{"id":125483,"date":"2024-08-20T17:16:40","date_gmt":"2024-08-20T21:16:40","guid":{"rendered":"https:\/\/int.design\/?post_type=project&p=125483"},"modified":"2024-08-20T17:16:40","modified_gmt":"2024-08-20T21:16:40","slug":"shenzhen-baoan-baywalk","status":"publish","type":"project","link":"https:\/\/int.design\/en\/projects\/shenzhen-baoan-baywalk\/","title":{"rendered":"Shenzhen Bao\u2019an Baywalk"},"content":{"rendered":"","protected":false},"template":"","class_list":["post-125483","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"\nShenzhen Bao\u2019an Baywalk - INT Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shenzhen Bao\u2019an Baywalk - INT Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/\" \/>\n<meta property=\"og:site_name\" content=\"INT Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/\",\"url\":\"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/\",\"name\":\"Shenzhen Bao\u2019an Baywalk - INT Design\",\"isPartOf\":{\"@id\":\"https:\/\/int.design\/fr\/#website\"},\"datePublished\":\"2024-08-20T21:16:40+00:00\",\"dateModified\":\"2024-08-20T21:16:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/int.design\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/int.design\/en\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Shenzhen Bao\u2019an Baywalk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/int.design\/fr\/#website\",\"url\":\"https:\/\/int.design\/fr\/\",\"name\":\"INT Design\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/int.design\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shenzhen Bao\u2019an Baywalk - INT Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/","og_locale":"en_US","og_type":"article","og_title":"Shenzhen Bao\u2019an Baywalk - INT Design","og_url":"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/","og_site_name":"INT Design","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/","url":"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/","name":"Shenzhen Bao\u2019an Baywalk - INT Design","isPartOf":{"@id":"https:\/\/int.design\/fr\/#website"},"datePublished":"2024-08-20T21:16:40+00:00","dateModified":"2024-08-20T21:16:40+00:00","breadcrumb":{"@id":"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/int.design\/fr\/projects\/shenzhen-baoan-baywalk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/int.design\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/int.design\/en\/projects\/"},{"@type":"ListItem","position":3,"name":"Shenzhen Bao\u2019an Baywalk"}]},{"@type":"WebSite","@id":"https:\/\/int.design\/fr\/#website","url":"https:\/\/int.design\/fr\/","name":"INT Design","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/int.design\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"entry":{"cats":{"disciplines":[],"big_cats":[],"sub_cats":[]},"entry":{"":null,"status":"ongoing","winner_title":"","winner_prize_lang":"","title_translatable":false,"title_en":"","title_fr":"","releve_award":false,"releve_award_cv":false,"collaboration":false,"collaboration_firms":false,"other_firms":false,"owner":{"name":"","confidential":false,"website":"","contact_name":"","email":"","phone":""},"address":{"address":"","city":"","region":"","province":"","country":"","postal_code":""},"logos":false,"use_logo":false,"designers":false,"cover":false,"images":false,"mandatory_documents":false,"optional_documents":false,"web_text":{"fr":"","en":"","original":"<p>Baywalk is a public development in Qianhai area of Shenzhen, China. It is a 1.5 km long multifunctional elevated linear park with underground pathway, retail and public opened-space on ground level. It connects the coastal bay area of Qianhai with the Bao\u2019an Stadium, and winds through the central business district. Baywalk creates an open, shared and ecological city park in the Qianhai Bay Area, which will become a new landmark in Shenzhen.<\/p>\n<p> <\/p>\n<p>The structure is separated into 3 multi-functional levels, which are a skybridge, various ground floor outdoor spaces, and an underground commercial area.\u00a0 As the Baywalk interconnects with destinations such as Sports Arena, Library, malls, office buildings and cultural parks, Baywalk becomes the direct shuttle passage to reach those destinations for users arriving from public transport.<\/p>\n<p> <\/p>\n<p>The Site ID is made-up of a hollow-formed stainless steel sculptural logo and letters with transparent tinted colour acrylic front to match the casings and internal white LED edge outlines.