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Pushers est un nouveau joueur dans le monde du caf\u00e9 torr\u00e9fi\u00e9 et emball\u00e9 au Qu\u00e9bec. L\u2019un des principaux d\u00e9fis de communication \u00e9tait de cr\u00e9er une identit\u00e9 qui repousse les limites conventionnelles du march\u00e9. Ainsi, Caf\u00e9ine Pushers transforme la dose quotidienne du buveur de caf\u00e9 en un rituel transcendant, rendant possible un univers o\u00f9 tout est permis.<\/p>\n<p>Le logo se d\u00e9marque par son graphisme distinctif et son allure quasi provocante. La couleur rouge sugg\u00e8re l\u2019excitation et le sentiment d\u2019urgence li\u00e9s \u00e0 la consommation de cette drogue liquide. Le symbole de l\u2019\u0153il \u00e0 la pupille dilat\u00e9e et le nom CAF\u00c9INE PUSHERS en majuscules sont (ACCRO)ch\u00e9s l\u2019un \u00e0 l\u2019autre. Cette cod\u00e9pendance visuelle fait \u00e9cho \u00e0 l\u2019emprise du caf\u00e9 dans nos vies et est renforc\u00e9e par le slogan \u00abThe liquid drug that makes you shine\u00bb, cr\u00e9\u00e9 par l\u2019agence pour exprimer la nature de cette substance psychoactive hautement addictive.<\/p>\n<p>L\u2019exp\u00e9rience de marque se poursuit avec les emballages. Dans le but d\u2019accompagner la consommation quotidienne, chaque m\u00e9lange de caf\u00e9 est associ\u00e9 \u00e0 une liste d\u2019\u00e9coute Spotify concoct\u00e9e par Caf\u00e9ine Pushers. Le code sur l\u2019\u00e9tiquette offre au consommateur l\u2019acc\u00e8s \u00e0 diff\u00e9rents univers musicaux pour atteindre le nirvana.<\/p>\n","en":"<p>Caf\u00e9ine Pushers is a new player on Qu\u00e9bec\u2019s roasted and packaged coffee scene. One of the core communication challenges was to forge an identity beyond the established market boundaries. In doing so, Caf\u00e9ine Pushers has transformed the coffee aficionado\u2019s daily fix into a transcendent ritual, thus making possible a universe where anything goes.<\/p>\n<p>The logo stands out with its distinctive design and its edgy, almost provocative allure. The colour red suggests the excitement and sense of urgency associated with the consumption of this liquid drug. The symbol of the eye with a dilated pupil and the name CAF\u00c9INE PUSHERS in all-caps are positioned close to one another \u2013 \u201chooked,\u201d as it were. This visual codependence echoes coffee\u2019s hypnotic hold on our lives, further reinforced by the tagline \u201cThe liquid drug that makes you shine,\u201d created by the agency to convey the nature of this highly addictive psychoactive substance.<\/p>\n<p>The brand experience extends to the packaging. As an accompaniment to daily consumption, each coffee blend is paired with a Spotify playlist concocted by Caf\u00e9ine Pushers. The code on the label gives the consumer access to different musical worlds with which to attain nirvana.<\/p>\n","original":""},"jury_text":[{"category":301,"fr":"<p>Caf\u00e9ine Pushers est un nouveau joueur dans le monde du caf\u00e9 torr\u00e9fi\u00e9 et emball\u00e9 au Qu\u00e9bec. L\u2019un des principaux d\u00e9fis de communication \u00e9tait de cr\u00e9er une identit\u00e9 qui repousse les limites conventionnelles du march\u00e9. Ainsi, Caf\u00e9ine Pushers transforme la dose quotidienne du buveur de caf\u00e9 en un rituel transcendant, rendant possible un univers o\u00f9 tout est permis.<\/p>\n<p>Le logo se d\u00e9marque par son graphisme distinctif et son allure quasi provocante. La couleur rouge sugg\u00e8re l\u2019excitation et le sentiment d\u2019urgence li\u00e9s \u00e0 la consommation de cette drogue liquide. Le symbole de l\u2019\u0153il \u00e0 la pupille dilat\u00e9e et le nom CAF\u00c9INE PUSHERS en majuscules sont (ACCRO)ch\u00e9s l\u2019un \u00e0 l\u2019autre. Cette cod\u00e9pendance visuelle fait \u00e9cho \u00e0 l\u2019emprise du caf\u00e9 dans nos vies et est renforc\u00e9e par le slogan \u00abThe liquid drug that makes you shine\u00bb, cr\u00e9\u00e9 par l\u2019agence pour exprimer la nature de cette substance psychoactive hautement addictive.<\/p>\n<p>L\u2019exp\u00e9rience de marque se poursuit avec les emballages. Dans le but d\u2019accompagner la consommation quotidienne, chaque m\u00e9lange de caf\u00e9 est associ\u00e9 \u00e0 une liste d\u2019\u00e9coute Spotify concoct\u00e9e par Caf\u00e9ine Pushers. Le code sur l\u2019\u00e9tiquette offre au consommateur l\u2019acc\u00e8s \u00e0 diff\u00e9rents univers musicaux pour atteindre le nirvana.<\/p>\n","en":"<p>Caf\u00e9ine Pushers is a new player on Qu\u00e9bec\u2019s roasted and packaged coffee scene. One of the core communication challenges was to forge an identity beyond the established market boundaries. In doing so, Caf\u00e9ine Pushers has transformed the coffee aficionado\u2019s daily fix into a transcendent ritual, thus making possible a universe where anything goes.<\/p>\n<p>The logo stands out with its distinctive design and its edgy, almost provocative allure. The colour red suggests the excitement and sense of urgency associated with the consumption of this liquid drug. The symbol of the eye with a dilated pupil and the name CAF\u00c9INE PUSHERS in all-caps are positioned close to one another \u2013 \u201chooked,\u201d as it were. This visual codependence echoes coffee\u2019s hypnotic hold on our lives, further reinforced by the tagline \u201cThe liquid drug that makes you shine,\u201d created by the agency to convey the nature of this highly addictive psychoactive substance.<\/p>\n<p>The brand experience extends to the packaging. As an accompaniment to daily consumption, each coffee blend is paired with a Spotify playlist concocted by Caf\u00e9ine Pushers. The code on the label gives the consumer access to different musical worlds with which to attain nirvana.<\/p>\n","original":""},{"category":493,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"6760","contest_title":"GRANDS PRIX DU DESIGN - 14th edition","firms":[{"name":"Cabana S\u00e9guin inc.","website":"cabanaseguin.com","category":"Autre","category_tax":false,"category_label":null}],"user":{"email":"mcorbin@cabanaseguin.com","first_name":"M\u00e9lody","last_name":"Corbin"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/cafeine-pushers\/","en":"https:\/\/int.design\/en\/projects\/cafeine-pushers\/"},"titles":{"fr":"Caf\u00e9ine Pushers","en":"Caf\u00e9ine Pushers"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/63153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=63153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}