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deux ans de t\u00e9l\u00e9-travail, le Club Cossette pr\u00e9sente une nouvelle typologie pour les espaces \u00e0 bureaux postpand\u00e9mique : le \u00ab Pop-up \u00e9v\u00e9nementiel \u00bb . Cossette souhaitait cr\u00e9er une pi\u00e8ce de conversation inclassable et engageante, qui servirait de lieu rassembleur et permettrait de d\u00e9ployer leur \u00ab marque employeur \u00bb dans leurs nouveaux bureaux de Montr\u00e9al (brandscaping).<\/p>\n<p>Ce projet de personnalisation de l\u2019aile Ouest du 9e \u00e9tage du 1010 Ste-Catherine Ouest propose un geste marquant, un \u00ab statement \u00bb m\u00e9morable qui incarne l\u2019ADN de Cossette tout en activant la collaboration informelle et les interrelations dans ce tiers espace. Par sa signature, il ressemble \u00e0 la production de l\u2019agence : audacieux, dos\u00e9, efficace, impactant, au design intelligent et minimaliste, d\u00e9pourvu d\u2019artifices Pour ce faire, une analogie \u00e0 la \u00ab brasserie \u00bb avait \u00e9t\u00e9 propos\u00e9e d\u2019embl\u00e9e par Cossette comme trame narrative pour supporter la conception du lieu.<\/p>\n<p>Pour ce faire, l\u2019\u00e9quipe de cr\u00e9ation a choisi de distiller l\u2019essentiel du \u00ab brief \u00bb et proposer un retour \u00e0 la source th\u00e9matique. Le concept propose donc une figure simple et iconique s\u2019inspirant de la canette de bi\u00e8re et la fameuse \u00ab caisse de 24 \u00bb, \u00e9voquant aussi le silo de fermentation m\u00e9tallique de la brasserie artisanale. Le fini r\u00e9fl\u00e9chissant s\u2019inspire des miroirs des restaurants-brasserie, qui magnifie l\u2019animation des lieux. La combinaison des cylindres verticaux et des miroirs offre une d\u00e9formation ludique des usagers et une c\u00e9l\u00e9bration de l\u2019activit\u00e9 humaine s\u2019y d\u00e9roulant.<\/p>\n<p>La pr\u00e9sence inattendue d\u2019un objet myst\u00e9rieux et monolithique au centre de la pi\u00e8ce g\u00e9n\u00e8re un am\u00e9nagement qui cr\u00e9e des sous-espaces propres aux divers modes d\u2019occupation et de collaboration envisag\u00e9s. L\u2019espace de la grande pi\u00e8ce est organis\u00e9 discr\u00e8tement en un \u00ab parvis \u00bb \u00e9v\u00e9nementiel en arrivant, la \u00ab dinette \u00bb et le \u00ab jardin \u00bb le long des fen\u00eatres pour les working lunchs, l\u2019espace d\u00e9tente habit\u00e9 par des ottomans du c\u00f4t\u00e9 Nord et la \u00ab terrasse \u00bb de canap\u00e9s Moderno devant les salles de conf\u00e9rence.<\/p>\n<p>Par son rev\u00eatement sp\u00e9culaire et ses pulsations lumineuses color\u00e9es programmables, l\u2019objet \u00e9tonne par son aspect dynamique qui contraste avec une g\u00e9om\u00e9trie sobre. Il surprend de nouveau par l\u2019ouverture de portes coulissantes dissimul\u00e9es pour r\u00e9v\u00e9ler l\u2019espace cach\u00e9 en son sein qui agit comme un \u00ab pop-up \u00bb lors d\u2019\u00e9v\u00e8nements, vernissages et campagnes de l\u2019agence. Cet espace int\u00e9rieur est le pendant utilitaire de la brasserie, inspir\u00e9 du sympathique \u00ab frigo \u00e0 bi\u00e8re \u00bb. \u00c0 cet \u00e9gard, les int\u00e9rieurs de la \u00ab chambre froide \u00bb sont blanc immacul\u00e9, fonctionnels et munis de tablettes, de r\u00e9frig\u00e9rateurs et de parois en fixations perfor\u00e9es pour la suspente d\u2019objets. Cet espace prend une allure de commerce de d\u00e9tail, en mode salle de montre et peut servir de vitrine pour le d\u00e9voilement des campagnes th\u00e9matiques, de produits et de marques de l\u2019agence.<\/p>\n<p>Le Club Cossette est le fruit d\u2019une collaboration cr\u00e9ative entre la nouvelle firme LAAB collective (architecture, design int\u00e9rieur, brandscaping), Signature Design communication (concept et design industriel) et leur client Cossette.