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Canard Goulu est une entreprise locale respectueuse de l\u2019environnement, qui pr\u00f4ne l\u2019agriculture responsable.  Le client, \u00e9tant propri\u00e9taires de trois fermes agricoles, il \u00e9tait important de recr\u00e9er cet aspect de simplicit\u00e9 naturelle. <\/p>\n<p>Le mandat \u00e9tait de cr\u00e9er un kiosque qui se colle \u00e0 l\u2019image de marque du produit. Ainsi, le bois blond, qui rappelle le bl\u00e9 des champs, a \u00e9t\u00e9 s\u00e9lectionn\u00e9 comme mati\u00e8re principale. Le traitement en stries de la fa\u00e7ade du kiosque fait aussi un clin d\u2019\u0153il aux lignes cr\u00e9\u00e9es par les syst\u00e8mes d\u2019irrigation des champs en plus de se coller aux motifs graphiques de la marque que l\u2019on retrouve sur les emballages des diff\u00e9rents produits. <\/p>\n<p>Dans le m\u00eame ordre d\u2019id\u00e9es, un papier-peint rouge fait sur mesure en s\u2019inspirant de cette m\u00eame signature, cr\u00e9e un beau contraste avec le bois blond. L\u2019utilisation d\u2019acier ondul\u00e9 et d\u2019acier courb\u00e9 rappelle les mat\u00e9riaux bruts que l\u2019on retrouve souvent sur les fermes. La simplicit\u00e9 de l\u2019affichage, quant \u00e0 elle, refl\u00e8te bien l\u2019authenticit\u00e9 des produits. <\/p>\n<p>Consid\u00e9rant l\u2019espace restreint, le projet avait aussi pour objectif de rentabiliser la fonctionnalit\u00e9 de l\u2019espace. Le kiosque faisant \u00e0 peine 15m2, il a fallu bien r\u00e9fl\u00e9chir au positionnement des diff\u00e9rents pr\u00e9sentoirs pour maximiser les m\u00e8tres carr\u00e9s et ainsi assurer une visibilit\u00e9 compl\u00e8te des produits dans tous les angles du kiosque. Pour y arriver, un pr\u00e9sentoir en \u2018\u2019L\u2019\u2019 a \u00e9t\u00e9 con\u00e7u, permettant ainsi de capter le regard des clients et ce, peu importe la direction dans laquelle ils proviennent. De m\u00eame, les mobiliers int\u00e9gr\u00e9s devaient \u00eatre con\u00e7us de mani\u00e8re \u00e0 assurer une double fonction, soit de permettre aux employ\u00e9s d\u2019accomplir leurs t\u00e2ches quotidiennes, tout en laissant place \u00e0 l\u2019\u00e9talage des produits mis en vente.  <\/p>\n<p>Les \u00e9talages situ\u00e9s \u00e0 l\u2019arri\u00e8re du kiosque ont \u00e9t\u00e9 travaill\u00e9s en hauteur pour maximiser l\u2019espace et permettre une mise en march\u00e9 attrayante des produits tout en r\u00e9duisant le potentiel de vol \u00e0 l\u2019\u00e9talage. De m\u00eame, les pr\u00e9sentoirs bas et peu profonds offrent une quantit\u00e9 limit\u00e9e de produits accessibles \u00e0 la main des clients. La conception des \u00e9talages en hauteur devait consid\u00e9rer la stabilit\u00e9 de la structure par rapport au poids des items entrepos\u00e9s et des enseignes lumineux. L\u2019utilisation d\u2019une structure en m\u00e9tal a permis d\u2019avoir une structure \u00e0 la fois solide et a\u00e9r\u00e9e pour all\u00e9ger l\u2019espace. De m\u00eame, les tuyaux de m\u00e9tal ont permis de dissimuler le filage pour les enseignes lumineux, pour une finition impeccable. <\/p>\n<p>L\u2019utilisation de mat\u00e9riaux recyclables, tels le bois et les m\u00e9taux a \u00e9t\u00e9 favoris\u00e9e pour<br \/>\n\u00eatre coh\u00e9rent avec la philosophie de client tourn\u00e9e vers le d\u00e9veloppement durable. <\/p>\n","en":"<p>Canard Goulu is a local company that respects the environment and promotes responsible agriculture.  As the client owns three agricultural farms, it was important to recreate this aspect of natural simplicity. <\/p>\n<p>The mandate was to create a kiosk that would fit with the product&#39;s brand image. Thus, blond wood, reminiscent of wheat fields, was selected as the main material. The grooved treatment of the kiosk&#39;s facade is also a tribute to the lines created by the irrigation systems in the fields, in addition to sticking to the brand&#39;s graphic patterns found on the packaging of the various products. <\/p>\n<p>In the same manner, a custom red wallpaper inspired by this same signature creates a nice contrast with the blond wood. The use of corrugated and curved steel is reminiscent of the raw materials often found on farms. The simplicity of the display reflects the authenticity of the products. <\/p>\n<p>Considering the limited space, the project also aimed to make the space&#39;s functionality more profitable. Since the kiosk is barely 15m2, we had to think carefully about the positioning of the