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\u00e9v\u00e9nement \u00e9nergisant<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Propulsion Qu\u00e9bec, la grappe des transports intelligents et \u00e9lectriques au Qu\u00e9bec, tenait son sommet international des transports \u00e9lectriques et intelligents (TEI). Un rendez-vous de trois jours, du 13 au 15 mars 2023, au Palais des congr\u00e8s de Montr\u00e9al, s\u2019adressant \u00e0 un public international. Pour se distinguer et assurer une participation significative, l\u2019organisation a fait appel \u00e0 l\u2019agence Kabane pour doter son \u00e9v\u00e9nement d\u2019une identit\u00e9 marquante. L\u2019objectif premier \u00e9tant de g\u00e9n\u00e9rer des inscriptions, l\u2019identit\u00e9 se devait d\u2019incarner le dynamisme de l\u2019industrie. Le nom m\u00eame du sommet, Impulsion, poss\u00e8de la qualit\u00e9 d\u2019offrir de multiples d\u00e9finitions, toutes ancr\u00e9es dans la notion de mouvement. L\u2019image de l\u2019\u00e9v\u00e9nement met de l\u2019avant la connectivit\u00e9, technologique comme humaine, ainsi que la pr\u00e9cision et la fine pointe de l\u2019industrie.<\/span><\/p>\n<p><b>Ressentir l\u2019impulsion par le design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Le logo, tout en rondeur, illustre le mouvement et les connexions entre les lettres. On sent l\u2019impulsion dans le mouvement port\u00e9 par le haut. Un logo distinctif, sans toutefois \u00eatre compl\u00e8tement \u00e9tranger \u00e0 celui de la marque organisatrice, Propulsion Qu\u00e9bec.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La cr\u00e9ation de l\u2019univers visuel d\u2019Impulsion est inspir\u00e9e du chemin du progr\u00e8s, du parcours des grandes id\u00e9es et des routes \u00e0 conqu\u00e9rir : il pr\u00e9sente donc une boucle cr\u00e9ative sans fin. Aux couleurs de la marque m\u00e8re \u00ab\u00a0Propulsion Qu\u00e9bec\u00a0\u00bb, l\u2019agence a ajout\u00e9 des teintes qui donnent de la profondeur et de la richesse \u00e0 la palette. Les couleurs sont satur\u00e9es dans l\u2019optique d\u2019ajouter de la lumi\u00e8re et un c\u00f4t\u00e9 plus vivant. Les d\u00e9grad\u00e9s font \u00e9cho \u00e0 la constante \u00e9volution des technologies des transports \u00e9lectriques et intelligents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les lignes, utilis\u00e9es comme \u00e9l\u00e9ments graphiques dans l\u2019univers de l\u2019\u00e9v\u00e9nement, calquent les trac\u00e9s que l\u2019on retrouve dans les plans d\u2019ing\u00e9nierie. Elles sont mises en superposition avec les formes organiques afin de cr\u00e9er des contrastes accrocheurs. Le design de l\u2019\u00e9v\u00e9nement propose une texture qui parle de l\u2019empreinte de g\u00e9nie, une signature propre aux cr\u00e9ateurs.<\/span><\/p>\n<p><b>Des solutions innovantes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En contribuant au succ\u00e8s du sommet, l\u2019agence Kabane participe \u00e0 la d\u00e9mocratisation des modes de transports alternatifs, au b\u00e9n\u00e9fice de l\u2019\u00e9conomie et de l\u2019environnement. L\u2019ADN d\u2019Impulsion est la repr\u00e9sentation graphique de l\u2019ing\u00e9niosit\u00e9 et des id\u00e9es qui circulent, se partagent et se m\u00e9langent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puisqu\u2019elle devait \u00eatre adapt\u00e9e aux futures \u00e9ditions d\u2019Impulsion, la plateforme devait \u00eatre caract\u00e9ris\u00e9e par une certaine flexibilit\u00e9 sur des th\u00e8mes potentiellement diff\u00e9rents.<\/span><span style=\"font-weight: 400;\"> L\u2019\u00e9cosyst\u00e8me de marque emprunte donc une m\u00e9canique simple, facilitant la mise en \u0153uvre des strat\u00e9gies de diffusion. Avec de tr\u00e8s courts d\u00e9lais propres \u00e0 un \u00e9v\u00e9nement nouveau et en \u00e9volution, une multitude de pi\u00e8ces ont \u00e9t\u00e9 r\u00e9alis\u00e9es. L\u2019image de marque a \u00e9t\u00e9 d\u00e9clin\u00e9e sur plusieurs pi\u00e8ces de communication, sur place lors de l\u2019\u00e9v\u00e9nement, sur le Web ainsi que sur divers objets promotionnels.