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L\u2019h\u00f4tel raffin\u00e9 expose maintenant sur sa fa\u00e7ade avant une impressionnante murale permanente, Dazzle My Heart, r\u00e9alis\u00e9e par l\u2019artiste canadienne Michelle Hoogveld. Apr\u00e8s sa r\u00e9ouverture officielle suite \u00e0 des travaux majeurs, l\u2019H\u00f4tel Le Germain Montr\u00e9al continue dans sa relance innovante en apportant une touche \u00e9l\u00e9gante inattendue au centre-ville de Montr\u00e9al. Les invit\u00e9s de l\u2019h\u00f4tel vivront d\u00e9sormais une exp\u00e9rience hors du commun en s\u00e9journant au c\u0153ur de la murale. Cette id\u00e9e voit le jour dans le cadre du Programme d\u2019art mural 2021 pr\u00e9sent\u00e9 par la Ville de Montr\u00e9al afin d\u2019embellir ses diff\u00e9rents quartiers. C\u2019est \u00e9galement dans l\u2019objectif de contribuer \u00e0 la relance du centre-ville que l\u2019H\u00f4tel Le Germain Montr\u00e9al offre aux Montr\u00e9alais et \u00e0 ses visiteurs un acc\u00e8s \u00e0 la beaut\u00e9, \u00e0 la cr\u00e9ativit\u00e9 et \u00e0 l\u2019\u00e9motion, dans une p\u00e9riode o\u00f9 l\u2019art met un baume et donne espoir \u00e0 un retour \u00e0 la vie souhait\u00e9e. L\u2019\u0153uvre, qui se nomme \u00abDazzle My Heart\u00bb, qu\u2019on pourrait traduire librement par \u00ab\u00c9blouis mon coeur\u00bb, apporte une touche de couleur inattendue au centre-ville de Montr\u00e9al. L\u2019artiste visuelle a con\u00e7u une \u0153uvre originale sp\u00e9cifiquement imagin\u00e9e pour l\u2019immeuble : \u00abje travaille habituellement en grille et \u00e7a tombe bien, le devant de l\u2019H\u00f4tel Le Germain Montr\u00e9al est d\u00e9j\u00e0 fait sous forme de grille. Mon id\u00e9e a alors \u00e9t\u00e9 de cr\u00e9er un d\u00e9grad\u00e9 de couleurs en sections et chaque section serait transitoire vers la prochaine\u00bb, explique Michelle Hoogveld, dont les \u0153uvres sont tr\u00e8s g\u00e9om\u00e9triques et color\u00e9es. R\u00e9aliser une \u0153uvre d\u2019une telle envergure demande beaucoup de pr\u00e9paration. Michelle Hoogveld s\u2019est donc install\u00e9e \u00e0 l\u2019H\u00f4tel Le Germain Montr\u00e9al une semaine avant de s\u2019attaquer \u00e0 son projet : \u00ab\u00e7a m\u2019a permis de m\u2019impr\u00e9gner de l\u2019\u00e9nergie de l\u2019h\u00f4tel et d\u2019ajouter ces nouveaux sentiments dans ma murale. Elle est encore plus \u00e9motionnellement charg\u00e9e\u00bb, explique l\u2019artiste, qui utilise les couleurs pour v\u00e9hiculer ses \u00e9motions. \u00abDazzle my heart\u00bb n\u2019est pas qu\u2019un projet artistique d\u2019envergure, c\u2019est aussi toute une prouesse logistique ainsi qu\u2019un grand effort physique. Afin de r\u00e9aliser cette murale de 171 pieds de haut, se rendant ainsi jusqu\u2019au 17e \u00e9tage de l\u2019h\u00f4tel, Michelle Hoogveld a d\u00fb travailler pour la premi\u00e8re fois dans une nacelle, plut\u00f4t que dans un chariot \u00e9l\u00e9vateur. Elle devait aussi faire face aux \u00e9l\u00e9ments : la chaleur, le soleil, le vent et tout le reste. C\u2019est donc suspendue \u00e0 partir du toit de l\u2019H\u00f4tel Le Germain Montr\u00e9al que la muraliste a appliqu\u00e9 plus de 80 couleurs diff\u00e9rentes. Le devant de l\u2019h\u00f4tel est color\u00e9, alors que le c\u00f4t\u00e9 de l\u2019h\u00f4tel est en noir et blanc dans un motif \u00abrazzle dazzle\u00bb, d\u2019o\u00f9 le nom de l\u2019\u0153uvre. \u00ab L\u2019\u0153uvre comporte aussi un c\u0153ur, mais il est difficile \u00e0 voir \u00bb, admet l\u2019artiste. Le c\u0153ur est cependant primordial au concept : \u00abmon art revient toujours \u00e0 la r\u00e9action \u00e9motionnelle qu\u2019on a avec les couleurs. On ne sait jamais comment les couleurs de notre environnement vont nous faire sentir, \u00e7a cr\u00e9e des \u00e9motions inattendues. Les couleurs, c\u2019est un peu le symbole de qui nous sommes en tant qu\u2019humain.