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The days of huge crowds crammed under a simple marquee seemed possibly over. The general trend was also for beer consumption to decline in favor of other products, such as spirits and non-alcoholic beverages. It was therefore essential for Festibi\u00e8re to wipe the slate clean by offering a more modern, comfortable and diversified experience, far removed from the brewing industry stereotype of recent years.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Festibi\u00e8re&rsquo;s design is based on a desire for constant renewal. Every year, the festival&rsquo;s environmental design is revamped to surprise festival-goers. The brand must therefore adapt to these new installations while maintaining consistency over the years. What&rsquo;s more, as the site is often finalized just a few hours before the opening, it&rsquo;s difficult to communicate the exact offer to festival-goers before they set foot on the site. Illustration plays a crucial role in enabling festival-goers to imagine a little more concretely what awaits them. Finally, with a growing demand for family events, Festibi\u00e8re also needed to give itself the tools to reach different age groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Designing Festibi\u00e8re&rsquo;s brand identity depended on close collaboration between all the festival teams and Orkestra. A somewhat chaotic dance, worthy of the event environment, where each team influenced and was influenced by the others in the course of festival production. Orkestra provided basic guidelines to the environmental design team, and in return received site mock-ups with a better idea of the new attractions, enabling the final identity, illustrations and marketing campaign to be fine-tuned. This interaction was not limited to design. The artistic programming and artisans showcased on the site also played a key role in defining the brand identity for this edition. The Orkestra team was in constant dialogue with the logistics teams, playing a guiding role when possible, and adapting when necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sustainability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite the annual renewal of its design, the festival relies on reuse and seeks to establish itself as a model to follow in the event industry. Although the festival&rsquo;s appearance changes every year, the infrastructure, such as the furniture, bar and pools, remains the same and is reused. Everything has been designed to be durable, modular and eventually exportable, enabling extended use.<\/span><\/p>\n","original":"<p><b>Context<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Celebrating its 10th anniversary in the midst of a pandemic, Festibi\u00e8re had to reinvent itself in the face of a changing landscape. The days of huge crowds crammed under a simple marquee seemed possibly over. The general trend was also for beer consumption to decline in favor of other products, such as spirits and non-alcoholic beverages. It was therefore essential for Festibi\u00e8re to wipe the slate clean by offering a more modern, comfortable and diversified experience, far removed from the brewing industry stereotype of recent years.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Festibi\u00e8re&rsquo;s design is based on a desire for constant renewal. Every year, the festival&rsquo;s environmental design is revamped to surprise festival-goers. The brand must therefore adapt to these new installations while maintaining consistency over the years. What&rsquo;s more, as the site is often finalized just a few hours before the opening, it&rsquo;s difficult to communicate the exact offer to festival-goers before they set foot on the site. Illustration plays a crucial role in enabling festival-goers to imagine a little more concretely what awaits them. Finally, with a growing demand for family events, Festibi\u00e8re also needed to give itself the tools to reach different age groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Designing Festibi\u00e8re&rsquo;s brand identity depended on close collaboration between all the festival teams and Orkestra. A somewhat chaotic dance, worthy of the event environment, where each team influenced and was influenced by the others in the course of festival production. Orkestra provided basic guidelines to the environmental design team, and in return received site mock-ups with a better idea of the new attractions, enabling the final identity, illustrations and marketing campaign to be fine-tuned. This interaction was not limited to design. The artistic programming and artisans showcased on the site also played a key role in defining the brand identity for this edition. The Orkestra team was in constant dialogue with the logistics teams, playing a guiding role when possible, and adapting when necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sustainability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite the annual renewal of its design, the festival relies on reuse and seeks to establish itself as a model to follow in the event industry. Although the festival&rsquo;s appearance changes every year, the infrastructure, such as the furniture, bar and pools, remains the same and is reused. Everything has been designed to be durable, modular and eventually exportable, enabling extended use.<\/span><\/p>\n"},"jury_text":[{"category":3691,"fr":"","en":"<p><b>Context<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Celebrating its 10th anniversary in the midst of a pandemic, Festibi\u00e8re had to reinvent itself in the face of a changing landscape. The days of huge crowds crammed under a simple marquee seemed possibly over. The general trend was also for beer consumption to decline in favor of other products, such as spirits and non-alcoholic beverages. It was therefore essential for Festibi\u00e8re to wipe the slate clean by offering a more modern, comfortable and diversified experience, far removed from the brewing industry stereotype of recent years.