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m\u00e9moire \u00e0 raviver avec raffinement\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Inspir\u00e9e par la m\u00e9moire de la terre, la m\u00e9tamorphose de l\u2019image de marque de l\u2019H\u00f4tel-Mus\u00e9e Premi\u00e8res Nations rend hommage \u00e0 la richesse de la culture huronne-wendat, \u00e0 ses codes et traditions, tout en s\u2019inscrivant dans le raffinement contemporain qui qualifie l\u2019exp\u00e9rience offerte aux visiteurs. L\u2019image de marque, d\u00e9velopp\u00e9e par l\u2019agence Kabane, incarne ce pont entre la tradition et le contemporain, la m\u00e9moire et le pr\u00e9sent, l\u2019authenticit\u00e9 et le haut de gamme. La signature de marque \u00ab\u2009De notre m\u00e9moire \u00e0 la v\u00f4tre\u2009\u00bb souligne ce legs pr\u00e9cieux, au c\u0153ur de l\u2019exp\u00e9rience sensorielle et m\u00e9morielle propos\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le travail de refonte, guid\u00e9 par une volont\u00e9 de cr\u00e9er une \u00e9vasion immersive qui r\u00e9concilie histoire et confort moderne, prend racine dans l\u2019agrandissement et la r\u00e9novation des infrastructures de l\u2019\u00e9tablissement. Ces transformations ayant pour objectif commun de renforcer son positionnement comme destination incontournable au sein du circuit touristique autochtone de luxe au Canada.\u00a0<\/span><\/p>\n<p><b>Un univers graphique qui part des racines\u00a0<\/b><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019utilisation de symboles forts \u00e0 la culture huronne-wendat (la feuille de tabac et les maisons longues), les motifs rappelant les m\u00e9tiers de tissage et les plans serr\u00e9s sur des textures \u00e9voquant le territoire, le lieu et la mati\u00e8re ont \u00e9t\u00e9 utilis\u00e9s pour cr\u00e9er ce trait d\u2019union entre la m\u00e9moire vivante et l\u2019exp\u00e9rience h\u00f4teli\u00e8re haut de gamme.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les chiffres ont \u00e9t\u00e9 cr\u00e9\u00e9s sur mesure pour \u00eatre uniques et se jumeler au style du logo. Ils sont utilis\u00e9s pour les num\u00e9ros de chambres, des listes, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour les couleurs, une palette en finesse avec un sauge profond, pour sa symbolique, et ses teintes plus douces, est mise de l\u2019avant. L\u2019ensemble est ponctu\u00e9 de couleurs terres et naturel avec l\u2019ajout d\u2019un noir dense pour un c\u00f4t\u00e9 raffinement. Le tout cr\u00e9e une palette distinctive tout en \u00e9quilibre, qui inspire ouverture, m\u00e9moire, accueil et intemporalit\u00e9.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La direction photographique est marqu\u00e9e par des contrastes forts, une lumi\u00e8re tranch\u00e9e, des jeux d\u2019ombre et des assiettes pos\u00e9es sur la mati\u00e8re brute. Ce m\u00e9lange de textures et de lumi\u00e8res ancre le produit dans la gastronomie et la richesse du terroir, le tout accord\u00e9 par une coloration est en harmonie avec les couleurs de la marque.<\/span><\/p>\n<p><b>Nourrir le design par l\u2019\u00e9coute et la curiosit\u00e9\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Incarner avec respect les \u00e9l\u00e9ments propres \u00e0 la Nation huronne-wendat a requis des \u00e9quipes strat\u00e9gique et cr\u00e9ative une compr\u00e9hension fine et sensible de sa culture, de son art et de son histoire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prendre le temps d\u2019\u00e9couter \u00e9tait une condition essentielle \u00e0 la refonte, pour transmettre avec justesse l\u2019authenticit\u00e9 des exp\u00e9riences culinaires, touristiques et de vill\u00e9giature afin d\u2019augmenter leur attractivit\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u2019autre part, la conception visuelle devait maximiser le potentiel de l\u2019\u00e9cosyst\u00e8me de marque et faciliter la mise en \u0153uvre des tactiques de promotion. L\u2019image de marque a \u00e9t\u00e9 d\u00e9clin\u00e9e sur plusieurs outils de communication, le site Web et des objets d\u00e9coratifs divers. L\u2019agence Kabane a \u00e9galement produit un guide m\u00e9dias sociaux, strat\u00e9gie et design \u00e0 l\u2019usage des clients pour qu\u2019ils puissent utiliser ais\u00e9ment la plateforme graphique. <\/span><\/p>\n","en":"<p><b>Reviving memories with refinement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The H\u00f4tel-Mus\u00e9e Premi\u00e8res Nations\u2019 brand image metamorphosis was inspired by the memory of the land. It pays homage to the richness of the Huron-Wendat culture, its customs and traditions\u2014all while evoking contemporary refinement that enhances the experience of a new generation of visitors. The brand image that was developed embodies the bridge between the traditional and the contemporary, the past and the present, authenticity and exclusivity. The brand signature \u00ab\u00a0De notre m\u00e9moire \u00e0 la votre\u201d (From our memory to yours) highlights this precious legacy, which is at the heart of the H\u00f4tel-Mus\u00e9e Premi\u00e8res Nations\u2019 sensory and memorial experience.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The redesign work was guided by the desire to create an immersive escape that reconciles history and modern comfort\u2014and symbolizes expansion and renovation of the establishment\u2019s infrastructure. These transformations have the common goal of strengthening the hotel-museum\u2019s position as a must-visit destination within the luxury First Nations\u2019 tourism circuit in Canada.