The Id\u00e9e-\u00d4-Rama project by Estelle Jugant and Yazid Belkhir, of Turn Me On Design and winners of a winter street lighting competition launched in 2012 by Mont-Royal Avenue, was born of the designers desire to create a unique winter atmosphere on the avenue. The jury remarked that Turn Me On Design\u2019s concept was a departure from conventional urban furniture. Their approach was young and whimsical, drawing its inspiration from everyday life in Montreal and creating an iconic language for the project. Designed as a temporary installation, Id\u00e9e-\u00d4-Rama can be seen along the artery from November through March. The designers filled the street with three-dimensional, backlit comic book-inspired speech bubbles. More than simply providing a colourful ambiance, these light fixtures create a playful dialogue that unfolds in a festive and bright walk down the avenue. The lights\u2019 changing colours bring personality to the street both during the day and at night, when they are at their brightest.<\/p>\n
Graphic designers Astro and Jean-Fran\u00e7ois Poliquin created the cartoon-y illustrations. The display plates can be switched in and out, hinting at return appearances with new dialogues in coming years for the series.<\/p>\n","protected":false},"template":"","class_list":["post-2738","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"\n