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ORAM family business has been a winner of Canada\u2019s best-managed companies program for several years. In their striving towards excellence for over 54 years, the company\u2019s managers are keen to become more involved with their teams, both on site and in the office.<\/p>\n<p>&nbsp;<\/p>\n<p>To optimize its staff experience and leverage its recruitment process, ORAM called on Ma\u00eetre D to create a distinctive employer branding, tailored to its corporate image.<\/p>\n<p>&nbsp;<\/p>\n<p>The key is to identify the staff\u2019s interests and transpose them effectively into the professional context. Sport dominates: some members are on an amateur hockey team, and they immortalize professional retirements by the symbolic retiring of their hockey jersey. With these initiatives already underway, employer branding becomes ORAM\u2019s Grand Club.<\/p>\n<p>&nbsp;<\/p>\n<p>Make it with the Grand Club<\/p>\n<p>The friendly, rallying spirit of a hockey team is akin to the sense of belonging that prevails at ORAM. Everyone has a common goal, and each member contributes to the team\u2019s success. The \u201cMake it with the Grand Club\u201d tagline then speaks for itself.<\/p>\n<p>&nbsp;<\/p>\n<p>Thematic imagery illustrates the sports context. The logo is reminiscent of the engravings on a medal, while the stars and the \u201cC\u201d for the team captain highlight the performance and contribution of team members.<\/p>\n<p>&nbsp;<\/p>\n<p>A specially designed lexicon mirrors sports commentators\u2019 vocabulary, adding to the concept\u2019s realistic feel. The use of playful expressions and colloquial language reflects both the construction and sports sectors.<\/p>\n<p>&nbsp;<\/p>\n<p>Team spirit prevails<\/p>\n<p>Social media, internal communications and job postings: the Grand Club d\u2019ORAM meets the need for representation of this close-knit community.<\/p>\n<p>&nbsp;<\/p>\n<p>In a competitive environment like construction, ORAM puts its advantages and values first. These essential brand elements contribute to recruitment and brand popularity. ORAM prioritizes excellence and is now focusing on achieving exactly that with the Grand Club.<\/p>\n<p>&nbsp;<\/p>\n","original":"<p>The ORAM family business has been a winner of Canada\u2019s best-managed companies program for several years. In their striving towards excellence for over 54 years, the company\u2019s managers are keen to become more involved with their teams, both on site and in the office.<\/p>\n<p>&nbsp;<\/p>\n<p>To optimize its staff experience and leverage its recruitment process, ORAM called on Ma\u00eetre D to create a distinctive employer branding, tailored to its corporate image.<\/p>\n<p>&nbsp;<\/p>\n<p>The key is to identify the staff\u2019s interests and transpose them effectively into the professional context. Sport dominates: some members are on an amateur hockey team, and they immortalize professional retirements by the symbolic retiring of their hockey jersey. With these initiatives already underway, employer branding becomes ORAM\u2019s Grand Club.<\/p>\n<p>&nbsp;<\/p>\n<p>Make it with the Grand Club<\/p>\n<p>The friendly, rallying spirit of a hockey team is akin to the sense of belonging that prevails at ORAM. Everyone has a common goal, and each member contributes to the team\u2019s success. The \u201cMake it with the Grand Club\u201d tagline then speaks for itself.<\/p>\n<p>&nbsp;<\/p>\n<p>Thematic imagery illustrates the sports context. The logo is reminiscent of the engravings on a medal, while the stars and the \u201cC\u201d for the team captain highlight the performance and contribution of team members.<\/p>\n<p>&nbsp;<\/p>\n<p>A specially designed lexicon mirrors sports commentators\u2019 vocabulary, adding to the concept\u2019s realistic feel. The use of playful expressions and colloquial language reflects both the construction and sports sectors.<\/p>\n<p>&nbsp;<\/p>\n<p>Team spirit prevails<\/p>\n<p>Social media, internal communications and job postings: the Grand Club d\u2019ORAM meets the need for representation of this close-knit community.<\/p>\n<p>&nbsp;<\/p>\n<p>In a competitive environment like construction, ORAM puts its advantages and values first. These essential brand elements contribute to recruitment and brand popularity. ORAM prioritizes excellence and is now focusing on achieving exactly that with the Grand Club.<\/p>\n<p>&nbsp;<\/p>\n"},"jury_text":[{"category":3691,"fr":"","en":"<p>The ORAM family business has been a winner of Canada\u2019s best-managed companies program for several years. In their striving towards excellence for over 54 years, the company\u2019s managers are keen to become more involved with their teams, both on site and in the office.