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has adopted a new brand identity. Now translating a broader digital space, bringing memorable digital experiences to life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by the aerial prowess of these coastal birds, Bassan evokes precision of execution across the vastness of digital territory. The fluidity of the letters, including the emblematic B that mimics the bird\u2019s trunk, communicates relational flexibility.<\/span><\/p>\n<p><b>Design challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founded over 10 years ago, the agency had a fairly solid reputation, but also framed within a very specific service category. In addition to the company\u2019s reputation, the field in which it operates is itself characterized by virtual and Cartesian codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design therefore highlights the brand\u2019s differentiating approach: healthy business relationships, all-natural solutions. Because in a world of artificial intelligence, it\u2019s good to reconnect with a more lively, straightforward approach. <\/span><\/p>\n<p><b>Technological and\/or hardware innovations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The initial idea was to create a large digital territory in which to immerse oneself to embody Bassan\u2019s brand universe. The design is therefore a reflection of a very tangible external environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, an observational study was carried out, drawing parallels with the territory of the Northern Gannet. Inspired by this territory, with its cliffs and coastlines, we drew out the shapes, movement and textures that can be embodied in digital territory. From these cliffs, organic shapes are created for use at the heart of the brand\u2019s graphic universe. A composition that makes you feel an experience.<\/span><\/p>\n<p><b>Social and environmental impact and for products: dimensions, materials, manufacturing techniques, manufacturing process. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to the digital world, Bassan\u2019s visual identity is firmly rooted in nature, using organic codes and textures to illustrate the agency\u2019s collaborative approach. The primary aim was to break down the walls between the human and the interface. An approach that makes digital accessible to all.<\/span><\/p>\n","original":"<p><b>The objectives and how they were achieved<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To reflect its growing range of services, Bassan \u2013 Agence num\u00e9rique, formerly Ergoweb Canada, has adopted a new brand identity. Now translating a broader digital space, bringing memorable digital experiences to life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by the aerial prowess of these coastal birds, Bassan evokes precision of execution across the vastness of digital territory. The fluidity of the letters, including the emblematic B that mimics the bird\u2019s trunk, communicates relational flexibility.<\/span><\/p>\n<p><b>Design challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founded over 10 years ago, the agency had a fairly solid reputation, but also framed within a very specific service category. In addition to the company\u2019s reputation, the field in which it operates is itself characterized by virtual and Cartesian codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design therefore highlights the brand\u2019s differentiating approach: healthy business relationships, all-natural solutions. Because in a world of artificial intelligence, it\u2019s good to reconnect with a more lively, straightforward approach. <\/span><\/p>\n<p><b>Technological and\/or hardware innovations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The initial idea was to create a large digital territory in which to immerse oneself to embody Bassan\u2019s brand universe. The design is therefore a reflection of a very tangible external environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, an observational study was carried out, drawing parallels with the territory of the Northern Gannet. Inspired by this territory, with its cliffs and coastlines, we drew out the shapes, movement and textures that can be embodied in digital territory. From these cliffs, organic shapes are created for use at the heart of the brand\u2019s graphic universe. A composition that makes you feel an experience.<\/span><\/p>\n<p><b>Social and environmental impact and for products: dimensions, materials, manufacturing techniques, manufacturing process. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to the digital world, Bassan\u2019s visual identity is firmly rooted in nature, using organic codes and textures to illustrate the agency\u2019s collaborative approach. The primary aim was to break down the walls between the human and the interface. An approach that makes digital accessible to all.<\/span><\/p>\n"},"jury_text":[{"category":3691,"fr":"","en":"<p><b>The objectives and how they were achieved<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To reflect its growing range of services, Bassan \u2013 Agence num\u00e9rique, formerly Ergoweb Canada, has adopted a new brand identity. Now translating a broader digital space, bringing memorable digital experiences to life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by the aerial prowess of these coastal birds, Bassan evokes precision of execution across the vastness of digital territory. The fluidity of the letters, including the emblematic B that mimics the bird\u2019s trunk, communicates relational flexibility.