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Il est reconnu pour la diversit\u00e9 des exp\u00e9riences individuelles et collectives qu&#8217;il offre en rapport avec la nature, les paysages, l&#8217;histoire, la culture et le sport.<\/p>\n<p>L\u2019un des principaux d\u00e9fis de communication \u00e9tait de cr\u00e9er une campagne qui inciterait les Montr\u00e9alais \u00e0 red\u00e9couvrir ce parc insulaire qui se trouve \u00e0 deux pas de chez eux tout en faisant la promotion des activit\u00e9s estivales propos\u00e9es sur le site.<\/p>\n<p>La signature \u00ab Naturellement entra\u00eenant \u00bb illustre parfaitement le caract\u00e8re du parc Jean-Drapeau, qui est, \u00e0 la fois un milieu naturel o\u00f9 se d\u00e9roulent divers \u00e9v\u00e9nements artistiques et un endroit id\u00e9al pour s\u2019adonner \u00e0 son activit\u00e9 sportive pr\u00e9f\u00e9r\u00e9e.<\/p>\n<p>Les diff\u00e9rentes affiches pr\u00e9sentent un collage num\u00e9rique constitu\u00e9 d&#8217;un m\u00e9lange de portraits en bichromie, d\u2019un cercle compos\u00e9 de photographies du site et de motifs vectoriels organiques. L\u2019utilisation de teintes vives provenant de la palette de couleurs de la marque du parc g\u00e9n\u00e8re des compositions distinctives et dynamiques.<\/p>\n<p>L\u2019exp\u00e9rience de marque se poursuit avec la cr\u00e9ation de divers \u00e9l\u00e9ments tels que des oriflammes, un d\u00e9pliant, des gabarits pour les r\u00e9seaux sociaux et le bandeau principal du site internet.<\/p>\n","en":"<p>Parc Jean-Drapeau is one of Montreal\u2019s iconic parks, known for the diversity of the individual and collective experiences it offers that involve nature, scenery, history, culture and sport.<\/p>\n<p>One of the core communication challenges was to create a campaign that would persuade Montrealers to rediscover this island park located close to them, while promoting the summer activities proposed on the site.<\/p>\n<p>The signature \u201cNaturellement entra\u00eenant\u201d (\u201cA natural fit\u201d in English ) perfectly captures the essence of Parc Jean-Drapeau, at once a natural setting where a variety of artistic events are held and the ideal spot for enjoying one\u2019s favourite sports activity.<\/p>\n<p>The different posters present a digital collage made up of a mix of duotone portraits, a circle comprised of photographs of the site, and organic vectorial motifs. The use of lively shades drawn from the palette of the park\u2019s brand makes for compositions that are in equal parts distinctive and dynamic.<\/p>\n<p>The brand experience continues through the creation of additional elements such as vertical banners, a leaflet, social media templates, and the Web site\u2019s main banner.<\/p>\n","original":""},"jury_text":[{"category":3397,"fr":"","en":"","original":""}],"different_jury_text":false,"different_category_text":false},"laureats":[{"cat_id":3397,"cat_id_laureat":3891,"laureat":"Certification Argent"}],"contest_id":"97334","contest_title":"GRANDS PRIX DU DESIGN \u2013 16e \u00e9dition","firms":[{"name":"Cabana S\u00e9guin","website":"cabanaseguin.com","category":"","category_tax":2743,"category_label":"Agence m\u00e9dia"}],"user":{"email":"vhebert@cabanaseguin.com","first_name":"Vanessa","last_name":"H\u00e9bert"},"doc_texts_web":{"fr":"","en":""},"permalinks":{"fr":"https:\/\/int.design\/fr\/projets\/campagne-ete-2022-parc-jean-drapeau\/","en":"https:\/\/int.design\/en\/projects\/campagne-ete-2022-parc-jean-drapeau\/"},"titles":{"fr":"Campagne \u00e9t\u00e9 2022 \u2013 Parc Jean Drapeau","en":"Campagne \u00e9t\u00e9 2022 \u2013 Parc Jean Drapeau"},"wp_fields":[],"laravel_id":""},"_links":{"self":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project\/103692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:attachment":[{"href":"https:\/\/int.design\/en\/wp-json\/wp\/v2\/media?parent=103692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}