to develop an image that would transcend the ephemeral nature of the anniversary and establish a lasting place in the collective imagination.<\/p>\n<p>Our ambition was to forge a powerful and unforgettable brand identity that would appeal to an audience of all ages. We wanted to stand out from the crowd by adopting a more graphic and visual style, integrating bright and shimmering illustrations that would reflect the intensity and energy of the event. We wanted to echo the theme of fire, source of heat and light, by bringing a touch of brightness and luminosity to the logo. The goal was to create an image that would transcend time and passing fads to become a truly timeless icon.<\/p>\n<p>We breathed new life into our client\u2019s color palette. Each shade was assigned to a type of communication, giving each message a unique personality. Vibrant orange for general communications, bright yellow for public notices, reassuring blue for FAQs, and enchanting purple for live communications. We also simplified the brand elements, creating improved readability and quick visual recognition for customers.<\/p>\n<p>We also redesigned the communication tools for the modernity of the event. We created icons for the web, dedicated templates for social media and reinvigorated all communication in line with the brand. Simple and effective designs were born, to clearly convey relevant information while elevating the overall brand aesthetic.<\/p>\n<p>Overall, our artistic approach for the Grands Feux focuses on creating a cohesive and memorable visual experience that captures the essence of the event and engages audiences of all ages.<\/p>\n","original":""}],"different_jury_text":true,"different_category_text":false},"laureats":[{"cat_id":3391,"cat_id_laureat":3892,"laureat":"Certification Bronze"},{"cat_id":3392,"cat_id_laureat":3892,"laureat":"Certification Bronze"},{"cat_id":3404,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Pixel","website":"https:\/\/agencepixel.ca\/","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"}],"user":{"email":"rmartin@agencepixel.ca","first_name":"Richard","last_name":"Martin"},"doc_texts_web":{"fr":"<p>Les Grands Feux Casino Lac-Leamy est l\u2019un des \u00e9v\u00e9nements les plus sensationnels et de grande envergure de la r\u00e9gion de la capitale du Canada. Sa mission est de mettre en valeur les arts pyrotechniques, num\u00e9riques et multim\u00e9dias \u00e0 travers une s\u00e9rie de spectacles de renomm\u00e9e internationale. Pendant six soir\u00e9es uniques, \u00e0 chaque \u00e9t\u00e9, l\u2019\u00e9v\u00e9nement rassemble des visiteurs venus de partout. La programmation captivante, ax\u00e9e sur la th\u00e9matique du Feu, suscite l\u2019unit\u00e9, la diversit\u00e9 et la cr\u00e9ativit\u00e9 chez les organisateurs, les participants et les spectateurs.<\/p>\n<p>Pour c\u00e9l\u00e9brer le 25e anniversaire des Grands Feux Casino Lac-Leamy, les organisateurs ont souhait\u00e9 insuffler une nouvelle vie \u00e0 l\u2019image de marque, tout en modernisant les outils de communication. L\u2019objectif \u00e9tait de cr\u00e9er une image r\u00e9solument tourn\u00e9e vers l\u2019avenir, tout en pr\u00e9servant l\u2019h\u00e9ritage du pass\u00e9. Nous avons travaill\u00e9 \u00e0 \u00e9laborer une image qui transcendera l\u2019\u00e9ph\u00e9m\u00e8re de l\u2019anniversaire pour se frayer une place durable dans l\u2019imaginaire collectif.<\/p>\n<p>Nous avions pour ambition de forger une identit\u00e9 de marque puissante et inoubliable, qui saurait s\u00e9duire un public de tous les \u00e2ges. Nous aspirions \u00e0 nous d\u00e9marquer en adoptant un style plus graphique et imag\u00e9, en int\u00e9grant des illustrations vives et chatoyantes. Nous souhaitions faire \u00e9cho \u00e0 la th\u00e9matique du feu, en apportant une touche d\u2019\u00e9clat et de luminosit\u00e9 au logo. Le but \u00e9tait de cr\u00e9er une image qui transcende le temps et les modes \u00e9ph\u00e9m\u00e8res, pour devenir une v\u00e9ritable ic\u00f4ne intemporelle.<\/p>\n<p>Nous avons insuffl\u00e9 une nouvelle vie \u00e0 la palette de couleurs de notre client. Chaque nuance a \u00e9t\u00e9 attribu\u00e9e \u00e0 un type de communication, conf\u00e9rant ainsi une personnalit\u00e9 unique \u00e0 chaque message. Nous avons \u00e9galement simplifi\u00e9 les \u00e9l\u00e9ments de la marque, cr\u00e9ant une lisibilit\u00e9 am\u00e9lior\u00e9e et une reconnaissance visuelle rapide pour la client\u00e8le.<\/p>\n<p>Nous avons \u00e9galement repens\u00e9 les outils de communication pour la modernit\u00e9 de l\u2019\u00e9v\u00e9nement. Des designs simples et efficaces sont n\u00e9s, pour transmettre avec clart\u00e9 les informations pertinentes tout en \u00e9levant l\u2019esth\u00e9tique globale de la marque.<\/p>\n<p>Dans l\u2019ensemble, notre approche artistique pour les Grands Feux du Casino Lac-Leamy se concentre sur la cr\u00e9ation d\u2019une exp\u00e9rience visuelle coh\u00e9rente et m\u00e9morable qui capture l\u2019essence de l\u2019\u00e9v\u00e9nement et engage les publics de tous \u00e2ges.<\/p>\n","en":"<p>Les Grands Feux Casino Lac-Leamy is one of the most sensational and large-scale events in Canada\u2019s Capital Region. Its mission is to showcase the pyrotechnic, digital and multimedia arts through a series of internationally renowned shows. For six unique evenings each summer, the event brings together visitors from around the world. The captivating programming, centered on the theme of Fire, inspires unity, diversity and creativity among organizers, participants and spectators.<\/p>\n<p>To celebrate the 25th anniversary of the Grands Feux, the organizers wanted to breathe new life into the brand image, while modernizing the communication tools. The objective was to create an image that was resolutely forward-looking, while preserving the heritage of the past. We worked to develop an image that would transcend the ephemeral nature of the anniversary and establish a lasting place in the collective imagination.<\/p>\n<p>Our ambition was to forge a powerful and unforgettable brand identity that would appeal to an audience of all ages. We wanted to stand out by adopting a more graphic and visual style, integrating bright and shimmering illustrations. We wanted to echo the theme of fire, source of heat and light, by bringing a touch of brightness and luminosity to the logo. The goal was to create an image that would transcend time to become a truly timeless icon.<\/p>\n<p>We\u2019ve brought a new life into our client\u2019s color palette. Each shade was assigned to a type of communication, giving each message a unique personality. We also simplified the brand elements, improving readability and quick visual recognition for customers.<\/p>\n<p>We also redesigned the communication tools for the modernity of the event. Simple and effective designs were born, to clearly convey relevant information while elevating the overall brand aesthetic.<\/p>\n<p>Overall, our artistic approach for the Grands Feux focuses on creating a cohesive and memorable visual experience that captures the essence of the event and engages audiences of all ages.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/grands-feux-du-casino-lac-leamy\/","en":"https:\/\/int.design\/en\/projects\/grands-feux-du-casino-lac-leamy\/"},"titles":{"fr":"Grands Feux du Casino Lac-Leamy","en":"Grands Feux du Casino Lac-Leamy"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/99725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=99725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}