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et m\u00e9taphore dans la po\u00e9sie &#8211; Shunde EW Motorcycle Showroom, SN-A Transcendent Architecture<br \/>\nEn tant que plus grand club de motards en Chine, EW CLUB a \u00e9t\u00e9 fond\u00e9 en 2015. Lorsque SN-A (SUPERNATURE Architecture Design) s&#8217;est vu confier le projet pour la premi\u00e8re fois, son objectif \u00e9tait de cr\u00e9er un design unique qui transmettrait la culture et l&#8217;esprit de marque du style de vie des motards. Au-del\u00e0 de l&#8217;accent mis sur les th\u00e8mes du heavy metal, de l&#8217;entretien et de la modification des motos, nous avons combin\u00e9 la culture du caf\u00e9 et la dynamique m\u00e9canique pour impr\u00e9gner l&#8217;espace architectural froid d&#8217;un esprit vivant, permettant aux gens de sentir la respiration de l&#8217;espace et le charme des machines.<br \/>\nCe projet est situ\u00e9 dans une zone industrielle pr\u00e8s de l&#8217;autoroute \u00e0 Shunde, Foshan. Les liaisons dans toutes les directions sont tr\u00e8s pratiques. Le site est vide et ne d\u00e9range pas le public.<br \/>\nMachine | M\u00e9taphore<br \/>\nLa m\u00e9taphore est une figure de style qui utilise une chose pour en d\u00e9signer une autre. La po\u00e9sie moderne, en particulier, a pour caract\u00e9ristique importante de rompre les liens habituels entre les mots et les phrases et de relier des choses apparemment sans rapport entre elles. La fa\u00e7ade du b\u00e2timent est con\u00e7ue en utilisant les caract\u00e9ristiques de mod\u00e9lisation de la moto Kawasaki comme langage de conception, la transformant en une structure de maintenance de la fa\u00e7ade. La forme du b\u00e2timent est d\u00e9coup\u00e9e et d\u00e9construite pour cr\u00e9er une structure d&#8217;interaction entre le r\u00e9el et le virtuel.<br \/>\nPersonnes | V\u00e9hicules | Flux<br \/>\nL&#8217;int\u00e9rieur du b\u00e2timent est divis\u00e9 en deux flux exp\u00e9rientiels de circulation des v\u00e9hicules et des pi\u00e9tons, d\u00e9finissant la zone d&#8217;exposition en forme d&#8217;\u00eele et la zone de circulation radiale. Les lignes de flux relient \u00e9galement les diff\u00e9rentes entr\u00e9es, les halls d&#8217;entr\u00e9e, les caf\u00e9s, les bars \u00e0 whisky, la beaut\u00e9 des motos, les salles d&#8217;essai de puissance et d&#8217;autres espaces.<br \/>\nEspace et communication<br \/>\nDu point de vue du d\u00e9coupage spatial, l&#8217;espace creux favorise la communication visuelle entre les espaces publics sup\u00e9rieurs et inf\u00e9rieurs. La forme spatiale extrait la lin\u00e9arit\u00e9 dynamique de la moto comme moyen structurel de fa\u00e7onner l&#8217;espace et d&#8217;exprimer un sentiment de transport, de vitesse et de rectitude.<br \/>\nDiversit\u00e9 de l&#8217;espace<br \/>\nLa salle d&#8217;exposition de motos int\u00e8gre une s\u00e9rie de services tels que l&#8217;exposition de motos, le service apr\u00e8s-vente, les caf\u00e9s populaires, les clubs de whisky, les zones d&#8217;exposition d&#8217;art temporaire, les salles VIP, etc. Dans le processus de gestion globale, il est toujours guid\u00e9 par la passion pour la culture de la rue des motos et relie diff\u00e9rents espaces, \u00e9tablissant une relation d&#8217;interd\u00e9pendance entre les personnes, les v\u00e9hicules et l&#8217;espace.<br \/>\nPersonnes | Motos | Plate-forme physique<br \/>\nSur la route, les motos prennent g\u00e9n\u00e9ralement la forme d&#8217;un moyen de transport, nous permettant de voyager po\u00e9tiquement entre un point A et un point B. Dans l&#8217;espace du club de moto, cependant, les \u00e9quipes \u00e9tablissent une relation symbiotique entre les personnes, les motos et l&#8217;espace \u00e0 travers diverses activit\u00e9s, telles que le caf\u00e9, l&#8217;amiti\u00e9, les exp\u00e9riences partag\u00e9es, les interactions en ligne, etc. L&#8217;am\u00e9nagement de l&#8217;espace donne \u00e0 ces relations une structure spatiale physique.