<\/p>\n<p> <\/p>\n<p>Baywalk is split into 8 zones, each zone having its own architectural design language and, at the neighbouring areas, the surrounding environment provides distinctive characteristics. The nature of Baywalk is its simple integration of everyday routines; a user friendly, relatable area providing a casual, relaxing space that can provide versatility for everyone. And with the diverse activities that can happen in these spaces, it immediately becomes a personal experience for everyone visiting the site.<\/p>\n<p> <\/p>\n<p>To continue the consistency of the brand, we decided to extend our concept with the circle shapes for the wayfinding signage design. Our signages are thus comprised of circles or rounded forms. The circles represent totality and wholeness which reflects what the project is, a linear park with all the elements for all ages, whilst maintaining an impression of fun, avoiding any institutional feel.<\/p>\n<p> <\/p>\n<p>Most directory and ID Signage will be with illumination at night, either externally spot-lit or internally lit by LEDs. Signage need interchangeable messages will be digitally inkjet on white translucent 3M Flexible Substrate mounted to internal sign frame and protected by clear polycarbonate covering. Signage with permanent messages will be directly cut out from spray painted stainless steel panel backed by white acrylic diffuser.<\/p>\n<p>The in-door site directory on B1 is a double sided sign, each side with a 43\u201d interactive touch screen LCD TV monitor housed inside a bead blasted stainless steel casing, the overall sign face will be covered by clear polycarbonate sheet with 3M transparent mirror graphic film mounted on the rear side to hid internal structure and supports.<\/p>\n<p> <\/p>\n<p>Lift directory signage on glass wall will be silkscreened on the rear side of the glass in the factory before delivering to site for installation.<\/p>\n<p>For public safety, 1F sculptural Zone IDs are made from EPDM high compact rubber recycling granulates of various colours with reinforced galvanized stainless steel internal structures bolted to concrete floor slabs.<\/p>\n<p> <\/p>\n<p>The pop-art like signage may have visual impact to the environment, but by adding in harmonious circles in them, it projects a feeling of calm and comfort. The objective was to create a soft, friendly signage system that embodied a wayfinding function that is easy for people to navigate, to enrich the whole journeys\u2019 experience. The simplicity of our signage design provides the space with young and friendly image, the cultural and creativity perfectly match with the modern living style. It gives the characteristics to the project, and also reflects the energetic and dynamic image of Qianhai Bay.<\/p>\n"},"jury_text":[{"category":3680,"fr":"","en":"","original":"<p>Situated in Shenzehn, Bo\u2019an, China, the Baywalk is a government sponsored elevated skywalk project that includes commercial, cultural and recreational activities, and spans some 1.5 km across the city to the bay. It connects with some of the major cultural destinations in the city, and helps to integrate communities of local residents along the way.<\/p>\n<p>The structure is separated into 3 multi-functional levels, which are a skybridge, various ground floor outdoor spaces, and an underground commercial area.\u00a0 As the Baywalk interconnects with destinations such as Sports Arena, Library, malls, office buildings and cultural parks, Baywalk becomes the direct shuttle passage to reach those destinations for users arriving from public transport.<\/p>\n<p> <\/p>\n<p>Baywalk is split into 8 zones, each zone having its own architectural design language and, at the neighbouring areas, the surrounding environment provides distinctive characteristics.\u00a0 The nature of Baywalk is its simple integration of everyday routines; a user friendly, relatable area providing a casual, relaxing space that can provide versatility for everyone. And with the diverse activities that can happen in these spaces, it immediately becomes a personal experience for everyone visiting the site.<\/p>\n<p>The analysis of the users\u2019 experience immediately sets the design direction for us to develop a clear identity that can represent the whole site, yet at the same time to be recognisable to each zone. By inputting different elements such as the silhouette property of the site, we were able to develop both the logo and a strategy to deliver a clear branding structure and image to the site\u2019s wayfinding.