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CULINARY BRAND WITH A DIFFERENCE<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Kim Lam transcends the simple status of an Asian meal brand to become a true immersion in the authenticity of traditional recipes passed down through generations. This friendly brand is highly regarded in Canada\u2019s major grocery shops and foodservice network for its simple, easy-to-prepare, high-quality meals. Prepared mainly from selected local produce, these meals stand out for their low sodium content and absence of preservatives and monosodium glutamate.<\/p>\n<p> <\/p>\n<p>The bold redesign of Kim Lam\u2019s packaging represents much more than a simple aesthetic approach. It embodies a daring but calculated approach, with a modern, colourful, simple, and graphic aesthetic. This new identity goes far beyond the visual, becoming a major differentiator in a market where originality is often rare. Its immediate impact captures the attention of a public looking for unique and memorable culinary experiences, making this redesign a real masterstroke that gives the brand exceptional visibility.<\/p>\n<p> <\/p>\n<p>The creation of the new logo goes beyond its role as a simple visual brand; it is a bold statement of Kim Lam\u2019s personality. Graphically, it represents her strength, determination, vivacity, radiant energy, and deep passion for culinary pleasures. Strategically positioned on packaging, this logo gives the brand a powerful visual identity. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n<p> <\/p>\n<p>The clever use of vibrant solid colours, carefully selected to stimulate the appetite, combined with a simple but striking graphic design and photos highlighting the freshness of the ingredients, creates a unique visual experience. These elements establish an instant link between the consumer and the promise of delights to come. They act as a bridge between Asian culinary tradition and a captivating contemporary expression of it. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n","original":"<p><strong>A CULINARY BRAND WITH A DIFFERENCE<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Kim Lam transcends the simple status of an Asian meal brand to become a true immersion in the authenticity of traditional recipes passed down through generations. This friendly brand is highly regarded in Canada\u2019s major grocery shops and foodservice network for its simple, easy-to-prepare, high-quality meals. Prepared mainly from selected local produce, these meals stand out for their low sodium content and absence of preservatives and monosodium glutamate.<\/p>\n<p> <\/p>\n<p>The bold redesign of Kim Lam\u2019s packaging represents much more than a simple aesthetic approach. It embodies a daring but calculated approach, with a modern, colourful, simple, and graphic aesthetic. This new identity goes far beyond the visual, becoming a major differentiator in a market where originality is often rare. Its immediate impact captures the attention of a public looking for unique and memorable culinary experiences, making this redesign a real masterstroke that gives the brand exceptional visibility.<\/p>\n<p> <\/p>\n<p>The creation of the new logo goes beyond its role as a simple visual brand; it is a bold statement of Kim Lam\u2019s personality. Graphically, it represents her strength, determination, vivacity, radiant energy, and deep passion for culinary pleasures. Strategically positioned on packaging, this logo gives the brand a powerful visual identity. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n<p> <\/p>\n<p>The clever use of vibrant solid colours, carefully selected to stimulate the appetite, combined with a simple but striking graphic design and photos highlighting the freshness of the ingredients, creates a unique visual experience. These elements establish an instant link between the consumer and the promise of delights to come. They act as a bridge between Asian culinary tradition and a captivating contemporary expression of it. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n"},"jury_text":[{"category":3686,"fr":"","en":"<p><strong>A CULINARY BRAND WITH A DIFFERENCE<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Kim Lam transcends the simple status of an Asian meal brand to become a true immersion in the authenticity of traditional recipes passed down through generations. This friendly brand is highly regarded in Canada\u2019s major grocery shops and foodservice network for its simple, easy-to-prepare, high-quality meals. Prepared mainly from selected local produce, these meals stand out for their low sodium content and absence of preservatives and monosodium glutamate.