{"id":1985,"date":"2014-07-31T16:19:54","date_gmt":"2014-07-31T20:19:54","guid":{"rendered":"https:\/\/intdesign.local\/projets\/laire-visuelle-optometristes-opticiens\/"},"modified":"2020-04-05T23:41:53","modified_gmt":"2020-04-06T03:41:53","slug":"laire-visuelle-optometristes-opticiens","status":"publish","type":"project","link":"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/","title":{"rendered":"L\u2019Aire Visuelle, optom\u00e9tristes-opticiens"},"content":{"rendered":"<p>This year, the Small Professional Office Award goes to the firm La SHED architecture for their work with <span style=\"font-style: italic\">L\u2019Aire Visuelle <\/span>optometrists and opticians. The architects chose to redesign the customer experience by articulating the concept of boutique-studio around a shelf space free of any visual obstacle, balanced by the enticing effect of the furniture and displays.<\/p>\n<p>Building on the high contrasts between natural materials and a sober color scheme in beige, black and green, La SHED came up with a clever design. The ceiling\u2019s architectural continuity is echoed by a wall of vertical wood slats and the floor\u2019s long and narrow ceramic tile display. The whole integrates into a space of perfect geometry. Lines and colors combine to ensure consistency between the different areas. The space has won over the jury with its excellent use of the sales floor, which completely redefines the commerce\u2019s role by integrating eye-catching visual and optical effects.<\/p>\n<p>L\u2019Aire Visuelle also receives the Special Lighting Award for its remarkable use of natural and artificial lighting. The architecture firm has succeeded in creating an interesting dynamic that puts forward a well thought, articulated reflection, where light serves both form and function in the architectural gestures. The jury particularly appreciated this second level of interpretation.<\/p>\n<p>The strength of the concept by La SHED lies in the ingenious design of the sales area, which combined with an impressive visual and lighting effect creates a place of friendly exchange for customers.<\/p>\n","protected":false},"template":"","class_list":["post-1985","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019Aire Visuelle, optom\u00e9tristes-opticiens - INT Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Aire Visuelle, optom\u00e9tristes-opticiens - INT Design\" \/>\n<meta property=\"og:description\" content=\"This year, the Small Professional Office Award goes to the firm La SHED architecture for their work with L\u2019Aire Visuelle optometrists and opticians. The architects chose to redesign the customer experience by articulating the concept of boutique-studio around a shelf space free of any visual obstacle, balanced by the enticing effect of the furniture and &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/\" \/>\n<meta property=\"og:site_name\" content=\"INT Design\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-06T03:41:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/\",\"url\":\"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/\",\"name\":\"L\u2019Aire Visuelle, optom\u00e9tristes-opticiens - INT Design\",\"isPartOf\":{\"@id\":\"https:\/\/int.design\/fr\/#website\"},\"datePublished\":\"2014-07-31T20:19:54+00:00\",\"dateModified\":\"2020-04-06T03:41:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/int.design\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/int.design\/en\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L\u2019Aire Visuelle, optom\u00e9tristes-opticiens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/int.design\/fr\/#website\",\"url\":\"https:\/\/int.design\/fr\/\",\"name\":\"INT Design\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/int.design\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019Aire Visuelle, optom\u00e9tristes-opticiens - INT Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/","og_locale":"en_US","og_type":"article","og_title":"L\u2019Aire Visuelle, optom\u00e9tristes-opticiens - INT Design","og_description":"This year, the Small Professional Office Award goes to the firm La SHED architecture for their work with L\u2019Aire Visuelle optometrists and opticians. The architects chose to redesign the customer experience by articulating the concept of boutique-studio around a shelf space free of any visual obstacle, balanced by the enticing effect of the furniture and &hellip; Continued","og_url":"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/","og_site_name":"INT Design","article_modified_time":"2020-04-06T03:41:53+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/","url":"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/","name":"L\u2019Aire Visuelle, optom\u00e9tristes-opticiens - INT 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PRIX DU DESIGN - 7th \u00e9dition","firms":[],"user":{"email":"old_edition@agencepid.com","first_name":"Old Edition","last_name":"Participant"},"doc_texts_web":{"fr":"<p>Cette ann\u00e9e, le Prix petit bureau professionnel revient \u00e0 la firme La SHED architecture pour son travail avec le cabinet d\u2019optom\u00e9tristes et d\u2019opticiens L\u2019Aire Visuelle. Les architectes ont choisi de repenser l\u2019exp\u00e9rience client en articulant le concept d\u2019atelier-boutique autour d\u2019un espace d\u2019\u00e9talage d\u00e9gag\u00e9 de tout obstacle visuel, balanc\u00e9 par l\u2019effet enveloppant du mobilier et des pr\u00e9sentoirs.