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Cit\u00e9 \u00e0 Sainte-Foy. Avec une superficie de +\/- 39\u00a0950 pieds carr\u00e9s, ce magasin se veut le nouveau \u00abflagship\u00a0\u00bb Avril de la r\u00e9gion de Qu\u00e9bec, le 2<sup>e<\/sup> plus gros de la chaine et le 2<sup>e<\/sup> magasin \u00e0 \u00eatre int\u00e9gr\u00e9 dans un centre d\u2019achat apr\u00e8s celui des Promenades Saint-Bruno.<\/p>\n<p>La configuration du local et son emplacement g\u00e9ographique dans le centre d\u2019achat comportaient des contraintes uniques au niveau des points d\u2019acc\u00e8s\u00a0: une entr\u00e9e et fa\u00e7ade principale avec stationnement ext\u00e9rieur sur le boulevard Laurier; un hall int\u00e9rieur donnant acc\u00e8s au stationnement \u00e9tag\u00e9 du centre d\u2019achat; et de nouveaux escaliers mobiles reliant le rez-de-chauss\u00e9e au niveau principal du centre d\u2019achat.<\/p>\n<p>L\u2019approche de l\u2019\u00e9quipe passa d\u2019abord par une r\u00e9flexion sur les diff\u00e9rents flux de circulation et les parcours client pour d\u00e9terminer comment adapter la planification des espaces, des d\u00e9partements et des fonctions pour maximiser le potentiel que ce site offrait. Apr\u00e8s l\u2019\u00e9tude de plusieurs sc\u00e9narios, la solution qui fut adopt\u00e9e consista \u00e0 cr\u00e9er un \u00ab\u00a0boulevard gourmet\u00a0\u00bb de plus de 140 pieds (44 m) qui relie les deux entr\u00e9es. Cet axe de d\u00e9couverte permet de pr\u00e9senter les comptoirs de produits frais (poissons, fromages, boulangerie, p\u00e2tisserie) et les comptoirs du bistro (pr\u00eat \u00e0 manger, p\u00e2tes, pizzas). Le boulevard est ponctu\u00e9 de zones de caisses \u00e0 chaque extr\u00e9mit\u00e9, chacune int\u00e9grant des caisses r\u00e9guli\u00e8res et pour la premi\u00e8re fois, des caisses libre-service. Au c\u0153ur du boulevard se trouvent deux kiosques en bois avec une pergola v\u00e9g\u00e9talis\u00e9e\u00a0: le premier regroupe l\u2019offre de caf\u00e9, le comptoir \u00e0 gelato et le bar \u00e0 jus tandis que le deuxi\u00e8me est une salle \u00e0 manger de 22 places assises.<\/p>\n<p>Pour marquer l\u2019entr\u00e9e ext\u00e9rieure sur Laurier et adoucir l\u2019interface entre le mur rideau du centre d\u2019achat et le stationnement, l\u2019\u00e9quipe d\u00e9veloppa le concept de la nouvelle marquise, servant \u00e0 la fois pour servir d\u2019\u00e9crin pour le logo et aussi pour offrir un espace confortable, \u00e0 \u00e9chelle humaine pour y loger une terrasse de 52 places, elle-m\u00eame en compl\u00e9ment aux 111 places de la salle \u00e0 manger du bistro.<\/p>\n<p>La trame structurale en b\u00e9ton et la hauteur libre dalle \u00e0 dalle de 17\u2019-0&#8243; ont \u00e9galement orient\u00e9 la conception du magasin. Notamment, l\u2019organisation spatiale des d\u00e9partements fut orient\u00e9e en fonction de la trame plus serr\u00e9e des colonnes. Le b\u00e9ton expos\u00e9 des colonnes et du plafond a \u00e9t\u00e9 modul\u00e9 en 2 tons de gris pour rehausser la perception de la hauteur tout en maintenant le caract\u00e8re brut des surfaces, en contraste avec les autres composantes architecturales du magasin.<\/p>\n<p>Une nouvelle strat\u00e9gie au niveau de l\u2019\u00e9clairage fut d\u00e9velopp\u00e9e avec CS Design pour cr\u00e9er un motif distinctif pour le boulevard central tout en respectant le rythme d\u2019\u00e9clairage du magasin et mettre en valeur la structure de b\u00e9ton et la plantation avec une combinaison d\u2019\u00e9clairage directe\/indirecte.<\/p>\n<p>Une approche graphique est d\u00e9ploy\u00e9e dans l\u2019espace, tant dans l\u2019architecture avec les pergolas de bois, les kiosques et les murs le long des escaliers mobiles. Cette approche se poursuit dans la communication graphique et les illustrations murales de grandes tailles avec un concept monochromatique franc qui ponctue l\u2019architecture int\u00e9rieure, facilite le rep\u00e9rage et soutient l\u2019identit\u00e9 de la marque.