\u00a0<\/span><\/p>\n<p><b>A brand rooted rich in history<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The use of strong symbols from the Huron-Wendat culture, such as the tobacco leaf and the longhouses, patterns reminiscent of weaving looms, and close-ups of textures evoking the territory, were used to create a compelling link between living memory and the upscale hotel experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The numbers were custom-created to be unique and match the style of the logo. They are used for room numbers, lists, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the colours, a refined palette in deep sage was chosen because of its symbolism and softer hues. The ensemble is punctuated with earthy and natural colours, with the addition of a dense black for a more refined aspect. The overall imagery features a distinctive, balanced palette that inspires openness, memory, timelessness and being welcomed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The photography is marked by strong contrasts, sharp lighting, shadow play and dishes placed on raw material. This blending of light and textures showcases the region\u2019s culinary heritage and richness. Secondary colours weave harmoniously with the brand\u2019s distinctive colours.<\/span><\/p>\n<p><b>Creativity fostered by listening and curiosity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Celebrating the Huron-Wendat Nation\u2019s profound culture required the strategic and creative teams to have a sensitive and open understanding of its history, art and ways of life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking the time to listen was an essential aspect of the design process, as the team wanted to accurately convey the true nature of the culinary, tourist and resort experiences. As more and more visitors crave authenticity, properly representing this First Nations population was paramount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The visual design also had to maximize the brand ecosystem\u2019s potential and facilitate the implementation of promotional initiatives. The brand image has been applied to several communication tools, website, and various decorative objects. We have also created a social media strategy and design guide for clients to use the graphic platform easily in the future. <\/span><\/p>\n","original":""},"jury_text":[{"category":3391,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3391,"cat_id_laureat":3890,"laureat":"Certification OR"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Agence Kabane ","website":"https:\/\/www.kabane.ca\/","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"}],"user":{"email":"concours@kabane.ca","first_name":"Alexandra","last_name":"Perez"},"doc_texts_web":{"fr":"<p><b>Une m\u00e9moire \u00e0 raviver avec raffinement\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Inspir\u00e9e par la m\u00e9moire de la terre, la m\u00e9tamorphose de l\u2019image de marque de l\u2019H\u00f4tel-Mus\u00e9e Premi\u00e8res Nations rend hommage \u00e0 la richesse de la culture huronne-wendat, \u00e0 ses codes et traditions, tout en s\u2019inscrivant dans le raffinement contemporain qui qualifie l\u2019exp\u00e9rience offerte aux visiteurs. L\u2019image de marque, d\u00e9velopp\u00e9e par l\u2019agence Kabane, incarne ce pont entre la tradition et le contemporain, la m\u00e9moire et le pr\u00e9sent, l\u2019authenticit\u00e9 et le haut de gamme. La signature de marque \u00ab\u2009De notre m\u00e9moire \u00e0 la v\u00f4tre\u2009\u00bb souligne ce legs pr\u00e9cieux, au c\u0153ur de l\u2019exp\u00e9rience sensorielle et m\u00e9morielle propos\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le travail de refonte, guid\u00e9 par une volont\u00e9 de cr\u00e9er une \u00e9vasion immersive qui r\u00e9concilie histoire et confort moderne, prend racine dans l\u2019agrandissement et la r\u00e9novation des infrastructures de l\u2019\u00e9tablissement. Ces transformations ayant pour objectif commun de renforcer son positionnement comme destination incontournable au sein du circuit touristique autochtone de luxe au Canada.\u00a0<\/span><\/p>\n<p><b>Un univers graphique qui part des racines\u00a0<\/b><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019utilisation de symboles forts \u00e0 la culture huronne-wendat (la feuille de tabac et les maisons longues), les motifs rappelant les m\u00e9tiers de tissage et les plans serr\u00e9s sur des textures \u00e9voquant le territoire, le lieu et la mati\u00e8re ont \u00e9t\u00e9 utilis\u00e9s pour cr\u00e9er ce trait d\u2019union entre la m\u00e9moire vivante et l\u2019exp\u00e9rience h\u00f4teli\u00e8re haut de gamme.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les chiffres ont \u00e9t\u00e9 cr\u00e9\u00e9s sur mesure pour \u00eatre uniques et se jumeler au style du logo. Ils sont utilis\u00e9s pour les num\u00e9ros de chambres, des listes, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour les couleurs, une palette en finesse avec un sauge profond, pour sa symbolique, et ses teintes plus douces, est mise de l\u2019avant. L\u2019ensemble est ponctu\u00e9 de couleurs terres et naturel avec l\u2019ajout d\u2019un noir dense pour un c\u00f4t\u00e9 raffinement. Le tout cr\u00e9e une palette distinctive tout en \u00e9quilibre, qui inspire ouverture, m\u00e9moire, accueil et intemporalit\u00e9.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La direction photographique est marqu\u00e9e par des contrastes forts, une lumi\u00e8re tranch\u00e9e, des jeux d\u2019ombre et des assiettes pos\u00e9es sur la mati\u00e8re brute. Ce m\u00e9lange de textures et de lumi\u00e8res ancre le produit dans la gastronomie et la richesse du terroir, le tout accord\u00e9 par une coloration est en harmonie avec les couleurs de la marque.