<\/p>\n","en":"<p>After two years of remote working, the Club Cossette introduces a new typology for post-pandemic office spaces: the "Office Pop-up". For their new Montreal offices located in the We Work of 1010 Ste-Catherine West, Cossette wanted to create an unclassifiable, mysterious conversation piece that would serve as a gathering space and also express their brand DNA in a memorable way.<\/p>\n<p>The personalization of the West Wing \u201cthird space\u201d called for a striking gesture, a statement that would embody Cossette's spirit while allowing for informal collaboration and creative exchanges between coworkers. Ideally, its design signature would also evoke the agency's work: bold, measured, effective, impactful, with a minimalistic yet insightful design. The metaphor of the \u201cbrasserie\u201d was proposed as a working template by Cossette in the initial brief to inform the design of the space.<\/p>\n<p>To achieve this tall order, the design team decided to strip down the brief to the bare essentials and focus on a simple and iconic figure of the \u201cbrasserie\u201d theme: the aluminum beer can (actually a \u201ctall boy\u201d in its proportions) and the infamous "24-pack". The resulting object\u2019s specular finish is inspired by the brasserie restaurant mirror surfaces, which magnify the liveliness of these social spaces. The singular 24 mirror-like vertical cylinders propose a playful visual distortion of the users as well as a celebration of the surrounding buzz and activity in the space.<\/p>\n<p>The unexpected presence of a mysterious and monolithic object in the center of the room generates a layout that creates effective subspaces specific to targeted modes of occupation and collaboration by the users. The great room is discreetly organized into an event "courtyard" upon arrival, the " dinette" and the " garden " along the windows for working lunches, the relaxation space inhabited by ottomans on the north side and the " terrace " of Moderno sofas in front of the conference rooms.<\/p>\n<p>With its reflective mirror surfaces and programmable colored pulsating lights, the object surprises by its dynamic presence that contrasts with the simple geometry. It surprises yet again with concealed sliding doors that open up to reveal the space within. The object thus acts as a "pop-up" for events, launches and agency campaigns.The interior space is the utilitarian counterpart of the brasserie, inspired by the "beer fridge" and cold storage room. In this regard, the interiors are pristine white, functional and equipped with shelves, fridges and walls made of pegboard for the hanging of objects. The space takes on a retail, showroom appearance and can serve as a visual display for the agency's campaign, products and brands.<\/p>\n<p>Club Cossette is the result of a creative collaboration between the strategic design firm LAAB collective (architecture, interior design, brandscaping), Signature Design communication (concept and industrial design) and their client, Cossette.<\/p>\n","original":""},"jury_text":[{"category":2643,"fr":"<p>Objectifs<br \/>\n– Am\u00e9nager un espace dans les nouveaux bureaux montr\u00e9alais de Cossette au 9e \u00e9tage du 1010 Ste-Catherine Ouest.<br \/>\n– S\u2019int\u00e9grer en continuit\u00e9 avec la signature We Work tout en affirmant avec panache l\u2019ADN distinctif de l\u2019agence<br \/>\n– D\u00e9finir un langage formel novateur qui se d\u00e9marque des courants et codes actuels et se distingue des concurrents de son secteur d\u2019activit\u00e9<br \/>\n– \u00ab Brief \u00bb client : espace polyvalent pour le travail individuel et collaboratif en mode d\u00e9tente pour 100 personnes, dans une ambiance informelle inspir\u00e9e de la brasserie<\/p>\n<p>Approche<br \/>\n– Traduire l\u2019ADN de l\u2019agence par un geste audacieux, \u00e0 la fois fort et d\u2019une simplicit\u00e9 d\u00e9sarmante<br \/>\n– Distiller l\u2019essentiel : le concept propose une figure simple et iconique s\u2019inspirant de la canette de bi\u00e8re et la fameuse \u00ab caisse de 24 \u00bb, \u00e9voquant aussi le silo de fermentation m\u00e9tallique de la brasserie artisanale. Le fini miroir s\u2019inspire du miroir des restaurants-brasserie, qui magnifie l\u2019animation de ces lieux sociaux. La combinaison des cylindres verticaux et des miroirs offre une d\u00e9formation ludique des usagers et une c\u00e9l\u00e9bration de l\u2019activit\u00e9 humaine.