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Festibi\u00e8re&rsquo;s design is based on a desire for constant renewal. Every year, the festival&rsquo;s environmental design is revamped to surprise festival-goers. The brand must therefore adapt to these new installations while maintaining consistency over the years. What&rsquo;s more, as the site is often finalized just a few hours before the opening, it&rsquo;s difficult to communicate the exact offer to festival-goers before they set foot on the site. Illustration plays a crucial role in enabling festival-goers to imagine a little more concretely what awaits them. Finally, with a growing demand for family events, Festibi\u00e8re also needed to give itself the tools to reach different age groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Designing Festibi\u00e8re&rsquo;s brand identity depended on close collaboration between all the festival teams and Orkestra. A somewhat chaotic dance, worthy of the event environment, where each team influenced and was influenced by the others in the course of festival production. Orkestra provided basic guidelines to the environmental design team, and in return received site mock-ups with a better idea of the new attractions, enabling the final identity, illustrations and marketing campaign to be fine-tuned. This interaction was not limited to design. The artistic programming and artisans showcased on the site also played a key role in defining the brand identity for this edition. The Orkestra team was in constant dialogue with the logistics teams, playing a guiding role when possible, and adapting when necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sustainability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite the annual renewal of its design, the festival relies on reuse and seeks to establish itself as a model to follow in the event industry. Although the festival&rsquo;s appearance changes every year, the infrastructure, such as the furniture, bar and pools, remains the same and is reused. Everything has been designed to be durable, modular and eventually exportable, enabling extended use.<\/span><\/p>\n","original":"<p><b>Context<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Celebrating its 10th anniversary in the midst of a pandemic, Festibi\u00e8re had to reinvent itself in the face of a changing landscape. The days of huge crowds crammed under a simple marquee seemed possibly over. The general trend was also for beer consumption to decline in favor of other products, such as spirits and non-alcoholic beverages. It was therefore essential for Festibi\u00e8re to wipe the slate clean by offering a more modern, comfortable and diversified experience, far removed from the brewing industry stereotype of recent years.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Festibi\u00e8re&rsquo;s design is based on a desire for constant renewal. Every year, the festival&rsquo;s environmental design is revamped to surprise festival-goers. The brand must therefore adapt to these new installations while maintaining consistency over the years. What&rsquo;s more, as the site is often finalized just a few hours before the opening, it&rsquo;s difficult to communicate the exact offer to festival-goers before they set foot on the site. Illustration plays a crucial role in enabling festival-goers to imagine a little more concretely what awaits them. Finally, with a growing demand for family events, Festibi\u00e8re also needed to give itself the tools to reach different age groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Designing Festibi\u00e8re&rsquo;s brand identity depended on close collaboration between all the festival teams and Orkestra. A somewhat chaotic dance, worthy of the event environment, where each team influenced and was influenced by the others in the course of festival production. Orkestra provided basic guidelines to the environmental design team, and in return received site mock-ups with a better idea of the new attractions, enabling the final identity, illustrations and marketing campaign to be fine-tuned. This interaction was not limited to design. The artistic programming and artisans showcased on the site also played a key role in defining the brand identity for this edition. The Orkestra team was in constant dialogue with the logistics teams, playing a guiding role when possible, and adapting when necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sustainability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite the annual renewal of its design, the festival relies on reuse and seeks to establish itself as a model to follow in the event industry. Although the festival&rsquo;s appearance changes every year, the infrastructure, such as the furniture, bar and pools, remains the same and is reused. Everything has been designed to be durable, modular and eventually exportable, enabling extended use.<\/span><\/p>\n"},{"category":3681,"fr":"","en":"<p><b>Context<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Celebrating its 10th anniversary in the midst of a pandemic, Festibi\u00e8re had to reinvent itself in the face of a changing landscape. The days of huge crowds crammed under a simple marquee seemed possibly over. The general trend was also for beer consumption to decline in favor of other products, such as spirits and non-alcoholic beverages. It was therefore essential for Festibi\u00e8re to wipe the slate clean by offering a more modern, comfortable and diversified experience, far removed from the brewing industry stereotype of recent years.