{"id":124489,"date":"2024-08-20T17:17:27","date_gmt":"2024-08-20T21:17:27","guid":{"rendered":"https:\/\/int.design\/?post_type=project&#038;p=124489"},"modified":"2024-08-20T17:17:27","modified_gmt":"2024-08-20T21:17:27","slug":"premium-line-for-clover-leaf-seafoods","status":"publish","type":"project","link":"https:\/\/int.design\/en\/projects\/premium-line-for-clover-leaf-seafoods\/","title":{"rendered":"Premium Line for Clover Leaf Seafoods"},"content":{"rendered":"","protected":false},"template":"","class_list":["post-124489","project","type-project","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Premium Line for Clover Leaf Seafoods - INT Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/int.design\/fr\/projects\/premium-line-for-clover-leaf-seafoods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premium Line for Clover Leaf Seafoods - 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The packaging design should look modern, appealing, and inspiring, all while setting the brand apart from competitors and other product lines under Clover Leaf Seafoods. The brand needed key visual elements that could be expanded upon, allowing for future launches. The overall goal was to establish the premium quality of the products with strong culinary cues.<\/p>\n<p>For better differentiation within the brand\u2019s portfolio, a black background was chosen to elevate the products. A thoughtful mixture of two fonts, both serif and sans-serif, was adopted in the product descriptor for visual interest and hierarchy of information. To emphasize the message of \u201ctuna in olive oil (&amp; chili pepper)\u201d, a bolder, more refined font was used. In terms of food photography, the focus centers on core ingredients in a simple and uncluttered manner to drive appetite appeal. Olives were specifically highlighted to emphasize \u201cmade with olive oil\u201d, further amplifying the high quality.<\/p>\n"},"jury_text":[{"category":3686,"fr":"","en":"","original":"<p><strong>MAKING WAVES<\/strong><\/p>\n<p>Curating a refined culinary experience with an elevated design.<\/p>\n<p>To captivate food enthusiasts, Clover Leaf Seafoods introduced a premium product line. The packaging design should look modern, appealing, and inspiring, all while setting the brand apart from competitors and other product lines under Clover Leaf Seafoods. The brand needed key visual elements that could be expanded upon, allowing for future launches. The overall goal was to establish the premium quality of the products with strong culinary cues.<\/p>\n<p>For better differentiation within the brand\u2019s portfolio, a black background was chosen to elevate the products. A thoughtful mixture of two fonts, both serif and sans-serif, was adopted in the product descriptor for visual interest and hierarchy of information. To emphasize the message of \u201ctuna in olive oil (&amp; chili pepper)\u201d, a bolder, more refined font was used. In terms of food photography, the focus centers on core ingredients in a simple and uncluttered manner to drive appetite appeal. Olives were specifically highlighted to emphasize \u201cmade with olive oil\u201d, further amplifying the high quality.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119061","contest_title":"GRANDS PRIX DU DESIGN \u2013 17e \u00e9dition","firms":[],"user":{"email":"mkwok@sld.com","first_name":"Michelle","last_name":"Kwok"},"doc_texts_web":{"fr":"<p><strong>FAIRE DES VAGUES<\/strong><\/p>\n<p>Organiser une exp\u00e9rience culinaire raffin\u00e9e avec un design \u00e9lev\u00e9.<\/p>\n<p>Pour captiver les amateurs de gastronomie, Clover Leaf Seafoods a lanc\u00e9 une gamme de produits haut de gamme. Le design de l\u2019emballage doit \u00eatre moderne, attrayant et inspirant, tout en distinguant la marque de ses concurrents et des autres gammes de produits de Clover Leaf Seafoods. La marque avait besoin d\u2019\u00e9l\u00e9ments visuels cl\u00e9s pouvant \u00eatre d\u00e9velopp\u00e9s, permettant ainsi de futurs lancements. L\u2019objectif g\u00e9n\u00e9ral \u00e9tait d\u2019\u00e9tablir la qualit\u00e9 sup\u00e9rieure des produits avec de fortes r\u00e9f\u00e9rences culinaires.<\/p>\n<p>Pour une meilleure diff\u00e9renciation au sein du portefeuille de la marque, un fond noir a \u00e9t\u00e9 choisi pour rehausser les produits. Un m\u00e9lange judicieux de deux polices, avec et sans empattement, a \u00e9t\u00e9 adopt\u00e9 dans le descripteur de produit pour l\u2019int\u00e9r\u00eat visuel et la hi\u00e9rarchie des informations. Pour souligner le message \u00ab\u00a0thon \u00e0 l\u2019huile d\u2019olive (et piment)\u00a0\u00bb, une police plus audacieuse et plus raffin\u00e9e a \u00e9t\u00e9 utilis\u00e9e. En termes de photographie culinaire, l\u2019accent est mis sur les ingr\u00e9dients de base d\u2019une mani\u00e8re simple et \u00e9pur\u00e9e pour stimuler l\u2019app\u00e9tit. Les olives ont \u00e9t\u00e9 sp\u00e9cifiquement mises en valeur pour souligner \u00ab \u00e0 base d\u2019huile d\u2019olive \u00bb, amplifiant encore la haute qualit\u00e9.<\/p>\n","en":"<p><strong>MAKING WAVES<\/strong><\/p>\n<p>Curating a refined culinary experience with an elevated design.<\/p>\n<p>To captivate food enthusiasts, Clover Leaf Seafoods introduced a premium product line. The packaging design should look modern, appealing, and inspiring, all while setting the brand apart from competitors and other product lines under Clover Leaf Seafoods. The brand needed key visual elements that could be expanded upon, allowing for future launches. The overall goal was to establish the premium quality of the products with strong culinary cues.<\/p>\n<p>For better differentiation within the brand\u2019s portfolio, a black background was chosen to elevate the products. 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Olives were specifically highlighted to emphasize \u201cmade with olive oil\u201d, further amplifying the high quality.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/premium-line-for-clover-leaf-seafoods\/","en":"https:\/\/int.design\/en\/projects\/premium-line-for-clover-leaf-seafoods\/"},"titles":{"fr":"Premium Line for Clover Leaf Seafoods","en":"Premium Line for Clover Leaf Seafoods"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/124489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=124489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}