<br \/>\n– G\u00e9n\u00e9rer un am\u00e9nagement qui cr\u00e9e des sous-espaces propres aux divers modes d\u2019occupation et de collaboration et ce, par la pr\u00e9sence inattendue d\u2019un objet intrigant au centre de la pi\u00e8ce. L\u2019espace de la grande pi\u00e8ce est organis\u00e9 discr\u00e8tement en un \u00ab parvis \u00bb \u00e9v\u00e9nementiel, la \u00ab dinette \u00bb et le \u00ab jardin \u00bb le long des fen\u00eatres pour les \u00ab working lunchs \u00bb, l\u2019espace d\u00e9tente avec les ottomans du c\u00f4t\u00e9 Nord et la \u00ab terrasse \u00bb de canap\u00e9s Moderno devant les salles de conf\u00e9rence.<\/p>\n<p>Innovations<br \/>\n– Par un rev\u00eatement sp\u00e9culaire et des pulsations lumineuses color\u00e9es programmables, l\u2019objet \u00e9tonne par son aspect dynamique qui contraste avec une g\u00e9om\u00e9trie sobre et une ex\u00e9cution ma\u00eetris\u00e9e.<br \/>\n– Il surprend par l\u2019ouverture de portes coulissantes dissimul\u00e9es pour r\u00e9v\u00e9ler un espace qui agit comme \u00ab pop-up \u00bb lors d\u2019\u00e9v\u00e8nements, vernissages et campagnes de l\u2019agence<br \/>\n– L\u2019espace int\u00e9rieur est le pendant utilitaire de la brasserie, inspir\u00e9 du sympathique \u00ab frigo \u00e0 bi\u00e8re \u00bb. Ainsi, les int\u00e9rieurs de la chambre froide sont d\u2019un blanc immacul\u00e9, fonctionnels et munis de tablettes, de r\u00e9frig\u00e9rateurs et de parois en fixations perfor\u00e9es pour la suspente d\u2019objets. Cet espace prend une allure de commerce de d\u00e9tail, en mode salle de montre et peut servir de vitrine pour le d\u00e9voilement de campagnes, de produits et de marques<\/p>\n<p>D\u00e9fis techniques<br \/>\n– R\u00e9utilisation du mobilier de Cossette<br \/>\n– Budget et temps limit\u00e9s, conjugu\u00e9 avec le d\u00e9fi de synchroniser avec le retour pr\u00e9vu au bureau<br \/>\n– Hauteur r\u00e9duite dans les espaces existants, limiter les modifications aux luminaires, plafonds, gicleurs et prises \u00e9lectriques<br \/>\n– Capacit\u00e9 de stocker des objets et breuvages et de s\u00e9curiser l\u2019espace<br \/>\n– Ouverture de l\u2019objet de fa\u00e7on s\u00e9curitaire avec un minimum d\u2019efforts par le personnel.<br \/>\n– Solution: mod\u00e9lisation param\u00e9trique, prototypage, pr\u00e9fabrication en atelier, transport en modules et assemblage sur place<br \/>\n– D\u00e9veloppement technique attentionn\u00e9 \u00e0 l\u2019effet monolithique souhait\u00e9, avec quincaillerie et \u00e9l\u00e9ments d\u2019assemblage dissimul\u00e9s, en particulier pour le syst\u00e8me de portes<\/p>\n<p>Impact social<br \/>\n– Trame narrative efficace et percutante, avec une \u00e9conomie de moyens<br \/>\n– Intervention r\u00e9versible, d\u00e9montable et transportable \u00e0 la fin de la dur\u00e9e de vie envisag\u00e9e.<br \/>\n– Cr\u00e9ation d\u2019une pi\u00e8ce \u00e0 conversation inclassable et astucieuse qui annonce le bureau post-pand\u00e9mique<br \/>\n– Naissance d\u2019une nouvelle typologie: le \u00ab Pop-up de bureau \u00bb<\/p>\n","en":"<p>Project objectives<br \/>\n– Create a lively third space within Cossette's new Montreal offices in the We Work of 1010 Ste-Catherine Street West.<br \/>\n– Integrate seamlessly into the We Work signature while boldly affirming the marketing agency's distinctive brand and DNA<br \/>\n– Identify an innovative formal language that stands out from current office design trends and distinguishes itself from competitors in its industry<br \/>\n– Client brief: a relaxed, multi-purpose space for individual and collaborative work for 100 people, in an informal and warm atmosphere inspired by a \u201cbrasserie\u201d theme.