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experiential boutique where personalization takes centre stage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Beauce-based company KaseMe, which specializes in cell phone cases and fashionable mobile accessories, wanted to enhance its customer experience by developing a unique experiential boutique concept. Since the brand was already well known online, we helped them create an innovative in-store experience that would attract customers and encourage them to interact with the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal for this project was to offer visitors a place where they could find KaseMe accessories to suit their personal taste while expressing their creativity through personalization. The boutique\u2019s design reflects the creative universe at the heart of KaseMe\u2019s DNA: a colourful, assertive and welcoming space where the art of self-expression is the norm, not the exception. Like bold brushstrokes across a blank canvas, an undulating graphic motif covers the walls of the boutique from floor to ceiling, echoing the brand platform. The signature KaseMe orange draws the eye to the back of the boutique, creating a point of interest that guides visitors toward the KaseMe Studio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The KaseMe Studio is the heart of the experience. Visible from inside the boutique and equipped with four nano-presses that can produce a personalized case in under 10 minutes, this workshop allows customers to fully customize their phone case to reflect their personality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the challenges we faced was providing the flexibility to add, remove or segment products. So we created tailor-made displays, rounded in shape to echo the undulating design found on the wall, that showcase the hundreds of designs available across the brand\u2019s numerous models. Since the boutique was designed to be a creative space, the central displays can easily be reconfigured into an exhibition room for the launch of new collections. Neutral surfaces and lighting were designed to highlight the various motifs and product designs, and a gallery-like easel section showcases the work of the artists behind exclusive collections. Exhibitions will be regularly rotated to create new opportunities for visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a certified B Corp company, environmental sustainability is at the heart of KaseMe\u2019s mission. To make this promise visible and showcase the brand\u2019s circular economy initiatives, a transparent box in the centre of the store invites customers to recycle their old phone cases, since many of KaseMe\u2019s products are GRS-certified and made from up to 80% recycled materials.<\/span><\/p>\n<p><b>Impact<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased sales and traffic in the new boutique compared to the first physical KaseMe store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong increase in demand for customized products (+30%).<\/span><\/li>\n<\/ul>\n","original":"<p><b>An experiential boutique where personalization takes centre stage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Beauce-based company KaseMe, which specializes in cell phone cases and fashionable mobile accessories, wanted to enhance its customer experience by developing a unique experiential boutique concept. Since the brand was already well known online, we helped them create an innovative in-store experience that would attract customers and encourage them to interact with the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal for this project was to offer visitors a place where they could find KaseMe accessories to suit their personal taste while expressing their creativity through personalization. The boutique\u2019s design reflects the creative universe at the heart of KaseMe\u2019s DNA: a colourful, assertive and welcoming space where the art of self-expression is the norm, not the exception. Like bold brushstrokes across a blank canvas, an undulating graphic motif covers the walls of the boutique from floor to ceiling, echoing the brand platform. The signature KaseMe orange draws the eye to the back of the boutique, creating a point of interest that guides visitors toward the KaseMe Studio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The KaseMe Studio is the heart of the experience. Visible from inside the boutique and equipped with four nano-presses that can produce a personalized case in under 10 minutes, this workshop allows customers to fully customize their phone case to reflect their personality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the challenges we faced was providing the flexibility to add, remove or segment products. So we created tailor-made displays, rounded in shape to echo the undulating design found on the wall, that showcase the hundreds of designs available across the brand\u2019s numerous models. Since the boutique was designed to be a creative space, the central displays can easily be reconfigured into an exhibition room for the launch of new collections. Neutral surfaces and lighting were designed to highlight the various motifs and product designs, and a gallery-like easel section showcases the work of the artists behind exclusive collections. Exhibitions will be regularly rotated to create new opportunities for visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a certified B Corp company, environmental sustainability is at the heart of KaseMe\u2019s mission. To make this promise visible and showcase the brand\u2019s circular economy initiatives, a transparent box in the centre of the store invites customers to recycle their old phone cases, since many of KaseMe\u2019s products are GRS-certified and made from up to 80% recycled materials.