<\/p>\n<p>Misant sur les hauts contrastes entre mati\u00e8res naturelles et palette sobre de beige, de noir et de vert, La SHED propose un design judicieux. La continuit\u00e9 architecturale du plafond trouve \u00e9cho dans un mur de lattis de bois vertical et dans le jeu de carreaux de c\u00e9ramique longs et \u00e9troits du plancher ; le tout s\u2019int\u00e9grant dans un espace \u00e0 la g\u00e9om\u00e9trie parfaite. Couleurs et jeux de lignes se r\u00e9pondent et assurent donc la coh\u00e9rence entre les diff\u00e9rents espaces du cabinet. L\u2019endroit a s\u00e9duit le jury par son excellente utilisation de l\u2019aire de vente qui red\u00e9finit enti\u00e8rement le r\u00f4le du commerce, en y int\u00e9grant des effets visuels et optiques qui stimulent l\u2019\u0153il.<\/p>\n<p>L\u2019Aire Visuelle obtient \u00e9galement le Prix sp\u00e9cial \u00e9clairage pour son utilisation remarquable de la lumi\u00e8re naturelle et artificielle. La firme d\u2019architectes a r\u00e9ussi \u00e0 cr\u00e9er une dynamique int\u00e9ressante qui propose une r\u00e9flexion pens\u00e9e et articul\u00e9e, o\u00f9 la lumi\u00e8re sert \u00e0 la fois la forme et la fonction des gestes architecturaux. Ce deuxi\u00e8me niveau d\u2019interpr\u00e9tation a d\u2019ailleurs \u00e9t\u00e9 particuli\u00e8rement appr\u00e9ci\u00e9 des membres du jury.<\/p>\n<p>La force du design con\u00e7u par La SHED r\u00e9side donc dans la conception ing\u00e9nieuse de l\u2019aire de vente qui, combin\u00e9e \u00e0 un effet visuel et lumineux impressionnant, cr\u00e9e un lieu d\u2019\u00e9change convivial pour le client.<\/p>\n","en":"<p>This year, the Small Professional Office Award goes to the firm La SHED architecture for their work with <span style=\"font-style: italic\">L\u2019Aire Visuelle <\/span>optometrists and opticians. The architects chose to redesign the customer experience by articulating the concept of boutique-studio around a shelf space free of any visual obstacle, balanced by the enticing effect of the furniture and displays.<\/p>\n<p>Building on the high contrasts between natural materials and a sober color scheme in beige, black and green, La SHED came up with a clever design. The ceiling\u2019s architectural continuity is echoed by a wall of vertical wood slats and the floor\u2019s long and narrow ceramic tile display. The whole integrates into a space of perfect geometry. Lines and colors combine to ensure consistency between the different areas. The space has won over the jury with its excellent use of the sales floor, which completely redefines the commerce\u2019s role by integrating eye-catching visual and optical effects.<\/p>\n<p>L\u2019Aire Visuelle also receives the Special Lighting Award for its remarkable use of natural and artificial lighting. The architecture firm has succeeded in creating an interesting dynamic that puts forward a well thought, articulated reflection, where light serves both form and function in the architectural gestures. The jury particularly appreciated this second level of interpretation.<\/p>\n<p>The strength of the concept by La SHED lies in the ingenious design of the sales area, which combined with an impressive visual and lighting effect creates a place of friendly exchange for customers.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/laire-visuelle\/","en":"https:\/\/int.design\/en\/projects\/laire-visuelle-optometristes-opticiens\/"},"titles":{"fr":"L\u2019Aire Visuelle, optom\u00e9tristes-opticiens","en":"L\u2019Aire Visuelle, optom\u00e9tristes-opticiens"},"wp_fields":{"informations":{"fr":[{"content_type":"text","title":"Design","content":"La SHED architecture","link":null},{"content_type":"text","title":"Cat\u00e9gorie","content":"Prix petit bureau professionnel \/ Prix sp\u00e9cial \u00e9clairage","link":null},{"content_type":"text","title":"Site web","content":"LASHEDARCHITECTURE.COM","link":null}],"en":[{"content_type":"text","title":"Design","content":"La SHED architecture","link":null},{"content_type":"text","title":"Category","content":"Small Professional Office \/ Lighting Award","link":null},{"content_type":"text","title":"Website","content":"LASHEDARCHITECTURE.COM","link":null}]}},"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/1985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=1985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}