\u00bb La murale transforme de mani\u00e8re spectaculaire la fa\u00e7ade de l\u2019h\u00f4tel. L\u2019ensemble du projet refl\u00e8te parfaitement certaines des valeurs fondamentales de Germain H\u00f4tels, soit l\u2019audace et le sens de l\u2019esth\u00e9tisme. <\/p>\n","en":"<p>Le Germain Hotel Montreal breaks new ground once again by unveiling a major project collaboration with Mural, North America&#39;s largest urban art festival. The boutique hotel now displays an impressive permanent mural, Dazzle My Heart, by Canadian artist Michelle Hoogveld, on its front facade. Following its official reopening after extensive renovations, Le Germain Hotel Montreal pursues its innovative relaunch by bringing an unexpectedly elegant touch to downtown Montreal. Guests of the hotel will now experience an exceptional stay at the heart of the mural. This initiative is part of the 2021 Mural Arts Program presented by the City of Montreal to revitalize its various neighbourhoods. Also with the purpose of contributing to the revival of the downtown area, Le Germain Hotel Montreal offers Montrealers and its visitors access to beauty, creativity and intensity, at a time when art provides solace and gives hope for a desired return to normal. The work, called \u2018\u2019Dazzle My Heart\u2019\u2019, brings a much-needed touch of color in downtown Montreal. The visual artist has made an original artwork specifically imagined for the building: \u2018\u2019I usually set my work up as a grid and turns out that Le Germain Hotel Montreal\u2019s fa\u00e7ade is also a grid. That\u2019s how the idea to create a color gradient in sections came to me, so each section would be a transition to the next,\u2019\u2019 explains Michelle Hoogveld, whose artwork is characteristically very geometric and colorful. Creating a piece of art of this magnitude takes a lot of preparation, so Michelle Hoogveld moved to Le Germain Hotel Montreal a week prior the beginning of her project. \u2018\u2019It allowed me to soak up in the energy of the hotel and experience the best it has to offer. It made me bring new feelings to the art I was doing,\u2019\u2019 explains she who uses colors to convey her emotions. \u2018\u2019Dazzle my heart&#34; is not only a large-scale artistic project, it is also quite a logistical accomplishment for MURAL Festival as well as a great physical effort for the muralist. The height of the mural being 171-foot-tall, Michelle Hoogveld had to work for the first time on a sling stage suspended from the rooftop of the hotel. She usually works with a forklift. She also had to deal with whatever weather Montreal had to offer: heat, sun, wind and everything in between. The mural dramatically transforms the hotel&#39;s exterior. The entire project perfectly reflects some of the fundamental values of Germain Hotels, namely its daring philosophy and its keen sense of aesthetics. <\/p>\n","original":""},"jury_text":[{"category":2704,"fr":"<p>L\u2019H\u00f4tel Le Germain Montr\u00e9al innove une fois de plus et d\u00e9voile un projet d\u2019envergure dans le cadre d\u2019une collaboration avec Mural, le festival d\u2019art urbain le plus important en Am\u00e9rique du Nord. L\u2019h\u00f4tel raffin\u00e9 expose maintenant sur sa fa\u00e7ade avant une impressionnante murale permanente, Dazzle My Heart, r\u00e9alis\u00e9e par