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Festibi\u00e8re&rsquo;s design is based on a desire for constant renewal. Every year, the festival&rsquo;s environmental design is revamped to surprise festival-goers. The brand must therefore adapt to these new installations while maintaining consistency over the years. What&rsquo;s more, as the site is often finalized just a few hours before the opening, it&rsquo;s difficult to communicate the exact offer to festival-goers before they set foot on the site. Illustration plays a crucial role in enabling festival-goers to imagine a little more concretely what awaits them. Finally, with a growing demand for family events, Festibi\u00e8re also needed to give itself the tools to reach different age groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Designing Festibi\u00e8re&rsquo;s brand identity depended on close collaboration between all the festival teams and Orkestra. A somewhat chaotic dance, worthy of the event environment, where each team influenced and was influenced by the others in the course of festival production. Orkestra provided basic guidelines to the environmental design team, and in return received site mock-ups with a better idea of the new attractions, enabling the final identity, illustrations and marketing campaign to be fine-tuned. This interaction was not limited to design. The artistic programming and artisans showcased on the site also played a key role in defining the brand identity for this edition. The Orkestra team was in constant dialogue with the logistics teams, playing a guiding role when possible, and adapting when necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sustainability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite the annual renewal of its design, the festival relies on reuse and seeks to establish itself as a model to follow in the event industry. Although the festival&rsquo;s appearance changes every year, the infrastructure, such as the furniture, bar and pools, remains the same and is reused. Everything has been designed to be durable, modular and eventually exportable, enabling extended use.<\/span><\/p>\n","original":"<p><b>Context<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Celebrating its 10th anniversary in the midst of a pandemic, Festibi\u00e8re had to reinvent itself in the face of a changing landscape. The days of huge crowds crammed under a simple marquee seemed possibly over. The general trend was also for beer consumption to decline in favor of other products, such as spirits and non-alcoholic beverages. It was therefore essential for Festibi\u00e8re to wipe the slate clean by offering a more modern, comfortable and diversified experience, far removed from the brewing industry stereotype of recent years.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Festibi\u00e8re&rsquo;s design is based on a desire for constant renewal. Every year, the festival&rsquo;s environmental design is revamped to surprise festival-goers. The brand must therefore adapt to these new installations while maintaining consistency over the years. What&rsquo;s more, as the site is often finalized just a few hours before the opening, it&rsquo;s difficult to communicate the exact offer to festival-goers before they set foot on the site. Illustration plays a crucial role in enabling festival-goers to imagine a little more concretely what awaits them. Finally, with a growing demand for family events, Festibi\u00e8re also needed to give itself the tools to reach different age groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Designing Festibi\u00e8re&rsquo;s brand identity depended on close collaboration between all the festival teams and Orkestra. A somewhat chaotic dance, worthy of the event environment, where each team influenced and was influenced by the others in the course of festival production. Orkestra provided basic guidelines to the environmental design team, and in return received site mock-ups with a better idea of the new attractions, enabling the final identity, illustrations and marketing campaign to be fine-tuned. This interaction was not limited to design. The artistic programming and artisans showcased on the site also played a key role in defining the brand identity for this edition. The Orkestra team was in constant dialogue with the logistics teams, playing a guiding role when possible, and adapting when necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sustainability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite the annual renewal of its design, the festival relies on reuse and seeks to establish itself as a model to follow in the event industry. Although the festival&rsquo;s appearance changes every year, the infrastructure, such as the furniture, bar and pools, remains the same and is reused. Everything has been designed to be durable, modular and eventually exportable, enabling extended use.<\/span><\/p>\n"}],"different_jury_text":false,"different_category_text":false},"laureats":[],"contest_id":"119062","contest_title":"GRANDS PRIX DU DESIGN \u2013 17th edition","firms":[{"field_5efdebd654724":"Orkestra Inc.","field_5efdebd654725":"orkestra.ca","field_5efdebf254726":"","field_6139fca4c23db":3936},{"field_5efdebd654724":"Rosace Design","field_5efdebd654725":"","field_5efdebf254726":"","field_6139fca4c23db":2747},{"field_5efdebd654724":"Atelier J9","field_5efdebd654725":"","field_5efdebf254726":"","field_6139fca4c23db":2745}],"user":{"email":"gaelle@orkestra.ca","first_name":"Ga\u00eblle","last_name":"Goulet-bourdon"},"doc_texts_web":{"fr":"<p><b>Contexte<\/b><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e9l\u00e9brant son 10e anniversaire en pleine pand\u00e9mie, Festibi\u00e8re a d\u00fb se r\u00e9inventer face \u00e0 un paysage changeant. L\u2019\u00e9poque des \u00e9normes foules entass\u00e9es sous un simple chapiteau semblait possiblement termin\u00e9e. La tendance g\u00e9n\u00e9rale montrait aussi une diminution de la consommation de bi\u00e8res au profit d\u2019autres produits, tels que les spiritueux et les boissons sans alcool. Il \u00e9tait donc essentiel pour Festibi\u00e8re de faire table rase en proposant une exp\u00e9rience plus moderne, confortable et diversifi\u00e9e, loin du st\u00e9r\u00e9otype de l\u2019industrie brassicole des derni\u00e8res ann\u00e9es.