<\/span><\/p>\n<p><b>Design challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founded over 10 years ago, the agency had a fairly solid reputation, but also framed within a very specific service category. In addition to the company\u2019s reputation, the field in which it operates is itself characterized by virtual and Cartesian codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design therefore highlights the brand\u2019s differentiating approach: healthy business relationships, all-natural solutions. Because in a world of artificial intelligence, it\u2019s good to reconnect with a more lively, straightforward approach. <\/span><\/p>\n<p><b>Technological and\/or hardware innovations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The initial idea was to create a large digital territory in which to immerse oneself to embody Bassan\u2019s brand universe. The design is therefore a reflection of a very tangible external environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, an observational study was carried out, drawing parallels with the territory of the Northern Gannet. Inspired by this territory, with its cliffs and coastlines, we drew out the shapes, movement and textures that can be embodied in digital territory. From these cliffs, organic shapes are created for use at the heart of the brand\u2019s graphic universe. A composition that makes you feel an experience.<\/span><\/p>\n<p><b>Social and environmental impact and for products: dimensions, materials, manufacturing techniques, manufacturing process. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to the digital world, Bassan\u2019s visual identity is firmly rooted in nature, using organic codes and textures to illustrate the agency\u2019s collaborative approach. The primary aim was to break down the walls between the human and the interface. An approach that makes digital accessible to all.<\/span><\/p>\n","original":"<p><b>The objectives and how they were achieved<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To reflect its growing range of services, Bassan \u2013 Agence num\u00e9rique, formerly Ergoweb Canada, has adopted a new brand identity. Now translating a broader digital space, bringing memorable digital experiences to life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by the aerial prowess of these coastal birds, Bassan evokes precision of execution across the vastness of digital territory. The fluidity of the letters, including the emblematic B that mimics the bird\u2019s trunk, communicates relational flexibility.<\/span><\/p>\n<p><b>Design challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founded over 10 years ago, the agency had a fairly solid reputation, but also framed within a very specific service category. In addition to the company\u2019s reputation, the field in which it operates is itself characterized by virtual and Cartesian codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design therefore highlights the brand\u2019s differentiating approach: healthy business relationships, all-natural solutions. Because in a world of artificial intelligence, it\u2019s good to reconnect with a more lively, straightforward approach. <\/span><\/p>\n<p><b>Technological and\/or hardware innovations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The initial idea was to create a large digital territory in which to immerse oneself to embody Bassan\u2019s brand universe. The design is therefore a reflection of a very tangible external environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, an observational study was carried out, drawing parallels with the territory of the Northern Gannet. Inspired by this territory, with its cliffs and coastlines, we drew out the shapes, movement and textures that can be embodied in digital territory. From these cliffs, organic shapes are created for use at the heart of the brand\u2019s graphic universe. A composition that makes you feel an experience.<\/span><\/p>\n<p><b>Social and environmental impact and for products: dimensions, materials, manufacturing techniques, manufacturing process. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to the digital world, Bassan\u2019s visual identity is firmly rooted in nature, using organic codes and textures to illustrate the agency\u2019s collaborative approach. The primary aim was to break down the walls between the human and the interface. An approach that makes digital accessible to all.<\/span><\/p>\n"},{"category":3692,"fr":"","en":"<p><b>The objectives and how they were achieved<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To reflect its growing range of services, Bassan \u2013 Agence num\u00e9rique, formerly Ergoweb Canada, has adopted a new brand identity. Now translating a broader digital space, bringing memorable digital experiences to life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by the aerial prowess of these coastal birds, Bassan evokes precision of execution across the vastness of digital territory. The fluidity of the letters, including the emblematic B that mimics the bird\u2019s trunk, communicates relational flexibility.