<\/p>\n<p> <\/p>\n<p>Brief<\/p>\n<p>We were asked to provide a clear branding image that can be conveyed through the logo and wayfinding methodology. With the project spanning across district areas, we had to provide a unified signage structure that notifies users which zone they are in, a clear mind mapping on what can be offered nearby and educating them on how to navigate the long Baywalk. As well as integrating cultural information that is unique to the area, our signage needed to respond to the different architectural styles and yet seamlessly integrate with other design features (such as the hand rails).<\/p>\n<p> <\/p>\n<p>Design Solution<\/p>\n<p>We wanted to explore a single element that could symbolise the site and that could also be flexibly applied into the 8 zones for mind mapping. As the project positioning was about connection and the community of people and nature converging into the space, we adopted a circle as our base motif. The circle feature was implemented to deliver a wholeness and harmony, as well as supporting thee physical silhouette of Baywalk and its connections to the major city destinations.<\/p>\n<p>As a zoning strategy, we were given a clear structure to assign an alphabetical letter as zone naming to each site; by analysing the different properties of each neighbouring area we were able to identify and assign an appropriate colour aspect as a zoning colour along the Baywalk according to the mood, emotions of these places and their users. With the circle shape as the main design framework and the 2 zoning elements combined, we were able to strengthen the brand image, accentuate the wayfinding, and add liveliness and excitement into the users\u2019 everyday walk on the Baywalk.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[],"user":{"email":"info@graphiabrands.com","first_name":"Graphia","last_name":"Brands"},"doc_texts_web":{"fr":"<p> <\/p>\n<p>La structure est s\u00e9par\u00e9e en deux parties.<\/p>\n<p> <\/p>\n<p>Le Site ID est compos\u00e9 d\u2019un logo sculptural en acier inoxydable form\u00e9 en creux et de lettres avec une fa\u00e7ade acrylique transparente teint\u00e9e pour s\u2019harmoniser avec les bo\u00eetiers et les contours internes de LED blanches.<\/p>\n<p>Les lettres et le logo sont con\u00e7us pour \u00eatre utilis\u00e9s dans des lieux de passage.<\/p>\n<p> <\/p>\n<p>Baywalk est divis\u00e9 en deux parties.<\/p>\n<p>Pour poursuivre la coh\u00e9rence de la marque, nous avons d\u00e9cid\u00e9 d\u2019\u00e9tendre notre concept avec les formes de cercle pour le design des panneaux d\u2019orientation. Nos panneaux sont donc compos\u00e9s de cercles ou de formes arrondies. Les cercles repr\u00e9sentent la totalit\u00e9 et l\u2019int\u00e9gralit\u00e9, ce qui refl\u00e8te ce qu\u2019est le projet, un parc lin\u00e9aire avec tous les \u00e9l\u00e9ments pour tous les \u00e2ges, tout en maintenant une impression de plaisir, en \u00e9vitant tout sentiment institutionnel.<\/p>\n<p>Les cercles repr\u00e9sentent la totalit\u00e9 et l\u2019int\u00e9gralit\u00e9.<\/p>\n<p> <\/p>\n<p>La plupart des annuaires et des cartes d\u2019identit\u00e9 sont en anglais.<\/p>\n<p>Le r\u00e9pertoire des sites \u00e0 l\u2019int\u00e9rieur du b\u00e2timent B1 est un panneau \u00e0 double face, chaque face \u00e9tant \u00e9quip\u00e9e d\u2019un \u00e9cran de t\u00e9l\u00e9vision LCD tactile interactif de 43 pouces log\u00e9 \u00e0 l\u2019int\u00e9rieur d\u2019un bo\u00eetier en acier inoxydable sabl\u00e9, la face globale du panneau sera recouverte d\u2019une feuille de polycarbonate transparent avec un film graphique miroir transparent 3M mont\u00e9 sur la face arri\u00e8re pour cacher la structure et les supports internes.<\/p>\n<p>Les messages permanents seront directement d\u00e9coup\u00e9s dans un panneau en acier inoxydable peint par pulv\u00e9risation et soutenus par un diffuseur en acrylique blanc.<\/p>\n<p> <\/p>\n<p>Signalisation de l\u2019annuaire des ascenseurs<\/p>\n<p>La signalisation du r\u00e9pertoire des ascenseurs sur le mur de verre sera s\u00e9rigraphi\u00e9e sur la face arri\u00e8re du verre dans l\u2019usine avant d\u2019\u00eatre livr\u00e9e sur le site pour l\u2019installation.