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d'identit\u00e9 visuelle ORAM","file":{"ID":115219,"id":115219,"title":"2135_ORAM_Guide_identite_visuelle_v1_7","filename":"2135_ORAM_Guide_identite_visuelle_v1_7.pdf","filesize":2307672,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2023\/04\/2135_ORAM_Guide_identite_visuelle_v1_7.pdf","link":"https:\/\/int.design\/fr\/projets\/oram-actualisation-dune-image-de-marque\/2135_oram_guide_identite_visuelle_v1_7\/","alt":"","author":"1505","description":"","caption":"","name":"2135_oram_guide_identite_visuelle_v1_7","status":"inherit","uploaded_to":99278,"date":"2023-04-07 21:23:19","modified":"2023-04-07 21:25:11","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}}],"optional_documents":false,"web_text":{"fr":"<p>ORAM b\u00e2tit l\u2019excellence depuis 1970.<\/p>\n<p>Avec de nouveaux gestionnaires en fonction, la modernisation de l\u2019image de marque co\u00efncide \u00e9galement avec le 50<sup>e<\/sup>\u00a0anniversaire de l\u2019organisation. Souhaitant \u00e9largir l\u2019offre de service, une transition s\u2019amorce et passe de la plomberie \u00e0 la m\u00e9canique du b\u00e2timent.<\/p>\n<p>Cet \u00e9lan fait suite \u00e0 la reconnaissance de la saine gestion de l\u2019entreprise, fi\u00e8re laur\u00e9ate des \u00e9ditions\u00a02021 et 2022 du programme Les Soci\u00e9t\u00e9s les mieux g\u00e9r\u00e9es. ORAM mise sur le sentiment d\u2019appartenance et l\u2019ambiance familiale au chantier, comme au bureau.<\/p>\n<p>La marque s\u2019impose partout\u00a0: v\u00e9hicules, outils, v\u00eatements, signal\u00e9tique. Tous les projets men\u00e9s par ORAM portent ses couleurs et pr\u00e9sentent son logo distinctif. L\u2019objectif, la rendre visible, faire voir son envergure. Pour diffuser les communications importantes sur le terrain, l\u2019organisation informatise ses contenus gr\u00e2ce \u00e0 des \u00e9crans dans les cabines de chantier, l\u2019usage strat\u00e9gique des technologies assure la transmission de l\u2019information tout en limitant son empreinte environnementale.<\/p>\n<p>ORAM consolide sa culture d\u2019entreprise gr\u00e2ce \u00e0 son concept rassembleur\u00a0: \u00ab\u2009Ensemble, nous b\u00e2tissons l\u2019excellence\u2009\u00bb et communique ainsi ses valeurs et sa vision \u00e0 son \u00e9quipe, \u00e0 sa client\u00e8le et ses partenaires. Cette devise illustre la passion pour le travail bien fait, la qualit\u00e9 de ses r\u00e9alisations et les relations de confiance tiss\u00e9es avec ses partenaires.<\/p>\n","en":"<p>For more than five decades, ORAM has been synonymous with excellence in the building industry. As the company celebrates its 50th anniversary, it is also proud to announce a modernization of its brand image and expanded service offering.<\/p>\n<p>Under new management, ORAM has undergone a successful transition from plumbing to mechanical building systems. This move reflects the company\u2019s commitment to meeting the evolving needs of its customers and has been made possible by its sound management practices. In fact, ORAM is a two-time winner of the Best Managed Companies program in 2021 and 2022.<\/p>\n<p>The brand is everywhere: vehicles, tools, clothing, and signage. All projects carried out by ORAM bear its colours and display its distinctive logo. The goal is to make it visible, to show its scope. To disseminate important communications in the field, the organization computerizes its content using screens in the work cabins. The strategic use of technology ensures the transmission of information while limiting its environmental footprint.