l\u2019artiste canadienne Michelle Hoogveld. Apr\u00e8s sa r\u00e9ouverture officielle suite \u00e0 des travaux majeurs, l\u2019H\u00f4tel Le Germain Montr\u00e9al continue dans sa relance innovante en apportant une touche \u00e9l\u00e9gante inattendue au centre-ville de Montr\u00e9al. Les invit\u00e9s de l\u2019h\u00f4tel vivront d\u00e9sormais une exp\u00e9rience hors du commun en s\u00e9journant au c\u0153ur de la murale. Cette id\u00e9e voit le jour dans le cadre du Programme d\u2019art mural 2021 pr\u00e9sent\u00e9 par la Ville de Montr\u00e9al afin d\u2019embellir ses diff\u00e9rents quartiers. C\u2019est \u00e9galement dans l\u2019objectif de contribuer \u00e0 la relance du centre-ville que l\u2019H\u00f4tel Le Germain Montr\u00e9al offre aux Montr\u00e9alais et \u00e0 ses visiteurs un acc\u00e8s \u00e0 la beaut\u00e9, \u00e0 la cr\u00e9ativit\u00e9 et \u00e0 l\u2019\u00e9motion, dans une p\u00e9riode o\u00f9 l\u2019art met un baume et donne espoir \u00e0 un retour \u00e0 la vie souhait\u00e9e. L\u2019\u0153uvre, qui se nomme \u00abDazzle My Heart\u00bb, qu\u2019on pourrait traduire librement par \u00ab\u00c9blouis mon coeur\u00bb, apporte une touche de couleur inattendue au centre-ville de Montr\u00e9al. L\u2019artiste visuelle a con\u00e7u une \u0153uvre originale sp\u00e9cifiquement imagin\u00e9e pour l\u2019immeuble : \u00abje travaille habituellement en grille et \u00e7a tombe bien, le devant de l\u2019H\u00f4tel Le Germain Montr\u00e9al est d\u00e9j\u00e0 fait sous forme de grille. Mon id\u00e9e a alors \u00e9t\u00e9 de cr\u00e9er un d\u00e9grad\u00e9 de couleurs en sections et chaque section serait transitoire vers la prochaine\u00bb, explique Michelle Hoogveld, dont les \u0153uvres sont tr\u00e8s g\u00e9om\u00e9triques et color\u00e9es. R\u00e9aliser une \u0153uvre d\u2019une telle envergure demande beaucoup de pr\u00e9paration. Michelle Hoogveld s\u2019est donc install\u00e9e \u00e0 l\u2019H\u00f4tel Le Germain Montr\u00e9al une semaine avant de s\u2019attaquer \u00e0 son projet : \u00ab\u00e7a m\u2019a permis de m\u2019impr\u00e9gner de l\u2019\u00e9nergie de l\u2019h\u00f4tel et d\u2019ajouter ces nouveaux sentiments dans ma murale. Elle est encore plus \u00e9motionnellement charg\u00e9e\u00bb, explique l\u2019artiste, qui utilise les couleurs pour v\u00e9hiculer ses \u00e9motions. \u00abDazzle my heart\u00bb n\u2019est pas qu\u2019un projet artistique d\u2019envergure, c\u2019est aussi toute une prouesse logistique ainsi qu\u2019un grand effort physique. Afin de r\u00e9aliser cette murale de 171 pieds de haut, se rendant ainsi jusqu\u2019au 17e \u00e9tage de l\u2019h\u00f4tel, Michelle Hoogveld a d\u00fb travailler pour la premi\u00e8re fois dans une nacelle, plut\u00f4t que dans un chariot \u00e9l\u00e9vateur. Elle devait aussi faire face aux \u00e9l\u00e9ments : la chaleur, le soleil, le vent et tout le reste. C\u2019est donc suspendue \u00e0 partir du toit de l\u2019H\u00f4tel Le Germain Montr\u00e9al que la muraliste a appliqu\u00e9 plus de 80 couleurs diff\u00e9rentes. Le devant de l\u2019h\u00f4tel est color\u00e9, alors que le c\u00f4t\u00e9 de l\u2019h\u00f4tel est en noir et blanc dans un motif \u00abrazzle dazzle\u00bb, d\u2019o\u00f9 le nom de l\u2019\u0153uvre. \u00ab L\u2019\u0153uvre comporte aussi un c\u0153ur, mais il est difficile \u00e0 voir \u00bb, admet l\u2019artiste. Le c\u0153ur est cependant primordial au concept : \u00abmon art revient toujours \u00e0 la r\u00e9action \u00e9motionnelle qu\u2019on a avec les couleurs. On ne sait jamais comment les couleurs de notre environnement vont nous faire sentir, \u00e7a cr\u00e9e des \u00e9motions inattendues. Les couleurs, c\u2019est un peu le symbole de qui nous sommes en tant qu\u2019humain.