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Golberg","file":{"ID":112972,"id":112972,"title":"Canadian_ambassador_Elissa_Golberg","filename":"canadian-ambassador-elissa-golberg.mp4","filesize":8445480,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2023\/03\/canadian-ambassador-elissa-golberg.mp4","link":"https:\/\/int.design\/fr\/projets\/canada-italie-celebrons-75-ans-de-relations-diplomatiques-1947-2022\/canadian_ambassador_elissa_golberg\/","alt":"","author":"1164","description":"","caption":"","name":"canadian_ambassador_elissa_golberg","status":"inherit","uploaded_to":99163,"date":"2023-04-04 20:05:23","modified":"2023-04-04 20:05:23","menu_order":0,"mime_type":"video\/mp4","type":"video","subtype":"mp4","icon":"https:\/\/int.design\/wp-includes\/images\/media\/video.png","width":960,"height":540}}],"optional_documents":false,"web_text":{"fr":"<p class=\"p1\"><strong>Identit\u00e9 visuelle du \u201c75\u00b0anniversaire des relations diplomatiques Canada-Italie\u201d 1947 &#8211; 2022<\/strong><\/p>\n<p class=\"p1\">L\u2019identit\u00e9 visuelle est un outil important pour v\u00e9hiculer un message et unifier les multiples formes de communication.\u00a0Commissionn\u00e9e par le gouvernement du Canada, l\u2019image graphique du \u201c75\u00b0anniversaire des relations diplomatiques Canada-Italie\u201d devait \u00eatre reconnaissable tout en \u00e9tant toujours diff\u00e9rente afin de ne pas rel\u00e9guer en second plan le logo officiel du Canada.<\/p>\n<p class=\"p1\">Elle devait aussi \u00eatre reconnue et utilis\u00e9e indiff\u00e9remment par les deux gouvernements pour identifier leurs \u00e9v\u00e8nements respectifs, soit l\u2019ambassade du Canada \u00e0 Rome, soit son alter ego italien le Minist\u00e8re des Affaires \u00e9trang\u00e8res.<\/p>\n<p class=\"p1\">Elle devait repr\u00e9senter d\u2019une fa\u00e7on graphique l\u2019harmonie des \u00e9changes bilat\u00e9raux, la rencontre positive, les relations amicales, florissantes et fructueuses entre les deux pays.<\/p>\n<p class=\"p1\">Plut\u00f4t qu\u2019un logo, Ginette Caron a d\u00e9velopp\u00e9 un syst\u00e8me de communication.La repr\u00e9sentation visuelle du concept d\u00e9rive de la relation entre les caract\u00e9ristiques graphiques communes aux 2 drapeaux, soit leur ressemblance en ce qui concerne les formes g\u00e9om\u00e9triques et les couleurs.<\/p>\n<p class=\"p1\">Les symboles \u00e9mergent d\u2019une rencontre au sein d\u2019une identit\u00e9 comune g\u00e9n\u00e9rative.<\/p>\n<p class=\"p1\">Des logos qui se laissent d\u00e9couvrir, qui naissent d\u2019une fusion entre les deux drapeaux.<\/p>\n<p class=\"p1\">Les \u00e9l\u00e9ments graphiques d\u00e9compos\u00e9s et recompos\u00e9s \u00e0 l\u2019infini, engendrent ainsi un syst\u00e8me d\u2019identit\u00e9 g\u00e9n\u00e9ratif toujours diff\u00e9rent mais toujours pertinent.<\/p>\n<p class=\"p1\">Message concis \/ expression graphique minimaliste \/ aucune pr\u00e9dominance d\u2019identit\u00e9 d\u2019un pays au d\u00e9triment de l\u2019autre.<\/p>\n<p class=\"p1\">Les \u00e9l\u00e9ments graphiques permettront de cr\u00e9er un contexte visuel (le syst\u00e8me)\u00a0qui sera d\u00e9clin\u00e9 sur tous les \u00e9l\u00e9ments de communication et de merchandising.<\/p>\n<p class=\"p1\">Complice fut l\u2019inspiration \u00e0 une pens\u00e9e le Lao Tseu :<\/p>\n<p class=\"p1\">\u201cC\u2019est ce qui manque qui donne la raison d\u2019\u00eatre aux choses\u201d.<\/p>\n<p class=\"p1\"><i>Un vase est fait d\u2019argile <\/i><\/p>\n<p class=\"p1\"><i>mais c\u2019est le vide cr\u00e9\u00e9 \u00e0 son int\u00e9rieur<\/i><\/p>\n<p class=\"p1\"><i>qui le rend propre \u00e0 son usage.<\/i><\/p>\n","en":"<p class=\"p1\">Visual identity of the \u201c75th anniversary of Canada-Italy diplomatic relations\u201d 1947- 2022<\/p>\n<p class=\"p1\">Visual identity is an important tool to convey a message and unify the multiple forms of communication.<\/p>\n<p class=\"p1\">Commissioned by the Government of Canada, the graphic identity for the \u201c75th Anniversary of Canada-Italy Diplomatic Relations\u201d had to be recognizable but always be different so as not to overshadow the official Canada logo.<\/p>\n<p class=\"p1\">It also had to be recognized and used interchangeably by both governments to identify<\/p>\n<p class=\"p1\">their respective events, namely the Canadian Embassy in Rome and its Italian alter ego, the Ministry of Foreign Affairs.<\/p>\n<p class=\"p1\">It had to represent in a graphic way the harmony of bilateral exchanges, the positive encounter, the friendly, flourishing and fruitful relations between the two countries.<\/p>\n<p class=\"p1\">&#8212;<\/p>\n<p class=\"p1\">Rather than a logo, Ginette Caron has developed a communication system.<\/p>\n<p class=\"p1\">The visual representation of the concept derives from the relationship between the graphic characteristics common to the 2 flags, namely their resemblance in terms of geometric shapes and colors.<\/p>\n<p class=\"p1\">The symbols emerge from an encounter within a generative common identity.<\/p>\n<p class=\"p1\">Symbols emerge from a fusion between the two flags.<\/p>\n<p class=\"p1\">The graphic elements, broken down and recomposed ad infinitum, thus create a generative identity system that is always different thus always relevant.<\/p>\n<p class=\"p1\">Concise message \/ minimalist graphic expression \/ no predominance of identity of one country to the detriment of the other.<\/p>\n<p class=\"p1\">The graphic elements will create a visual context (the system) which will be applied to all communication and merchandising elements.<\/p>\n<p class=\"p1\">Accomplice was an inspiration to the thought of Lao Tseu:<\/p>\n<p class=\"p1\">\u201cIt is the void that gives reason to things\u201d.<\/p>\n<p class=\"p1\"><i>A vase is made of clay<\/i><\/p>\n<p class=\"p1\"><i>but it\u2019s the void created inside<\/i><\/p>\n<p class=\"p1\"><i>which makes it suitable for its use.<\/i><\/p>\n","original":""},"jury_text":[{"category":3392,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3392,"cat_id_laureat":3890,"laureat":"Certification OR"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[],"user":{"email":"gin@ginettecaron.it","first_name":"ginette","last_name":"caron"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/canada-italie-celebrons-75-ans-de-relations-diplomatiques-1947-2022\/","en":"https:\/\/int.design\/en\/projects\/canada-italie-celebrons-75-ans-de-relations-diplomatiques-1947-2022\/"},"titles":{"fr":"CANADA ITALIE C\u00e9l\u00e9brons 75 ans de relations diplomatiques 1947-2022","en":"CANADA ITALIE C\u00e9l\u00e9brons 75 ans de relations diplomatiques 1947-2022"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/99164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=99164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}