<\/span><\/p>\n<p><b>Nourrir le design par l\u2019\u00e9coute et la curiosit\u00e9\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Incarner avec respect les \u00e9l\u00e9ments propres \u00e0 la Nation huronne-wendat a requis des \u00e9quipes strat\u00e9gique et cr\u00e9ative une compr\u00e9hension fine et sensible de sa culture, de son art et de son histoire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prendre le temps d\u2019\u00e9couter \u00e9tait une condition essentielle \u00e0 la refonte, pour transmettre avec justesse l\u2019authenticit\u00e9 des exp\u00e9riences culinaires, touristiques et de vill\u00e9giature afin d\u2019augmenter leur attractivit\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u2019autre part, la conception visuelle devait maximiser le potentiel de l\u2019\u00e9cosyst\u00e8me de marque et faciliter la mise en \u0153uvre des tactiques de promotion. L\u2019image de marque a \u00e9t\u00e9 d\u00e9clin\u00e9e sur plusieurs outils de communication, le site Web et des objets d\u00e9coratifs divers. L\u2019agence Kabane a \u00e9galement produit un guide m\u00e9dias sociaux, strat\u00e9gie et design \u00e0 l\u2019usage des clients pour qu\u2019ils puissent utiliser ais\u00e9ment la plateforme graphique. <\/span><\/p>\n","en":"<p><b>Reviving memories with refinement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The H\u00f4tel-Mus\u00e9e Premi\u00e8res Nations\u2019 brand image metamorphosis was inspired by the memory of the land. It pays homage to the richness of the Huron-Wendat culture, its customs and traditions\u2014all while evoking contemporary refinement that enhances the experience of a new generation of visitors. The brand image that was developed embodies the bridge between the traditional and the contemporary, the past and the present, authenticity and exclusivity. The brand signature \u00ab\u00a0De notre m\u00e9moire \u00e0 la votre\u201d (From our memory to yours) highlights this precious legacy, which is at the heart of the H\u00f4tel-Mus\u00e9e Premi\u00e8res Nations\u2019 sensory and memorial experience.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The redesign work was guided by the desire to create an immersive escape that reconciles history and modern comfort\u2014and symbolizes expansion and renovation of the establishment\u2019s infrastructure. These transformations have the common goal of strengthening the hotel-museum\u2019s position as a must-visit destination within the luxury First Nations\u2019 tourism circuit in Canada.\u00a0<\/span><\/p>\n<p><b>A brand rooted rich in history<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The use of strong symbols from the Huron-Wendat culture, such as the tobacco leaf and the longhouses, patterns reminiscent of weaving looms, and close-ups of textures evoking the territory, were used to create a compelling link between living memory and the upscale hotel experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The numbers were custom-created to be unique and match the style of the logo. They are used for room numbers, lists, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the colours, a refined palette in deep sage was chosen because of its symbolism and softer hues. The ensemble is punctuated with earthy and natural colours, with the addition of a dense black for a more refined aspect. The overall imagery features a distinctive, balanced palette that inspires openness, memory, timelessness and being welcomed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The photography is marked by strong contrasts, sharp lighting, shadow play and dishes placed on raw material. This blending of light and textures showcases the region\u2019s culinary heritage and richness. Secondary colours weave harmoniously with the brand\u2019s distinctive colours.<\/span><\/p>\n<p><b>Creativity fostered by listening and curiosity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Celebrating the Huron-Wendat Nation\u2019s profound culture required the strategic and creative teams to have a sensitive and open understanding of its history, art and ways of life.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking the time to listen was an essential aspect of the design process, as the team wanted to accurately convey the true nature of the culinary, tourist and resort experiences. As more and more visitors crave authenticity, properly representing this First Nations population was paramount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The visual design also had to maximize the brand ecosystem\u2019s potential and facilitate the implementation of promotional initiatives. The brand image has been applied to several communication tools, website, and various decorative objects. We have also created a social media strategy and design guide for clients to use the graphic platform easily in the future. <\/span><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/lhotel-musee-premieres-nations-metamorphose\/","en":"https:\/\/int.design\/en\/projects\/lhotel-musee-premieres-nations-metamorphose\/"},"titles":{"fr":"L\u2019H\u00f4tel-Mus\u00e9e Premi\u00e8res Nations m\u00e9tamorphos\u00e9","en":"L\u2019H\u00f4tel-Mus\u00e9e Premi\u00e8res Nations m\u00e9tamorphos\u00e9"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/109294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=109294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}