\u00bb La murale transforme de mani\u00e8re spectaculaire la fa\u00e7ade de l\u2019h\u00f4tel. L\u2019ensemble du projet refl\u00e8te parfaitement certaines des valeurs fondamentales de Germain H\u00f4tels, soit l\u2019audace et le sens de l\u2019esth\u00e9tisme. <\/p>\n","en":"<p>Le Germain Hotel Montreal breaks new ground once again by unveiling a major project collaboration with Mural, North America&#39;s largest urban art festival. The boutique hotel now displays an impressive permanent mural, Dazzle My Heart, by Canadian artist Michelle Hoogveld, on its front facade. Following its official reopening after extensive renovations, Le Germain Hotel Montreal pursues its innovative relaunch by bringing an unexpectedly elegant touch to downtown Montreal. Guests of the hotel will now experience an exceptional stay at the heart of the mural. This initiative is part of the 2021 Mural Arts Program presented by the City of Montreal to revitalize its various neighbourhoods. Also with the purpose of contributing to the revival of the downtown area, Le Germain Hotel Montreal offers Montrealers and its visitors access to beauty, creativity and intensity, at a time when art provides solace and gives hope for a desired return to normal. The work, called \u2018\u2019Dazzle My Heart\u2019\u2019, brings a much-needed touch of color in downtown Montreal. The visual artist has made an original artwork specifically imagined for the building: \u2018\u2019I usually set my work up as a grid and turns out that Le Germain Hotel Montreal\u2019s fa\u00e7ade is also a grid. That\u2019s how the idea to create a color gradient in sections came to me, so each section would be a transition to the next,\u2019\u2019 explains Michelle Hoogveld, whose artwork is characteristically very geometric and colorful. Creating a piece of art of this magnitude takes a lot of preparation, so Michelle Hoogveld moved to Le Germain Hotel Montreal a week prior the beginning of her project. \u2018\u2019It allowed me to soak up in the energy of the hotel and experience the best it has to offer. It made me bring new feelings to the art I was doing,\u2019\u2019 explains she who uses colors to convey her emotions. \u2018\u2019Dazzle my heart&#34; is not only a large-scale artistic project, it is also quite a logistical accomplishment for MURAL Festival as well as a great physical effort for the muralist. The height of the mural being 171-foot-tall, Michelle Hoogveld had to work for the first time on a sling stage suspended from the rooftop of the hotel. She usually works with a forklift. She also had to deal with whatever weather Montreal had to offer: heat, sun, wind and everything in between. The mural dramatically transforms the hotel&#39;s exterior. The entire project perfectly reflects some of the fundamental values of Germain Hotels, namely its daring philosophy and its keen sense of aesthetics. <\/p>\n","original":""},{"category":2788,"fr":"<p>L\u2019H\u00f4tel Le Germain Montr\u00e9al innove une fois de plus et d\u00e9voile un projet d\u2019envergure dans le cadre d\u2019une collaboration avec Mural, le festival d\u2019art urbain le plus important en Am\u00e9rique du Nord. L\u2019h\u00f4tel raffin\u00e9 expose maintenant sur sa fa\u00e7ade avant une impressionnante murale permanente, Dazzle My Heart, r\u00e9alis\u00e9e par l\u2019artiste canadienne Michelle Hoogveld. Apr\u00e8s sa r\u00e9ouverture officielle suite \u00e0 des travaux majeurs, l\u2019H\u00f4tel Le Germain Montr\u00e9al continue dans sa relance innovante en apportant une touche \u00e9l\u00e9gante inattendue au centre-ville de Montr\u00e9al. Les invit\u00e9s de l\u2019h\u00f4tel vivront d\u00e9sormais une exp\u00e9rience hors du commun en s\u00e9journant au c\u0153ur de la murale. Cette id\u00e9e voit le jour dans le cadre du Programme d\u2019art mural 2021 pr\u00e9sent\u00e9 par la Ville de Montr\u00e9al afin d\u2019embellir ses diff\u00e9rents quartiers. C\u2019est \u00e9galement dans l\u2019objectif de contribuer \u00e0 la relance du centre-ville que l\u2019H\u00f4tel Le Germain Montr\u00e9al offre aux Montr\u00e9alais et \u00e0 ses visiteurs un acc\u00e8s \u00e0 la beaut\u00e9, \u00e0 la cr\u00e9ativit\u00e9 et \u00e0 l\u2019\u00e9motion, dans une p\u00e9riode o\u00f9 l\u2019art met un baume et donne espoir \u00e0 un retour \u00e0 la vie souhait\u00e9e. L\u2019\u0153uvre, qui se nomme \u00abDazzle My Heart\u00bb, qu\u2019on pourrait traduire librement par \u00ab\u00c9blouis mon coeur\u00bb, apporte une touche de couleur inattendue au centre-ville de Montr\u00e9al. L\u2019artiste visuelle a con\u00e7u une \u0153uvre originale sp\u00e9cifiquement imagin\u00e9e pour l\u2019immeuble : \u00abje travaille habituellement en grille et \u00e7a tombe bien, le devant de l\u2019H\u00f4tel Le Germain Montr\u00e9al est d\u00e9j\u00e0 fait sous forme de grille. Mon id\u00e9e a alors \u00e9t\u00e9 de cr\u00e9er un d\u00e9grad\u00e9 de couleurs en sections et chaque section serait transitoire vers la prochaine\u00bb, explique Michelle Hoogveld, dont les \u0153uvres sont tr\u00e8s g\u00e9om\u00e9triques et color\u00e9es. R\u00e9aliser une \u0153uvre d\u2019une telle envergure demande beaucoup de pr\u00e9paration. Michelle Hoogveld s\u2019est donc install\u00e9e \u00e0 l\u2019H\u00f4tel Le Germain Montr\u00e9al une semaine avant de s\u2019attaquer \u00e0 son projet : \u00ab\u00e7a m\u2019a permis de m\u2019impr\u00e9gner de l\u2019\u00e9nergie de l\u2019h\u00f4tel et d\u2019ajouter ces nouveaux sentiments dans ma murale. Elle est encore plus \u00e9motionnellement charg\u00e9e\u00bb, explique l\u2019artiste, qui utilise les couleurs pour v\u00e9hiculer ses \u00e9motions. \u00abDazzle my heart\u00bb n\u2019est pas qu\u2019un projet artistique d\u2019envergure, c\u2019est aussi toute une prouesse logistique ainsi qu\u2019un grand effort physique. Afin de r\u00e9aliser cette murale de 171 pieds de haut, se rendant ainsi jusqu\u2019au 17e \u00e9tage de l\u2019h\u00f4tel, Michelle Hoogveld a d\u00fb travailler pour la premi\u00e8re fois dans une nacelle, plut\u00f4t que dans un chariot \u00e9l\u00e9vateur. Elle devait aussi faire face aux \u00e9l\u00e9ments : la chaleur, le soleil, le vent et tout le reste. C\u2019est donc suspendue \u00e0 partir du toit de l\u2019H\u00f4tel Le Germain Montr\u00e9al que la muraliste a appliqu\u00e9 plus de 80 couleurs diff\u00e9rentes. Le devant de l\u2019h\u00f4tel est color\u00e9, alors que le c\u00f4t\u00e9 de l\u2019h\u00f4tel est en noir et blanc dans un motif \u00abrazzle dazzle\u00bb, d\u2019o\u00f9 le nom de l\u2019\u0153uvre. \u00ab L\u2019\u0153uvre comporte aussi un c\u0153ur, mais il est difficile \u00e0 voir \u00bb, admet l\u2019artiste. Le c\u0153ur est cependant primordial au concept : \u00abmon art revient toujours \u00e0 la r\u00e9action \u00e9motionnelle qu\u2019on a avec les couleurs. On ne sait jamais comment les couleurs de notre environnement vont nous faire sentir, \u00e7a cr\u00e9e des \u00e9motions inattendues. Les couleurs, c\u2019est un peu le symbole de qui nous sommes en tant qu\u2019humain.