A souvenir from Montreal <\/p>\n
An efficient strategy, clear signage, an international look complemented by identifying Canadian elements: these are the qualities that caught the jury\u2019s eye in the redesign project for the Montr\u00e9al\u2013Pierre Elliott Trudeau International Airport\u2019s duty free store. Immediately upon entering, you notice a transition zone that clearly delineates the space. The entirely gloss black decor is intriguing and hints at the product display areas a little further in. The tone of the decor thus announced, the layout extends clearly, helping hurried travellers find their way quickly among the many displays. <\/p>\n
In this transit environment, the problem of how to guide shoppers was solved simply and intelligently. White floor tiles denote the flow corridors, while black tiles indicate spaces dedicated to the showcases. Black is also the dominant signage colour, contributing to the boutique\u2019s high-end ambiance. A strong brand strategy integrates regional images. Sculptural elements also anchor visitors firmly in a Canadian theme and provide a nod to this country\u2019s landscape: massive de-barked tree trunks represent trees and thin white lighting strip fixtures hung among them evoke branches, and standing guard over the Canadian souvenirs zone\u2014a sculptured stainless steel moose!<\/p>\n","protected":false},"template":"","class_list":["post-2963","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"\n