<\/p>\n<p>Pour la s\u00e9curit\u00e9 du public, les identifiants sculpturaux de la zone 1F sont fabriqu\u00e9s \u00e0 partir de granul\u00e9s de recyclage de caoutchouc EPDM \u00e0 haute compacit\u00e9 de diff\u00e9rentes couleurs avec des structures internes renforc\u00e9es en acier inoxydable galvanis\u00e9 boulonn\u00e9es \u00e0 des dalles de sol en b\u00e9ton.<\/p>\n<p> <\/p>\n<p> <\/p>\n","en":"<p>Baywalk is a public development in Qianhai area of Shenzhen, China. It is a 1.5 km long multifunctional elevated linear park with underground pathway, retail and public opened-space on ground level. It connects the coastal bay area of Qianhai with the Bao\u2019an Stadium, and winds through the central business district. Baywalk creates an open, shared and ecological city park in the Qianhai Bay Area, which will become a new landmark in Shenzhen.<\/p>\n<p> <\/p>\n<p>The structure is separated into 3 multi-functional levels, which are a skybridge, various ground floor outdoor spaces, and an underground commercial area.\u00a0 As the Baywalk interconnects with destinations such as Sports Arena, Library, malls, office buildings and cultural parks, Baywalk becomes the direct shuttle passage to reach those destinations for users arriving from public transport.<\/p>\n<p> <\/p>\n<p>The Site ID is made-up of a hollow-formed stainless steel sculptural logo and letters with transparent tinted colour acrylic front to match the casings and internal white LED edge outlines.<\/p>\n<p> <\/p>\n<p>Baywalk is split into 8 zones, each zone having its own architectural design language and, at the neighbouring areas, the surrounding environment provides distinctive characteristics. The nature of Baywalk is its simple integration of everyday routines; a user friendly, relatable area providing a casual, relaxing space that can provide versatility for everyone. And with the diverse activities that can happen in these spaces, it immediately becomes a personal experience for everyone visiting the site.<\/p>\n<p> <\/p>\n<p>To continue the consistency of the brand, we decided to extend our concept with the circle shapes for the wayfinding signage design. Our signages are thus comprised of circles or rounded forms. The circles represent totality and wholeness which reflects what the project is, a linear park with all the elements for all ages, whilst maintaining an impression of fun, avoiding any institutional feel.<\/p>\n<p> <\/p>\n<p>Most directory and ID Signage will be with illumination at night, either externally spot-lit or internally lit by LEDs. Signage need interchangeable messages will be digitally inkjet on white translucent 3M Flexible Substrate mounted to internal sign frame and protected by clear polycarbonate covering. Signage with permanent messages will be directly cut out from spray painted stainless steel panel backed by white acrylic diffuser.<\/p>\n<p>The in-door site directory on B1 is a double sided sign, each side with a 43\u201d interactive touch screen LCD TV monitor housed inside a bead blasted stainless steel casing, the overall sign face will be covered by clear polycarbonate sheet with 3M transparent mirror graphic film mounted on the rear side to hid internal structure and supports.<\/p>\n<p> <\/p>\n<p>Lift directory signage on glass wall will be silkscreened on the rear side of the glass in the factory before delivering to site for installation.<\/p>\n<p>For public safety, 1F sculptural Zone IDs are made from EPDM high compact rubber recycling granulates of various colours with reinforced galvanized stainless steel internal structures bolted to concrete floor slabs.<\/p>\n<p> <\/p>\n<p>The pop-art like signage may have visual impact to the environment, but by adding in harmonious circles in them, it projects a feeling of calm and comfort. The objective was to create a soft, friendly signage system that embodied a wayfinding function that is easy for people to navigate, to enrich the whole journeys\u2019 experience. The simplicity of our signage design provides the space with young and friendly image, the cultural and creativity perfectly match with the modern living style. It gives the characteristics to the project, and also reflects the energetic and dynamic image of Qianhai Bay.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/shenzhen-baoan-baywalk\/","en":"https:\/\/int.design\/en\/projects\/shenzhen-baoan-baywalk\/"},"titles":{"fr":"Shenzhen Bao\u2019an Baywalk","en":"Shenzhen Bao\u2019an Baywalk"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/125483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=125483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}