\u00bb La murale transforme de mani\u00e8re spectaculaire la fa\u00e7ade de l\u2019h\u00f4tel. L\u2019ensemble du projet refl\u00e8te parfaitement certaines des valeurs fondamentales de Germain H\u00f4tels, soit l\u2019audace et le sens de l\u2019esth\u00e9tisme. <\/p>\n","en":"<p>Le Germain Hotel Montreal breaks new ground once again by unveiling a major project collaboration with Mural, North America&#39;s largest urban art festival. The boutique hotel now displays an impressive permanent mural, Dazzle My Heart, by Canadian artist Michelle Hoogveld, on its front facade. Following its official reopening after extensive renovations, Le Germain Hotel Montreal pursues its innovative relaunch by bringing an unexpectedly elegant touch to downtown Montreal. Guests of the hotel will now experience an exceptional stay at the heart of the mural. This initiative is part of the 2021 Mural Arts Program presented by the City of Montreal to revitalize its various neighbourhoods. Also with the purpose of contributing to the revival of the downtown area, Le Germain Hotel Montreal offers Montrealers and its visitors access to beauty, creativity and intensity, at a time when art provides solace and gives hope for a desired return to normal. The work, called \u2018\u2019Dazzle My Heart\u2019\u2019, brings a much-needed touch of color in downtown Montreal. The visual artist has made an original artwork specifically imagined for the building: \u2018\u2019I usually set my work up as a grid and turns out that Le Germain Hotel Montreal\u2019s fa\u00e7ade is also a grid. That\u2019s how the idea to create a color gradient in sections came to me, so each section would be a transition to the next,\u2019\u2019 explains Michelle Hoogveld, whose artwork is characteristically very geometric and colorful. Creating a piece of art of this magnitude takes a lot of preparation, so Michelle Hoogveld moved to Le Germain Hotel Montreal a week prior the beginning of her project. \u2018\u2019It allowed me to soak up in the energy of the hotel and experience the best it has to offer. It made me bring new feelings to the art I was doing,\u2019\u2019 explains she who uses colors to convey her emotions. \u2018\u2019Dazzle my heart&#34; is not only a large-scale artistic project, it is also quite a logistical accomplishment for MURAL Festival as well as a great physical effort for the muralist. The height of the mural being 171-foot-tall, Michelle Hoogveld had to work for the first time on a sling stage suspended from the rooftop of the hotel. She usually works with a forklift. She also had to deal with whatever weather Montreal had to offer: heat, sun, wind and everything in between. The mural dramatically transforms the hotel&#39;s exterior. The entire project perfectly reflects some of the fundamental values of Germain Hotels, namely its daring philosophy and its keen sense of aesthetics. <\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":false,"cat_id_laureat":false,"laureat":""},{"cat_id":false,"cat_id_laureat":false,"laureat":""}],"contest_id":"75033","contest_title":"GRANDS PRIX DU DESIGN \u2013 15e \u00e9dition","firms":[{"name":"Michelle Hoogveld","website":"https:\/\/www.michellehoogveld.com\/","category":"","category_tax":2806,"category_label":"Artiste"},{"name":"Germain H\u00f4tels ","website":"https:\/\/www.germainhotels.com\/fr","category":"","category_tax":2746,"category_label":"Autre"}],"user":{"email":"casselin@germainhotels.com","first_name":"Camille","last_name":"Asselin"},"doc_texts_web":{"fr":"<p>L\u2019H\u00f4tel Le Germain Montr\u00e9al innove une fois de plus et d\u00e9voile un projet d\u2019envergure dans le cadre d\u2019une collaboration avec Mural, le festival d\u2019art urbain le plus important en Am\u00e9rique du