<\/p>\n<p>ORAM consolidates its corporate culture through its unifying concept: \u00ab\u00a0Together, we\u2019re building excellence\u00a0\u00bb and communicates its values and vision to its team, customers and partners. This motto illustrates the passion for work well done, the quality of its achievements and the relationships of trust built with its partners.<\/p>\n","original":""},"jury_text":[{"category":3391,"fr":"<p>ORAM b\u00e2tit l\u2019excellence depuis 1970. Avec de nouveaux gestionnaires en fonction, la modernisation de l\u2019image de marque s\u2019accompagne d\u2019une transition; ORAM \u00e9largit son offre de service et passe de la plomberie \u00e0 la m\u00e9canique du b\u00e2timent.<\/p>\n<p>La refonte de son identit\u00e9 visuelle d\u00e9bute par son logo. La forme du \u00ab\u2009O\u2009\u00bb rappelle la sonorit\u00e9 du mot \u00ab\u2009eau\u2009\u00bb associ\u00e9 \u00e0 la plomberie, gen\u00e8se de l\u2019entreprise. Les deux tra\u00een\u00e9es lumineuses repr\u00e9sentent les \u00e9quipes de terrain et du bureau, soud\u00e9es et solidaires, se compl\u00e9tant avec fluidit\u00e9. Le mouvement \u00e9voque la prise en charge \u00e0 360\u00a0degr\u00e9s offerte par ORAM.<\/p>\n<p>Les couleurs appuient la promesse de la marque. Le noir d\u00e9signe la puissance, l\u2019\u00e9l\u00e9gance, la rigueur, la sophistication. Le rouge incarne la passion, il \u00e9nergise et dynamise, en plus d\u2019assurer sa visibilit\u00e9.<\/p>\n<p>La police de caract\u00e8res officielle, Gotham, se distingue par sa stabilit\u00e9, sa fiabilit\u00e9 et son professionnalisme, \u00e0 l\u2019image de ses services.<\/p>\n<p>Son ADN est red\u00e9fini par un \u00e9nonc\u00e9 de positionnement collant \u00e0 ses v\u00e9rit\u00e9s\u00a0:<\/p>\n<p>\u00ab\u2009Ensemble, nous b\u00e2tissons l\u2019excellence\u2009\u00bb.<\/p>\n<p>Cette devise illustre ses valeurs et sa vision \u00e0 son \u00e9quipe, \u00e0 sa client\u00e8le et \u00e0 ses fournisseurs.<\/p>\n<p>Pour appuyer ce positionnement et aligner les objectifs d\u2019affaires, un lexique de marque vient teinter sa personnalit\u00e9, soit l\u2019innovation, l\u2019engagement, l\u2019\u00e9nergie et la passion. C\u2019est une entreprise s\u00e9rieuse qui ne se prend pas au s\u00e9rieux.<\/p>\n","en":"<p>ORAM has been building excellence since 1970. With new management in place, the modernization of the brand image is accompanied by a transition; ORAM is expanding its service offering from plumbing to mechanical building systems.<\/p>\n<p>The redesign of its visual identity begins with its logo. The shape of the \u00ab\u00a0O\u00a0\u00bb recalls the sound of the word \u00ab\u00a0water\u00a0\u00bb in French, associated with plumbing, the company\u2019s genesis. The two luminous streaks represent the field and office teams, united and complementing each other with fluidity. The movement evokes the 360-degree support ORAM offers.<\/p>\n<p>The colours support the brand promise. Black stands for power, elegance, rigour and sophistication. Red embodies passion, energizes and illuminates, and ensures visibility.<\/p>\n<p>The official typeface, Gotham, is distinguished by its stability, reliability and professionalism, just like its services.<\/p>\n<p>Its DNA is redefined by a positioning statement that sticks to its truths:<\/p>\n<p>\u00ab\u00a0Together, we\u2019re building excellence\u00a0\u00bb.<\/p>\n<p>This motto illustrates its values and vision to its team, its customers and its suppliers.<\/p>\n<p>To support this positioning and align business objectives, a brand lexicon is used to describe its personality: innovation, commitment, energy and passion. It is a serious company that does not take itself seriously.