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grand \u00e9v\u00e9nement de l\u2019industrie du v\u00eatement \u00e0 imprimer. Dans une mer de kiosques et de produits, o\u00f9 les exposants pr\u00e9sentent g\u00e9n\u00e9ralement la totalit\u00e9 de leur collection, nous avons cr\u00e9\u00e9 une exp\u00e9rience haut de gamme pour un seul t-shirt. Et nous avons vol\u00e9 la vedette. La galerie AArt s\u2019est distingu\u00e9e par son esth\u00e9tique minimaliste et son parcours mus\u00e9al o\u00f9 les visiteurs ont pu explorer sept installations artistiques innovantes mettant en valeur la qualit\u00e9 sup\u00e9rieure de l\u2019embl\u00e9matique t-shirt noir 2001. \u00c0 la fin de l\u2019exposition, une station imprimait en direct des exemplaires limit\u00e9s du t-shirt 2001, avec un design de l\u2019artiste invit\u00e9 Aaron Draplin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La galerie AArt s\u2019inspire de la galerie White Cube, et utilise un langage minimaliste en noir et blanc pour v\u00e9hiculer l\u2019id\u00e9e d\u2019un style intemporel. L\u2019ensemble du kiosque (20 x 20) se concentre sur un seul produit, le t-shirt noir classique 2001, afin de souligner son statut embl\u00e9matique. Le kiosque lui-m\u00eame, par sa simple pr\u00e9sence, produit un effet volum\u00e9trique et graphique saisissant. Une bo\u00eete noire de 16 pieds de haut est suspendue \u00e0 4 pieds au-dessus du sol, ce qui permet de contr\u00f4ler l\u2019environnement ambiant tout en le rendant accessible. En entrant dans l\u2019espace, les visiteurs sont enti\u00e8rement immerg\u00e9s dans l\u2019univers de la marque American Apparel. L\u2019ext\u00e9rieur habill\u00e9 de la nouvelle identit\u00e9 visuelle d\u2019American Apparel a permis \u00e0 la galerie de se d\u00e9marquer dans l\u2019environnement chaotique du salon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les participants ont fait la queue pour visiter l\u2019exposition. Et dans une foule de produits gratuits, les gens se sont battus pour mettre la main sur nos \u00e9chantillons. R\u00e9sultat : des milliers d\u2019imprimeurs et d\u2019influenceurs du secteur ont d\u00fb admettre que LE 2001 est LE t-shirt intemporel pour les impressions haut de gamme.<\/span><\/p>\n","en":"<p><b>A premium branded experience for a single shirt.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The American Apparel booth<\/span><span style=\"font-weight: 400;\"> disrupted the printwear industry\u2019s biggest event. In a sea of booths featuring countless products, where competitors showed off their entire range, we built a premium experience for a single premium shirt. And stole the show. The AArt Gallery stood out for its minimalist aesthetics and museum-like layout where visitors could explore seven innovative art installations that showcased the superior quality of the iconic black 2001 tee. At the end of the exhibition, a live printing station produced limited 2001 pieces designed by guest artist Aaron Draplin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AArt Gallery took inspiration from the White Cube gallery, using a black-and-white, minimalist design language to convey the idea of timeless style. The entire 20\u00d720 booth focused on a single product \u2013 the classic black 2001 tee \u2013 to emphasize its iconic status. The booth itself made a striking volumetric and graphic statement by its sheer presence. A 16-foot-tall black box was suspended 4 feet above the ground, making the booth enclosed yet approachable. Upon entering the space, visitors were entirely immersed in American Apparel\u2019s brand world. The exterior was dressed in their\u00a0 striking new branding, allowing the gallery to stand out in the chaotic trade show environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attendees lined up to visit the exhibit. In a sea of free samples, people fought to get their hands on ours. And thousands of printers and printwear influencers had to admit: the 2001 is the timeless tee for premium prints.<\/span><\/p>\n","original":""},"jury_text":[{"category":3234,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3234,"cat_id_laureat":3890,"laureat":"Certification OR"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"LG2 Architecture ","website":"http:\/\/lg2.com","category":"","category_tax":2744,"category_label":"Architecte"},{"name":"Derse","website":"https:\/\/derse.com\/","category":"","category_tax":2754,"category_label":"Manufacturier"},{"name":"GoodBird Productions LLC","website":"https:\/\/goodbirdpro.com\/","category":"","category_tax":2756,"category_label":"Photographe"},{"name":"Makers ","website":"https:\/\/makers.to\/","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Wild Child Group","website":"https:\/\/www.wildchildgrp.com\/","category":"","category_tax":2746,"category_label":"Autre"},{"name":"Studio Five