<\/span><\/p>\n","en":"<p><b>An energizing event<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Propulsion Qu\u00e9bec, <\/span><span style=\"font-weight: 400;\">the intelligent and electric transport hub in Qu\u00e9bec, held its international summit on electric and intelligent transport (EIT). This three-day event, which ran from March 13 to 15, 2023, <\/span><span style=\"font-weight: 400;\">at the Palais des congr\u00e8s de Montr\u00e9al, was designed for international audiences. The organization wanted to develop a distinctive visual identity for its event. The goal was for the conference to<\/span><span style=\"font-weight: 400;\"> stand out and ensure meaningful participation. Organizers wanted to spur event registrations; the visual identity had to embody the <\/span><span style=\"font-weight: 400;\">industry\u2019s versatility. The very name of the summit, \u201cImpulsion,\u201d had many meanings, all rooted in the concept of the movement. The event\u2019s image had to highlight<\/span><span style=\"font-weight: 400;\"> technological and human connectivity as well as the precision and cutting-edge aspects of the industry<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Propelled by design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The rounded logo illustrates the movement and connections between the letters. The<\/span><span style=\"font-weight: 400;\"> movement coming from above is distinctively felt. The <\/span><span style=\"font-weight: 400;\">logo is unique without being completely misaligned with <\/span><span style=\"font-weight: 400;\">Propulsion Qu\u00e9bec\u2019s brand image.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The creation of Impulsion\u2019s visual imagery was inspired by the path of progress, the journey of <\/span><span style=\"font-weight: 400;\">great ideas, and the future roads to conquer. An endless creative loop presents circular creativity. Shades <\/span><span style=\"font-weight: 400;\">within the colours of the parent brand, \u201cPropulsion Qu\u00e9bec,\u201d brought depth and richness to the palette. The colours were saturated to add a lighter and livelier side. Gradients echo the ever-evolving technology of electric and smart transportation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lines, used as graphic elements for the event\u2019s brand, traced the lines found in the engineering plans. They were superimposed with organic shapes to create eye-catching contrasts. The <\/span><span style=\"font-weight: 400;\">event\u2019s imagery also included a texture to showcase ingenuity, which was very important to the designers.<\/span><\/p>\n<p><b>Innovative solutions\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By contributing to the summit\u2019s success, we participated in the democratization of alternative modes of transportation, which benefit the economy and the <\/span><span style=\"font-weight: 400;\">environment. Impulsion\u2019s DNA <\/span><span style=\"font-weight: 400;\">is the graphic representation of forward-thinking ideas that blend together, are shared, and move society forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform had to be adaptable for use in future summits with potentially different themes. The brand ecosystem, therefore, uses simple mechanisms that facilitate updating the imagery. With very short deadlines specific to a new and ever-evolving event, a wide range of communications material was produced, including on-site displays, web collateral, and promotional items.