<br \/>\nNom du projet : Shunde EW Motorcycle Showroom<br \/>\nConception : SN-A Supernature Architecture Studio<br \/>\nSite Web : www.supernature.net.cn<br \/>\nCourriel de contact : 1340436359@qq.com<br \/>\nAnn\u00e9e de conception\uff1a10\/2021-02\/2022<br \/>\nAnn\u00e9e d&#8217;ach\u00e8vement\uff1a09\/2022<br \/>\nConception : Zhiwu Huang<br \/>\n\u00c9quipe : Liu Liwen\/Yao Ruhong<br \/>\nLieu du projet :<br \/>\nAvenue Shilong, rue Lunjiao, district de Shunde, ville de Foshan, province de Guangdong<br \/>\nSurface construite brute : 3000m\u00b2<br \/>\nCr\u00e9dits photos : Zuoxiaobei (Enwan photography)<br \/>\nClients : EW CLUB<\/p>\n","en":"<p>Machine and Metaphor in Poetry &#8211; Shunde EW Motorcycle Showroom, SN-A Transcendent Architecture<br \/>\nAs the largest motorcycle club in China, EW CLUB was founded in 2015. When SN-A (SUPERNATURE Architecture Design) was first entrusted with the project, they aimed to create a unique design that would convey the culture and brand spirit of motorcycle lifestyle. Beyond emphasizing the themes of heavy metal, motorcycle maintenance and modification, we combined coffee culture and mechanical dynamics to imbue the cool architectural space with a lively spirit, allowing people to feel the breath of the space and the charm of the machines.<br \/>\nThis project is located in an industrial area near the highway in Shunde, Foshan.The links in all directions are very convenient. The site is empty and will not disturb the public.<br \/>\nMachine | Metaphor<br \/>\nMetaphor is a figure of speech that uses one thing to refer to another. Modern poetry, in particular, has an important characteristic of breaking the habitual connections between words and phrases and linking seemingly unrelated things together. The building fa\u00e7ade is designed with the Kawasaki motorcycle&#8217;s modeling features as the design language, transforming it into a maintenance structure of the fa\u00e7ade. The shape of the building is cut and deconstructed to create a structure of interplay between the real and the virtual.<br \/>\nPeople | Vehicles | Flow<br \/>\nThe interior of the building is divided into two experiential flows of vehicle and pedestrian traffic, defining the island-shaped display area and the radial traffic area. The flow lines also connect various entrances, linking entrance halls, coffee shops, whisky bars, motorcycle beauty, horsepower testing rooms, and other spaces.<br \/>\nSpace | Communication<br \/>\nFrom the perspective of spatial sectioning, the hollow space promotes visual communication between the upper and lower public spaces. The spatial form extracts the motorcycle&#8217;s dynamic linearity as a structural way to shape space and express a sense of transportation, speed, and straightness.<br \/>\nDiversity | Space<br \/>\nThe motorcycle showroom integrates a series of services such as motorcycle exhibition, after-sales service, popular coffee spots, whisky clubs, temporary art exhibition areas, VIP rooms, etc. In the process of comprehensive management, it is always guided by the passion for motorcycle street culture and links various spaces, establishing an interdependent relationship between people, vehicles, and space.<br \/>\nPeople | Motorcycle | Physical Platform<br \/>\nOn the road, motorcycles usually take the form of a means of transportation, allowing us to travel poetically between point A and B. In the motorcycle club space, however, teams establish a symbiotic relationship between people, motorcycles, and space through various activities, such as coffee, friendship, shared experiences, online interactions, etc. The spatial design gives these relationships a physical spatial structure.<br \/>\nProject name: Shunde EW Motorcycle Showroom<br \/>\nDesign: SN-A Supernature Architecture Studio<br \/>\nWebsite: www.supernature.net.cn<br \/>\nContact e-mail: 1340436359@qq.com<br \/>\nDesign year\uff1a10\/2021-02\/2022<br \/>\nCompletion Year\uff1a09\/2022<br \/>\nDesign: Zhiwu Huang<br \/>\nTeam: Liu Liwen\/Yao Ruhong<br \/>\nProject location:<br \/>\nShilong Avenue, Lunjiao Street, Shunde District, Foshan City, Guangdong Province<br \/>\nGross Built Area: 3000m\u00b2<br \/>\nPhoto credits: Zuoxiaobei (Enwan photography)<br \/>\nClients: EW CLUB<\/p>\n","original":""},"jury_text":false,"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3168,"cat_id_laureat":false,"laureat":""}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[],"user":{"email":"lynn@apdc-awards.org","first_name":"lynn","last_name":"Wang"},"doc_texts_web":{"fr":"<p>Machine