<\/span><\/p>\n<p><b>Impact<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased sales and traffic in the new boutique compared to the first physical KaseMe store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong increase in demand for customized products (+30%).<\/span><\/li>\n<\/ul>\n"},"jury_text":[{"category":3681,"fr":"","en":"<p><b>An experiential boutique where personalization takes centre stage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Beauce-based company KaseMe, which specializes in cell phone cases and fashionable mobile accessories, wanted to enhance its customer experience by developing a unique experiential boutique concept. Since the brand was already well known online, we helped them create an innovative in-store experience that would attract customers and encourage them to interact with the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal for this project was to offer visitors a place where they could find KaseMe accessories to suit their personal taste while expressing their creativity through personalization. The boutique\u2019s design reflects the creative universe at the heart of KaseMe\u2019s DNA: a colourful, assertive and welcoming space where the art of self-expression is the norm, not the exception. Like bold brushstrokes across a blank canvas, an undulating graphic motif covers the walls of the boutique from floor to ceiling, echoing the brand platform. The signature KaseMe orange draws the eye to the back of the boutique, creating a point of interest that guides visitors toward the KaseMe Studio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The KaseMe Studio is the heart of the experience. Visible from inside the boutique and equipped with four nano-presses that can produce a personalized case in under 10 minutes, this workshop allows customers to fully customize their phone case to reflect their personality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the challenges we faced was providing the flexibility to add, remove or segment products. So we created tailor-made displays, rounded in shape to echo the undulating design found on the wall, that showcase the hundreds of designs available across the brand\u2019s numerous models. Since the boutique was designed to be a creative space, the central displays can easily be reconfigured into an exhibition room for the launch of new collections. Neutral surfaces and lighting were designed to highlight the various motifs and product designs, and a gallery-like easel section showcases the work of the artists behind exclusive collections. Exhibitions will be regularly rotated to create new opportunities for visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a certified B Corp company, environmental sustainability is at the heart of KaseMe\u2019s mission. To make this promise visible and showcase the brand\u2019s circular economy initiatives, a transparent box in the centre of the store invites customers to recycle their old phone cases, since many of KaseMe\u2019s products are GRS-certified and made from up to 80% recycled materials.<\/span><\/p>\n<p><b>Impact<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased sales and traffic in the new boutique compared to the first physical KaseMe store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong increase in demand for customized products (+30%).<\/span><\/li>\n<\/ul>\n","original":"<p><b>An experiential boutique where personalization takes centre stage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Beauce-based company KaseMe, which specializes in cell phone cases and fashionable mobile accessories, wanted to enhance its customer experience by developing a unique experiential boutique concept. Since the brand was already well known online, we helped them create an innovative in-store experience that would attract customers and encourage them to interact with the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal for this project was to offer visitors a place where they could find KaseMe accessories to suit their personal taste while expressing their creativity through personalization. The boutique\u2019s design reflects the creative universe at the heart of KaseMe\u2019s DNA: a colourful, assertive and welcoming space where the art of self-expression is the norm, not the exception. Like bold brushstrokes across a blank canvas, an undulating graphic motif covers the walls of the boutique from floor to ceiling, echoing the brand platform. The signature KaseMe orange draws the eye to the back of the boutique, creating a point of interest