<\/p>\n<p>Approach<br \/>\n– Translate the agency's DNA through a bold gesture that is both strong and disarmingly simple<br \/>\n– Distilling the essence of the brief: the concept proposes a simple and iconic figure inspired by the aluminum beer can (actually a \u201ctall boy\u201d in its proportions) and the infamous "24-pack". The resulting object\u2019s specular finish is inspired by the brasserie restaurant mirrors, which magnify the liveliness of these social spaces. The combination of 24 vertical cylinders and mirrors presents a playful visual distortion of the users and spaces as well as a celebration of the surrounding buzz and activity in the space.<br \/>\n– Generate a layout that creates subspaces specific to the targeted forms of occupation and collaboration through the unexpected presence of a mysterious, monolithic object in the center of the room. The great room is discreetly organized into an event "courtyard" upon arrival, the " dinette" and the " garden " along the windows for working lunches, the relaxation space inhabited by ottomans on the north side and the " terrace " of Moderno sofas in front of the conference rooms.<\/p>\n<p>Innovations<br \/>\n– With its curved mirror surfaces and programmable colored pulsating lights, the object surprises by its dynamic presence that contrasts with the simple geometry and flawless execution.<br \/>\n – The monolith surprises yet again with concealed sliding doors that open up to reveal the space within. The object then acts as a "pop-up" for events, launches and agency campaigns.<br \/>\n– The interior space is the utilitarian counterpart of the brasserie, inspired by the "beer fridge" and cold storage rooms. In this regard, the interiors are pristine white, functional, and equipped with shelves, fridges and walls made of pegboard for the hanging of objects. The space takes on a retail, showroom feel and can serve as a visual display and impromptu staging space for the agency's campaign, products, and brands.<\/p>\n<p>Technical challenges and building process<br \/>\n– Reuse of Cossette's existing office furniture<br \/>\n– Limited budget and time, challenge to synchronize with scheduled return to physical office spaces<br \/>\n– Limited height in existing spaces, minimal modifications to fixtures, ceilings, sprinklers and electrical outlets<br \/>\n– Ability to store objects and beverages and secure the space<br \/>\n– Ability to open the object safely with minimal effort by staff.<br \/>\n– Solution: parametric modeling, prototyping, prefabrication in a workshop, transportation in separate modules and on-site assembly<br \/>\n– Precise technical development with attention to the desired monolithic effect, featuring concealed hardware and components, especially for the sliding doors assembly.<\/p>\n<p>Social impact<br \/>\n– Effective and impactful narrative, with an economy of means<br \/>\n– Creation of an unclassifiable yet engaging conversation piece that heralds the post-pandemic office<br \/>\nBirth of a new typology: the \u201cOffice Pop-Up\u201d.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2643,"cat_id_laureat":false,"laureat":""}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"LAAB","website":"www.laabcollective.com","category":"","category_tax":2744,"category_label":"Architecte"},{"name":"Signature design communication","website":"www.signaturedesign.ca","category":"","category_tax":2748,"category_label":"Designer industriel"},{"name":"Cossette","website":"www.cossette.com","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"}],"user":{"email":"mlauzon@laabcollective.com","first_name":"Michel","last_name":"Lauzon"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/club-cossette-2\/","en":"https:\/\/int.design\/en\/projects\/club-cossette-2\/"},"titles":{"fr":"Club Cossette","en":"Club Cossette"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/88424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=88424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}