et m\u00e9taphore dans la po\u00e9sie \u2013 Shunde EW Motorcycle Showroom, SN-A Transcendent Architecture<br \/>\nEn tant que plus grand club de motards en Chine, EW CLUB a \u00e9t\u00e9 fond\u00e9 en 2015. Lorsque SN-A (SUPERNATURE Architecture Design) s\u2019est vu confier le projet pour la premi\u00e8re fois, son objectif \u00e9tait de cr\u00e9er un design unique qui transmettrait la culture et l\u2019esprit de marque du style de vie des motards. Au-del\u00e0 de l\u2019accent mis sur les th\u00e8mes du heavy metal, de l\u2019entretien et de la modification des motos, nous avons combin\u00e9 la culture du caf\u00e9 et la dynamique m\u00e9canique pour impr\u00e9gner l\u2019espace architectural froid d\u2019un esprit vivant, permettant aux gens de sentir la respiration de l\u2019espace et le charme des machines.<br \/>\nCe projet est situ\u00e9 dans une zone industrielle pr\u00e8s de l\u2019autoroute \u00e0 Shunde, Foshan. Les liaisons dans toutes les directions sont tr\u00e8s pratiques. Le site est vide et ne d\u00e9range pas le public.<br \/>\nMachine | M\u00e9taphore<br \/>\nLa m\u00e9taphore est une figure de style qui utilise une chose pour en d\u00e9signer une autre. La po\u00e9sie moderne, en particulier, a pour caract\u00e9ristique importante de rompre les liens habituels entre les mots et les phrases et de relier des choses apparemment sans rapport entre elles. La fa\u00e7ade du b\u00e2timent est con\u00e7ue en utilisant les caract\u00e9ristiques de mod\u00e9lisation de la moto Kawasaki comme langage de conception, la transformant en une structure de maintenance de la fa\u00e7ade. La forme du b\u00e2timent est d\u00e9coup\u00e9e et d\u00e9construite pour cr\u00e9er une structure d\u2019interaction entre le r\u00e9el et le virtuel.<br \/>\nPersonnes | V\u00e9hicules | Flux<br \/>\nL\u2019int\u00e9rieur du b\u00e2timent est divis\u00e9 en deux flux exp\u00e9rientiels de circulation des v\u00e9hicules et des pi\u00e9tons, d\u00e9finissant la zone d\u2019exposition en forme d\u2019\u00eele et la zone de circulation radiale. Les lignes de flux relient \u00e9galement les diff\u00e9rentes entr\u00e9es, les halls d\u2019entr\u00e9e, les caf\u00e9s, les bars \u00e0 whisky, la beaut\u00e9 des motos, les salles d\u2019essai de puissance et d\u2019autres espaces.<br \/>\nEspace et communication<br \/>\nDu point de vue du d\u00e9coupage spatial, l\u2019espace creux favorise la communication visuelle entre les espaces publics sup\u00e9rieurs et inf\u00e9rieurs. La forme spatiale extrait la lin\u00e9arit\u00e9 dynamique de la moto comme moyen structurel de fa\u00e7onner l\u2019espace et d\u2019exprimer un sentiment de transport, de vitesse et de rectitude.<br \/>\nDiversit\u00e9 de l\u2019espace<br \/>\nLa salle d\u2019exposition de motos int\u00e8gre une s\u00e9rie de services tels que l\u2019exposition de motos, le service apr\u00e8s-vente, les caf\u00e9s populaires, les clubs de whisky, les zones d\u2019exposition d\u2019art temporaire, les salles VIP, etc. Dans le processus de gestion globale, il est toujours guid\u00e9 par la passion pour la culture de la rue des motos et relie diff\u00e9rents espaces, \u00e9tablissant une relation d\u2019interd\u00e9pendance entre les personnes, les v\u00e9hicules et l\u2019espace.<br \/>\nPersonnes | Motos | Plate-forme physique<br \/>\nSur la route, les motos prennent g\u00e9n\u00e9ralement la forme d\u2019un moyen de transport, nous permettant de voyager po\u00e9tiquement entre un point A et un point B. Dans l\u2019espace du club de moto, cependant, les \u00e9quipes \u00e9tablissent une relation symbiotique entre les personnes, les motos et l\u2019espace \u00e0 travers diverses activit\u00e9s, telles que le caf\u00e9, l\u2019amiti\u00e9, les exp\u00e9riences partag\u00e9es, les interactions en ligne, etc. L\u2019am\u00e9nagement de l\u2019espace donne \u00e0 ces relations une structure spatiale physique.