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3 Lacs est une distillerie qu\u00e9b\u00e9coise fabriquant des spiritueux de qualit\u00e9 et de pr\u00eat-\u00e0-boire (PAB). Ce march\u00e9 est tr\u00e8s comp\u00e9titif et en forte expansion depuis les derni\u00e8res ann\u00e9es. Les PAB qu\u00e9b\u00e9cois ont par exemple connu une augmentation de 75%* en 2020 et la tendance se maintient. L\u2019engouement pour les gins cr\u00e9\u00e9s au Qu\u00e9bec et la mixologie ont \u00e9galement propuls\u00e9 les ventes et cons\u00e9quemment pouss\u00e9 \u00e0 la hausse l\u2019offre sur tablette. La promesse d\u2019un alcool de qualit\u00e9 fabriqu\u00e9 avec le savoir-faire qu\u00e9b\u00e9cois n\u2019est plus une chasse gard\u00e9e. Avec la prolif\u00e9ration de produits comparables et de qualit\u00e9, la marque doit investir davantage pour demeurer pertinente et all\u00e9chante aupr\u00e8s d\u2019une cible \u00e9picurienne qui recherche le meilleur, pr\u00e9f\u00e9rant boire moins mais mieux, et qui est \u00e0 l\u2019aff\u00fbt des derni\u00e8res tendances dans les arts de la table.<\/p>\n<p>La philosophie de D3L a toujours \u00e9t\u00e9 de produire de la qualit\u00e9. Qualit\u00e9 dans la bouteille, et qualit\u00e9 de l\u2019image de marque. Le site web de la Distillerie 3 Lacs \u00e9tait d\u00e9suet et n\u2019\u00e9tait pas \u00e9quip\u00e9 pour mettre ad\u00e9quatement en valeur les produits innovants et les nouveaux emballages de la marque, et surtout la marque elle-m\u00eame. D3L souhaitait de plus promouvoir ses plus r\u00e9cents produits d\u00e9riv\u00e9s (ex. tuque, chandail) et la plateforme actuelle n\u2019\u00e9tait tout simplement pas \u00e0 la hauteur des ambitions de l\u2019entreprise.<\/p>\n<p>Il a donc \u00e9t\u00e9 entrepris de travailler sur une nouvelle exp\u00e9rience en ligne qui \u00e9blouirait autant les gens derri\u00e8re la marque que les consommateurs. Les efforts se sont concentr\u00e9s sur l\u2019animation 3D dans le but d\u2019offrir une exp\u00e9rience de navigation des plus rafra\u00eechissantes. Des h\u00e9ros ont \u00e9t\u00e9 mis de l\u2019avant dans la conception du site afin de promouvoir les nouveaux PAB au gin: les produits phares de la marque D3L. Le d\u00e9fi demeurait sinon de designer un environnement web r\u00e9pondant aux codes de ce march\u00e9 hyper comp\u00e9titif tout en permettant \u00e0 la marque de se distinguer par rapport aux autres joueurs sans basculer dans le m\u2019as-tu-vu. Du design class.<\/p>\n","en":"<p>Distillerie 3 Lacs is a Quebec based distillery producing quality and ready-to-drink (RTD) spirits. This market is very competitive and has been expanding rapidly in recent years. For example, the Quebec RDI market has increased by 75%* in 2020 and the trend continues. The craze for gins created in Quebec and mixology have also propelled sales and consequently pushed up the supply on the shelf. With the proliferation of comparable and quality products, the brand must invest more to remain relevant and appealing to an epicurean target that seeks the best, prefers to drink less but better, and is on the lookout for the latest trends in tableware.<\/p>\n<p>D3L&#39;s philosophy has always been to produce quality. Quality in the bottle, and quality in the brand image. The website was outdated and not equipped to adequately showcase the brand&#39;s innovative products and new packaging, and most importantly the brand itself. D3L also wanted to promote its latest derivative products and the current platform was simply not up to the company&#39;s ambitions.<\/p>\n<p>So it was decided to work on a new online experience that would dazzle both the people behind the brand and the consumers. Efforts were focused on 3D animation in order to provide a refreshing browsing experience. Heroes were used in the design of the site to promote the new gin PABs: the flagship products of the D3L brand. The challenge was to design a web environment that would meet the codes of this hyper-competitive market while allowing the brand to distinguish itself from the other players without tipping over into the m&#39;as-tu-vu. Classy design.