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une place de choix dans le march\u00e9 brassicole qu\u00e9b\u00e9cois qui ne cesse d&#39;\u00e9voluer et retrouver un lien fort avec le consommateur : voil\u00e0 les deux volont\u00e9s qu&#39;avait l\u2019Alchimiste Microbrasserie. <\/p>\n<p>La marque datait d\u2019une certaine \u00e9poque o\u00f9 l\u2019emballage de bi\u00e8res de micro \u00e9tait plus ou moins \u00e0 l\u2019avant-plan. 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