<\/span><\/p>\n<p><b>Design challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founded over 10 years ago, the agency had a fairly solid reputation, but also framed within a very specific service category. In addition to the company\u2019s reputation, the field in which it operates is itself characterized by virtual and Cartesian codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design therefore highlights the brand\u2019s differentiating approach: healthy business relationships, all-natural solutions. Because in a world of artificial intelligence, it\u2019s good to reconnect with a more lively, straightforward approach. <\/span><\/p>\n<p><b>Technological and\/or hardware innovations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The initial idea was to create a large digital territory in which to immerse oneself to embody Bassan\u2019s brand universe. The design is therefore a reflection of a very tangible external environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, an observational study was carried out, drawing parallels with the territory of the Northern Gannet. Inspired by this territory, with its cliffs and coastlines, we drew out the shapes, movement and textures that can be embodied in digital territory. From these cliffs, organic shapes are created for use at the heart of the brand\u2019s graphic universe. A composition that makes you feel an experience.<\/span><\/p>\n<p><b>Social and environmental impact and for products: dimensions, materials, manufacturing techniques, manufacturing process. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to the digital world, Bassan\u2019s visual identity is firmly rooted in nature, using organic codes and textures to illustrate the agency\u2019s collaborative approach. The primary aim was to break down the walls between the human and the interface. An approach that makes digital accessible to all.<\/span><\/p>\n","original":"<p><b>The objectives and how they were achieved<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To reflect its growing range of services, Bassan \u2013 Agence num\u00e9rique, formerly Ergoweb Canada, has adopted a new brand identity. Now translating a broader digital space, bringing memorable digital experiences to life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by the aerial prowess of these coastal birds, Bassan evokes precision of execution across the vastness of digital territory. The fluidity of the letters, including the emblematic B that mimics the bird\u2019s trunk, communicates relational flexibility.<\/span><\/p>\n<p><b>Design challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founded over 10 years ago, the agency had a fairly solid reputation, but also framed within a very specific service category. In addition to the company\u2019s reputation, the field in which it operates is itself characterized by virtual and Cartesian codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design therefore highlights the brand\u2019s differentiating approach: healthy business relationships, all-natural solutions. Because in a world of artificial intelligence, it\u2019s good to reconnect with a more lively, straightforward approach. <\/span><\/p>\n<p><b>Technological and\/or hardware innovations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The initial idea was to create a large digital territory in which to immerse oneself to embody Bassan\u2019s brand universe. The design is therefore a reflection of a very tangible external environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, an observational study was carried out, drawing parallels with the territory of the Northern Gannet. Inspired by this territory, with its cliffs and coastlines, we drew out the shapes, movement and textures that can be embodied in digital territory. From these cliffs, organic shapes are created for use at the heart of the brand\u2019s graphic universe. A composition that makes you feel an experience.<\/span><\/p>\n<p><b>Social and environmental impact and for products: dimensions, materials, manufacturing techniques, manufacturing process. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to the digital world, Bassan\u2019s visual identity is firmly rooted in nature, using organic codes and textures to illustrate the agency\u2019s collaborative approach. The primary aim was to break down the walls between the human and the interface. An approach that makes digital accessible to all.<\/span><\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119062","contest_title":"GRANDS PRIX DU DESIGN \u2013 17th edition","firms":[],"user":{"email":"amelie@kabane.ca","first_name":"Am\u00e9lie","last_name":"Talbot"},"doc_texts_web":{"fr":"<p><b>Les objectifs et la mani\u00e8re dont ils ont \u00e9t\u00e9 atteints<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pour refl\u00e9ter l\u2019\u00e9ventail grandissant de ses services, Bassan \u2013 Agence num\u00e9rique, anciennement Ergoweb Canada, s\u2019est dot\u00e9 d\u2019une nouvelle identit\u00e9 de marque. Traduisant d\u00e9sormais un espace num\u00e9rique plus vaste, donnant vie \u00e0 des exp\u00e9riences num\u00e9riques m\u00e9morables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspir\u00e9 par les prouesses a\u00e9riennes de ces oiseaux c\u00f4tiers, Bassan \u00e9voque la pr\u00e9cision d\u2019ex\u00e9cution \u00e0 travers l\u2019immensit\u00e9 du territoire num\u00e9rique. La fluidit\u00e9 des lettres, dont l\u2019embl\u00e9matique B qui calque le coffre de l\u2019oiseau, communique la souplesse relationnelle.