that guides visitors toward the KaseMe Studio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The KaseMe Studio is the heart of the experience. Visible from inside the boutique and equipped with four nano-presses that can produce a personalized case in under 10 minutes, this workshop allows customers to fully customize their phone case to reflect their personality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the challenges we faced was providing the flexibility to add, remove or segment products. So we created tailor-made displays, rounded in shape to echo the undulating design found on the wall, that showcase the hundreds of designs available across the brand\u2019s numerous models. Since the boutique was designed to be a creative space, the central displays can easily be reconfigured into an exhibition room for the launch of new collections. Neutral surfaces and lighting were designed to highlight the various motifs and product designs, and a gallery-like easel section showcases the work of the artists behind exclusive collections. Exhibitions will be regularly rotated to create new opportunities for visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a certified B Corp company, environmental sustainability is at the heart of KaseMe\u2019s mission. To make this promise visible and showcase the brand\u2019s circular economy initiatives, a transparent box in the centre of the store invites customers to recycle their old phone cases, since many of KaseMe\u2019s products are GRS-certified and made from up to 80% recycled materials.<\/span><\/p>\n<p><b>Impact<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased sales and traffic in the new boutique compared to the first physical KaseMe store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong increase in demand for customized products (+30%).<\/span><\/li>\n<\/ul>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119062","contest_title":"GRANDS PRIX DU DESIGN \u2013 17th edition","firms":[{"field_5efdebd654724":"LG2 Architecture ","field_5efdebd654725":"https:\/\/www.lg2architecture.com\/","field_5efdebf254726":"","field_6139fca4c23db":2744},{"field_5efdebd654724":"L'intendant","field_5efdebd654725":"https:\/\/lintendant.com\/","field_5efdebf254726":"","field_6139fca4c23db":2751},{"field_5efdebd654724":"RCM architectural","field_5efdebd654725":"https:\/\/rcm.qc.ca\/","field_5efdebf254726":"","field_6139fca4c23db":2746},{"field_5efdebd654724":"","field_5efdebd654725":"","field_5efdebf254726":"","field_6139fca4c23db":null},{"field_5efdebd654724":"","field_5efdebd654725":"","field_5efdebf254726":"","field_6139fca4c23db":null}],"user":{"email":"concoursmtl@lg2.com","first_name":"No\u00e9mie","last_name":"B\u00e9dard"},"doc_texts_web":{"fr":"<p><b>Une boutique exp\u00e9rientielle o\u00f9 la personnalisation est \u00e0 l\u2019honneur<\/b><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019entreprise beauceronne KaseMe, qui se sp\u00e9cialise dans la fabrication d\u2019\u00e9tuis pour t\u00e9l\u00e9phones cellulaires et d\u2019accessoires mode pour mobiles, souhaitait offrir une exp\u00e9rience client originale en d\u00e9veloppant un tout nouveau concept de boutique exp\u00e9rientielle. Puisque la marque b\u00e9n\u00e9ficie d\u00e9j\u00e0 d\u2019une grande notori\u00e9t\u00e9 sur le web, nous souhaitions proposer une exp\u00e9rience en magasin novatrice qui aurait le pouvoir d\u2019attirer et d\u2019encourager les client\u00b7es \u00e0 interagir avec elle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notre vision pour ce projet : offrir aux visiteur\u00b7euses un lieu qui garantit que chacun pourra trouver un accessoire KaseMe qui lui ressemble, en laissant libre cours \u00e0 sa cr\u00e9ativit\u00e9 gr\u00e2ce \u00e0 la personnalisation. Le design de la boutique refl\u00e8te l\u2019univers cr\u00e9atif au c\u0153ur de l\u2019ADN de KaseMe. Un univers color\u00e9, assum\u00e9 et accueillant, o\u00f9 l\u2019art de s\u2019exprimer est la norme et non l\u2019exception. \u00c0 l\u2019image d\u2019un canevas vierge o\u00f9 chacun\u00b7e est libre de cr\u00e9er, un geste graphique ondulatoire recouvre les murs de la boutique du plancher au plafond, en rappel \u00e0 la plateforme de marque. L\u2019orange identitaire enveloppe l\u2019espace arri\u00e8re de la boutique pour cr\u00e9er un point d\u2019int\u00e9r\u00eat qui intrigue et guide les visiteur\u00b7euses vers le KaseMe Studio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le KaseMe Studio constitue le c\u0153ur de l\u2019exp\u00e9rience. Cet atelier visible de la boutique permet aux client\u00b7es de personnaliser enti\u00e8rement leur \u00e9tui de t\u00e9l\u00e9phone pour refl\u00e9ter leur personnalit\u00e9 gr\u00e2ce \u00e0 quatre nanopresses capables de leur produire un \u00e9tui personnalis\u00e9 en moins de 10 minutes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des pr\u00e9sentoirs sur mesure ont \u00e9t\u00e9 cr\u00e9\u00e9s pour mettre en valeur les centaines de designs disponibles \u00e0 travers une multitude de mod\u00e8les et de produits. L\u2019un des d\u00e9fis consistait \u00e0 offrir une grande flexibilit\u00e9 pour ajouter, retirer ou segmenter les produits. De plus, leurs formes arrondies reprennent l\u2019ondulation graphique que l\u2019on retrouve au mur. Con\u00e7us comme un espace de cr\u00e9ation, les pr\u00e9sentoirs centraux peuvent facilement \u00eatre d\u00e9plac\u00e9s et reconfigur\u00e9s pour transformer l\u2019espace en lieu de vernissage pour le lancement de nouvelles collections. Les surfaces neutres et l\u2019\u00e9clairage ont \u00e9t\u00e9 pens\u00e9s pour bien faire ressortir les diff\u00e9rents motifs et le design des produits. <\/span><span style=\"font-weight: 400;\">Comme dans une galerie d\u2019art, une section chevalet met de l\u2019avant le travail des artistes derri\u00e8re les designs des collections exclusives.