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De ce constat la r\u00e9flexion s\u2019est orient\u00e9e sur la mise en valeur du capital historique et de l\u2019identit\u00e9 d\u2019Ogilvy au service des talents de l\u2019entreprise. Le concept pour les nouveaux espaces s\u2019est d\u00e9velopp\u00e9 autour de deux \u00e9l\u00e9ments distinctifs: le personnage et fondateur David Ogilvy, ainsi que le fond de sc\u00e8ne rouge, couleur identitaire de la marque. Ils s&#39;int\u00e8grent dans un environnement \u00e9pur\u00e9 minimaliste appuy\u00e9 par une palette simple de contraste blanc et noir.<br \/>\nGr\u00e2ce \u00e0 sa hauteur et dimension comparables aux boutiques et h\u00f4tels, le comptoir de r\u00e9ception en quartz se positionne comme \u00e9tant plus ouvert vers l\u2019ext\u00e9rieur. L\u2019espace d\u2019accueil se double d\u2019une fonctionnalit\u00e9 de lounge d\u2019\u00e9change informelle et formelle. C\u2019est un lieu de collision o\u00f9 les clients, les employ\u00e9s et les partenaires se c\u00f4toient quotidiennement, et o\u00f9 l\u2019improbable devient probable. Gr\u00e2ce \u00e0 du mobilier classique de ann\u00e9es 50, un plafond acoustique noir cr\u00e9\u00e9 sur mesure, et de l&#39;\u00e9clairage accent, cet espace devient intime, feutr\u00e9, propice aux \u00e9changes mais \u00e9galement \u00e0 du travail cr\u00e9atif.<br \/>\nSuivant le noyau rouge, l\u2019espace se divise en salles de rencontres formelles, de cr\u00e9ation et de pr\u00e9sentation, chacune \u00e0 niveaux de confidentialit\u00e9 progressifs et pouvant accueillir de 2 \u00e0 20 personnes. Au d\u00e9tour d\u2019un couloir, on aper\u00e7oit le portrait de David Ogilvy et ses citations appos\u00e9es aux surfaces de verre, comme source d&#39;inspiration.<\/p>\n","en":"<p>Ogilvy is an agency on the move that has always excelled at creating original ideas. Using that fact as a starting point, the project focused on highlighting Ogilvy\u2019s identity and history to support the company\u2019s talented people. The concept for the new spaces was built on two distinctive elements: the leitmotif is the founder, David Ogilvy; and the red background, the brand\u2019s signature colour. Both are integrated into a sleek, minimalist environment underscored by a simple palette of contrasting black and white.<br \/>\nThe reception desk and its boutique hotel-style quartz countertop are positioned to be more open to the outside. Visitors and clients are welcomed with a glance, a smile and a coffee. The reception area does double duty as a lounge for discussion and collaboration, both formal and informal. It is a place for creative encounters, where clients, employees and partners interact daily and where the improbable can become inevitable. Furnished with 1950s classics such as Knoll and Herman Miller, a custom-made black acoustic ceiling and accent lighting, it becomes intimate, felted, perfect for deep conversations as well as creative collaboration.<br \/>\nAs we follow the red core, the space is divided into spaces for formal meetings, creative work and presentations with a capacity range from two to 20 people. Turning the corner into a hallway, we see a portrait of David Ogilvy and his quotations applied to glass surfaces, a source of inspiration and encouragement.<\/p>\n","original":""},"jury_text":[{"category":457,"fr":"","en":"","original":""},{"category":196,"fr":"<p>Ogilvy est un groupe en mouvance qui excelle dans la cr\u00e9ation originale depuis toujours. De ce constat la r\u00e9flexion s\u2019est orient\u00e9e sur la mise en valeur du capital historique et de l\u2019identit\u00e9 d\u2019Ogilvy au service des talents de l\u2019entreprise. Le concept pour les nouveaux espaces s\u2019est d\u00e9velopp\u00e9 autour de deux \u00e9l\u00e9ments distinctifs: le personnage et fondateur David Ogilvy, ainsi que le fond de sc\u00e8ne rouge, couleur identitaire de la marque. Ils s&#39;int\u00e8grent dans un environnement \u00e9pur\u00e9 minimaliste appuy\u00e9 par une palette simple de contraste blanc et noir.<br \/>\nGr\u00e2ce \u00e0 sa hauteur et dimension comparables aux boutiques et h\u00f4tels, le comptoir de r\u00e9ception en quartz se positionne comme \u00e9tant plus ouvert vers l\u2019ext\u00e9rieur. L\u2019espace d\u2019accueil se double d\u2019une fonctionnalit\u00e9 de lounge d\u2019\u00e9change informelle et formelle. C\u2019est un lieu de collision o\u00f9 les clients, les employ\u00e9s et les partenaires se c\u00f4toient quotidiennement, et o\u00f9 l\u2019improbable devient probable. Gr\u00e2ce \u00e0 du mobilier classique de ann\u00e9es 50, un plafond acoustique noir cr\u00e9\u00e9 sur mesure, et de l&#39;\u00e9clairage accent, cet espace devient intime, feutr\u00e9, propice aux \u00e9changes mais \u00e9galement \u00e0 du travail cr\u00e9atif.<br \/>\nSuivant le noyau rouge, l\u2019espace se divise en salles de rencontres formelles, de cr\u00e9ation et de pr\u00e9sentation, chacune \u00e0 niveaux de confidentialit\u00e9 progressifs et pouvant accueillir de 2 \u00e0 20 personnes. Au d\u00e9tour d\u2019un couloir, on aper\u00e7oit le portrait de David Ogilvy et ses citations appos\u00e9es aux surfaces de verre, comme source d&#39;inspiration.<\/p>\n","en":"<p>Ogilvy is an agency on the move that has always excelled at creating original ideas. Using that fact as a starting point, the project focused on highlighting Ogilvy\u2019s identity and history to support the company\u2019s talented people. The concept for the new spaces was built on two distinctive elements: the leitmotif is the founder, David Ogilvy; and the red background, the brand\u2019s signature colour. Both are integrated into a sleek, minimalist environment underscored by a simple palette of contrasting black and white.<br \/>\nThe reception desk and its boutique hotel-style quartz countertop are positioned to be more open to the outside. Visitors and clients are welcomed with a glance, a smile and a coffee. The reception area does double duty as a lounge for discussion and collaboration, both formal and informal. It is a place for creative encounters, where clients, employees and partners interact daily and where the improbable can become inevitable. Furnished with 1950s classics such as Knoll and Herman Miller, a custom-made black acoustic ceiling and accent lighting, it becomes intimate, felted, perfect for deep conversations as well as creative collaboration.<br \/>\nAs we follow the red core, the space is divided into spaces for formal meetings, creative work and presentations with a capacity range from two to 20 people. Turning the corner into a hallway, we see a portrait of David Ogilvy and his quotations applied to glass surfaces, a source of inspiration and encouragement.<\/p>\n","original":""},{"category":431,"fr":"","en":"","original":""},{"category":459,"fr":"","en":"","original":""},{"category":217,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"6760","contest_title":"GRANDS PRIX DU DESIGN - 14th edition","firms":[{"name":"Capricorne Studio","website":"","category":"","category_tax":false}],"user":{"email":"ndo@fordesignplanning.com","first_name":"Natacha","last_name":"Do"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/ogilvy-montreal\/","en":"https:\/\/int.design\/en\/projects\/ogilvy-montreal\/"},"titles":{"fr":"Ogilvy Montr\u00e9al","en":"Ogilvy Montr\u00e9al"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/23635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=23635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}