Nord. L\u2019h\u00f4tel raffin\u00e9 expose maintenant sur sa fa\u00e7ade avant une impressionnante murale permanente, Dazzle My Heart, r\u00e9alis\u00e9e par l\u2019artiste canadienne Michelle Hoogveld. Apr\u00e8s sa r\u00e9ouverture officielle suite \u00e0 des travaux majeurs, l\u2019H\u00f4tel Le Germain Montr\u00e9al continue dans sa relance innovante en apportant une touche \u00e9l\u00e9gante inattendue au centre-ville de Montr\u00e9al. Les invit\u00e9s de l\u2019h\u00f4tel vivront d\u00e9sormais une exp\u00e9rience hors du commun en s\u00e9journant au c\u0153ur de la murale. Cette id\u00e9e voit le jour dans le cadre du Programme d\u2019art mural 2021 pr\u00e9sent\u00e9 par la Ville de Montr\u00e9al afin d\u2019embellir ses diff\u00e9rents quartiers. C\u2019est \u00e9galement dans l\u2019objectif de contribuer \u00e0 la relance du centre-ville que l\u2019H\u00f4tel Le Germain Montr\u00e9al offre aux Montr\u00e9alais et \u00e0 ses visiteurs un acc\u00e8s \u00e0 la beaut\u00e9, \u00e0 la cr\u00e9ativit\u00e9 et \u00e0 l\u2019\u00e9motion, dans une p\u00e9riode o\u00f9 l\u2019art met un baume et donne espoir \u00e0 un retour \u00e0 la vie souhait\u00e9e. L\u2019\u0153uvre, qui se nomme \u00abDazzle My Heart\u00bb, qu\u2019on pourrait traduire librement par \u00ab\u00c9blouis mon coeur\u00bb, apporte une touche de couleur inattendue au centre-ville de Montr\u00e9al. L\u2019artiste visuelle a con\u00e7u une \u0153uvre originale sp\u00e9cifiquement imagin\u00e9e pour l\u2019immeuble : \u00abje travaille habituellement en grille et \u00e7a tombe bien, le devant de l\u2019H\u00f4tel Le Germain Montr\u00e9al est d\u00e9j\u00e0 fait sous forme de grille. Mon id\u00e9e a alors \u00e9t\u00e9 de cr\u00e9er un d\u00e9grad\u00e9 de couleurs en sections et chaque section serait transitoire vers la prochaine\u00bb, explique Michelle Hoogveld, dont les \u0153uvres sont tr\u00e8s g\u00e9om\u00e9triques et color\u00e9es. R\u00e9aliser une \u0153uvre d\u2019une telle envergure demande beaucoup de pr\u00e9paration. Michelle Hoogveld s\u2019est donc install\u00e9e \u00e0 l\u2019H\u00f4tel Le Germain Montr\u00e9al une semaine avant de s\u2019attaquer \u00e0 son projet : \u00ab\u00e7a m\u2019a permis de m\u2019impr\u00e9gner de l\u2019\u00e9nergie de l\u2019h\u00f4tel et d\u2019ajouter ces nouveaux sentiments dans ma murale. Elle est encore plus \u00e9motionnellement charg\u00e9e\u00bb, explique l\u2019artiste, qui utilise les couleurs pour v\u00e9hiculer ses \u00e9motions. \u00abDazzle my heart\u00bb n\u2019est pas qu\u2019un projet artistique d\u2019envergure, c\u2019est aussi toute une prouesse logistique ainsi qu\u2019un grand effort physique. Afin de r\u00e9aliser cette murale de 171 pieds de haut, se rendant ainsi jusqu\u2019au 17e \u00e9tage de l\u2019h\u00f4tel, Michelle Hoogveld a d\u00fb travailler pour la premi\u00e8re fois dans une nacelle, plut\u00f4t que dans un chariot \u00e9l\u00e9vateur. Elle devait aussi faire face aux \u00e9l\u00e9ments : la chaleur, le soleil, le vent et tout le reste. C\u2019est donc suspendue \u00e0 partir du toit de l\u2019H\u00f4tel Le Germain Montr\u00e9al que la muraliste a appliqu\u00e9 plus de 80 couleurs diff\u00e9rentes. Le devant de l\u2019h\u00f4tel est color\u00e9, alors que le c\u00f4t\u00e9 de l\u2019h\u00f4tel est en noir et blanc dans un motif \u00abrazzle dazzle\u00bb, d\u2019o\u00f9 le nom de l\u2019\u0153uvre. \u00ab L\u2019\u0153uvre comporte aussi un c\u0153ur, mais il est difficile \u00e0 voir \u00bb, admet l\u2019artiste. Le c\u0153ur est cependant primordial au concept : \u00abmon art revient toujours \u00e0 la r\u00e9action \u00e9motionnelle qu\u2019on a avec les couleurs. On ne sait jamais comment les couleurs de notre environnement vont nous faire sentir, \u00e7a cr\u00e9e des \u00e9motions inattendues. Les couleurs, c\u2019est un peu le symbole de qui nous sommes en tant qu\u2019humain.