<\/span><\/p>\n","original":""},"jury_text":[{"category":3391,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3391,"cat_id_laureat":3892,"laureat":"Certification Bronze"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Agence Kabane ","website":"https:\/\/www.kabane.ca\/","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"}],"user":{"email":"concours@kabane.ca","first_name":"Alexandra","last_name":"Perez"},"doc_texts_web":{"fr":"<p><b>Un \u00e9v\u00e9nement \u00e9nergisant<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Propulsion Qu\u00e9bec, la grappe des transports intelligents et \u00e9lectriques au Qu\u00e9bec, tenait son sommet international des transports \u00e9lectriques et intelligents (TEI). Un rendez-vous de trois jours, du 13 au 15 mars 2023, au Palais des congr\u00e8s de Montr\u00e9al, s\u2019adressant \u00e0 un public international. Pour se distinguer et assurer une participation significative, l\u2019organisation a fait appel \u00e0 l\u2019agence Kabane pour doter son \u00e9v\u00e9nement d\u2019une identit\u00e9 marquante. L\u2019objectif premier \u00e9tant de g\u00e9n\u00e9rer des inscriptions, l\u2019identit\u00e9 se devait d\u2019incarner le dynamisme de l\u2019industrie. Le nom m\u00eame du sommet, Impulsion, poss\u00e8de la qualit\u00e9 d\u2019offrir de multiples d\u00e9finitions, toutes ancr\u00e9es dans la notion de mouvement. L\u2019image de l\u2019\u00e9v\u00e9nement met de l\u2019avant la connectivit\u00e9, technologique comme humaine, ainsi que la pr\u00e9cision et la fine pointe de l\u2019industrie.<\/span><\/p>\n<p><b>Ressentir l\u2019impulsion par le design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Le logo, tout en rondeur, illustre le mouvement et les connexions entre les lettres. On sent l\u2019impulsion dans le mouvement port\u00e9 par le haut. Un logo distinctif, sans toutefois \u00eatre compl\u00e8tement \u00e9tranger \u00e0 celui de la marque organisatrice, Propulsion Qu\u00e9bec.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La cr\u00e9ation de l\u2019univers visuel d\u2019Impulsion est inspir\u00e9e du chemin du progr\u00e8s, du parcours des grandes id\u00e9es et des routes \u00e0 conqu\u00e9rir : il pr\u00e9sente donc une boucle cr\u00e9ative sans fin. Aux couleurs de la marque m\u00e8re \u00ab\u00a0Propulsion Qu\u00e9bec\u00a0\u00bb, l\u2019agence a ajout\u00e9 des teintes qui donnent de la profondeur et de la richesse \u00e0 la palette. Les couleurs sont satur\u00e9es dans l\u2019optique d\u2019ajouter de la lumi\u00e8re et un c\u00f4t\u00e9 plus vivant. Les d\u00e9grad\u00e9s font \u00e9cho \u00e0 la constante \u00e9volution des technologies des transports \u00e9lectriques et intelligents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les lignes, utilis\u00e9es comme \u00e9l\u00e9ments graphiques dans l\u2019univers de l\u2019\u00e9v\u00e9nement, calquent les trac\u00e9s que l\u2019on retrouve dans les plans d\u2019ing\u00e9nierie. Elles sont mises en superposition avec les formes organiques afin de cr\u00e9er des contrastes accrocheurs. Le design de l\u2019\u00e9v\u00e9nement propose une texture qui parle de l\u2019empreinte de g\u00e9nie, une signature propre aux cr\u00e9ateurs.<\/span><\/p>\n<p><b>Des solutions innovantes<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En contribuant au succ\u00e8s du sommet, l\u2019agence Kabane participe \u00e0 la d\u00e9mocratisation des modes de transports alternatifs, au b\u00e9n\u00e9fice de l\u2019\u00e9conomie et de l\u2019environnement. L\u2019ADN d\u2019Impulsion est la repr\u00e9sentation graphique de l\u2019ing\u00e9niosit\u00e9 et des id\u00e9es qui circulent, se partagent et se m\u00e9langent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puisqu\u2019elle devait \u00eatre adapt\u00e9e aux futures \u00e9ditions d\u2019Impulsion, la plateforme devait \u00eatre caract\u00e9ris\u00e9e par une certaine flexibilit\u00e9 sur des th\u00e8mes potentiellement diff\u00e9rents.<\/span><span style=\"font-weight: 400;\"> L\u2019\u00e9cosyst\u00e8me de marque emprunte donc une m\u00e9canique simple, facilitant la mise en \u0153uvre des strat\u00e9gies de diffusion. Avec de tr\u00e8s courts d\u00e9lais propres \u00e0 un \u00e9v\u00e9nement nouveau et en \u00e9volution, une multitude de pi\u00e8ces ont \u00e9t\u00e9 r\u00e9alis\u00e9es. L\u2019image de marque a \u00e9t\u00e9 d\u00e9clin\u00e9e sur plusieurs pi\u00e8ces de communication, sur place lors de l\u2019\u00e9v\u00e9nement, sur le Web ainsi que sur divers objets promotionnels.