{"id":138585,"date":"2024-08-20T16:55:57","date_gmt":"2024-08-20T20:55:57","guid":{"rendered":"https:\/\/int.design\/?post_type=project&#038;p=138585"},"modified":"2024-08-20T16:55:57","modified_gmt":"2024-08-20T20:55:57","slug":"hes-back","status":"publish","type":"project","link":"https:\/\/int.design\/en\/projects\/hes-back\/","title":{"rendered":"He\u2019s Back!"},"content":{"rendered":"","protected":false},"template":"","class_list":["post-138585","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>He\u2019s Back! - INT Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/int.design\/fr\/projects\/hes-back\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"He\u2019s Back! - INT Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/int.design\/fr\/projects\/hes-back\/\" \/>\n<meta property=\"og:site_name\" content=\"INT Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/int.design\/fr\/projects\/hes-back\/\",\"url\":\"https:\/\/int.design\/fr\/projects\/hes-back\/\",\"name\":\"He\u2019s Back! - INT Design\",\"isPartOf\":{\"@id\":\"https:\/\/int.design\/fr\/#website\"},\"datePublished\":\"2024-08-20T20:55:57+00:00\",\"dateModified\":\"2024-08-20T20:55:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/int.design\/fr\/projects\/hes-back\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/int.design\/fr\/projects\/hes-back\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/int.design\/fr\/projects\/hes-back\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/int.design\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/int.design\/en\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"He\u2019s Back!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/int.design\/fr\/#website\",\"url\":\"https:\/\/int.design\/fr\/\",\"name\":\"INT Design\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/int.design\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"He\u2019s Back! - INT Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/int.design\/fr\/projects\/hes-back\/","og_locale":"en_US","og_type":"article","og_title":"He\u2019s Back! - INT Design","og_url":"https:\/\/int.design\/fr\/projects\/hes-back\/","og_site_name":"INT Design","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/int.design\/fr\/projects\/hes-back\/","url":"https:\/\/int.design\/fr\/projects\/hes-back\/","name":"He\u2019s Back! - INT Design","isPartOf":{"@id":"https:\/\/int.design\/fr\/#website"},"datePublished":"2024-08-20T20:55:57+00:00","dateModified":"2024-08-20T20:55:57+00:00","breadcrumb":{"@id":"https:\/\/int.design\/fr\/projects\/hes-back\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/int.design\/fr\/projects\/hes-back\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/int.design\/fr\/projects\/hes-back\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/int.design\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/int.design\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"He\u2019s Back!"}]},{"@type":"WebSite","@id":"https:\/\/int.design\/fr\/#website","url":"https:\/\/int.design\/fr\/","name":"INT Design","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/int.design\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"entry":{"cats":{"disciplines":[],"big_cats":[],"sub_cats":[]},"entry":{"":null,"status":"ongoing","winner_title":"","winner_prize_lang":"","title_translatable":false,"title_en":"","title_fr":"","releve_award":false,"releve_award_cv":false,"collaboration":false,"collaboration_firms":false,"other_firms":false,"owner":{"name":"","confidential":false,"website":"","contact_name":"","email":"","phone":""},"address":{"address":"","city":"","region":"","province":"","country":"","postal_code":""},"logos":false,"use_logo":false,"designers":false,"cover":false,"images":false,"mandatory_documents":false,"optional_documents":false,"web_text":{"fr":"","en":"","original":"<p>View the online and TV commercial here: <a href=\"https:\/\/vimeo.com\/795890222\">https:\/\/vimeo.com\/795890222<\/a><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Design, design process, and solution.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County. Calimax\u2019s character, The Crazy Cart, is finally returning after Covid. We redesign the character, enhance its visual features, design, and personality, and produce it in a higher-quality animation.<\/p>\n<p>Project format:<\/p>\n<p>The project is a video for online use on the Calimax website, internet banners, social media, local TV, and email blasting. We also did Billboards, posters, POP, and additional promotional materials.<\/p>\n<p>Problem and solution:<\/p>\n<p>During COVID, Calimax canceled onsite and ground promotions with The Crazy Cart. The clients have been asking when it is returning, along with all the onsite promotions. This project resolves the issue by bringing back the Crazy Cart.<\/p>\n<p>Audience:<\/p>\n<p>Our consumers are the general public of Tijuana and San Diego, including on-site and online shoppers who know the Calimax brand and new ones.