<\/p>\n","original":""},"jury_text":[{"category":2636,"fr":"<p>Distillerie 3 Lacs est une distillerie qu\u00e9b\u00e9coise fabriquant des spiritueux de qualit\u00e9 et de pr\u00eat-\u00e0-boire (PAB). Ce march\u00e9 est tr\u00e8s comp\u00e9titif et en forte expansion depuis les derni\u00e8res ann\u00e9es. Les PAB qu\u00e9b\u00e9cois ont par exemple connu une augmentation de 75%* en 2020 et la tendance se maintient. L\u2019engouement pour les gins cr\u00e9\u00e9s au Qu\u00e9bec et la mixologie ont \u00e9galement propuls\u00e9 les ventes et cons\u00e9quemment pouss\u00e9 \u00e0 la hausse l\u2019offre sur tablette. La promesse d\u2019un alcool de qualit\u00e9 fabriqu\u00e9 avec le savoir-faire qu\u00e9b\u00e9cois n\u2019est plus une chasse gard\u00e9e. Avec la prolif\u00e9ration de produits comparables et de qualit\u00e9, la marque doit investir davantage pour demeurer pertinente et all\u00e9chante aupr\u00e8s d\u2019une cible \u00e9picurienne qui recherche le meilleur, pr\u00e9f\u00e9rant boire moins mais mieux, et qui est \u00e0 l\u2019aff\u00fbt des derni\u00e8res tendances dans les arts de la table.<br \/>\nLa philosophie de D3L a toujours \u00e9t\u00e9 de produire de la qualit\u00e9. Qualit\u00e9 dans la bouteille, et qualit\u00e9 de l\u2019image de marque. Le site web de la Distillerie 3 Lacs \u00e9tait d\u00e9suet et n\u2019\u00e9tait pas \u00e9quip\u00e9 pour mettre ad\u00e9quatement en valeur les produits innovants et les nouveaux emballages de la marque, et surtout la marque elle-m\u00eame. D3L souhaitait de plus promouvoir ses plus r\u00e9cents produits d\u00e9riv\u00e9s (ex. tuque, chandail) et la plateforme actuelle n\u2019\u00e9tait tout simplement pas \u00e0 la hauteur des ambitions de l\u2019entreprise.<br \/>\nIl a donc \u00e9t\u00e9 entrepris de travailler sur une nouvelle exp\u00e9rience en ligne qui \u00e9blouirait autant les gens derri\u00e8re la marque que les consommateurs. Les efforts se sont concentr\u00e9s sur l\u2019animation 3D dans le but d\u2019offrir une exp\u00e9rience de navigation des plus rafra\u00eechissantes. Des h\u00e9ros ont \u00e9t\u00e9 mis de l\u2019avant dans la conception du site afin de promouvoir les nouveaux PAB au gin: les produits phares de la marque D3L. Le d\u00e9fi demeurait sinon de designer un environnement web r\u00e9pondant aux codes de ce march\u00e9 hyper comp\u00e9titif tout en permettant \u00e0 la marque de se distinguer par rapport aux autres joueurs sans basculer dans le m\u2019as-tu-vu. Du design class.<\/p>\n","en":"<p>Distillerie 3 Lacs is a Quebec based distillery producing quality and ready-to-drink (RTD) spirits. This market is very competitive and has been expanding rapidly in recent years. For example, the Quebec RDI market has increased by 75%* in 2020 and the trend continues. The craze for gins created in Quebec and mixology have also propelled sales and consequently pushed up the supply on the shelf. With the proliferation of comparable and quality products, the brand must invest more to remain relevant and appealing to an epicurean target that seeks the best, prefers to drink less but better, and is on the lookout for the latest trends in tableware.<\/p>\n<p>D3L&#39;s philosophy has always been to produce quality. Quality in the bottle, and quality in the brand image. The website was outdated and not equipped to adequately showcase the brand&#39;s innovative products and new packaging, and most importantly the brand itself. D3L also wanted to promote its latest derivative products and the current platform was simply not up to the company&#39;s ambitions.<\/p>\n<p>So it was decided to work on a new online experience that would dazzle both the people behind the brand and the consumers. Efforts were focused on 3D animation in order to provide a refreshing browsing experience. Heroes were used in the design of the site to promote the new gin PABs: the flagship products of the D3L brand. The challenge was to design a web environment that would meet the codes of this hyper-competitive market while allowing the brand to distinguish itself from the other players without tipping over into the m&#39;as-tu-vu. Classy design.