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LemayMichaud","file":{"ID":108204,"id":108204,"title":"GuideDeNormes_LemayMichaud_202301","filename":"GuideDeNormes_LemayMichaud_202301.pdf","filesize":26918736,"url":"https:\/\/d2q6z78khxmx42.cloudfront.net\/2023\/03\/GuideDeNormes_LemayMichaud_202301.pdf","link":"https:\/\/int.design\/fr\/projets\/image-de-marque-lemaymichaud\/guidedenormes_lemaymichaud_202301\/","alt":"","author":"383","description":"","caption":"","name":"guidedenormes_lemaymichaud_202301","status":"inherit","uploaded_to":103765,"date":"2023-03-24 20:41:28","modified":"2023-03-24 20:41:38","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/int.design\/wp-includes\/images\/media\/document.png"}}],"optional_documents":false,"web_text":{"fr":"<p>La nouvelle image de marque de LemayMichaud vise \u00e0 refl\u00e9ter son \u00e9volution et r\u00e9affirmer son positionnement comme leader dans le monde de l\u2019architecture et du design. R\u00e9alis\u00e9e par l\u2019\u00e9quipe interne de design graphique, la refonte offre un environnement visuel d\u2019impact, clair, \u00e9quilibr\u00e9 et intemporel par la lisibilit\u00e9 du nom et l\u2019ajout d\u2019un symbole fort de sens.<\/p>\n<p><strong>Nourri par la force d\u2019un nom<\/strong><\/p>\n<p>Le logo est la r\u00e9sultante d\u2019un alliage\u00a0: le fusionnement des noms des fondateurs refl\u00e8te \u00e0 la fois l\u2019unit\u00e9, la collaboration, la complicit\u00e9, la transdisciplinarit\u00e9, tout en faisant un clin d\u2019\u0153il \u00e0 son histoire et sa notori\u00e9t\u00e9 de plus de 43 ans. Le symbole est un monogramme r\u00e9unissant le L et le M, provoquant ainsi un jeu de forme-contreforme gr\u00e2ce \u00e0 l\u2019alliance de trois solides piliers. Il \u00e9voque \u00e0 son tour, par sa composition abstraite, l\u2019amalgame indissociable de l\u2019architecture et du design, disciplines intimement li\u00e9es depuis la fondation de la firme.<\/p>\n<p>C\u2019est par le biais d\u2019une application sobre, mais affirm\u00e9e que l\u2019environnement visuel se d\u00e9marque. Sur tons de gris contrast\u00e9s, LemayMichaud s\u2019exprime par la couleur de ses r\u00e9alisations. Une texture illustrative fait le pont entre l\u2019identit\u00e9 et le portfolio de la firme, affichant concr\u00e8tement ou abstraitement des parties ou silhouettes d\u2019\u0153uvres architecturales et de design.<\/p>\n<p>Intemporelle et juste dans son expression, l\u2019image de marque v\u00e9hicule les valeurs de LemayMichaud, soit l\u2019humanisme, l\u2019int\u00e9grit\u00e9, la rigueur et l\u2019innovation. Fond\u00e9e en 1979, la firme est un acteur important de la sc\u00e8ne architecturale et du design d\u2019int\u00e9rieur au Qu\u00e9bec. Sa notori\u00e9t\u00e9 est transmise par son nom, un mot long et difficile \u00e0 retenir. La lisibilit\u00e9 est augment\u00e9e par le jeu de capitales et bas-de-casse, offrant une pause visuelle et la reconnaissance des deux mots au lecteur. Le symbole abstrait ajoute de l\u2019impact, attire l\u2019\u0153il tout en \u00e9voquant les champs d\u2019expertise.<\/p>\n","en":"<p>LemayMichaud&#8217;s new brand image aims to reflect its evolution and reaffirm its position as a leader in the world of architecture and design. Created by the in-house graphic design team, the redesign offers a visual environment with impact, clarity, balance and timelessness through the legibility of the name and the addition of a meaningful symbol.<\/p>\n<p><strong>Inspired by the strength of a name<\/strong><\/p>\n<p>The logo is the result of a combination: the merging of the founders&#8217; names reflects unity, collaboration, complicity, and transdisciplinarity, all the while referring to the company&#8217;s 43-year history and reputation. The symbol is a monogram that unites the L and the M, thus creating a play of form and counter-form thanks to the combination of three solid pillars. In turn, its abstract composition evokes the inseparable amalgam of architecture and design, disciplines that have been intimately linked since the founding of the firm.<\/p>\n<p>It is through a demure, yet assertive application that the visual environment stands out. On contrasting shades of grey, it is through the colors of its creations that LemayMichaud reveals itself. An illustrative texture bridges the gap between the firm&#8217;s identity and its portfolio, displaying concrete or abstract parts or silhouettes of architectural and design works.<\/p>\n<p>Timeless and accurate in its expression, the brand image conveys LemayMichaud&#8217;s values of humanism, integrity, rigor and innovation. Founded in 1979, the firm is an important player in the architectural and interior design scene in Quebec. Its notoriety is transmitted by its name, a long and difficult word to remember. Readability is enhanced by the interplay of capitals and lowercase, providing a visual break and recognition of the two words to the reader. The abstract symbol adds impact, catching attention while evoking the company&#8217;s fields of expertise.