<\/p>\n<p>Project methods to measure the success and impact:<\/p>\n<p>Online visit statistics show increased brand recognition, traffic, and sales, such as Google Analytics, Quantcast, GoSuare, Jetpack, Nielsen reports, and on-site surveys.<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Statement:<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is finally coming back after COVID-19! During COVID-19, Calimax canceled onsite and ground promotions with The Crazy Cart, and the clients have been asking when it will return, along with all the onsite promotions he brings.<\/p>\n<p>We redesign the character, enhance its visual features, design, and personality, and produce him in higher quality animation. The campaign formats and media targeted online video, the Calimax website, internet banners, social media, local TV, and email blasting.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County.<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is returning after Covid! During COVID. We redesign the character, enhance its visual features, design, and personality, and produce it in higher quality animation.<\/p>\n"},"jury_text":[{"category":3685,"fr":"","en":"","original":"<p>View the online and TV commercial here: <a href=\"https:\/\/vimeo.com\/795890222\">https:\/\/vimeo.com\/795890222<\/a><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Design, design process, and solution.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County. Calimax\u2019s character, The Crazy Cart, is finally returning after Covid. We redesign the character, enhance its visual features, design, and personality, and produce it in a higher-quality animation.<\/p>\n<p>Project format:<\/p>\n<p>The project is a video for online use on the Calimax website, internet banners, social media, local TV, and email blasting. We also did Billboards, posters, POP, and additional promotional materials.<\/p>\n<p>Problem and solution:<\/p>\n<p>During COVID, Calimax canceled onsite and ground promotions with The Crazy Cart. The clients have been asking when it is returning, along with all the onsite promotions. This project resolves the issue by bringing back the Crazy Cart.<\/p>\n<p>Audience:<\/p>\n<p>Our consumers are the general public of Tijuana and San Diego, including on-site and online shoppers who know the Calimax brand and new ones.<\/p>\n<p>Project methods to measure the success and impact:<\/p>\n<p>Online visit statistics show increased brand recognition, traffic, and sales, such as Google Analytics, Quantcast, GoSuare, Jetpack, Nielsen reports, and on-site surveys.<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Statement:<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is finally coming back after COVID-19! During COVID-19, Calimax canceled onsite and ground promotions with The Crazy Cart, and the clients have been asking when it will return, along with all the onsite promotions he brings.<\/p>\n<p>We redesign the character, enhance its visual features, design, and personality, and produce him in higher quality animation. The campaign formats and media targeted online video, the Calimax website, internet banners, social media, local TV, and email blasting.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County.<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is returning after Covid! During COVID. We redesign the character, enhance its visual features, design, and personality, and produce it in higher quality animation.<\/p>\n"},{"category":3688,"fr":"","en":"","original":"<p>View the online and TV commercial here: <a href=\"https:\/\/vimeo.com\/795890222\">https:\/\/vimeo.com\/795890222<\/a><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Design, design process, and solution.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County. Calimax\u2019s character, The Crazy Cart, is finally returning after Covid. We redesign the character, enhance its visual features, design, and personality, and produce it in a higher-quality animation.<\/p>\n<p>Project format:<\/p>\n<p>The project is a video for online use on the Calimax website, internet banners, social media, local TV, and email blasting. We also did Billboards, posters, POP, and additional promotional materials.<\/p>\n<p>Problem and solution:<\/p>\n<p>During COVID, Calimax canceled onsite and ground promotions with The Crazy Cart. The clients have been asking when it is returning, along with all the onsite promotions. This project resolves the issue by bringing back the Crazy Cart.<\/p>\n<p>Audience:<\/p>\n<p>Our consumers are the general public of Tijuana and San Diego, including on-site and online shoppers who know the Calimax brand and new ones.<\/p>\n<p>Project methods to measure the success and impact:<\/p>\n<p>Online visit statistics show increased brand recognition, traffic, and sales, such as Google Analytics, Quantcast, GoSuare, Jetpack, Nielsen reports, and on-site surveys.