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>D\u00e9fis<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La conception de Festibi\u00e8re repose sur une volont\u00e9 de renouvellement constant. Chaque ann\u00e9e, le design environnemental du festival est repens\u00e9 pour surprendre les festivaliers. La marque doit donc s\u2019adapter \u00e0 ces nouvelles installations tout en conservant une coh\u00e9rence au fil des ans. De plus, le site \u00e9tant souvent finalis\u00e9 quelques heures seulement avant l\u2019ouverture, il est difficile de communiquer l\u2019offre exact aux festivaliers avant qu\u2019ils ne mettent les pieds sur le site. L\u2019illustration joue entre autres un r\u00f4le crucial pour permettre aux festivaliers d\u2019imaginer un peu pus concr\u00e8tement ce qui les attend. Enfin, avec une demande croissante pour des \u00e9v\u00e9nements familiaux, Festibi\u00e8re devait aussi se donner les outils pour rejoindre diff\u00e9rents groupes d\u2019\u00e2ges.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Conception<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La conception de l\u2019identit\u00e9 de marque de Festibi\u00e8re d\u00e9pend d\u2019une collaboration \u00e9troite entre toutes les \u00e9quipes du festival et Orkestra. Une danse un peu chaotique, digne du milieu \u00e9v\u00e9nementiel, o\u00f9 chaque \u00e9quipe a influenc\u00e9 et \u00e9t\u00e9 influenc\u00e9e par les autres en cours de production du festival. Orkestra fourni des directives de base \u00e0 l\u2019\u00e9quipe de design environnemental, re\u00e7oit en retour des maquettes de site avec une meilleure id\u00e9e des nouvelles attractions, permettant de peaufiner l\u2019identit\u00e9 finale, les illustrations et la campagne marketing. Cette interaction ne s\u2019est pas limit\u00e9e au design. La programmation artistique et les artisans mis en vitrine sur le site ont \u00e9galement jou\u00e9 un r\u00f4le cl\u00e9 dans la d\u00e9finition de l\u2019identit\u00e9 de marque pour cette \u00e9dition. L\u2019\u00e9quipe d\u2019Orkestra \u00e9tait constamment en dialogue avec les \u00e9quipes logistiques, jouant un r\u00f4le de guide quand c\u2019\u00e9tait possible, et s\u2019adaptant quand c\u2019\u00e9tait n\u00e9cessaire.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Durabilit\u00e9<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En d\u00e9pit du renouvellement annuel de son design, le festival mise sur la r\u00e9utilisation et cherche \u00e0 s\u2019\u00e9tablir comme un mod\u00e8le \u00e0 suivre dans le milieu \u00e9v\u00e9nementiel. Bien que l\u2019apparence du festival change chaque ann\u00e9e, les infrastructures, comme le mobilier, le bar et les bassins, restent les m\u00eames et sont r\u00e9utilis\u00e9s. Tout a \u00e9t\u00e9 con\u00e7u pour \u00eatre durable, modulable et \u00e9ventuellement exportable, permettant ainsi une utilisation prolong\u00e9e.<\/span><\/p>\n","en":"<p><b>Context<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Celebrating its 10th anniversary in the midst of a pandemic, Festibi\u00e8re had to reinvent itself in the face of a changing landscape. The days of huge crowds crammed under a simple marquee seemed possibly over. The general trend was also for beer consumption to decline in favor of other products, such as spirits and non-alcoholic beverages. It was therefore essential for Festibi\u00e8re to wipe the slate clean by offering a more modern, comfortable and diversified experience, far removed from the brewing industry stereotype of recent years.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Festibi\u00e8re&rsquo;s design is based on a desire for constant renewal. Every year, the festival&rsquo;s environmental design is revamped to surprise festival-goers. The brand must therefore adapt to these new installations while maintaining consistency over the years. What&rsquo;s more, as the site is often finalized just a few hours before the opening, it&rsquo;s difficult to communicate the exact offer to festival-goers before they set foot on the site. Illustration plays a crucial role in enabling festival-goers to imagine a little more concretely what awaits them. Finally, with a growing demand for family events, Festibi\u00e8re also needed to give itself the tools to reach different age groups.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Designing Festibi\u00e8re&rsquo;s brand identity depended on close collaboration between all the festival teams and Orkestra. A somewhat chaotic dance, worthy of the event environment, where each team influenced and was influenced by the others in the course of festival production. Orkestra provided basic guidelines to the environmental design team, and in return received site mock-ups with a better idea of the new attractions, enabling the final identity, illustrations and marketing campaign to be fine-tuned. This interaction was not limited to design. The artistic programming and artisans showcased on the site also played a key role in defining the brand identity for this edition. The Orkestra team was in constant dialogue with the logistics teams, playing a guiding role when possible, and adapting when necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sustainability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite the annual renewal of its design, the festival relies on reuse and seeks to establish itself as a model to follow in the event industry. Although the festival&rsquo;s appearance changes every year, the infrastructure, such as the furniture, bar and pools, remains the same and is reused. Everything has been designed to be durable, modular and eventually exportable, enabling extended use.<\/span><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/festibiere-de-gatineau\/","en":"https:\/\/int.design\/en\/projects\/gatineau-festibiere\/"},"titles":{"fr":"Festibi\u00e8re de Gatineau","en":"Gatineau Festibi\u00e8re"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/119820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=119820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}