\u00bb La murale transforme de mani\u00e8re spectaculaire la fa\u00e7ade de l\u2019h\u00f4tel. L\u2019ensemble du projet refl\u00e8te parfaitement certaines des valeurs fondamentales de Germain H\u00f4tels, soit l\u2019audace et le sens de l\u2019esth\u00e9tisme. <\/p>\n","en":"<p>Le Germain Hotel Montreal breaks new ground once again by unveiling a major project collaboration with Mural, North America's largest urban art festival. The boutique hotel now displays an impressive permanent mural, Dazzle My Heart, by Canadian artist Michelle Hoogveld, on its front facade. Following its official reopening after extensive renovations, Le Germain Hotel Montreal pursues its innovative relaunch by bringing an unexpectedly elegant touch to downtown Montreal. Guests of the hotel will now experience an exceptional stay at the heart of the mural. This initiative is part of the 2021 Mural Arts Program presented by the City of Montreal to revitalize its various neighbourhoods. Also with the purpose of contributing to the revival of the downtown area, Le Germain Hotel Montreal offers Montrealers and its visitors access to beauty, creativity and intensity, at a time when art provides solace and gives hope for a desired return to normal. The work, called \u2018\u2019Dazzle My Heart\u2019\u2019, brings a much-needed touch of color in downtown Montreal. The visual artist has made an original artwork specifically imagined for the building: \u2018\u2019I usually set my work up as a grid and turns out that Le Germain Hotel Montreal\u2019s fa\u00e7ade is also a grid. That\u2019s how the idea to create a color gradient in sections came to me, so each section would be a transition to the next,\u2019\u2019 explains Michelle Hoogveld, whose artwork is characteristically very geometric and colorful. Creating a piece of art of this magnitude takes a lot of preparation, so Michelle Hoogveld moved to Le Germain Hotel Montreal a week prior the beginning of her project. \u2018\u2019It allowed me to soak up in the energy of the hotel and experience the best it has to offer. It made me bring new feelings to the art I was doing,\u2019\u2019 explains she who uses colors to convey her emotions. \u2018\u2019Dazzle my heart\" is not only a large-scale artistic project, it is also quite a logistical accomplishment for MURAL Festival as well as a great physical effort for the muralist. The height of the mural being 171-foot-tall, Michelle Hoogveld had to work for the first time on a sling stage suspended from the rooftop of the hotel. She usually works with a forklift. She also had to deal with whatever weather Montreal had to offer: heat, sun, wind and everything in between. The mural dramatically transforms the hotel's exterior. The entire project perfectly reflects some of the fundamental values of Germain Hotels, namely its daring philosophy and its keen sense of aesthetics. <\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/dazzle-my-heart-murale-hotel-le-germain-montreal\/","en":"https:\/\/int.design\/en\/projects\/dazzle-my-heart-murale-hotel-le-germain-montreal\/"},"titles":{"fr":"Dazzle My Heart | Murale H\u00f4tel Le Germain Montr\u00e9al","en":"Dazzle My Heart | Murale H\u00f4tel Le Germain Montr\u00e9al"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/79072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=79072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}