<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Statement:<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is finally coming back after COVID-19! During COVID-19, Calimax canceled onsite and ground promotions with The Crazy Cart, and the clients have been asking when it will return, along with all the onsite promotions he brings.<\/p>\n<p>We redesign the character, enhance its visual features, design, and personality, and produce him in higher quality animation. The campaign formats and media targeted online video, the Calimax website, internet banners, social media, local TV, and email blasting.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County.<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is returning after Covid! During COVID. We redesign the character, enhance its visual features, design, and personality, and produce it in higher quality animation.<\/p>\n"},{"category":3689,"fr":"","en":"","original":"<p>View the online and TV commercial here: <a href=\"https:\/\/vimeo.com\/795890222\">https:\/\/vimeo.com\/795890222<\/a><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Design, design process, and solution.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County. Calimax\u2019s character, The Crazy Cart, is finally returning after Covid. We redesign the character, enhance its visual features, design, and personality, and produce it in a higher-quality animation.<\/p>\n<p>Project format:<\/p>\n<p>The project is a video for online use on the Calimax website, internet banners, social media, local TV, and email blasting. We also did Billboards, posters, POP, and additional promotional materials.<\/p>\n<p>Problem and solution:<\/p>\n<p>During COVID, Calimax canceled onsite and ground promotions with The Crazy Cart. The clients have been asking when it is returning, along with all the onsite promotions. This project resolves the issue by bringing back the Crazy Cart.<\/p>\n<p>Audience:<\/p>\n<p>Our consumers are the general public of Tijuana and San Diego, including on-site and online shoppers who know the Calimax brand and new ones.<\/p>\n<p>Project methods to measure the success and impact:<\/p>\n<p>Online visit statistics show increased brand recognition, traffic, and sales, such as Google Analytics, Quantcast, GoSuare, Jetpack, Nielsen reports, and on-site surveys.<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Statement:<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is finally coming back after COVID-19! During COVID-19, Calimax canceled onsite and ground promotions with The Crazy Cart, and the clients have been asking when it will return, along with all the onsite promotions he brings.<\/p>\n<p>We redesign the character, enhance its visual features, design, and personality, and produce him in higher quality animation. The campaign formats and media targeted online video, the Calimax website, internet banners, social media, local TV, and email blasting.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County.<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is returning after Covid! During COVID. We redesign the character, enhance its visual features, design, and personality, and produce it in higher quality animation.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[],"user":{"email":"arielfreaner@freaner.com","first_name":"6198704699","last_name":"Ariel Freaner"},"doc_texts_web":{"fr":"<p>Voir la publicit\u00e9 en ligne et \u00e0 la t\u00e9l\u00e9vision ici : <a href=\"https:\/\/vimeo.com\/795890222\">https:\/\/vimeo.com\/795890222<\/a><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Conception, processus de conception et solution.<\/p>\n<p>Calimax est la plus grande cha\u00eene de supermarch\u00e9s avec plus de 100 magasins desservant la Basse Californie et la Californie du Sud, principalement dans le comt\u00e9 de San Diego. Le personnage de Calimax, The Crazy Cart, revient enfin apr\u00e8s Covid. Nous redessinons le personnage, am\u00e9liorons ses caract\u00e9ristiques visuelles, son design et sa personnalit\u00e9, et le produisons dans une animation de meilleure qualit\u00e9.<\/p>\n<p>Format du projet:<\/p>\n<p>Le projet est une vid\u00e9o.<br \/>\nLe projet est une vid\u00e9o destin\u00e9e \u00e0 \u00eatre utilis\u00e9e en ligne sur le site Web de Calimax, sur des banni\u00e8res Internet, dans les m\u00e9dias sociaux, \u00e0 la t\u00e9l\u00e9vision locale et dans les courriels. Nous avons \u00e9galement r\u00e9alis\u00e9 des panneaux d\u2019affichage, des affiches, de la PLV et du mat\u00e9riel promotionnel suppl\u00e9mentaire.<\/p>\n<p>Probl\u00e8me et solution:<\/p>\n<p>Durant le COVID, l\u2019\u00e9quipe de Calimax<br \/>\nPendant le COVID, Calimax a annul\u00e9 les promotions sur site et au sol avec le Crazy Cart. Les clients ont demand\u00e9 quand il reviendrait, ainsi que toutes les promotions sur site. Ce projet r\u00e9sout le probl\u00e8me en ramenant le Crazy Cart.