<\/p>\n<p>&nbsp;<\/p>\n<p>To optimize its staff experience and leverage its recruitment process, ORAM called on Ma\u00eetre D to create a distinctive employer branding, tailored to its corporate image.<\/p>\n<p>&nbsp;<\/p>\n<p>The key is to identify the staff\u2019s interests and transpose them effectively into the professional context. Sport dominates: some members are on an amateur hockey team, and they immortalize professional retirements by the symbolic retiring of their hockey jersey. With these initiatives already underway, employer branding becomes ORAM\u2019s Grand Club.<\/p>\n<p>&nbsp;<\/p>\n<p>Make it with the Grand Club<\/p>\n<p>The friendly, rallying spirit of a hockey team is akin to the sense of belonging that prevails at ORAM. Everyone has a common goal, and each member contributes to the team\u2019s success. The \u201cMake it with the Grand Club\u201d tagline then speaks for itself.<\/p>\n<p>&nbsp;<\/p>\n<p>Thematic imagery illustrates the sports context. The logo is reminiscent of the engravings on a medal, while the stars and the \u201cC\u201d for the team captain highlight the performance and contribution of team members.<\/p>\n<p>&nbsp;<\/p>\n<p>A specially designed lexicon mirrors sports commentators\u2019 vocabulary, adding to the concept\u2019s realistic feel. The use of playful expressions and colloquial language reflects both the construction and sports sectors.<\/p>\n<p>&nbsp;<\/p>\n<p>Team spirit prevails<\/p>\n<p>Social media, internal communications and job postings: the Grand Club d\u2019ORAM meets the need for representation of this close-knit community.<\/p>\n<p>&nbsp;<\/p>\n<p>In a competitive environment like construction, ORAM puts its advantages and values first. These essential brand elements contribute to recruitment and brand popularity. ORAM prioritizes excellence and is now focusing on achieving exactly that with the Grand Club.<\/p>\n","original":"<p>The ORAM family business has been a winner of Canada\u2019s best-managed companies program for several years. In their striving towards excellence for over 54 years, the company\u2019s managers are keen to become more involved with their teams, both on site and in the office.<\/p>\n<p>&nbsp;<\/p>\n<p>To optimize its staff experience and leverage its recruitment process, ORAM called on Ma\u00eetre D to create a distinctive employer branding, tailored to its corporate image.<\/p>\n<p>&nbsp;<\/p>\n<p>The key is to identify the staff\u2019s interests and transpose them effectively into the professional context. Sport dominates: some members are on an amateur hockey team, and they immortalize professional retirements by the symbolic retiring of their hockey jersey. With these initiatives already underway, employer branding becomes ORAM\u2019s Grand Club.<\/p>\n<p>&nbsp;<\/p>\n<p>Make it with the Grand Club<\/p>\n<p>The friendly, rallying spirit of a hockey team is akin to the sense of belonging that prevails at ORAM. Everyone has a common goal, and each member contributes to the team\u2019s success. The \u201cMake it with the Grand Club\u201d tagline then speaks for itself.<\/p>\n<p>&nbsp;<\/p>\n<p>Thematic imagery illustrates the sports context. The logo is reminiscent of the engravings on a medal, while the stars and the \u201cC\u201d for the team captain highlight the performance and contribution of team members.<\/p>\n<p>&nbsp;<\/p>\n<p>A specially designed lexicon mirrors sports commentators\u2019 vocabulary, adding to the concept\u2019s realistic feel. The use of playful expressions and colloquial language reflects both the construction and sports sectors.<\/p>\n<p>&nbsp;<\/p>\n<p>Team spirit prevails<\/p>\n<p>Social media, internal communications and job postings: the Grand Club d\u2019ORAM meets the need for representation of this close-knit community.<\/p>\n<p>&nbsp;<\/p>\n<p>In a competitive environment like construction, ORAM puts its advantages and values first. These essential brand elements contribute to recruitment and brand popularity. ORAM prioritizes excellence and is now focusing on achieving exactly that with the Grand Club.<\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119062","contest_title":"GRANDS PRIX DU DESIGN \u2013 17th edition","firms":[],"user":{"email":"info@maitre-d.ca","first_name":"Sylvain","last_name":"Vicente"},"doc_texts_web":{"fr":"<p>L\u2019entreprise familiale ORAM est laur\u00e9ate du programme des soci\u00e9t\u00e9s les mieux g\u00e9r\u00e9es au Canada depuis plusieurs ann\u00e9es. En qu\u00eate d\u2019excellence depuis plus de 50 ans, les gestionnaires souhaitent s\u2019impliquer davantage aupr\u00e8s de ses \u00e9quipes, sur le chantier et au bureau.