<\/p>\n","en":"<p>For its third store in the Quebec City area, Avril has chosen to set up shop on the ground floor of Place de la Cit\u00e9 in Sainte-Foy. With a surface area of +\/- 40,000 square feet, this store is the new Avril flagship in the Quebec City area, the 2nd largest of the chain and the 2nd store to be integrated in a shopping center after the one on Promenades Saint-Bruno.<\/p>\n<p>&nbsp;<\/p>\n<p>The configuration of the space and its geographic location within the mall presented unique constraints in terms of access points: a main entrance and facade with exterior parking on Laurier Boulevard; an interior lobby providing access to the mall&#8217;s parking deck; and new escalators linking the first floor to the main level of the mall.<\/p>\n<p>&nbsp;<\/p>\n<p>The team&#8217;s approach began with a thoughtful analysis of the various traffic flows and customer pathways to determine how to adapt the planning of spaces, departments and functions to maximize the potential this site offered. After studying several scenarios, the solution that was adopted was to create a &#8220;gourmet boulevard&#8221; of more than 140 feet (44 m) that links the two entrances. This discovery axis allows for the presentation of fresh produce counters (fish, cheese, bakery, pastry) and bistro counters (ready to eat, pasta, pizza). The boulevard is punctuated by checkout areas at each end, each incorporating regular checkouts and, for the first time, self-service checkouts. At the heart of the boulevard are two wooden kiosks with a planted pergola: the first houses the coffee offer, the gelato counter and the juice bar, while the second is a 22-seat dining room.<\/p>\n<p>&nbsp;<\/p>\n<p>To mark the exterior entrance on Laurier and soften the interface between the mall&#8217;s curtain wall and the parking lot, the team developed the concept of the new marquee, serving both as a showcase for the logo and also to provide a comfortable, human-scale space to house a 52-seat terrace, itself complementing the 111-seat bistro dining room.<\/p>\n<p>&nbsp;<\/p>\n<p>The concrete structural framework and the slab-to-slab clear height of 17&#8242;-0&#8243; also guided the design of the store. In particular, the spatial organization of the departments was oriented to the tighter grid of columns. The exposed concrete of the columns and ceiling was modulated in 2 shades of grey to enhance the perception of height while maintaining the raw character of the surfaces, in contrast to the other architectural components of the store.<\/p>\n<p>&nbsp;<\/p>\n<p>A new lighting strategy was developed with CS Design to create a distinctive motif for the central boulevard while respecting the store&#8217;s lighting rhythm and highlighting the concrete structure and planting with a combination of direct\/indirect lighting.<\/p>\n<p>&nbsp;<\/p>\n<p>A graphic approach is deployed in the space, both in the architecture with the wooden pergolas, kiosks and walls along the moving stairs. This approach continues in the graphic communication and large wall illustrations with a clean monochromatic concept that punctuates the interior architecture, facilitates wayfinding and supports the brand identity.<\/p>\n","original":""},"jury_text":[{"category":3231,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3231,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"field_5efdebd654724":"CS Design","field_5efdebd654725":"","field_5efdebf254726":"","field_6139fca4c23db":2750},{"field_5efdebd654724":"Aedifica","field_5efdebd654725":"","field_5efdebf254726":"","field_6139fca4c23db":2753}],"user":{"email":"communication@aedifica.com","first_name":"Gabriel","last_name":"Tourangeau"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/avril-supermarche-sante-place-de-la-cite\/","en":"https:\/\/int.design\/en\/projects\/avril-supermarche-sante-place-de-la-cite\/"},"titles":{"fr":"Avril Supermarch\u00e9 Sant\u00e9 \u2013 Place de la Cit\u00e9","en":"Avril Supermarch\u00e9 Sant\u00e9 \u2013 Place de la Cit\u00e9"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/106633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=106633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}