<\/span><\/p>\n","en":"<p><b>An energizing event<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Propulsion Qu\u00e9bec, <\/span><span style=\"font-weight: 400;\">the intelligent and electric transport hub in Qu\u00e9bec, held its international summit on electric and intelligent transport (EIT). This three-day event, which ran from March 13 to 15, 2023, <\/span><span style=\"font-weight: 400;\">at the Palais des congr\u00e8s de Montr\u00e9al, was designed for international audiences. The organization wanted to develop a distinctive visual identity for its event. The goal was for the conference to<\/span><span style=\"font-weight: 400;\"> stand out and ensure meaningful participation. Organizers wanted to spur event registrations; the visual identity had to embody the <\/span><span style=\"font-weight: 400;\">industry\u2019s versatility. The very name of the summit, \u201cImpulsion,\u201d had many meanings, all rooted in the concept of the movement. The event\u2019s image had to highlight<\/span><span style=\"font-weight: 400;\"> technological and human connectivity as well as the precision and cutting-edge aspects of the industry<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Propelled by design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The rounded logo illustrates the movement and connections between the letters. The<\/span><span style=\"font-weight: 400;\"> movement coming from above is distinctively felt. The <\/span><span style=\"font-weight: 400;\">logo is unique without being completely misaligned with <\/span><span style=\"font-weight: 400;\">Propulsion Qu\u00e9bec\u2019s brand image.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The creation of Impulsion\u2019s visual imagery was inspired by the path of progress, the journey of <\/span><span style=\"font-weight: 400;\">great ideas, and the future roads to conquer. An endless creative loop presents circular creativity. Shades <\/span><span style=\"font-weight: 400;\">within the colours of the parent brand, \u201cPropulsion Qu\u00e9bec,\u201d brought depth and richness to the palette. The colours were saturated to add a lighter and livelier side. Gradients echo the ever-evolving technology of electric and smart transportation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The lines, used as graphic elements for the event\u2019s brand, traced the lines found in the engineering plans. They were superimposed with organic shapes to create eye-catching contrasts. The <\/span><span style=\"font-weight: 400;\">event\u2019s imagery also included a texture to showcase ingenuity, which was very important to the designers.<\/span><\/p>\n<p><b>Innovative solutions\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By contributing to the summit\u2019s success, we participated in the democratization of alternative modes of transportation, which benefit the economy and the <\/span><span style=\"font-weight: 400;\">environment. Impulsion\u2019s DNA <\/span><span style=\"font-weight: 400;\">is the graphic representation of forward-thinking ideas that blend together, are shared, and move society forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform had to be adaptable for use in future summits with potentially different themes. The brand ecosystem, therefore, uses simple mechanisms that facilitate updating the imagery. With very short deadlines specific to a new and ever-evolving event, a wide range of communications material was produced, including on-site displays, web collateral, and promotional items.<\/span><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/sommet-impulsion\/","en":"https:\/\/int.design\/en\/projects\/sommet-impulsion\/"},"titles":{"fr":"Sommet Impulsion","en":"Sommet Impulsion"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/111306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=111306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}