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Chlo\u00e9 Hardy a con\u00e7u cette carte pour se distinguer et souligner sa nouvelle offre de services. Elle a choisi de fabriquer une carte en aluminium, envoy\u00e9e dans une enveloppe de couleur argent m\u00e9tallique, pour l\u2019\u00e9l\u00e9gance et l\u2019aspect distinctif. Draz se veut innovateur dans son domaine, d\u2019o\u00f9 la raison de mettre le R du logo \u00e0 l\u2019envers. En combinant la boule de No\u00ebl \u00e0 la lettre du logo, l\u2019id\u00e9e est d\u2019avoir un rappel subtil des festivit\u00e9s tout en \u00e9tant classique et intemporel.<\/p>\n<p>L\u2019envoi postal \u00e9tait accompagn\u00e9 d\u2019une carte cadeau de 75$, applicable lorsque le destinataire r\u00e9f\u00e8re une nouvelle personne \u00e0 l\u2019agence. Cette carte noire matte au recto, avec le d\u00e9tail des services sur un fond blanc au verso, a re\u00e7u un laminage doux pour symboliser la finesse du service. Cette douceur du papier contrebalance l\u2019effet plus froid de l\u2019aluminium de la carte des f\u00eates. De plus, Chlo\u00e9 a ajout\u00e9 un petit aimant circulaire dans chaque enveloppe pour que la carte \u00e9ph\u00e9m\u00e8re dure un peu plus longtemps en \u00e9tant par exemple, install\u00e9e sur la porte du r\u00e9frig\u00e9rateur.<\/p>\n","en":"<p>Chloe Hardy decided to bring the news of her image update with the shortened name (Draz) by bringing a completely new touch to the traditional holiday card. She wanted to do this by standing out and promoting the new, more extensive range of services. Chloe chose to make an aluminum card, sent in a silver metallic envelope, for an unparalleled elegance and effect. Draz is thriving to be innovative in its domain, hence the reversal of the R in Draz\u2019s logo. Elegantly combining the Christmas ball and the R, the idea is to subtly highlight the festivities while being classical and intemporal.<\/p>\n<p>The mailout included an offer for $75 credit for future referrals. This refferal card, matte black on one side and the text detailing the services on a white background has been printed with a soft lamination to symbolize the exquisite service. The card\u2019s soft feel, with its warmth, comes to balance the colder aluminium. In addition, Chloe added a small circular magnet in each envelope to give the ephemeral card some longevity by being, for example, put on the refrigerator door.<\/p>\n","original":""},"jury_text":[{"category":832,"fr":"<p>La conception \u00e9pur\u00e9e de la carte permet de mettre en valeur la nouvelle image de Draz tout en apportant \u00e0 cet envoi traditionnel une allure diff\u00e9rente d\u2019un support papier. Chlo\u00e9 a con\u00e7u cette carte pour se distinguer et souligner sa nouvelle offre de services. Elle a choisi de fabriquer une carte en aluminium, envoy\u00e9e dans une enveloppe de couleur argent m\u00e9tallique, pour l\u2019\u00e9l\u00e9gance et l\u2019aspect distinctif. Draz se veut innovateur dans son domaine, d\u2019o\u00f9 la raison de mettre le R du logo \u00e0 l\u2019envers. En combinant la boule de No\u00ebl \u00e0 la lettre du logo, l\u2019id\u00e9e est d\u2019avoir un rappel subtil des festivit\u00e9s tout en \u00e9tant classique et intemporel.<\/p>\n<p>L\u2019envoi postal \u00e9tait accompagn\u00e9 d\u2019une carte cadeau de 75$, applicable lorsque le destinataire r\u00e9f\u00e8re une nouvelle personne \u00e0 l\u2019agence. Cette carte noire matte au recto, avec le d\u00e9tail des services sur un fond blanc au verso, a re\u00e7u un laminage doux pour symboliser la finesse du service. Cette douceur du papier contrebalance l\u2019effet plus froid de l\u2019aluminium de la carte des f\u00eates. De plus, Chlo\u00e9 a ajout\u00e9 un petit aimant circulaire dans chaque enveloppe pour que la carte \u00e9ph\u00e9m\u00e8re dure un peu plus longtemps en \u00e9tant par exemple, install\u00e9e sur la porte du r\u00e9frig\u00e9rateur.<\/p>\n","en":"<p>Chloe Hardy decided to bring the news of her image update with the shortened name (Draz) by bringing a completely new touch to the traditional holiday card. She wanted to do this by standing out and promoting the new, more extensive range of services. Chloe chose to make an aluminum card, sent in a silver metallic envelope, for an unparalleled elegance and effect. Draz is thriving to be innovative in its domain, hence the reversal of the R in Draz\u2019s logo. Elegantly combining the Christmas ball and the R, the idea is to subtly highlight the festivities while being classical and intemporal.<\/p>\n<p>The mailout included an offer for $75 credit for future referrals. This refferal card, matte black on one side and the text detailing the services on a white background has been printed with a soft lamination to symbolize the exquisite service. The card\u2019s soft feel, with its warmth, comes to balance the colder aluminium. In addition, Chloe added a small circular magnet in each envelope to give the ephemeral card some longevity by being, for example, put on the refrigerator door.<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"6760","contest_title":"GRANDS PRIX DU DESIGN - 14th edition","firms":[{"name":"Draz Design","website":"","category":"","category_tax":false}],"user":{"email":"ch@drazdesign.ca","first_name":"Chloe","last_name":"Hardy"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/carte-festive-en-aluminium\/","en":"https:\/\/int.design\/en\/projects\/carte-festive-en-aluminium\/"},"titles":{"fr":"Carte festive en aluminium","en":"Carte festive en aluminium"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/68857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=68857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}