{"id":140557,"date":"2024-08-20T16:55:56","date_gmt":"2024-08-20T20:55:56","guid":{"rendered":"https:\/\/int.design\/?post_type=project&#038;p=140557"},"modified":"2024-08-20T16:55:56","modified_gmt":"2024-08-20T20:55:56","slug":"red-cross-poster-campaign","status":"publish","type":"project","link":"https:\/\/int.design\/en\/projects\/red-cross-poster-campaign\/","title":{"rendered":"Red Cross Poster Campaign"},"content":{"rendered":"","protected":false},"template":"","class_list":["post-140557","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Cross Poster Campaign - INT Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/int.design\/fr\/projects\/red-cross-poster-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Cross Poster Campaign - 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The Red Cross of Tijuana needed to start its annual donation Campaign with a new element: make the campaign binational due to its natural location bordering San Diego, CA, USA.<\/p>\n<p>We devised a corporate campaign that showcased all the Red Cross services. Our creative concepts were developed around the iconic Red Cross symbol, incorporating design elements and witty messages in both English and Spanish. This approach effectively communicated the services and benefits of the Red Cross of Tijuana to both local communities and international tourists.<\/p>\n<p>Increase brand position and awareness of all the services and benefits of The Red Cross of Tijuana. Increase in donations from both sides of the border.<\/p>\n"},"jury_text":[{"category":3683,"fr":"","en":"","original":"<p>The Mexican Red Cross is a charitable entity that relies on donations to maintain its operations and provide health services to the public. The Red Cross of Tijuana needed to start its annual donation Campaign with a new element: make the campaign binational due to its natural location bordering San Diego, CA, USA.<\/p>\n<p>We devised a corporate campaign that showcased all the Red Cross services. Our creative concepts were developed around the iconic Red Cross symbol, incorporating design elements and witty messages in both English and Spanish. This approach effectively communicated the services and benefits of the Red Cross of Tijuana to both local communities and international tourists.<\/p>\n<p>Increase brand position and awareness of all the services and benefits of The Red Cross of Tijuana. Increase in donations from both sides of the border.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[],"user":{"email":"arielfreaner@freaner.com","first_name":"6198704699","last_name":"Ariel Freaner"},"doc_texts_web":{"fr":"<p>La Croix-Rouge mexicaine est une organisation caritative qui d\u00e9pend des dons pour maintenir ses activit\u00e9s et fournir des services de sant\u00e9 au public. La Croix-Rouge de Tijuana avait besoin de lancer sa campagne annuelle de dons avec un nouvel \u00e9l\u00e9ment : rendre la campagne binationale en raison de sa situation naturelle \u00e0 la fronti\u00e8re de San Diego, CA, \u00c9tats-Unis.<br \/>\nNous avons con\u00e7u une campagne d\u2019entreprise qui pr\u00e9sentait tous les services de la Croix-Rouge. Nos concepts cr\u00e9atifs ont \u00e9t\u00e9 d\u00e9velopp\u00e9s autour du symbole embl\u00e9matique de la Croix-Rouge, en incorporant des \u00e9l\u00e9ments de design et des messages pleins d\u2019esprit en anglais et en espagnol. Cette approche a permis de communiquer efficacement les services et les avantages de la Croix-Rouge de Tijuana aux communaut\u00e9s locales et aux touristes internationaux.<br \/>\nAugmentation de la position de la marque et de la sensibilisation \u00e0 tous les services et avantages de la Croix-Rouge de Tijuana. Augmentation des dons des deux c\u00f4t\u00e9s de la fronti\u00e8re.<\/p>\n","en":"<p>The Mexican Red Cross is a charitable entity that relies on donations to maintain its operations and provide health services to the public. The Red Cross of Tijuana needed to start its annual donation Campaign with a new element: make the campaign binational due to its natural location bordering San Diego, CA, USA.<\/p>\n<p>We devised a corporate campaign that showcased all the Red Cross services. Our creative concepts were developed around the iconic Red Cross symbol, incorporating design elements and witty messages in both English and Spanish. This approach effectively communicated the services and benefits of the Red Cross of Tijuana to both local communities and international tourists.<\/p>\n<p>Increase brand position and awareness of all the services and benefits of The Red Cross of Tijuana. Increase in donations from both sides of the border.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/red-cross-poster-campaign\/","en":"https:\/\/int.design\/en\/projects\/red-cross-poster-campaign\/"},"titles":{"fr":"Red Cross Poster Campaign","en":"Red Cross Poster Campaign"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/140557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=140557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}