LTD","website":"https:\/\/www.studio5ltd.com\/","category":"","category_tax":2746,"category_label":"Autre"}],"user":{"email":"concoursmtl@lg2.com","first_name":"No\u00e9mie","last_name":"B\u00e9dard"},"doc_texts_web":{"fr":"<p><b>Une exp\u00e9rience de marque haut de gamme pour un seul t-shirt<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Le kiosque d\u2019American Apparel a cr\u00e9\u00e9 une onde de choc lors du plus grand \u00e9v\u00e9nement de l\u2019industrie du v\u00eatement \u00e0 imprimer. Dans une mer de kiosques et de produits, o\u00f9 les exposants pr\u00e9sentent g\u00e9n\u00e9ralement la totalit\u00e9 de leur collection, nous avons cr\u00e9\u00e9 une exp\u00e9rience haut de gamme pour un seul t-shirt. Et nous avons vol\u00e9 la vedette. La galerie AArt s\u2019est distingu\u00e9e par son esth\u00e9tique minimaliste et son parcours mus\u00e9al o\u00f9 les visiteurs ont pu explorer sept installations artistiques innovantes mettant en valeur la qualit\u00e9 sup\u00e9rieure de l\u2019embl\u00e9matique t-shirt noir 2001. \u00c0 la fin de l\u2019exposition, une station imprimait en direct des exemplaires limit\u00e9s du t-shirt 2001, avec un design de l\u2019artiste invit\u00e9 Aaron Draplin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La galerie AArt s\u2019inspire de la galerie White Cube, et utilise un langage minimaliste en noir et blanc pour v\u00e9hiculer l\u2019id\u00e9e d\u2019un style intemporel. L\u2019ensemble du kiosque (20 x 20) se concentre sur un seul produit, le t-shirt noir classique 2001, afin de souligner son statut embl\u00e9matique. Le kiosque lui-m\u00eame, par sa simple pr\u00e9sence, produit un effet volum\u00e9trique et graphique saisissant. Une bo\u00eete noire de 16 pieds de haut est suspendue \u00e0 4 pieds au-dessus du sol, ce qui permet de contr\u00f4ler l\u2019environnement ambiant tout en le rendant accessible. En entrant dans l\u2019espace, les visiteurs sont enti\u00e8rement immerg\u00e9s dans l\u2019univers de la marque American Apparel. L\u2019ext\u00e9rieur habill\u00e9 de la nouvelle identit\u00e9 visuelle d\u2019American Apparel a permis \u00e0 la galerie de se d\u00e9marquer dans l\u2019environnement chaotique du salon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les participants ont fait la queue pour visiter l\u2019exposition. Et dans une foule de produits gratuits, les gens se sont battus pour mettre la main sur nos \u00e9chantillons. R\u00e9sultat : des milliers d\u2019imprimeurs et d\u2019influenceurs du secteur ont d\u00fb admettre que LE 2001 est LE t-shirt intemporel pour les impressions haut de gamme.<\/span><\/p>\n","en":"<p><b>A premium branded experience for a single shirt.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The American Apparel booth<\/span><span style=\"font-weight: 400;\"> disrupted the printwear industry\u2019s biggest event. In a sea of booths featuring countless products, where competitors showed off their entire range, we built a premium experience for a single premium shirt. And stole the show. The AArt Gallery stood out for its minimalist aesthetics and museum-like layout where visitors could explore seven innovative art installations that showcased the superior quality of the iconic black 2001 tee. At the end of the exhibition, a live printing station produced limited 2001 pieces designed by guest artist Aaron Draplin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The AArt Gallery took inspiration from the White Cube gallery, using a black-and-white, minimalist design language to convey the idea of timeless style. The entire 20\u00d720 booth focused on a single product \u2013 the classic black 2001 tee \u2013 to emphasize its iconic status. The booth itself made a striking volumetric and graphic statement by its sheer presence. A 16-foot-tall black box was suspended 4 feet above the ground, making the booth enclosed yet approachable. Upon entering the space, visitors were entirely immersed in American Apparel\u2019s brand world. The exterior was dressed in their\u00a0 striking new branding, allowing the gallery to stand out in the chaotic trade show environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attendees lined up to visit the exhibit. In a sea of free samples, people fought to get their hands on ours. And thousands of printers and printwear influencers had to admit: the 2001 is the timeless tee for premium prints.<\/span><\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/american-apparel-the-aart-gallery\/","en":"https:\/\/int.design\/en\/projects\/american-apparel-the-aart-gallery\/"},"titles":{"fr":"American Apparel &#8211; The AArt Gallery","en":"American Apparel &#8211; The AArt Gallery"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/103922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=103922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}