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":2636,"cat_id_laureat":false,"laureat":""}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Agence Minimal","website":"https:\/\/agenceminimal.com\/","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"}],"user":{"email":"staff@agenceminimal.com","first_name":"Laurie-Anne","last_name":"Lachance"},"doc_texts_web":{"fr":"<p>Distillerie 3 Lacs est une distillerie qu\u00e9b\u00e9coise fabriquant des spiritueux de qualit\u00e9 et de pr\u00eat-\u00e0-boire (PAB). Ce march\u00e9 est tr\u00e8s comp\u00e9titif et en forte expansion depuis les derni\u00e8res ann\u00e9es. Les PAB qu\u00e9b\u00e9cois ont par exemple connu une augmentation de 75%* en 2020 et la tendance se maintient. L\u2019engouement pour les gins cr\u00e9\u00e9s au Qu\u00e9bec et la mixologie ont \u00e9galement propuls\u00e9 les ventes et cons\u00e9quemment pouss\u00e9 \u00e0 la hausse l\u2019offre sur tablette. La promesse d\u2019un alcool de qualit\u00e9 fabriqu\u00e9 avec le savoir-faire qu\u00e9b\u00e9cois n\u2019est plus une chasse gard\u00e9e. Avec la prolif\u00e9ration de produits comparables et de qualit\u00e9, la marque doit investir davantage pour demeurer pertinente et all\u00e9chante aupr\u00e8s d\u2019une cible \u00e9picurienne qui recherche le meilleur, pr\u00e9f\u00e9rant boire moins mais mieux, et qui est \u00e0 l\u2019aff\u00fbt des derni\u00e8res tendances dans les arts de la table.<\/p>\n<p>La philosophie de D3L a toujours \u00e9t\u00e9 de produire de la qualit\u00e9. Qualit\u00e9 dans la bouteille, et qualit\u00e9 de l\u2019image de marque. Le site web de la Distillerie 3 Lacs \u00e9tait d\u00e9suet et n\u2019\u00e9tait pas \u00e9quip\u00e9 pour mettre ad\u00e9quatement en valeur les produits innovants et les nouveaux emballages de la marque, et surtout la marque elle-m\u00eame. D3L souhaitait de plus promouvoir ses plus r\u00e9cents produits d\u00e9riv\u00e9s (ex. tuque, chandail) et la plateforme actuelle n\u2019\u00e9tait tout simplement pas \u00e0 la hauteur des ambitions de l\u2019entreprise.<\/p>\n<p>Il a donc \u00e9t\u00e9 entrepris de travailler sur une nouvelle exp\u00e9rience en ligne qui \u00e9blouirait autant les gens derri\u00e8re la marque que les consommateurs. Les efforts se sont concentr\u00e9s sur l\u2019animation 3D dans le but d\u2019offrir une exp\u00e9rience de navigation des plus rafra\u00eechissantes. Des h\u00e9ros ont \u00e9t\u00e9 mis de l\u2019avant dans la conception du site afin de promouvoir les nouveaux PAB au gin: les produits phares de la marque D3L. Le d\u00e9fi demeurait sinon de designer un environnement web r\u00e9pondant aux codes de ce march\u00e9 hyper comp\u00e9titif tout en permettant \u00e0 la marque de se distinguer par rapport aux autres joueurs sans basculer dans le m\u2019as-tu-vu. Du design class.<\/p>\n","en":"<p>Distillerie 3 Lacs is a Quebec based distillery producing quality and ready-to-drink (RTD) spirits. This market is very competitive and has been expanding rapidly in recent years. For example, the Quebec RDI market has increased by 75%* in 2020 and the trend continues. The craze for gins created in Quebec and mixology have also propelled sales and consequently pushed up the supply on the shelf. With the proliferation of comparable and quality products, the brand must invest more to remain relevant and appealing to an epicurean target that seeks the best, prefers to drink less but better, and is on the lookout for the latest trends in tableware.<\/p>\n<p>D3L's philosophy has always been to produce quality. Quality in the bottle, and quality in the brand image. The website was outdated and not equipped to adequately showcase the brand's innovative products and new packaging, and most importantly the brand itself. D3L also wanted to promote its latest derivative products and the current platform was simply not up to the company's ambitions.<\/p>\n<p>So it was decided to work on a new online experience that would dazzle both the people behind the brand and the consumers. Efforts were focused on 3D animation in order to provide a refreshing browsing experience. Heroes were used in the design of the site to promote the new gin PABs: the flagship products of the D3L brand. The challenge was to design a web environment that would meet the codes of this hyper-competitive market while allowing the brand to distinguish itself from the other players without tipping over into the m'as-tu-vu. Classy design.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/distillerie-3-lacs\/","en":"https:\/\/int.design\/en\/projects\/distillerie-3-lacs\/"},"titles":{"fr":"Distillerie 3 Lacs","en":"Distillerie 3 Lacs"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/80655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=80655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}