<\/p>\n<p> <\/p>\n<p>The bold redesign of Kim Lam\u2019s packaging represents much more than a simple aesthetic approach. It embodies a daring but calculated approach, with a modern, colourful, simple, and graphic aesthetic. This new identity goes far beyond the visual, becoming a major differentiator in a market where originality is often rare. Its immediate impact captures the attention of a public looking for unique and memorable culinary experiences, making this redesign a real masterstroke that gives the brand exceptional visibility.<\/p>\n<p> <\/p>\n<p>The creation of the new logo goes beyond its role as a simple visual brand; it is a bold statement of Kim Lam\u2019s personality. Graphically, it represents her strength, determination, vivacity, radiant energy, and deep passion for culinary pleasures. Strategically positioned on packaging, this logo gives the brand a powerful visual identity. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n<p> <\/p>\n<p>The clever use of vibrant solid colours, carefully selected to stimulate the appetite, combined with a simple but striking graphic design and photos highlighting the freshness of the ingredients, creates a unique visual experience. These elements establish an instant link between the consumer and the promise of delights to come. They act as a bridge between Asian culinary tradition and a captivating contemporary expression of it. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n","original":"<p><strong>A CULINARY BRAND WITH A DIFFERENCE<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Kim Lam transcends the simple status of an Asian meal brand to become a true immersion in the authenticity of traditional recipes passed down through generations. This friendly brand is highly regarded in Canada\u2019s major grocery shops and foodservice network for its simple, easy-to-prepare, high-quality meals. Prepared mainly from selected local produce, these meals stand out for their low sodium content and absence of preservatives and monosodium glutamate.<\/p>\n<p> <\/p>\n<p>The bold redesign of Kim Lam\u2019s packaging represents much more than a simple aesthetic approach. It embodies a daring but calculated approach, with a modern, colourful, simple, and graphic aesthetic. This new identity goes far beyond the visual, becoming a major differentiator in a market where originality is often rare. Its immediate impact captures the attention of a public looking for unique and memorable culinary experiences, making this redesign a real masterstroke that gives the brand exceptional visibility.<\/p>\n<p> <\/p>\n<p>The creation of the new logo goes beyond its role as a simple visual brand; it is a bold statement of Kim Lam\u2019s personality. Graphically, it represents her strength, determination, vivacity, radiant energy, and deep passion for culinary pleasures. Strategically positioned on packaging, this logo gives the brand a powerful visual identity. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n<p> <\/p>\n<p>The clever use of vibrant solid colours, carefully selected to stimulate the appetite, combined with a simple but striking graphic design and photos highlighting the freshness of the ingredients, creates a unique visual experience. These elements establish an instant link between the consumer and the promise of delights to come. They act as a bridge between Asian culinary tradition and a captivating contemporary expression of it. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119062","contest_title":"GRANDS PRIX DU DESIGN \u2013 17th edition","firms":[{"field_5efdebd654724":"Cabana S\u00e9guin","field_5efdebd654725":"cabanaseguin.com","field_5efdebf254726":"","field_6139fca4c23db":3936}],"user":{"email":"vhebert@cabanaseguin.com","first_name":"Vanessa","last_name":"H\u00e9bert"},"doc_texts_web":{"fr":"<p><strong>UNE MARQUE CULINAIRE QUI FAIT LA DIFF\u00c9RENCE<\/strong><\/p>\n<p> <\/p>\n<p>Kim Lam transcende le simple statut de marque de repas asiatiques pour devenir une v\u00e9ritable immersion dans l\u2019authenticit\u00e9 des recettes traditionnelles, transmises \u00e0 travers les g\u00e9n\u00e9rations. Cette enseigne conviviale est hautement appr\u00e9ci\u00e9e des grandes \u00e9piceries et du r\u00e9seau des services alimentaires au Canada, salu\u00e9e pour ses repas simples, faciles \u00e0 pr\u00e9parer et de haute qualit\u00e9. \u00c9labor\u00e9s principalement \u00e0 partir de produits locaux s\u00e9lectionn\u00e9s, ces plats se distinguent par leur faible teneur en sodium, leur absence d\u2019agents de conservation et de glutamate monosodique.