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d&#39;offres - image de marque","file":{"ID":37239,"id":37239,"title":"Appel d'offres - image de marque","filename":"Appel d'offres - image de marque.pdf","filesize":0,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2021\/01\/Appel d'offres - image de marque.pdf","link":"https:\/\/int.design\/fr\/projets\/image-de-marque-ville-dotterburn-park\/appel-doffres-image-de-marque\/","alt":"","author":"73","description":"","caption":"","name":"appel-doffres-image-de-marque","status":"inherit","uploaded_to":22876,"date":"2021-01-08 23:09:43","modified":"2021-01-08 23:09:49","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}}],"optional_documents":false,"web_text":{"fr":"<p>POSITIONNEMENT ET SIGNIFICATION<br \/>\n&#34;Otterburn Park, ta nature m\u2019inspire !&#34;<br \/>\nLe nouveau slogan est int\u00e9ressant puisqu\u2019il peut \u00eatre interpr\u00e9t\u00e9 de multiples fa\u00e7ons.<br \/>\nDans sa signification premi\u00e8re, on comprend que l\u2019on parle de la nature (environnement, arbres, rivi\u00e8re, bois\u00e9, montagne, etc.), mais nous pouvons \u00e9galement l\u2019interpr\u00e9ter comme \u00e9tant un tout, soit tout ce qui d\u00e9finit et caract\u00e9rise la ville (qualit\u00e9 de vie, tranquillit\u00e9, s\u00e9curit\u00e9, confiance, etc.).<br \/>\nDESCRIPTIF DU LOGO<br \/>\nNous y remarquons facilement son c\u00f4t\u00e9 \u00ab nature \u00bb par la rivi\u00e8re, mais aussi par la feuille, repr\u00e9sentant \u00e0 la fois la Ville avec son d\u00e9nivel\u00e9 et la nature omnipr\u00e9sente. La tige de celle-ci dessine subtilement la montagne. Les observateurs peuvent \u00e9galement y voir un pinceau ou une plume d\u2019\u00e9crivain, qui symbolise la grande pr\u00e9sence des arts \u00e0 Otterburn Park. On y voit aussi le &#34;chemin des Patriotes&#34; qui traverse la Ville, la pointe de &#34;Pointe-Valaine&#34;, sans oublier le c\u00f4t\u00e9 historique \u00e9voqu\u00e9 par la perspective de la Ville (la feuille), soit par sa pointe provenant de la gauche. Elle donne ainsi l\u2019id\u00e9e que la ville a un regard vers l\u2019avenir.<\/p>\n<p>Les couleurs choisies ont \u00e9galement leur symbolique. Le bleu est bien s\u00fbr associ\u00e9 \u00e0 l\u2019eau, mais il repr\u00e9sente la fiabilit\u00e9, la confiance et la s\u00e9curit\u00e9. Les teintes de bleu aspirent au calme, \u00e0 la paix et \u00e0 la s\u00e9r\u00e9nit\u00e9, alors que le noir sugg\u00e8re discipline, pouvoir, sophistication, succ\u00e8s, \u00e9l\u00e9gance, vitalit\u00e9, d\u00e9termination, force, stabilit\u00e9 et respect.<\/p>\n","en":"<p>POSITIONING AND MEANING<br \/>\nOtterburn Park, your nature inspires me!<br \/>\nThe new slogan is interesting because it can be interpreted in many ways.<br \/>\nIn its primary meaning, we understand that we are talking about nature (environment, trees, river, woodland, mountains, etc.), but we can also interpret it as a whole, that is to say everything that defines and characterizes the city (quality of life, tranquility, security, trust, etc.).<\/p>\n<p>LOGO DESCRIPTION<br \/>\nWe can easily see its \u201cnature\u201d side by the river, but also by the leaf, representing both the City with its height difference and the omnipresent nature. The stem of it subtly draws the mountain. Observers can also see a brush or writer\u2019s pen, which symbolizes the great presence of the arts in Otterburn Park. You can also see the \u201cChemin des Patriotes\u201d that crosses the City, the tip of \u201cPointe-Valaine\u201d, without forgetting the historical side evoked by the perspective of the City (the leaf), or by its tip coming from the left. It thus gives the idea that the city has a look to the future.<br \/>\nThe colours chosen also have their symbolism. Blue, of course, is associated with water, but it represents reliability, trust and security. Shades of blue aspire to calm, peace and serenity, while black suggests discipline, power, sophistication, success, elegance, vitality, determination, strength, stability and respect.<\/p>\n","original":""},"jury_text":[{"category":493,"fr":"<p>Studio Pink est fier d&#39;avoir \u00e9t\u00e9 mandat\u00e9 par la Ville d&#39;Otterburn Park, afin de r\u00e9aliser leur nouvelle image de marque. Nous avons d\u00e9velopp\u00e9 celle-ci apr\u00e8s avoir tenu trois consultations sous forme de groupes de discussion, soit avec les \u00e9lus de la Ville, des employ\u00e9s de l\u2019administration municipale ainsi que des citoyens. Ces consultations ont permis de soulever plusieurs points de forts de l\u2019ADN de la municipalit\u00e9 afin de d\u00e9velopper l\u2019orientation cr\u00e9ative.<\/p>\n<p>C\u2019est donc sous le th\u00e8me \u00ab ta nature m\u2019inspire \u00bb que la Ville est maintenant identifi\u00e9e. Le nouveau logo s\u2019y rattachant se d\u00e9marque par sa grande simplicit\u00e9 et rel\u00e8ve le d\u00e9fi en \u00e9voquant du m\u00eame coup, les multiples facettes de la Ville. Vous retrouverez le positionnement, la signification et la description du logo dans le texte pour le web.<\/p>\n<p>Merci<\/p>\n","en":"<p>Studio Pink is proud to have been commissioned by the City of Otterburn Park, to realize their new brand image. We developed it after having held three consultations in the form of focus groups, that is to say with the elected officials of the City, employees of the municipal administration as well as citizens. These consultations raised several strengths of the municipality\u2019s DNA in order to develop creative direction.<\/p>\n<p>It is therefore under the theme \u201cYour nature inspires me\u201d that the City is now identified. The new logo stands out for its great simplicity and takes up the challenge by evoking at the same time, the multiple facets of the City. You will find the positioning, the meaning and the description of the logo in the text for the web.<\/p>\n<p>Thank you<\/p>\n","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"6760","contest_title":"GRANDS PRIX DU DESIGN - 14th edition","firms":[{"name":"Studio Pink","website":"","category":"","category_tax":false}],"user":{"email":"rosalie@studiopink.com","first_name":"Rosalie","last_name":"Hamelin"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/image-de-marque-ville-dotterburn-park\/","en":"https:\/\/int.design\/en\/projects\/image-de-marque-ville-dotterburn-park\/"},"titles":{"fr":"Image de marque | Ville d&#039;Otterburn Park","en":"Image de marque | Ville d&#039;Otterburn Park"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/22877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=22877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}