various displays to maximize the square meters and ensure complete visibility of the products in all angles of the kiosk. To achieve this, an &#34;L&#34; shaped display was designed to catch the customers&#39; eye, no matter which direction they were coming from. Also, the integrated furniture had to be designed in such a way as to ensure a double function, allowing the employees to accomplish their daily tasks, while making room for the display of the products offered for sale. <\/p>\n<p>Displays at the rear of the kiosk were worked up to maximize space and allow for attractive product merchandising while reducing the possibility of shoplifting. Similarly, the low, shallow displays offer a limited amount of product accessible to the customer&#39;s hand. The design of the high displays had to consider the stability of the structure in relation to the weight of the stored items and the illuminated signs. The use of a metal structure allowed for a strong yet airy structure to lighten the space. Also, the metal pipes made it possible to conceal the wiring for the illuminated signs, for an impeccable finish. <\/p>\n<p>The use of recyclable materials, such as wood and metal, was favored to be consistent with the client&#39;s philosophy of sustainable development. <\/p>\n","original":""},"jury_text":[{"category":2478,"fr":"<p>Le Canard Goulu est une entreprise locale respectueuse de l\u2019environnement, qui pr\u00f4ne l\u2019agriculture responsable.  Le client, \u00e9tant propri\u00e9taires de trois fermes agricoles, il \u00e9tait important de recr\u00e9er cet aspect de simplicit\u00e9 naturelle. <\/p>\n<p>Le mandat \u00e9tait de cr\u00e9er un kiosque qui se colle \u00e0 l\u2019image de marque du produit. Ainsi, le bois blond, qui rappelle le bl\u00e9 des champs, a \u00e9t\u00e9 s\u00e9lectionn\u00e9 comme mati\u00e8re principale. Le traitement en stries de la fa\u00e7ade du kiosque fait aussi un clin d\u2019\u0153il aux lignes cr\u00e9\u00e9es par les syst\u00e8mes d\u2019irrigation des champs en plus de se coller aux motifs graphiques de la marque que l\u2019on retrouve sur les emballages des diff\u00e9rents produits. <\/p>\n<p>Dans le m\u00eame ordre d\u2019id\u00e9es, un papier-peint rouge fait sur mesure en s\u2019inspirant de cette m\u00eame signature, cr\u00e9e un beau contraste avec le bois blond. L\u2019utilisation d\u2019acier ondul\u00e9 et d\u2019acier courb\u00e9 rappelle les mat\u00e9riaux bruts que l\u2019on retrouve souvent sur les fermes. La simplicit\u00e9 de l\u2019affichage, quant \u00e0 elle, refl\u00e8te bien l\u2019authenticit\u00e9 des produits. <\/p>\n<p>Consid\u00e9rant l\u2019espace restreint, le projet avait aussi pour objectif de rentabiliser la fonctionnalit\u00e9 de l\u2019espace. Le kiosque faisant \u00e0 peine 15m2, il a fallu bien r\u00e9fl\u00e9chir au positionnement des diff\u00e9rents pr\u00e9sentoirs pour maximiser les m\u00e8tres carr\u00e9s et ainsi assurer une visibilit\u00e9 compl\u00e8te des produits dans tous les angles du kiosque. Pour y arriver, un pr\u00e9sentoir en \u2018\u2019L\u2019\u2019 a \u00e9t\u00e9 con\u00e7u, permettant ainsi de capter le regard des clients et ce, peu importe la direction dans laquelle ils proviennent. De m\u00eame, les mobiliers int\u00e9gr\u00e9s devaient \u00eatre con\u00e7us de mani\u00e8re \u00e0 assurer une double fonction, soit de permettre aux employ\u00e9s d\u2019accomplir leurs t\u00e2ches quotidiennes, tout en laissant place \u00e0 l\u2019\u00e9talage des produits mis en vente.  <\/p>\n<p>Les \u00e9talages situ\u00e9s \u00e0 l\u2019arri\u00e8re du kiosque ont \u00e9t\u00e9 travaill\u00e9s en hauteur pour maximiser l\u2019espace et permettre une mise en march\u00e9 attrayante des produits tout en r\u00e9duisant le potentiel de vol \u00e0 l\u2019\u00e9talage. De m\u00eame, les pr\u00e9sentoirs bas et peu profonds offrent une quantit\u00e9 limit\u00e9e de produits accessibles \u00e0 la main des clients. La conception des \u00e9talages en hauteur devait consid\u00e9rer la stabilit\u00e9 de la structure par rapport au poids des items entrepos\u00e9s et des enseignes lumineux. L\u2019utilisation d\u2019une structure en m\u00e9tal a permis d\u2019avoir une structure \u00e0 la fois solide et a\u00e9r\u00e9e pour all\u00e9ger l\u2019espace. De m\u00eame, les tuyaux de m\u00e9tal ont permis de dissimuler le filage pour les enseignes lumineux, pour une finition impeccable. <\/p>\n<p>L\u2019utilisation de mat\u00e9riaux recyclables, tels le bois et les m\u00e9taux a \u00e9t\u00e9 favoris\u00e9e pour<br \/>\n\u00eatre coh\u00e9rent avec la philosophie de client tourn\u00e9e vers le d\u00e9veloppement durable. <\/p>\n","en":"<p>Canard Goulu is a local company that respects the environment and promotes responsible agriculture.  