<\/p>\n<p> <\/p>\n<p>La refonte audacieuse des emballages Kim Lam repr\u00e9sente bien plus qu\u2019une simple d\u00e9marche esth\u00e9tique. Elle incarne une approche os\u00e9e, mais calcul\u00e9e, se d\u00e9ployant dans une esth\u00e9tique moderne, color\u00e9e, simple et graphique. Cette nouvelle identit\u00e9 va bien au-del\u00e0 de l\u2019aspect visuel, devenant un \u00e9l\u00e9ment diff\u00e9renciateur majeur sur un march\u00e9 o\u00f9 l\u2019originalit\u00e9 est souvent rare. Son impact imm\u00e9diat capte l\u2019attention d\u2019un public en qu\u00eate d\u2019exp\u00e9riences culinaires uniques et m\u00e9morables, faisant de cette refonte un v\u00e9ritable coup de ma\u00eetre qui conf\u00e8re \u00e0 la marque une visibilit\u00e9 exceptionnelle.<\/p>\n<p> <\/p>\n<p>La cr\u00e9ation du nouveau logo va au-del\u00e0 de son r\u00f4le de simple marque visuelle ; il s\u2019affirme comme une d\u00e9claration audacieuse de la personnalit\u00e9 de Kim Lam. Graphiquement, il repr\u00e9sente sa force, sa d\u00e9termination, sa vivacit\u00e9, son \u00e9nergie rayonnante et sa passion profonde pour les plaisirs culinaires. Strat\u00e9giquement positionn\u00e9 sur les emballages, ce logo conf\u00e8re \u00e0 la marque une identit\u00e9 visuelle percutante.<\/p>\n<p> <\/p>\n<p>L\u2019utilisation astucieuse d\u2019aplats de couleurs vibrantes, s\u00e9lectionn\u00e9es avec soin pour stimuler l\u2019app\u00e9tit, associ\u00e9e \u00e0 un design graphique simple, mais percutant, ainsi que les photos mettant en avant la fra\u00eecheur des ingr\u00e9dients, cr\u00e9e une exp\u00e9rience visuelle unique. Ces \u00e9l\u00e9ments \u00e9tablissent un lien instantan\u00e9 entre le consommateur et la promesse de d\u00e9lices \u00e0 venir. Ils op\u00e8rent comme un pont entre la tradition culinaire asiatique et une expression contemporaine captivante de celle-ci. La mention \u00ab h\u00e9ritage de passion \u00bb encapsule parfaitement l\u2019essence de la marque.<\/p>\n","en":"<p><strong>A CULINARY BRAND WITH A DIFFERENCE<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Kim Lam transcends the simple status of an Asian meal brand to become a true immersion in the authenticity of traditional recipes passed down through generations. This friendly brand is highly regarded in Canada\u2019s major grocery shops and foodservice network for its simple, easy-to-prepare, high-quality meals. Prepared mainly from selected local produce, these meals stand out for their low sodium content and absence of preservatives and monosodium glutamate.<\/p>\n<p> <\/p>\n<p>The bold redesign of Kim Lam\u2019s packaging represents much more than a simple aesthetic approach. It embodies a daring but calculated approach, with a modern, colourful, simple, and graphic aesthetic. This new identity goes far beyond the visual, becoming a major differentiator in a market where originality is often rare. Its immediate impact captures the attention of a public looking for unique and memorable culinary experiences, making this redesign a real masterstroke that gives the brand exceptional visibility.<\/p>\n<p> <\/p>\n<p>The creation of the new logo goes beyond its role as a simple visual brand; it is a bold statement of Kim Lam\u2019s personality. Graphically, it represents her strength, determination, vivacity, radiant energy, and deep passion for culinary pleasures. Strategically positioned on packaging, this logo gives the brand a powerful visual identity. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n<p> <\/p>\n<p>The clever use of vibrant solid colours, carefully selected to stimulate the appetite, combined with a simple but striking graphic design and photos highlighting the freshness of the ingredients, creates a unique visual experience. These elements establish an instant link between the consumer and the promise of delights to come. They act as a bridge between Asian culinary tradition and a captivating contemporary expression of it. The words \u00ab\u00a0heritage of passion\u00a0\u00bb perfectly encapsulates the essence of the brand.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/les-aliments-kim-lam-mets-asiatiques-prepares\/","en":"https:\/\/int.design\/en\/projects\/kim-lam-foods-asian-meal-kits\/"},"titles":{"fr":"Les Aliments Kim Lam \u2013 Mets asiatiques pr\u00e9par\u00e9s","en":"Kim Lam Foods – Asian Meal Kits"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/126183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=126183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}