<br \/>\nNom du projet : Shunde EW Motorcycle Showroom<br \/>\nConception : SN-A Supernature Architecture Studio<br \/>\nSite Web : www.supernature.net.cn<br \/>\nCourriel de contact : 1340436359@qq.com<br \/>\nAnn\u00e9e de conception\uff1a10\/2021-02\/2022<br \/>\nAnn\u00e9e d\u2019ach\u00e8vement\uff1a09\/2022<br \/>\nConception : Zhiwu Huang<br \/>\n\u00c9quipe : Liu Liwen\/Yao Ruhong<br \/>\nLieu du projet :<br \/>\nAvenue Shilong, rue Lunjiao, district de Shunde, ville de Foshan, province de Guangdong<br \/>\nSurface construite brute : 3000m\u00b2<br \/>\nCr\u00e9dits photos : Zuoxiaobei (Enwan photography)<br \/>\nClients : EW CLUB<\/p>\n","en":"<p>Machine and Metaphor in Poetry \u2013 Shunde EW Motorcycle Showroom, SN-A Transcendent Architecture<br \/>\nAs the largest motorcycle club in China, EW CLUB was founded in 2015. When SN-A (SUPERNATURE Architecture Design) was first entrusted with the project, they aimed to create a unique design that would convey the culture and brand spirit of motorcycle lifestyle. Beyond emphasizing the themes of heavy metal, motorcycle maintenance and modification, we combined coffee culture and mechanical dynamics to imbue the cool architectural space with a lively spirit, allowing people to feel the breath of the space and the charm of the machines.<br \/>\nThis project is located in an industrial area near the highway in Shunde, Foshan.The links in all directions are very convenient. The site is empty and will not disturb the public.<br \/>\nMachine | Metaphor<br \/>\nMetaphor is a figure of speech that uses one thing to refer to another. Modern poetry, in particular, has an important characteristic of breaking the habitual connections between words and phrases and linking seemingly unrelated things together. The building fa\u00e7ade is designed with the Kawasaki motorcycle\u2019s modeling features as the design language, transforming it into a maintenance structure of the fa\u00e7ade. The shape of the building is cut and deconstructed to create a structure of interplay between the real and the virtual.<br \/>\nPeople | Vehicles | Flow<br \/>\nThe interior of the building is divided into two experiential flows of vehicle and pedestrian traffic, defining the island-shaped display area and the radial traffic area. The flow lines also connect various entrances, linking entrance halls, coffee shops, whisky bars, motorcycle beauty, horsepower testing rooms, and other spaces.<br \/>\nSpace | Communication<br \/>\nFrom the perspective of spatial sectioning, the hollow space promotes visual communication between the upper and lower public spaces. The spatial form extracts the motorcycle\u2019s dynamic linearity as a structural way to shape space and express a sense of transportation, speed, and straightness.<br \/>\nDiversity | Space<br \/>\nThe motorcycle showroom integrates a series of services such as motorcycle exhibition, after-sales service, popular coffee spots, whisky clubs, temporary art exhibition areas, VIP rooms, etc. In the process of comprehensive management, it is always guided by the passion for motorcycle street culture and links various spaces, establishing an interdependent relationship between people, vehicles, and space.<br \/>\nPeople | Motorcycle | Physical Platform<br \/>\nOn the road, motorcycles usually take the form of a means of transportation, allowing us to travel poetically between point A and B. In the motorcycle club space, however, teams establish a symbiotic relationship between people, motorcycles, and space through various activities, such as coffee, friendship, shared experiences, online interactions, etc. The spatial design gives these relationships a physical spatial structure.<br \/>\nProject name: Shunde EW Motorcycle Showroom<br \/>\nDesign: SN-A Supernature Architecture Studio<br \/>\nWebsite: www.supernature.net.cn<br \/>\nContact e-mail: 1340436359@qq.com<br \/>\nDesign year\uff1a10\/2021-02\/2022<br \/>\nCompletion Year\uff1a09\/2022<br \/>\nDesign: Zhiwu Huang<br \/>\nTeam: Liu Liwen\/Yao Ruhong<br \/>\nProject location:<br \/>\nShilong Avenue, Lunjiao Street, Shunde District, Foshan City, Guangdong Province<br \/>\nGross Built Area: 3000m\u00b2<br \/>\nPhoto credits: Zuoxiaobei (Enwan photography)<br \/>\nClients: EW CLUB<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/ew-motorcycle-showroom\/","en":"https:\/\/int.design\/en\/projects\/ew-motorcycle-showroom\/"},"titles":{"fr":"EW Motorcycle Showroom","en":"EW Motorcycle Showroom"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/117453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=117453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}