<\/p>\n","original":""},"jury_text":[{"category":3391,"fr":"","en":"","original":""},{"category":3392,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3391,"cat_id_laureat":3890,"laureat":"Certification OR"},{"cat_id":3392,"cat_id_laureat":3890,"laureat":"Certification OR"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"field_5efdebd654724":"LemayMichaud","field_5efdebd654725":"www.lemaymichaud.com","field_5efdebf254726":"","field_6139fca4c23db":2746}],"user":{"email":"etienne.savaria@lemaymichaud.com","first_name":"Etienne","last_name":"Savaria"},"doc_texts_web":{"fr":"<p>La nouvelle image de marque de LemayMichaud vise \u00e0 refl\u00e9ter son \u00e9volution et r\u00e9affirmer son positionnement comme leader dans le monde de l\u2019architecture et du design. R\u00e9alis\u00e9e par l\u2019\u00e9quipe interne de design graphique, la refonte offre un environnement visuel d\u2019impact, clair, \u00e9quilibr\u00e9 et intemporel par la lisibilit\u00e9 du nom et l\u2019ajout d\u2019un symbole fort de sens.<\/p>\n<p><strong>Nourri par la force d\u2019un nom<\/strong><\/p>\n<p>Le logo est la r\u00e9sultante d\u2019un alliage\u00a0: le fusionnement des noms des fondateurs refl\u00e8te \u00e0 la fois l\u2019unit\u00e9, la collaboration, la complicit\u00e9, la transdisciplinarit\u00e9, tout en faisant un clin d\u2019\u0153il \u00e0 son histoire et sa notori\u00e9t\u00e9 de plus de 43 ans. Le symbole est un monogramme r\u00e9unissant le L et le M, provoquant ainsi un jeu de forme-contreforme gr\u00e2ce \u00e0 l\u2019alliance de trois solides piliers. Il \u00e9voque \u00e0 son tour, par sa composition abstraite, l\u2019amalgame indissociable de l\u2019architecture et du design, disciplines intimement li\u00e9es depuis la fondation de la firme.<\/p>\n<p>C\u2019est par le biais d\u2019une application sobre, mais affirm\u00e9e que l\u2019environnement visuel se d\u00e9marque. Sur tons de gris contrast\u00e9s, LemayMichaud s\u2019exprime par la couleur de ses r\u00e9alisations. Une texture illustrative fait le pont entre l\u2019identit\u00e9 et le portfolio de la firme, affichant concr\u00e8tement ou abstraitement des parties ou silhouettes d\u2019\u0153uvres architecturales et de design.<\/p>\n<p>Intemporelle et juste dans son expression, l\u2019image de marque v\u00e9hicule les valeurs de LemayMichaud, soit l\u2019humanisme, l\u2019int\u00e9grit\u00e9, la rigueur et l\u2019innovation. Fond\u00e9e en 1979, la firme est un acteur important de la sc\u00e8ne architecturale et du design d\u2019int\u00e9rieur au Qu\u00e9bec. Sa notori\u00e9t\u00e9 est transmise par son nom, un mot long et difficile \u00e0 retenir. La lisibilit\u00e9 est augment\u00e9e par le jeu de capitales et bas-de-casse, offrant une pause visuelle et la reconnaissance des deux mots au lecteur. Le symbole abstrait ajoute de l\u2019impact, attire l\u2019\u0153il tout en \u00e9voquant les champs d\u2019expertise.<\/p>\n","en":"<p>LemayMichaud\u2019s new brand image aims to reflect its evolution and reaffirm its position as a leader in the world of architecture and design. Created by the in-house graphic design team, the redesign offers a visual environment with impact, clarity, balance and timelessness through the legibility of the name and the addition of a meaningful symbol.<\/p>\n<p><strong>Inspired by the strength of a name<\/strong><\/p>\n<p>The logo is the result of a combination: the merging of the founders\u2019 names reflects unity, collaboration, complicity, and transdisciplinarity, all the while referring to the company\u2019s 43-year history and reputation. The symbol is a monogram that unites the L and the M, thus creating a play of form and counter-form thanks to the combination of three solid pillars. In turn, its abstract composition evokes the inseparable amalgam of architecture and design, disciplines that have been intimately linked since the founding of the firm.<\/p>\n<p>It is through a demure, yet assertive application that the visual environment stands out. On contrasting shades of grey, it is through the colors of its creations that LemayMichaud reveals itself. An illustrative texture bridges the gap between the firm\u2019s identity and its portfolio, displaying concrete or abstract parts or silhouettes of architectural and design works.<\/p>\n<p>Timeless and accurate in its expression, the brand image conveys LemayMichaud\u2019s values of humanism, integrity, rigor and innovation. Founded in 1979, the firm is an important player in the architectural and interior design scene in Quebec. Its notoriety is transmitted by its name, a long and difficult word to remember. Readability is enhanced by the interplay of capitals and lowercase, providing a visual break and recognition of the two words to the reader. The abstract symbol adds impact, catching attention while evoking the company\u2019s fields of expertise.<\/p>\n"},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/image-de-marque-lemaymichaud\/","en":"https:\/\/int.design\/en\/projects\/image-de-marque-lemaymichaud\/"},"titles":{"fr":"Image de marque LemayMichaud","en":"Image de marque LemayMichaud"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/103766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=103766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}