<\/p>\n","original":""},{"category":3392,"fr":"<p>ORAM b\u00e2tit l\u2019excellence depuis 1970. Avec de nouveaux gestionnaires en fonction, la modernisation de l\u2019image de marque s\u2019accompagne d\u2019une transition; ORAM \u00e9largit son offre de service et passe de la plomberie \u00e0 la m\u00e9canique du b\u00e2timent.<\/p>\n<p>La refonte de son identit\u00e9 visuelle d\u00e9bute par son logo. La forme du \u00ab\u2009O\u2009\u00bb rappelle la sonorit\u00e9 du mot \u00ab\u2009eau\u2009\u00bb associ\u00e9 \u00e0 la plomberie, gen\u00e8se de l\u2019entreprise. Les deux tra\u00een\u00e9es lumineuses repr\u00e9sentent les \u00e9quipes de terrain et du bureau, soud\u00e9es et solidaires, se compl\u00e9tant avec fluidit\u00e9. Le mouvement \u00e9voque la prise en charge \u00e0 360\u00a0degr\u00e9s offerte par ORAM.<\/p>\n<p>Les couleurs appuient la promesse de la marque. Le noir d\u00e9signe la puissance, l\u2019\u00e9l\u00e9gance, la rigueur, la sophistication. Le rouge incarne la passion, il \u00e9nergise et dynamise, en plus d\u2019assurer sa visibilit\u00e9.<\/p>\n<p>La police de caract\u00e8res officielle, Gotham, se distingue par sa stabilit\u00e9, sa fiabilit\u00e9 et son professionnalisme, \u00e0 l\u2019image de ses services.<\/p>\n<p>Son ADN est red\u00e9fini par un \u00e9nonc\u00e9 de positionnement collant \u00e0 ses v\u00e9rit\u00e9s\u00a0:<\/p>\n<p>\u00ab\u2009Ensemble, nous b\u00e2tissons l\u2019excellence\u2009\u00bb.<\/p>\n<p>Cette devise illustre ses valeurs et sa vision \u00e0 son \u00e9quipe, \u00e0 sa client\u00e8le et \u00e0 ses fournisseurs.<\/p>\n<p>Pour appuyer ce positionnement et aligner les objectifs d\u2019affaires, un lexique de marque vient teinter sa personnalit\u00e9, soit l\u2019innovation, l\u2019engagement, l\u2019\u00e9nergie et la passion. C\u2019est une entreprise s\u00e9rieuse qui ne se prend pas au s\u00e9rieux.<\/p>\n","en":"<p>ORAM has been building excellence since 1970. With new management in place, the modernization of the brand image is accompanied by a transition; ORAM is expanding its service offering from plumbing to mechanical building systems.<\/p>\n<p>The redesign of its visual identity begins with its logo. The shape of the \u00ab\u00a0O\u00a0\u00bb recalls the sound of the word \u00ab\u00a0water\u00a0\u00bb in French, associated with plumbing, the company\u2019s genesis. The two luminous streaks represent the field and office teams, united and complementing each other with fluidity. The movement evokes the 360-degree support ORAM offers.<\/p>\n<p>The colours support the brand promise. Black stands for power, elegance, rigour and sophistication. Red embodies passion, energizes and illuminates, and ensures visibility.<\/p>\n<p>The official typeface, Gotham, is distinguished by its stability, reliability and professionalism, just like its services.<\/p>\n<p>Its DNA is redefined by a positioning statement that sticks to its truths:<\/p>\n<p>\u00ab\u00a0Together, we\u2019re building excellence\u00a0\u00bb.<\/p>\n<p>This motto illustrates its values and vision to its team, its customers and its suppliers.<\/p>\n<p>To support this positioning and align business objectives, a brand lexicon is used to describe its personality: innovation, commitment, energy and passion. It is a serious company that does not take itself seriously.<\/p>\n","original":""}],"different_jury_text":true,"different_category_text":false},"laureats":[{"cat_id":3391,"cat_id_laureat":false,"laureat":""},{"cat_id":3392,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Ma\u00eetre D","website":"maitre-d.ca","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"}],"user":{"email":"info@maitre-d.ca","first_name":"Sylvain","last_name":"Vicente"},"doc_texts_web":{"fr":"<p>ORAM b\u00e2tit l\u2019excellence depuis 1970.