{"id":141137,"date":"2024-08-20T16:56:15","date_gmt":"2024-08-20T20:56:15","guid":{"rendered":"https:\/\/int.design\/?post_type=project&#038;p=141137"},"modified":"2024-08-20T16:56:15","modified_gmt":"2024-08-20T20:56:15","slug":"the-other-side-of-tijuana","status":"publish","type":"project","link":"https:\/\/int.design\/en\/projects\/the-other-side-of-tijuana\/","title":{"rendered":"The Other Side of Tijuana"},"content":{"rendered":"","protected":false},"template":"","class_list":["post-141137","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Other Side of Tijuana - INT Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/int.design\/fr\/projects\/the-other-side-of-tijuana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Other Side of Tijuana - 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They use a flip Tijuana word with eye-catching graphics showing all the goods and benefits of the city along with the phrase \u201cThe other side of Tijuana\u201d so people can focus on the good things the city has to offer.<\/p>\n<p>We changed behavior, creating positive foreign press and increasing tourism traffic. In addition, we increased brand perception, Increasing local pride and balancing the view of Tijuana with that of the international view: a trusted place to visit and enjoy their goods and benefits.<\/p>\n"},"jury_text":[{"category":3683,"fr":"","en":"","original":"<p>The City of Tijuana improved its tourism traffic and image with local tourism in southern California, mainly across the border with San Diego.<\/p>\n<p>We reach out to the domestic and Hispanic community in southern California, mainly across the border with San Diego and Baja California.<\/p>\n<p>The campaign contained a fade-out background image of the social problems of Tijuana, acknowledging the understanding of the reality of the city to gain trust. They use a flip Tijuana word with eye-catching graphics showing all the goods and benefits of the city along with the phrase \u201cThe other side of Tijuana\u201d so people can focus on the good things the city has to offer.<\/p>\n<p>We changed behavior, creating positive foreign press and increasing tourism traffic. In addition, we increased brand perception, Increasing local pride and balancing the view of Tijuana with that of the international view: a trusted place to visit and enjoy their goods and benefits.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[],"user":{"email":"arielfreaner@freaner.com","first_name":"6198704699","last_name":"Ariel Freaner"},"doc_texts_web":{"fr":"<p>La ville de Tijuana a am\u00e9lior\u00e9 son trafic touristique et son image aupr\u00e8s du tourisme local dans le sud de la Californie, principalement de l\u2019autre c\u00f4t\u00e9 de la fronti\u00e8re avec San Diego.<br \/>\nNous nous adressons \u00e0 la communaut\u00e9 nationale et hispanique du sud de la Californie, principalement de l\u2019autre c\u00f4t\u00e9 de la fronti\u00e8re avec San Diego et la Basse-Californie.<\/p>\n<p>La campagne contenait une image de fond en fondu encha\u00een\u00e9 des probl\u00e8mes sociaux de la ville.<br \/>\nLa campagne contient une image de fond en fondu des probl\u00e8mes sociaux de Tijuana, reconnaissant la compr\u00e9hension de la r\u00e9alit\u00e9 de la ville pour gagner la confiance. Elle utilise un mot \u201cTijuana\u201d avec des graphiques accrocheurs montrant tous les biens et avantages de la ville, ainsi que la phrase \u201cL\u2019autre c\u00f4t\u00e9 de Tijuana\u201d pour que les gens puissent se concentrer sur les bonnes choses que la ville a \u00e0 offrir.<\/p>\n<p>Nous avons chang\u00e9 les comportements, en cr\u00e9ant une image de fond en fondu encha\u00een\u00e9, qui reconna\u00eet la compr\u00e9hension de la r\u00e9alit\u00e9 de la ville pour gagner la confiance.<br \/>\nNous avons chang\u00e9 les comportements, cr\u00e9\u00e9 une presse \u00e9trang\u00e8re positive et augment\u00e9 le trafic touristique. En outre, nous avons am\u00e9lior\u00e9 la perception de la marque, en augmentant la fiert\u00e9 locale et en \u00e9quilibrant la vision de Tijuana avec celle de l\u2019opinion internationale : un lieu de confiance \u00e0 visiter et \u00e0 profiter de ses biens et de ses avantages.<\/p>\n<p>La campagne de communication de Tijuana est un outil de promotion de la marque.<\/p>\n","en":"<p>The City of Tijuana improved its tourism traffic and image with local tourism in southern California, mainly across the border with San Diego.<\/p>\n<p>We reach out to the domestic and Hispanic community in southern California, mainly across the border with San Diego and Baja California.<\/p>\n<p>The campaign contained a fade-out background image of the social problems of Tijuana, acknowledging the understanding of the reality of the city to gain trust. They use a flip Tijuana word with eye-catching graphics showing all the goods and benefits of the city along with the phrase \u201cThe other side of Tijuana\u201d so people can focus on the good things the city has to offer.<\/p>\n<p>We changed behavior, creating positive foreign press and increasing tourism traffic. In addition, we increased brand perception, Increasing local pride and balancing the view of Tijuana with that of the international view: a trusted place to visit and enjoy their goods and benefits.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/the-other-side-of-tijuana\/","en":"https:\/\/int.design\/en\/projects\/the-other-side-of-tijuana\/"},"titles":{"fr":"The Other Side of Tijuana","en":"The Other Side of Tijuana"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/141137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=141137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}