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour optimiser l\u2019exp\u00e9rience de son personnel et maximiser les processus de recrutement, ORAM sollicite Ma\u00eetre D pour cr\u00e9er une marque employeur distincte en harmonie avec l\u2019image institutionnelle.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019objectif consiste \u00e0 cerner les int\u00e9r\u00eats du personnel pour les transposer au contexte professionnel. Le sport domine\u00a0: certains membres font partie d\u2019une \u00e9quipe de hockey amateur et ils immortalisent les d\u00e9parts \u00e0 la retraite avec le retrait du gilet. Avec ces initiatives d\u00e9j\u00e0 en vigueur, la marque employeur devient le Grand Club d\u2019ORAM.<\/p>\n<p>&nbsp;<\/p>\n<p>Gagne avec le Grand Club<\/p>\n<p>L\u2019approche conviviale et rassembleuse d\u2019une \u00e9quipe d\u2019hockey s\u2019apparente au sentiment d\u2019appartenance qui r\u00e8gne chez ORAM. Chacun\u00d7e r\u00e9pond \u00e0 un objectif commun, l\u2019apport de chaque membre contribue \u00e0 la r\u00e9ussite\u00a0; l\u2019accroche \u00ab Gagne avec le Grand Club \u00bb s\u2019impose d\u2019elle-m\u00eame.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019imagerie th\u00e9matique illustre le contexte sportif. Le logo s\u2019apparente aux gravures d\u2019une m\u00e9daille alors que les \u00e9toiles et le \u00ab C \u00bb du Capitaine de l\u2019\u00e9quipe valorisent le rendement et la contribution des membres.<\/p>\n<p>&nbsp;<\/p>\n<p>Un lexique sp\u00e9cialement con\u00e7u se rapproche du discours des commentateurs sportifs pour contribuer au r\u00e9alisme du concept. L\u2019utilisation d\u2019expressions ludiques et du langage familier correspond tant au milieu de la construction qu\u2019\u00e0 celui des sports.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019esprit d\u2019\u00e9quipe l\u2019emporte<\/p>\n<p>M\u00e9dias sociaux, communications internes et affichages de poste\u00a0: le Grand Club d\u2019ORAM r\u00e9pond \u00e0 ce besoin de repr\u00e9senter cette communaut\u00e9 tiss\u00e9e serr\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p>Dans un milieu comp\u00e9titif comme celui de la construction, ORAM met de l\u2019avant ses avantages et ses valeurs. Ces \u00e9l\u00e9ments essentiels de la marque contribuent au recrutement et \u00e0 la notori\u00e9t\u00e9 de l\u2019entreprise. ORAM priorise l\u2019excellence et mise maintenant sur celle du Grand Club.<\/p>\n","en":"<p>The ORAM family business has been a winner of Canada\u2019s best-managed companies program for several years. In their striving towards excellence for over 54 years, the company\u2019s managers are keen to become more involved with their teams, both on site and in the office.<\/p>\n<p>&nbsp;<\/p>\n<p>To optimize its staff experience and leverage its recruitment process, ORAM called on Ma\u00eetre D to create a distinctive employer branding, tailored to its corporate image.<\/p>\n<p>&nbsp;<\/p>\n<p>The key is to identify the staff\u2019s interests and transpose them effectively into the professional context. Sport dominates: some members are on an amateur hockey team, and they immortalize professional retirements by the symbolic retiring of their hockey jersey. With these initiatives already underway, employer branding becomes ORAM\u2019s Grand Club.<\/p>\n<p>&nbsp;<\/p>\n<p>Make it with the Grand Club<\/p>\n<p>The friendly, rallying spirit of a hockey team is akin to the sense of belonging that prevails at ORAM. Everyone has a common goal, and each member contributes to the team\u2019s success. The \u201cMake it with the Grand Club\u201d tagline then speaks for itself.<\/p>\n<p>&nbsp;<\/p>\n<p>Thematic imagery illustrates the sports context. The logo is reminiscent of the engravings on a medal, while the stars and the \u201cC\u201d for the team captain highlight the performance and contribution of team members.<\/p>\n<p>&nbsp;<\/p>\n<p>A specially designed lexicon mirrors sports commentators\u2019 vocabulary, adding to the concept\u2019s realistic feel. The use of playful expressions and colloquial language reflects both the construction and sports sectors.<\/p>\n<p>&nbsp;<\/p>\n<p>Team spirit prevails<\/p>\n<p>Social media, internal communications and job postings: the Grand Club d\u2019ORAM meets the need for representation of this close-knit community.<\/p>\n<p>&nbsp;<\/p>\n<p>In a competitive environment like construction, ORAM puts its advantages and values first. 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