<\/span><\/p>\n<p><b>Les d\u00e9fis de conception<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fond\u00e9e il y plus de 10 ans, l\u2019agence avait une r\u00e9putation assez solide, mais \u00e9galement cadr\u00e9e dans une cat\u00e9gorie de service bien pr\u00e9cise. Outre la r\u00e9putation de l\u2019entreprise, le domaine dans lequel elle op\u00e8re est lui-m\u00eame caract\u00e9ris\u00e9 par des codes virtuels et cart\u00e9siens.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La conception met donc en lumi\u00e8re l\u2019approche diff\u00e9renciatrice de la marque : des relations d\u2019affaires saines, des solutions toutes naturelles. Parce que dans un monde d\u2019intelligence artificielle, il est bon de reconnecter avec une approche plus vivante, plus franche.<\/span><\/p>\n<p><b>Les innovations technologiques et\/ou mat\u00e9rielles<\/b><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019id\u00e9e de d\u00e9part \u00e9tait de cr\u00e9er un grand territoire num\u00e9rique dans lequel se plonger pour incarner l\u2019univers de marque de Bassan. La conception est donc le reflet d\u2019un environnement ext\u00e9rieur bien tangible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour ce faire, un travail d\u2019observation a \u00e9t\u00e9 fait en faisant des parall\u00e8les avec le territoire du fou de bassan. En s\u2019inspirant de ce territoire, avec ses falaises et ses c\u00f4tes, on y ressort les formes, le mouvement et les textures qui peuvent s\u2019incarner dans le territoire num\u00e9rique. De ces falaises d\u00e9coulent des formes organiques, qui sont cr\u00e9\u00e9es pour \u00eatre utilis\u00e9es au c\u0153ur de l\u2019univers graphique de la marque. Une composition qui fait ressentir une exp\u00e9rience.<\/span><\/p>\n<p><b>L\u2019impact social et environnemental et pour les produits : les dimensions, les mat\u00e9riaux, les techniques de fabrication, le processus de fabrication.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En contraste avec l\u2019univers num\u00e9rique, l\u2019identit\u00e9 visuelle de Bassan est bien ancr\u00e9e dans la nature et reprend des codes et des textures organiques afin d\u2019illustrer l\u2019approche collaborative de l\u2019agence. Le souhait premier \u00e9tait de faire tomber les murs entre l\u2019humain et l\u2019interface. Une approche qui rend le num\u00e9rique accessible \u00e0 tous.<\/span><\/p>\n","en":"<p><b>The objectives and how they were achieved<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To reflect its growing range of services, Bassan \u2013 Agence num\u00e9rique, formerly Ergoweb Canada, has adopted a new brand identity. Now translating a broader digital space, bringing memorable digital experiences to life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by the aerial prowess of these coastal birds, Bassan evokes precision of execution across the vastness of digital territory. The fluidity of the letters, including the emblematic B that mimics the bird\u2019s trunk, communicates relational flexibility.<\/span><\/p>\n<p><b>Design challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Founded over 10 years ago, the agency had a fairly solid reputation, but also framed within a very specific service category. In addition to the company\u2019s reputation, the field in which it operates is itself characterized by virtual and Cartesian codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design therefore highlights the brand\u2019s differentiating approach: healthy business relationships, all-natural solutions. Because in a world of artificial intelligence, it\u2019s good to reconnect with a more lively, straightforward approach. <\/span><\/p>\n<p><b>Technological and\/or hardware innovations<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The initial idea was to create a large digital territory in which to immerse oneself to embody Bassan\u2019s brand universe. The design is therefore a reflection of a very tangible external environment. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, an observational study was carried out, drawing parallels with the territory of the Northern Gannet. Inspired by this territory, with its cliffs and coastlines, we drew out the shapes, movement and textures that can be embodied in digital territory. From these cliffs, organic shapes are created for use at the heart of the brand\u2019s graphic universe. A composition that makes you feel an experience.<\/span><\/p>\n<p><b>Social and environmental impact and for products: dimensions, materials, manufacturing techniques, manufacturing process. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">In contrast to the digital world, Bassan\u2019s visual identity is firmly rooted in nature, using organic codes and textures to illustrate the agency\u2019s collaborative approach. The primary aim was to break down the walls between the human and the interface. An approach that makes digital accessible to all.<\/span><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/bassan\/","en":"https:\/\/int.design\/en\/projects\/bassan\/"},"titles":{"fr":"Bassan","en":"Bassan"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/125612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=125612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}