<\/p>\n<p>Les clients ont demand\u00e9 \u00e0 ce que le Crazy Cart revienne, en m\u00eame temps que toutes les promotions sur site.<\/p>\n<p>Public:<\/p>\n<p>Les consommateurs sont les suivants<br \/>\nNos consommateurs sont le grand public de Tijuana et de San Diego, y compris les acheteurs sur place et en ligne qui connaissent la marque Calimax et les nouveaux.<\/p>\n<p>M\u00e9thodes de projet pour mesurer le succ\u00e8s et l\u2019impact :<\/p>\n<p>Les statistiques de visites en ligne montrent que les consommateurs sont satisfaits.<br \/>\nLes statistiques sur les visites en ligne montrent une augmentation de la reconnaissance de la marque, du trafic et des ventes, comme Google Analytics, Quantcast, GoSuare, Jetpack, les rapports Nielsen et les enqu\u00eates sur site.<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>D\u00e9claration:<\/p>\n<p>Calimax<br \/>\nLe personnage de Calimax, The Crazy Cart, revient enfin apr\u00e8s le COVID-19 ! Pendant le COVID-19, Calimax a annul\u00e9 les promotions sur site et au sol avec le chariot fou, et les clients ont demand\u00e9 quand il reviendrait, ainsi que toutes les promotions sur site qu\u2019il apporte.<\/p>\n<p>Nous avons remodel\u00e9 le design du chariot fou pour le rendre plus attrayant pour les clients.<br \/>\nNous avons redessin\u00e9 le personnage, am\u00e9lior\u00e9 ses caract\u00e9ristiques visuelles, son design et sa personnalit\u00e9, et nous l\u2019avons produit dans une animation de meilleure qualit\u00e9. Les formats et les m\u00e9dias de la campagne ont cibl\u00e9 la vid\u00e9o en ligne, le site Web de Calimax, les banni\u00e8res Internet, les m\u00e9dias sociaux, la t\u00e9l\u00e9vision locale et l\u2019envoi d\u2019e-mails.<br \/>\nCalimax est la plus grande cha\u00eene de supermarch\u00e9s avec plus de 100 magasins desservant la Basse Californie et la Californie du Sud, en se concentrant principalement sur le comt\u00e9 de San Diego.<br \/>\nLe personnage de Calimax, The Crazy Cart, revient apr\u00e8s Covid ! Pendant COVID. Nous redessinons le personnage, am\u00e9liorons ses caract\u00e9ristiques visuelles, son design et sa personnalit\u00e9, et le produisons dans une animation de meilleure qualit\u00e9.<\/p>\n","en":"<p>View the online and TV commercial here: <a href=\"https:\/\/vimeo.com\/795890222\">https:\/\/vimeo.com\/795890222<\/a><\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Design, design process, and solution.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County. Calimax\u2019s character, The Crazy Cart, is finally returning after Covid. We redesign the character, enhance its visual features, design, and personality, and produce it in a higher-quality animation.<\/p>\n<p>Project format:<\/p>\n<p>The project is a video for online use on the Calimax website, internet banners, social media, local TV, and email blasting. We also did Billboards, posters, POP, and additional promotional materials.<\/p>\n<p>Problem and solution:<\/p>\n<p>During COVID, Calimax canceled onsite and ground promotions with The Crazy Cart. The clients have been asking when it is returning, along with all the onsite promotions. This project resolves the issue by bringing back the Crazy Cart.<\/p>\n<p>Audience:<\/p>\n<p>Our consumers are the general public of Tijuana and San Diego, including on-site and online shoppers who know the Calimax brand and new ones.<\/p>\n<p>Project methods to measure the success and impact:<\/p>\n<p>Online visit statistics show increased brand recognition, traffic, and sales, such as Google Analytics, Quantcast, GoSuare, Jetpack, Nielsen reports, and on-site surveys.<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2013<\/p>\n<p>Statement:<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is finally coming back after COVID-19! During COVID-19, Calimax canceled onsite and ground promotions with The Crazy Cart, and the clients have been asking when it will return, along with all the onsite promotions he brings.<\/p>\n<p>We redesign the character, enhance its visual features, design, and personality, and produce him in higher quality animation. The campaign formats and media targeted online video, the Calimax website, internet banners, social media, local TV, and email blasting.<\/p>\n<p>Calimax is the largest supermarket chain with over 100 stores serving Baja California and Southern California, primarily focusing on San Diego County.<\/p>\n<p>Calimax\u2019s character, The Crazy Cart, is returning after Covid! During COVID. We redesign the character, enhance its visual features, design, and personality, and produce it in higher quality animation.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/hes-back\/","en":"https:\/\/int.design\/en\/projects\/hes-back\/"},"titles":{"fr":"He\u2019s Back!","en":"He\u2019s Back!"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/138585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=138585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}