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the heart of Chelsea&#8217;s quiet streets, safety becomes a silent but powerful dialogue between residents and motorists. Our mission was to give citizens a voice, transforming their concerns into a vibrant graphic call for caution. We designed a series of bilingual posters that marry the urgency of safe driving in neighborhoods, with an aesthetic that is both vibrant and engaging.<\/p>\n<p>.<\/p>\n<p>Our creative approach was based on an in-depth understanding of the local context, fusing graphic art with functionality and social impact.<\/p>\n<p>Using fluorescent colors and bold typography, each poster immediately captures the motorist&#8217;s attention, conveying a clear message without neglecting visual elegance. The use of high contrast and negative space is no accident; it&#8217;s calculated to guide the eye and maintain visual engagement. The typefaces chosen are the result of meticulous study aimed at maximizing legibility on the move, a crucial factor when it comes to audiences on the move by car &#8220;fast&#8221;<\/p>\n<p>.<\/p>\n<p>The visual strategy adopted for this campaign strikes the right balance between engaging aesthetics and persuasive communication. Feedback from the Chelsea community testifies to the effectiveness of these works &#8211; creations that, far from blending into the urban d\u00e9cor, have become visual landmarks positively influencing behavior.<\/p>\n<p>The visual strategy adopted for this campaign strikes the right balance between engaging aesthetics and persuasive communication.<\/p>\n<p>In short, these posters don&#8217;t just inform; they inspire, invite awareness, and, ultimately, action.<\/p>\n"},"jury_text":[{"category":3683,"fr":"","en":"","original":"<p>Dear members of the jury,<\/p>\n<p>The campaign we present to you is the result of in-depth technical thinking combined with an aesthetic vision. Each poster, while intended as a certain kind of work of art, is the fruit of a rigorous design process. Our typographic choices are the result of behavioral studies on visual perception in motion, and our color palette is tested for its emotional impact and visibility in various lighting conditions.<\/p>\n<p>.<\/p>\n<p>We have taken care to develop an integrated communications strategy, ensuring that the clarity of the message designed by our strategic team, endures in public space, engaging citizens and changing behavior in measurable ways.<\/p>\n<p>In conclusion, this campaign far exceeded the objectives set by the Municipality of Chelsea, testifying to the effectiveness of our approach. Tangible results were observed and measured, which, although outside the standard evaluation criteria, proves the breadth and depth of our impact. It is with great consideration that we invite you to recognize the scope of our project in its entirety.<\/p>\n"}],"different_jury_text":true,"different_category_text":false},"laureats":[],"contest_id":"119062","contest_title":"GRANDS PRIX DU DESIGN \u2013 17th edition","firms":[{"field_5efdebd654724":"Pixel","field_5efdebd654725":"https:\/\/agencepixel.ca\/","field_5efdebf254726":"","field_6139fca4c23db":3936}],"user":{"email":"rmartin@agencepixel.ca","first_name":"Richard","last_name":"Martin"},"doc_texts_web":{"fr":"<p>Au c\u0153ur des rues paisibles de Chelsea, la s\u00e9curit\u00e9 devient un dialogue silencieux mais puissant entre r\u00e9sidents et automobilistes. Notre mission \u00e9tait de donner une voix aux citoyens, transformant leurs pr\u00e9occupations en un appel graphique vibrant \u00e0 la prudence. Nous avons con\u00e7u une s\u00e9rie d\u2019affiches bilingues qui marient l\u2019urgence de la prudence au volant dans les quartiers, avec une esth\u00e9tique \u00e0 la fois vibrante et interpelante.<\/p>\n<p>Notre d\u00e9marche cr\u00e9ative s\u2019est appuy\u00e9e sur une compr\u00e9hension approfondie du contexte local, fusionnant l\u2019art graphique avec la fonctionnalit\u00e9 et l\u2019impact social.<\/p>\n<p>En utilisant des couleurs fluorescentes et des typographies audacieuses, chaque affiche capte imm\u00e9diatement l\u2019attention de l\u2019automobiliste, transmettant un message clair sans n\u00e9gliger l\u2019\u00e9l\u00e9gance visuelle. L\u2019utilisation de contrastes \u00e9lev\u00e9s et d\u2019espaces n\u00e9gatifs n\u2019est pas le fruit du hasard ; elle est calcul\u00e9e pour guider le regard et maintenir l\u2019engagement visuel. Les typographies choisies sont le r\u00e9sultat d\u2019une \u00e9tude m\u00e9ticuleuse visant \u00e0 maximiser la lisibilit\u00e9 en mouvement, un facteur crucial lorsqu\u2019il s\u2019agit d\u2019audiences en d\u00e9placement automobile \u00ab\u00a0rapide\u00a0\u00bb.<\/p>\n<p>La strat\u00e9gie visuelle adopt\u00e9e pour cette campagne propose un juste \u00e9quilibre entre esth\u00e9tique engageante et communication persuasive. Les retours de la communaut\u00e9 de Chelsea t\u00e9moignent de l\u2019efficacit\u00e9 de ces \u0153uvres \u2013 des cr\u00e9ations qui, loin de se fondre dans le d\u00e9cor urbain, sont devenues des rep\u00e8res visuels influen\u00e7ant positivement les comportements.<\/p>\n<p>En r\u00e9sum\u00e9, ces affiches ne se contentent pas d\u2019informer ; elles inspirent, invitent \u00e0 une prise de conscience, et, finalement, \u00e0 une action.<\/p>\n","en":"<p>In the heart of Chelsea\u2019s quiet streets, safety becomes a silent but powerful dialogue between residents and motorists. Our mission was to give citizens a voice, transforming their concerns into a vibrant graphic call for caution. We designed a series of bilingual posters that marry the urgency of safe driving in neighborhoods, with an aesthetic that is both vibrant and engaging.<\/p>\n<p>.<\/p>\n<p>Our creative approach was based on an in-depth understanding of the local context, fusing graphic art with functionality and social impact.<\/p>\n<p>Using fluorescent colors and bold typography, each poster immediately captures the motorist\u2019s attention, conveying a clear message without neglecting visual elegance. The use of high contrast and negative space is no accident; it\u2019s calculated to guide the eye and maintain visual engagement. The typefaces chosen are the result of meticulous study aimed at maximizing legibility on the move, a crucial factor when it comes to audiences on the move by car \u201cfast\u201d<\/p>\n<p>.<\/p>\n<p>The visual strategy adopted for this campaign strikes the right balance between engaging aesthetics and persuasive communication. Feedback from the Chelsea community testifies to the effectiveness of these works \u2013 creations that, far from blending into the urban d\u00e9cor, have become visual landmarks positively influencing behavior.<\/p>\n<p>The visual strategy adopted for this campaign strikes the right balance between engaging aesthetics and persuasive communication.<\/p>\n<p>In short, these posters don\u2019t just inform; they inspire, invite awareness, and, ultimately, action.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/municipalite-de-chelsea\/","en":"https:\/\/int.design\/en\/projects\/municipalite-de-chelsea\/"},"titles":{"fr":"Municipalit\u00e9 de Chelsea","en":"Municipalit\u00e9 de Chelsea"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/124478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=124478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}