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Opto-R\u00e9seau group wanted to harmonize its brand identity to enhance the customer experience. Folio Design initiated this process by proposing a strategic approach focused on materiality, shapes and volumes, using light hues, natural wood and touches of black metals. A strong, unified identity was defined, integrating curved and linear lines in a structured, welcoming environment. A concept that can be adapted and customized to each franchised clinic.<br \/>\nFolio Design efficiently transformed a 182-square-foot space in the Opto-R\u00e9seau office into a showroom, creating an eyewear pilot project. The flexible space, designed to accommodate franchisees, partners and promotional videos, showcases around sixty frames from the group&rsquo;s \u00c9ditoriale collection, as well as products from various partners. The project&rsquo;s success has enabled it to be integrated into a first branch, personalizing the basic concept and ensuring an evolving identity with significant marketing impact.<\/p>\n"},"jury_text":[{"category":3732,"fr":"","en":"","original":"<p>BACKGROUND<br \/>\nThe Opto-R\u00e9seau group expressed a desire to harmonize its brand identity in its marketing application, in order to enrich the customer experience. To achieve this objective, a thorough reflection process was initiated, focusing on the brand&rsquo;s values and image. The latter was aimed at establishing a strong, unified identity, as well as creating a clinic atmosphere capable of rallying the various owners operating under the Opto-R\u00e9seau banner.<\/p>\n<p>Folio Design initiated this process by proposing a strategic approach to materiality, shapes and volumes, acting as a guide. The current canvas is distinguished by the use of light hues, natural woods, embellished with touches of black metals, and a palette of accent colors, ranging from sage green to yellow and pink. Volumes with curved and linear lines coexist harmoniously within a structured yet welcoming environment. The materiality offers great potential for adaptability in application. Each eyewear manufacturer can define its vision through brand applications.<\/p>\n<p>Once this new conceptual identity had been carefully defined, Folio Design&rsquo;s brief was to metamorphose a restricted space of just 182 square feet in Opto-R\u00e9seau&rsquo;s administrative office into a riding hall. The main objective was to conceptualize an ambitious pilot project integrating the maximum number of elements characteristic of an eyewear store. The creation of this new mini-showroom aimed to meet a variety of needs while preserving the very essence of a boutique, as well as its welcoming atmosphere, a challenge made all the more arduous given the limited space to be fitted out.<\/p>\n<p>.<\/p>\n<p>The space envisaged must accommodate both existing franchisees and potential partners, wishing to evaluate the displays and familiarize themselves with the concept. The marketing team exploits this space for promotional videos and photo shoots. The displays have been designed for optimum flexibility, allowing the showcasing of an editorial collection and highlighting around sixty frames per edition. Last but not least, this location was designed to facilitate meetings with various suppliers. All of these features are part of a coherent whole, giving the space the appearance of a miniature eyewear store.<br \/>\nThis pilot project enabled integration into a first branch. The owners were delighted to be able to shape the basic framework to their needs and tastes. The evolving identity was a success and ensures brand unification, as well as significant marketing impact.<\/p>\n<p>WELL-BEING<br \/>\nUser comfort had to be efficient. Given the space constraints, the customer journey had to be simple to make the experience as easy as possible for everyone. The use of clear, high-quality materials offers customers a smaller, but bright and functional space. From the moment they enter, customers feel at ease and can easily move around to choose a frame without feeling constrained. A comfortable area to sit and chat with staff enables a complete customer experience in a miniature boutique format.<\/p>\n<p>.<\/p>\n<p>LIGHTING<br \/>\nLighting was of crucial importance in this small retail space. It was necessary to highlight the frames while creating a pleasant boutique atmosphere for the rest of the space. As a result, all the eyewear displays are equipped with backlighting to ensure optimum presentation of the glasses. In addition, the general lighting has been designed to facilitate the customer&rsquo;s journey, allowing him to observe himself adequately in the large central mirror.<\/p>\n<p>QUALITY AND MATERIALS<br \/>\nThe Folio Design team custom-designed all the furniture and the type of frame display. An arched mirror conceals functional storage, emphasizing the key concept of optimizing the showroom. The objective was to maximize frame storage without compromising the clean design of the limited commercial space. By focusing on the walls rather than the floor, Folio Design created storage solutions tailored to the customer&rsquo;s needs. The choice of materials combines aesthetics and functionality, with a neutral color palette giving pride of place to the frames. Colorful touches added to the furniture create an atmosphere that is both welcoming and dynamic.<\/p>\n"}],"different_jury_text":true,"different_category_text":false},"laureats":[],"contest_id":"119062","contest_title":"GRANDS PRIX DU DESIGN \u2013 17th edition","firms":[],"user":{"email":"info@foliodesign.ca","first_name":"V\u00c9RONIQUE","last_name":"CHAYER"},"doc_texts_web":{"fr":"<p>Le groupe Opto-R\u00e9seau souhaite harmoniser son identit\u00e9 de marque pour am\u00e9liorer l\u2019exp\u00e9rience client. Folio Design a initi\u00e9 cette d\u00e9marche en proposant une approche strat\u00e9gique ax\u00e9e sur la mat\u00e9rialit\u00e9, les formes et les volumes, utilisant des teintes claires, du bois naturel et des touches de m\u00e9taux noirs. Une identit\u00e9 forte et unifi\u00e9e a \u00e9t\u00e9 d\u00e9finie, int\u00e9grant des lignes courbes et lin\u00e9aires dans un environnement structur\u00e9 et accueillant. Un concept pouvant \u00eatre adapt\u00e9 et personnalis\u00e9 \u00e0 chaque clinique franchis\u00e9e.<br \/>\nFolio Design a transform\u00e9 de mani\u00e8re efficace un espace de 182 pieds carr\u00e9s du bureau d\u2019Opto-R\u00e9seau en une salle de montre, cr\u00e9ant un projet pilote de lunetterie. L\u2019espace, flexible et con\u00e7u pour accueillir franchis\u00e9s, partenaires et vid\u00e9os promotionnelles, met en valeur environ soixante montures de la collection \u00c9ditoriale du groupe, ainsi que les produits des diff\u00e9rents partenaires. Le succ\u00e8s du projet a permis son int\u00e9gration dans une premi\u00e8re succursale, personnalisant le concept de base et assurant une identit\u00e9 \u00e9volutive avec un impact marketing significatif.<\/p>\n","en":"<p>The Opto-R\u00e9seau group wanted to harmonize its brand identity to enhance the customer experience. Folio Design initiated this process by proposing a strategic approach focused on materiality, shapes and volumes, using light hues, natural wood and touches of black metals. A strong, unified identity was defined, integrating curved and linear lines in a structured, welcoming environment. A concept that can be adapted and customized to each franchised clinic.<br \/>\nFolio Design efficiently transformed a 182-square-foot space in the Opto-R\u00e9seau office into a showroom, creating an eyewear pilot project. The flexible space, designed to accommodate franchisees, partners and promotional videos, showcases around sixty frames from the group&rsquo;s \u00c9ditoriale collection, as well as products from various partners. The project&rsquo;s success has enabled it to be integrated into a first branch, personalizing the basic concept and ensuring an evolving identity with significant marketing impact.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/opto-rseau\/","en":"https:\/\/int.design\/en\/projects\/opto-rseau\/"},"titles":{"fr":"Opto-Reseau","en":"Opto-Reseau"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/125712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=125712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}