<\/span><span style=\"font-weight: 400;\"> Les expositions \u00e9volueront r\u00e9guli\u00e8rement pour cr\u00e9er de nouvelles opportunit\u00e9s pour les visiteur\u00b7eures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En tant qu\u2019entreprise certifi\u00e9e B Corp, l\u2019entreprise place la durabilit\u00e9 environnementale au c\u0153ur de sa mission. Afin de rendre cette promesse visible aux yeux des clients et de d\u00e9montrer les efforts d\u2019\u00e9conomie circulaire, nous avons plac\u00e9 une bo\u00eete transparente au centre de la boutique, les invitant \u00e0 recycler leurs anciens \u00e9tuis de t\u00e9l\u00e9phones, plusieurs \u00e9tant certifi\u00e9s GRS et fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux recycl\u00e9s \u00e0 pr\u00e8s de 80 %.\u00a0<\/span><\/p>\n<p><b>Impact<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une augmentation des ventes et de la fr\u00e9quentation de la nouvelle boutique sont par rapport \u00e0 la premi\u00e8re boutique physique KaseMe<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une forte hausse de la demande de produits personnalis\u00e9s (+30\u00a0%) <\/span><\/li>\n<\/ul>\n","en":"<p><b>An experiential boutique where personalization takes centre stage<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Beauce-based company KaseMe, which specializes in cell phone cases and fashionable mobile accessories, wanted to enhance its customer experience by developing a unique experiential boutique concept. Since the brand was already well known online, we helped them create an innovative in-store experience that would attract customers and encourage them to interact with the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our goal for this project was to offer visitors a place where they could find KaseMe accessories to suit their personal taste while expressing their creativity through personalization. The boutique\u2019s design reflects the creative universe at the heart of KaseMe\u2019s DNA: a colourful, assertive and welcoming space where the art of self-expression is the norm, not the exception. Like bold brushstrokes across a blank canvas, an undulating graphic motif covers the walls of the boutique from floor to ceiling, echoing the brand platform. The signature KaseMe orange draws the eye to the back of the boutique, creating a point of interest that guides visitors toward the KaseMe Studio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The KaseMe Studio is the heart of the experience. Visible from inside the boutique and equipped with four nano-presses that can produce a personalized case in under 10 minutes, this workshop allows customers to fully customize their phone case to reflect their personality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the challenges we faced was providing the flexibility to add, remove or segment products. So we created tailor-made displays, rounded in shape to echo the undulating design found on the wall, that showcase the hundreds of designs available across the brand\u2019s numerous models. Since the boutique was designed to be a creative space, the central displays can easily be reconfigured into an exhibition room for the launch of new collections. Neutral surfaces and lighting were designed to highlight the various motifs and product designs, and a gallery-like easel section showcases the work of the artists behind exclusive collections. Exhibitions will be regularly rotated to create new opportunities for visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a certified B Corp company, environmental sustainability is at the heart of KaseMe\u2019s mission. To make this promise visible and showcase the brand\u2019s circular economy initiatives, a transparent box in the centre of the store invites customers to recycle their old phone cases, since many of KaseMe\u2019s products are GRS-certified and made from up to 80% recycled materials.<\/span><\/p>\n<p><b>Impact<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased sales and traffic in the new boutique compared to the first physical KaseMe store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong increase in demand for customized products (+30%).<\/span><\/li>\n<\/ul>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/kaseme\/","en":"https:\/\/int.design\/en\/projects\/kaseme\/"},"titles":{"fr":"KaseMe","en":"KaseMe"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/132409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=132409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}