<\/p>\n<p>Avec de nouveaux gestionnaires en fonction, la modernisation de l\u2019image de marque co\u00efncide \u00e9galement avec le 50<sup>e<\/sup>\u00a0anniversaire de l\u2019organisation. Souhaitant \u00e9largir l\u2019offre de service, une transition s\u2019amorce et passe de la plomberie \u00e0 la m\u00e9canique du b\u00e2timent.<\/p>\n<p>Cet \u00e9lan fait suite \u00e0 la reconnaissance de la saine gestion de l\u2019entreprise, fi\u00e8re laur\u00e9ate des \u00e9ditions\u00a02021 et 2022 du programme Les Soci\u00e9t\u00e9s les mieux g\u00e9r\u00e9es. ORAM mise sur le sentiment d\u2019appartenance et l\u2019ambiance familiale au chantier, comme au bureau.<\/p>\n<p>La marque s\u2019impose partout\u00a0: v\u00e9hicules, outils, v\u00eatements, signal\u00e9tique. Tous les projets men\u00e9s par ORAM portent ses couleurs et pr\u00e9sentent son logo distinctif. L\u2019objectif, la rendre visible, faire voir son envergure. Pour diffuser les communications importantes sur le terrain, l\u2019organisation informatise ses contenus gr\u00e2ce \u00e0 des \u00e9crans dans les cabines de chantier, l\u2019usage strat\u00e9gique des technologies assure la transmission de l\u2019information tout en limitant son empreinte environnementale.<\/p>\n<p>ORAM consolide sa culture d\u2019entreprise gr\u00e2ce \u00e0 son concept rassembleur\u00a0: \u00ab\u2009Ensemble, nous b\u00e2tissons l\u2019excellence\u2009\u00bb et communique ainsi ses valeurs et sa vision \u00e0 son \u00e9quipe, \u00e0 sa client\u00e8le et ses partenaires. Cette devise illustre la passion pour le travail bien fait, la qualit\u00e9 de ses r\u00e9alisations et les relations de confiance tiss\u00e9es avec ses partenaires.<\/p>\n","en":"<p>For more than five decades, ORAM has been synonymous with excellence in the building industry. As the company celebrates its 50th anniversary, it is also proud to announce a modernization of its brand image and expanded service offering.<\/p>\n<p>Under new management, ORAM has undergone a successful transition from plumbing to mechanical building systems. This move reflects the company\u2019s commitment to meeting the evolving needs of its customers and has been made possible by its sound management practices. In fact, ORAM is a two-time winner of the Best Managed Companies program in 2021 and 2022.<\/p>\n<p>The brand is everywhere: vehicles, tools, clothing, and signage. All projects carried out by ORAM bear its colours and display its distinctive logo. The goal is to make it visible, to show its scope. To disseminate important communications in the field, the organization computerizes its content using screens in the work cabins. The strategic use of technology ensures the transmission of information while limiting its environmental footprint.<\/p>\n<p>ORAM consolidates its corporate culture through its unifying concept: \u00ab\u00a0Together, we\u2019re building excellence\u00a0\u00bb and communicates its values and vision to its team, customers and partners. This motto illustrates the passion for work well done, the quality of its achievements and the relationships of trust built with its partners.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/oram-actualisation-dune-image-de-marque\/","en":"https:\/\/int.design\/en\/projects\/oram-actualisation-dune-image-de-marque\/"},"titles":{"fr":"ORAM \u2013 Actualisation d\u2019une image de marque","en":"ORAM \u2013 Actualisation d\u2019une image de marque"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/99279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=99279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}