As the client owns three agricultural farms, it was important to recreate this aspect of natural simplicity. <\/p>\n<p>The mandate was to create a kiosk that would fit with the product&#39;s brand image. Thus, blond wood, reminiscent of wheat fields, was selected as the main material. The grooved treatment of the kiosk&#39;s facade is also a tribute to the lines created by the irrigation systems in the fields, in addition to sticking to the brand&#39;s graphic patterns found on the packaging of the various products. <\/p>\n<p>In the same manner, a custom red wallpaper inspired by this same signature creates a nice contrast with the blond wood. The use of corrugated and curved steel is reminiscent of the raw materials often found on farms. The simplicity of the display reflects the authenticity of the products. <\/p>\n<p>Considering the limited space, the project also aimed to make the space&#39;s functionality more profitable. Since the kiosk is barely 15m2, we had to think carefully about the positioning of the various displays to maximize the square meters and ensure complete visibility of the products in all angles of the kiosk. To achieve this, an &#34;L&#34; shaped display was designed to catch the customers&#39; eye, no matter which direction they were coming from. Also, the integrated furniture had to be designed in such a way as to ensure a double function, allowing the employees to accomplish their daily tasks, while making room for the display of the products offered for sale. <\/p>\n<p>Displays at the rear of the kiosk were worked up to maximize space and allow for attractive product merchandising while reducing the possibility of shoplifting. Similarly, the low, shallow displays offer a limited amount of product accessible to the customer&#39;s hand. The design of the high displays had to consider the stability of the structure in relation to the weight of the stored items and the illuminated signs. The use of a metal structure allowed for a strong yet airy structure to lighten the space. Also, the metal pipes made it possible to conceal the wiring for the illuminated signs, for an impeccable finish. <\/p>\n<p>The use of recyclable materials, such as wood and metal, was favored to be consistent with the client&#39;s philosophy of sustainable development. <\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2478,"cat_id_laureat":false,"laureat":""}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"STGM Design","website":"stgm.net","category":"","category_tax":2747,"category_label":"Designer d'int\u00e9rieur"}],"user":{"email":"sbourdeau@stgm.net","first_name":"Sandra","last_name":"Bourdeau"},"doc_texts_web":{"fr":"<p>Le Canard Goulu est une entreprise locale respectueuse de l\u2019environnement, qui pr\u00f4ne l\u2019agriculture responsable.  Le client, \u00e9tant propri\u00e9taires de trois fermes agricoles, il \u00e9tait important de recr\u00e9er cet aspect de simplicit\u00e9 naturelle. <\/p>\n<p>Le mandat \u00e9tait de cr\u00e9er un kiosque qui se colle \u00e0 l\u2019image de marque du produit. Ainsi, le bois blond, qui rappelle le bl\u00e9 des champs, a \u00e9t\u00e9 s\u00e9lectionn\u00e9 comme mati\u00e8re principale. Le traitement en stries de la fa\u00e7ade du kiosque fait aussi un clin d\u2019\u0153il aux lignes cr\u00e9\u00e9es par les syst\u00e8mes d\u2019irrigation des champs en plus de se coller aux motifs graphiques de la marque que l\u2019on retrouve sur les emballages des diff\u00e9rents produits. <\/p>\n<p>Dans le m\u00eame ordre d\u2019id\u00e9es, un papier-peint rouge fait sur mesure en s\u2019inspirant de cette m\u00eame signature, cr\u00e9e un beau contraste avec le bois blond. L\u2019utilisation d\u2019acier ondul\u00e9 et d\u2019acier courb\u00e9 rappelle les mat\u00e9riaux bruts que l\u2019on retrouve souvent sur les fermes. La simplicit\u00e9 de l\u2019affichage, quant \u00e0 elle, refl\u00e8te bien l\u2019authenticit\u00e9 des produits. <\/p>\n<p>Consid\u00e9rant l\u2019espace restreint, le projet avait aussi pour objectif de rentabiliser la fonctionnalit\u00e9 de l\u2019espace. Le kiosque faisant \u00e0 peine 15m2, il a fallu bien r\u00e9fl\u00e9chir au positionnement des diff\u00e9rents pr\u00e9sentoirs pour maximiser les m\u00e8tres carr\u00e9s et ainsi assurer une visibilit\u00e9 compl\u00e8te des produits dans tous les angles du kiosque. Pour y arriver, un pr\u00e9sentoir en \u2018\u2019L\u2019\u2019 a \u00e9t\u00e9 con\u00e7u, permettant ainsi de capter le regard des clients et ce, peu importe la direction dans laquelle ils proviennent. De m\u00eame, les mobiliers int\u00e9gr\u00e9s devaient \u00eatre con\u00e7us de mani\u00e8re \u00e0 assurer une double fonction, soit de permettre aux employ\u00e9s d\u2019accomplir leurs t\u00e2ches quotidiennes, tout en laissant place \u00e0 l\u2019\u00e9talage des produits mis en vente.  <\/p>\n<p>Les \u00e9talages situ\u00e9s \u00e0 l\u2019arri\u00e8re du kiosque ont \u00e9t\u00e9 travaill\u00e9s en hauteur pour maximiser l\u2019espace et permettre une mise en march\u00e9 attrayante des produits tout en r\u00e9duisant le potentiel de vol \u00e0 l\u2019\u00e9talage. De m\u00eame, les pr\u00e9sentoirs bas et peu profonds offrent une quantit\u00e9 limit\u00e9e de produits accessibles \u00e0 la main des clients. La conception des \u00e9talages en hauteur devait consid\u00e9rer la stabilit\u00e9 de la structure par rapport au poids des items entrepos\u00e9s et des enseignes lumineux. L\u2019utilisation d\u2019une structure en m\u00e9tal a permis d\u2019avoir une structure \u00e0 la fois solide et a\u00e9r\u00e9e pour all\u00e9ger l\u2019espace. De m\u00eame, les tuyaux de m\u00e9tal ont permis de dissimuler le filage pour les enseignes lumineux, pour une finition impeccable. <\/p>\n<p>L\u2019utilisation de mat\u00e9riaux recyclables, tels le bois et les m\u00e9taux a \u00e9t\u00e9 favoris\u00e9e pour<br \/>\n\u00eatre coh\u00e9rent avec la philosophie de client tourn\u00e9e vers le d\u00e9veloppement durable. <\/p>\n","en":"<p>Canard Goulu is a local company that respects the environment and promotes responsible agriculture.  As the client owns three agricultural farms, it was important to recreate this aspect of natural simplicity. <\/p>\n<p>The mandate was to create a kiosk that would fit with the product's brand image. Thus, blond wood, reminiscent of wheat fields, was selected as the main material. The grooved treatment of the kiosk's facade is also a tribute to the lines created by the irrigation systems in the fields, in addition to sticking to the brand's graphic patterns found on the packaging of the various products. <\/p>\n<p>In the same manner, a custom red wallpaper inspired by this same signature creates a nice contrast with the blond wood. The use of corrugated and curved steel is reminiscent of the raw materials often found on farms. The simplicity of the display reflects the authenticity of the products. <\/p>\n<p>Considering the limited space, the project also aimed to make the space's functionality more profitable. Since the kiosk is barely 15m2, we had to think carefully about the positioning of the various displays to maximize the square meters and ensure complete visibility of the products in all angles of the kiosk. To achieve this, an \"L\" shaped display was designed to catch the customers' eye, no matter which direction they were coming from. Also, the integrated furniture had to be designed in such a way as to ensure a double function, allowing the employees to accomplish their daily tasks, while making room for the display of the products offered for sale. <\/p>\n<p>Displays at the rear of the kiosk were worked up to maximize space and allow for attractive product merchandising while reducing the possibility of shoplifting. Similarly, the low, shallow displays offer a limited amount of product accessible to the customer's hand. The design of the high displays had to consider the stability of the structure in relation to the weight of the stored items and the illuminated signs. The use of a metal structure allowed for a strong yet airy structure to lighten the space. Also, the metal pipes made it possible to conceal the wiring for the illuminated signs, for an impeccable finish. <\/p>\n<p>The use of recyclable materials, such as wood and metal, was favored to be consistent with the client's philosophy of sustainable development. <\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/kiosque-canard-goulu\/","en":"https:\/\/int.design\/en\/projects\/kiosque-canard-goulu\/"},"titles":{"fr":"Kiosque Canard Goulu","en":"Kiosque Canard Goulu"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/81046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=81046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}